Leu & Peirce, PLLC

What Leu & Peirce, PLLC does

Leu & Peirce, PLLC (legal name: Leu, Peirce & Olson; DBA: Leu, Peirce & Olson Elder Law Attorneys) is a Texas-based, women-owned law firm headquartered at 2313 Coit Road, Suite A, Plano, TX 75075. The firm concentrates its practice exclusively in elder law, offering six defined service lines: Estate Planning, Guardianship, Medicaid, Probate & Estate Administration, Probate Litigation, and Veterans Benefits. Its target clients are seniors, individuals affected by dementia, and the family members acting on their behalf — a customer base whose legal needs are episodic, emotionally driven, and frequently time-sensitive.

The firm operates from a single physical office with a headcount reported in the 11–50 employee range and maintains two web addresses (elderlawtexas.com and leulawfirm.com) to capture both category-oriented and brand-oriented search demand. Its go-to-market model is a regional professional services practice dependent on local referrals, community reputation, and inbound digital traffic rather than on national brand advertising, institutional clients, or recurring enterprise contracts. There is no evidence of multi-office operations, partner network affiliations, or technology-mediated service delivery in the input.

The firm monetizes through traditional legal fee structures (hourly, flat-fee, or hybrid arrangements typical for elder law and Medicaid planning engagements) across matters that range from routine estate documents to contested probate litigation and VA benefits claims. The specialization in Medicaid eligibility planning and Veterans Benefits is a meaningful revenue vector because both areas require substantive expertise that general practitioners typically lack, allowing the firm to command specialist pricing on these workstreams. No pricing, matter volume, or revenue figures are publicly disclosed, and no AI, automation, or proprietary technology stack is referenced anywhere in the source material.

Name

Leu & Peirce, PLLC

Legal name

Leu, Peirce & Olson

Website

https://leulawfirm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Leu & Peirce, PLLC is a Plano, Texas-based women-owned law firm specializing in elder law — estate planning, guardianship, Medicaid, probate, and veterans benefits — serving seniors, dementia patients, and their families in North Texas.

Ownership category

akta.pro rank

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services - Elder Law Practice: Revenue generated from providing legal services including estate planning, long-term care planning, Medicaid planning, guardianship, probate proceedings, and veterans benefits. Services are rendered on a professional services basis with consultations available upon request.

Distribution channels1 record

Marketing channels3 records

Core offering

Leu & Peirce, PLLC is a women-owned elder law firm that provides legal representation and advisory services to seniors, individuals affected by dementia, and their families. Its practice areas include estate planning, guardianship, Medicaid planning, probate and estate administration, probate and fiduciary litigation, and veterans benefits assistance. Services are delivered by licensed attorneys on an individualized, consultation-based engagement model.

Product overview

Leu, Peirce & Olson is a full-service, women-owned Elder Law firm offering a unified portfolio of legal services. The firm's core offering encompasses six distinct practice areas: Estate Planning, Guardianship, Medicaid planning, Probate & Estate Administration, Probate Litigation, and Veterans Benefits. These services are designed to work together to provide seniors, those affected by dementia, and their families with a comprehensive roadmap through the aging process, addressing long-term care planning, incapacity planning, asset distribution upon death, and related legal proceedings.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning Comprehensive estate planning services including wills, trusts, and directives to ensure client wishes are honored regarding asset distribution upon death. Designed for seniors and families in Texas.
• Guardianship Legal guardianship services for seniors and individuals affected by dementia who require assistance with decision-making. Provided to families seeking formal guardianship authority.
• Medicaid Planning Medicaid planning and eligibility assistance to help seniors navigate requirements and benefits for long-term care coverage. Targeted at seniors and their families seeking to fund long-term care.
• Probate & Estate Administration Legal guidance through probate proceedings and estate administration following the death of a loved one. Provided to families and executors administering estates.
• Probate Litigation Legal representation in probate disputes and fiduciary litigation matters. Provided to clients involved in contested estate or fiduciary matters.
• Veterans Benefits Legal assistance for veterans seeking benefits related to long-term care and elder law matters. Provided to veterans and their families in Texas.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Anderson Elder Law: Anderson Elder Law is a Wisconsin-based firm specializing in elder law, Medicaid planning, estate planning, and guardianship; directly comparable single-state elder law practice serving seniors and their families.
• Haimo Law: Haimo Law is a Florida elder law and estate planning firm offering Medicaid planning, wills, trusts, and probate services; comparable in scope and target client (seniors and families) to Leu & Peirce.
• Marshall, Parker & Weber LLC: Marshall, Parker & Weber is a Pennsylvania-based firm focused on elder law, estate planning, and long-term care planning; their service lines and senior/family client base directly mirror Leu & Peirce's niche.
• Beck, Lenox & Stolowski LLC: Beck, Lenox & Stolowski is a Pennsylvania elder law and estate planning firm providing Medicaid planning, guardianship, and probate services; comparable mid-sized niche practice serving the same senior demographic.
• Peck Ritchey, LLC: Peck Ritchey is a Chicago-area elder law and estate planning firm providing wills, trusts, probate, guardianship, and Medicaid planning services — the same practice mix and client type as Leu & Peirce, making it a close direct comparator despite operating in a different metro.
• Wright, Tapsell & Associates: Wright, Tapsell & Associates is a Kentucky elder law firm offering estate planning, Medicaid planning, and guardianship — directly comparable single-office niche practice serving seniors.
• KC Elderlaw: KC Elderlaw is a Kansas City firm practicing Medicaid planning, long-term care planning, estate planning, and probate — overlapping service mix and senior client focus with Leu & Peirce.
• Carss Law Firm: Carss Law Firm is a Texas-based elder law firm practicing Medicaid planning, estate planning, probate, and guardianship — a regional peer to Leu & Peirce in the same Dallas-area legal market.
• Allen, Young, Petersen & Ewing PLC: Allen, Young, Petersen & Ewing is an Iowa-based elder law and estate planning firm offering Medicaid planning, guardianships, and probate services; comparable mid-sized direct peer in the senior legal services category.

Broad incumbents

• LegalZoom: LegalZoom is a large online legal services platform offering wills, trusts, and basic estate planning; not a direct competitor on complex elder law matters, but represents the broader digital/do-it-yourself threat to small traditional firms like Leu & Peirce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leu & Peirce, PLLC