YWCA of Pueblo

What YWCA of Pueblo does

YMCA of Pueblo is a mission-driven, cause-driven non-profit organization serving the Pueblo, Colorado area since 1889. It operates a single integrated facility at 3200 E. Spaulding Avenue and delivers programming anchored on three pillars: youth development, healthy living, and social responsibility. The service portfolio spans membership-based access to fitness facilities, pools, and gymnasiums; year-round aquatics and swim lessons; summer adventure and sports camps; child development programs (including Preschool Plus); youth leagues and clinics; senior social and wellness activities (Active Older Adults); and specialized offerings such as Neuro Pong for individuals with cognitive decline and Babysitting 101 certification. The organization is led by President/CEO Janelle Andrews, with Rylee Lile serving as Retention & Wellness Director.

Revenue is generated through three streams: recurring monthly membership dues, one-time program registration fees (camps, swim lessons, sports, certifications), and an Annual Campaign charitable fundraising effort with a 2025 goal of $275,000. Pricing follows a tiered member versus non-member structure, supplemented by scholarship pathways (Eleanor Crain Scholarship, Bruno DeRose Sports Scholarship) that ensure access regardless of ability to pay. The technology stack relies on EGYM smart fitness equipment for healthy living programming and the Daxko platform for online registration and donations. The organization holds Praesidium Accreditation for abuse prevention — the first YMCA in Colorado and among the first 30 nationwide — and has demonstrated emergency-response capability by operating as a Community Respite Center for wildfire evacuees.

The customer base is dispersed across four segments: Youth and Families (primary), Active Older Adults, Corporate/Business Members, and Individuals with Cognitive Decline. Marketing channels span Facebook, Instagram, YouTube, TikTok, and website content, supplemented by Annual Campaign volunteer and staff giving programs. Geographic footprint is limited to the Pueblo, Colorado market with no public expansion plans disclosed.

Name

YWCA of Pueblo

Legal name

YMCA of Pueblo Colorado

Website

https://puebloymca.org

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

Mission-driven non-profit serving Pueblo, Colorado since 1889, YMCA of Pueblo operates a single facility offering membership-based fitness, aquatics, youth development, sports, child development, and senior programming, funded by membership dues, program fees, and an annual $275,000 charitable campaign.

Ownership category

akta.pro rank

Product category

Community Recreation and Youth Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Community fitness programs
• Youth development services
• Swim lessons aquatics
• Childcare day camps
• Nonprofit membership services

Headquarters

HQ city

Pueblo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Monthly recurring membership dues charged to individual and family members. Joining Fee is a one-time fee as long as member remains active; reapplication incurs joining fee if cancelled for more than 30 days.
2. Program Registration Fees: Fees collected for youth programs including summer camps, sports, swim lessons, child development, and specialty programs like Babysitting 101 and climbing lessons.
3. Annual Campaign/Donations: Annual fundraising campaign raising charitable gifts from the YMCA community to ensure programs remain accessible regardless of ability to pay. Staff campaign goal of $12,000; 2025 Annual Campaign Goal of $275,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

YWCA of Pueblo (operating as YMCA of Pueblo) is a mission-driven nonprofit community organization that sells membership-based access to fitness facilities, pools, gymnasiums, and youth/childcare programming. It delivers swim lessons, summer camps, sports programs, child development services (such as Preschool Plus), fitness programs (including EGYM smart equipment), senior engagement activities, and specialized offerings such as Neuro Pong table tennis for individuals with neurodegenerative conditions. Accessibility is funded through an annual charitable campaign that subsidizes participation regardless of ability to pay.

Product overview

YWCA of Pueblo is a mission-driven non-profit organization (serving since 1889) offering a broad portfolio of community programs centered on youth development, healthy living, and social responsibility. The core offering is membership-based access to fitness facilities, pools, and gymnasiums. The program portfolio includes aquatic activities (swim lessons, open swim), childcare and development programs (Preschool Plus, Summer Adventure Camp, child development services), fitness offerings (EGYM Fitness, group exercise, climbing wall), youth sports programs, and specialized services such as Neuro Pong for cognitive health and Babysitting 101 certification. Programs are offered year-round with seasonal variations including summer camps and sports clinics. The organization also operates a significant annual fundraising campaign to provide scholarship access to programs for those with financial need.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs YMCA membership providing access to facility amenities, programs, and member benefits including fitness center, pool, and group exercise classes. Available with multiple options including individual, family, insurance-based, corporate, scholarship, and free 6th-grade memberships.
• Aquatics / Swim Lessons Year-round swim lessons for all ages starting at 6 months, including group, private, and semi-private lessons focused on water safety and skill progression.
• Summer Adventure Camp Day camp for ages 5-12 featuring weekly sessions with swimming, games, field trips, arts and crafts, and active play.
• Summer Sports Camps Weekly sports camps for ages 5-12 featuring soccer, volleyball, basketball, football, track & field, climbing, and sampler camp options.
• Child Development Childcare and development programs including Preschool Plus, Eleanor Crain Scholarship, and child development services for families.
• Healthy Living Fitness and wellness programs including EGYM Fitness equipment, group exercise, and facilities for active lifestyle support.
• Camp Jackson Overnight and day camp programs providing outdoor experiences and youth development activities.
• Sports Programs Various sports activities including youth leagues, clinics, and the Dr. Bruno DeRose Sports Scholarship program.
• Active Older Adults Programs and social activities for seniors including book club, journal club, potluck events, and other social gatherings.
• Neuro Pong Free table tennis program designed to support people with cognitive decline and neurodegenerative disorders including Alzheimer's, Parkinson's, and Multiple Sclerosis.
• Babysitting 101 4-hour certification class for ages 8-17 covering babysitting basics, emergency response, and Pediatric CPR/First Aid certification.
• Music & Movement Weekly class for children ages 2-5 featuring songs, rhythmic activities, simple instruments, and creative movement activities.
• Climbing Lessons Youth climbing lessons for ages 6-12 at the 44ft climbing wall, teaching strength, confidence, and teamwork skills.
• Teen Night Out Supervised evening events for teens ages 12-17 featuring open gym, swimming, crafts, and social activities.
• Parents Night Out Childcare program for youth ages 3-12 offering dinner, swimming, arts & crafts, games, and supervised activities.
• Preschool Plus Nurturing program for children ages 3-6 run by licensed professionals offering both all-day and part-time care options.
• Annual Campaign Yearly fundraising initiative raising charitable gifts to ensure programs remain accessible regardless of ability to pay, with a 2025 goal of $275,000.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PraesidiumcoreStrategic or Co-development PartnerPraesidium specializes in preventing sexual abuse in organizations that serve youth and vulnerable adults. The YMCA of Pueblo underwent a seven-month accreditation process including policy review, onsite inspection, and full implementation to achieve Praesidium Accreditation for abuse prevention practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: National low-cost commercial fitness chain with aggressive franchise expansion into secondary markets like Pueblo. Competes directly for price-sensitive fitness members who may not value Y programming depth.
• Life Time Fitness: Premium national fitness operator offering similar amenity set (pools, group exercise, kids programming, smart equipment). Competes for higher-income households willing to pay premium dues for differentiated facilities.
• JCC Denver (Robert E. Loup Jewish Community Center): Community non-profit recreation and education center offering membership-based fitness, aquatics, youth/family programming, and summer camps. Comparable as a mission-driven, dues-and-donation funded multi-program community hub in Colorado.

Direct peers

• YMCA of the Rockies: Sister YMCA operating Camp Chief Ouray (overnight camp) plus Estes Park center. Directly comparable on the camp programming side (Camp Jackson equivalent) and on Y-brand operational model.
• YMCA of Boulder Valley: Another Colorado-based affiliate operating membership dues, youth programming, swim lessons, and annual fundraising campaigns with Praesidium-aligned safety practices. Closest like-for-like for revenue model, geographic context, and program mix.
• YMCA of the Pikes Peak Region: Largest Colorado YMCA operator running membership-based fitness, aquatics, youth sports, camps, and child development across multiple facilities. Directly comparable in mission, revenue mix (dues + program fees + donations), and program portfolio, with broader scale providing an upper-bound benchmark.
• Boys & Girls Clubs of Pueblo County: Local direct peer for youth development, after-school programming, and seasonal camps. Competes for the same family and parent segments in Pueblo and shares dependency on donations and corporate sponsorships.

Emerging players

• Girl Scouts of Colorado: State-level youth development non-profit with summer camp operations and program fees comparable to Y summer camps. Competes for the same family dollars on youth programming, particularly summer experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpZrySlJK_BrczGBNK2DwGg
• Facebookfacebook.com/ymcapuebloco
• Instagraminstagram.com/puebloymca
• TikToktiktok.com/@puebloymca
• LinkedInlinkedin.com/company/ymca-of-pueblo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YWCA of Pueblo