Name

Woongjin It

Legal name

Woongjin Co., Ltd.

Website

https://woongjin.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Enterprise IT Consulting and Solutions

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

ERP Managed Services & AMS (Application Management) (BPAEAGAB), Vendor & Contract Management (Software/Cloud) (BPAEAOAD), Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

Keywords

• Enterprise IT consulting
• ERP implementation services
• Rental management software
• Mobility dealer solutions
• Cloud migration consulting

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT System Implementation & Consulting: Core professional services revenue from ERP implementations (SAP S/4HANA, SAP Business One), cloud migrations, and custom system integrations. Projects range from SMB-focused quick deployments to large multi-year enterprise transformations. Recognized as SAP Gold Partner and AWS Advanced Consulting Partner.
2. Managed Services & Cloud Operations: Ongoing managed services including AWS cloud management, SAP on AWS operations, and cloud infrastructure services. Includes 24/7 monitoring through WatchCon solution. Revenue recognized through recurring service contracts.
3. Proprietary Software Licenses (WRMS, WDMS, GAM): Sales and licensing of proprietary industry-specific solutions. WRMS is offered as cloud-based or on-premise deployment. WDMS serves mobility dealers with enterprise-grade functionality. Revenue model includes initial implementation fees plus ongoing maintenance and support.
4. Cloud ONEPACK (SAP Subscription): Subscription-based cloud ERP offering combining SAP licensing, hardware, and implementation costs into a monthly fee. Targets SMB and mid-market with low barrier to entry.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Woongjin IT provides enterprise IT solutions combining proprietary industry-specific platforms (WRMS for rental businesses and WDMS for automotive dealer management) with consulting and implementation services for global technology platforms including SAP, AWS, Microsoft, and Mendix. The company delivers ERP implementations, cloud migrations, AI integration, and managed services to over 1,500 clients across rental, mobility, manufacturing, bio/pharma, logistics, consumer goods, and semiconductor industries. Revenue is generated through professional services engagements, recurring managed services, proprietary software licensing, and subscription products like Cloud ONEPACK.

Product overview

Woongjin It operates as a comprehensive IT solutions provider with a portfolio-plus-platform architecture combining proprietary industry-specific solutions with enterprise software partnerships. The core proprietary products include WRMS (Woongjin Rental Management System) for rental/subscription businesses and WDMS (Woongjin Digital Mobility Solution) for automotive dealer management, both enhanced with AI capabilities including up-selling automation, digital brochure generation, and intelligent guide services. The AI portfolio includes AICC (AI Customer Contact Center) using AWS AI services, WIKL AI Insights Platform, and AI웅수 groupware AI agent. Woongjin extends its offerings through SAP Gold partnership (S/4HANA, Business One, EWM), Microsoft partnerships (Dynamics 365, Power Platform, Azure), and Mendix low-code platform implementation. The company serves diverse industries including rental, mobility, manufacturing, bio/pharma, consumer goods, logistics, and semiconductors.

Differentiator

Problem solved

Functional benefit

Brands

• WRMS (Woongjin Rental Management System): All-in-one rental business platform integrating contract, settlement, and customer management based on 30 years of rental business experience.
• WDMS (Woongjin Digital Mobility Solution)
• GAM SOLUTION (Global Audit Management)
• Business Synergy Suite

Products and services

• WRMS (Woongjin Rental Management System) All-in-one rental business platform with 30+ years of domain expertise, offering 10 core modules including Master Management, Order Management, Contract Management, Billing/Collection, Service Management, Logistics Management, Asset Management, Commission Management, and Organization Management. Available as cloud-based subscription or on-premise deployment for rental and subscription business operators.
• WDMS (Woongjin Digital Mobility Solution) Enterprise-grade all-in-one digital platform for the mobility industry covering vehicle sales, dealer management, maintenance, parts, and customer-facing services. Features AI-powered maintenance upselling, digital brochure auto-generation, and intelligent AI guide services. Holds BMW's exclusive RIS certification for real-time data exchange with BMW Germany headquarters.
• GAM Solution (Global Audit Management) Internal accounting and authority management solution designed for compliance and internal control. Addresses internal accounting control requirements with structured authority frameworks for Korean enterprises.
• AICC (AI Customer Contact Center) AI-powered customer contact center solution utilizing Amazon Lex for voice/text chatbots, Amazon Transcribe for speech-to-text, Amazon Translate for multilingual support, and Amazon Bedrock for generative AI capabilities including consultation automation, summarization, and analytics.
• WIKL (AI Insights Platform) AI-powered data analytics and insights platform providing business intelligence for data-driven decision making. Includes multi-language VOC (Voice of Customer) system using generative AI for customer feedback analysis.
• AI웅수 (Groupware AI Agent) Groupware AI assistant integrated with Naver Works collaboration platform for workflow automation and intelligent assistance within enterprise collaboration tools.
• Business Synergy Suite Extension solution enhancing SAP ERP usability and functionality through customized business process optimization based on Woongjin's accumulated implementation experience.
• Cloud ONEPACK Subscription-based cloud ERP package combining SAP ERP licensing, hardware, and implementation costs into a monthly fee. Targets SMB and mid-market with reduced upfront cost barrier.
• WiJARD Package Woongjin-developed ERP add-on package incorporating accumulated ERP implementation know-how for enhanced business processes built on SAP platform.
• Mendix Low-Code Implementation Services Enterprise-grade low-code application development services using the Mendix platform with AI-powered MAIA assistant for rapid application development and multi-cloud deployment. Woongjin is a Mendix implementation partner applying the platform to HSE platforms, asset management systems, and B2B CRM solutions.
• SAP S/4HANA Implementation Enterprise ERP implementation service for SAP S/4HANA offered through Woongjin as SAP Gold Partner, with cloud and on-premise deployment options for large enterprise customers.
• SAP Business One Implementation Mid-market ERP implementation service for SAP Business One targeting small and medium enterprises, offered with Woongjin's specialized add-ons and Cloud ONEPACK subscription model.
• SAP EWM Implementation Advanced warehouse management system implementation for logistics optimization, offered as part of Woongjin's supply chain and logistics solutions including CSV validation for bio/pharma customers.
• Microsoft Dynamics 365 Implementation Implementation services for Microsoft's enterprise CRM and ERP cloud platform offered through Woongjin with integration into Azure cloud and Power Platform.

Quantifiable outcome

• Up to 10x reduction in development resources compared to traditional development methods using Mendix low-code platform
• +3 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered supporting and core.

• Korean Companies in Malaysia (LG Electronics, SK Magic, etc.)supportingChannel Partner/ Reseller/ Distributor · 17 June 2025Target customers for WRMS rental system deployments in Malaysia. Woongjin's local subsidiary targets Korean companies operating rental businesses in Malaysia as well as local Malaysian rental enterprises, facilitated by KOTRA Kuala Lumpur Trade Office and Malaysian Korean Chamber of Commerce.
• KOTRA (Korea Trade-Investment Promotion Agency)supportingGTM or Marketing Partner · 17 June 2025KOTRA Kuala Lumpur Trade Office supports Woongjin's market entry in Malaysia through trade promotion activities, networking with local businesses, and official endorsement at the Malaysia subsidiary launch ceremony.
• Microsoft KoreacoreStrategic or Co-development Partner · 29 October 2024Strategic partnership for AI and cloud initiatives. Co-hosted AI/SAP Migration Strategy Seminar at Microsoft Korea HQ. Woongjin leverages Azure cloud, Microsoft Power Platform, and Azure OpenAI services. Microsoft supports Woongjin's AI transformation strategy through technology access and co-marketing.
• DimoasupportingStrategic or Co-development Partner · 29 October 2024AI solutions partner co-presenting at the AI/SAP Migration Strategy Seminar. Dimoa provides Azure OpenAI implementation expertise and customer use case experience, complementing Woongjin's SAP migration capabilities.
• Dream SecuritysupportingStrategic or Co-development Partner · 1 January 2020Strategic partnership to strengthen solution business. Dream Security's security solutions complement Woongjin's IT systems portfolio, particularly for enterprise customers requiring integrated security and IT management capabilities.
• MegaZone CloudsupportingStrategic or Co-development Partner · 1 January 2019MOU signed for cloud migration business cooperation. MegaZone Cloud provides cloud infrastructure services while Woongjin contributes IT system migration and implementation expertise for joint customer engagements.
• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 2018Woongjin operates as an AWS Advanced Consulting Partner, AWS Migration Competency holder, and AWS SAP Competency partner. The partnership covers cloud migration services, SAP on AWS implementations, cloud infrastructure management (WatchCon monitoring solution), and co-marketing through AWS events. AWS provides the primary cloud infrastructure underpinning most of Woongjin's managed services and cloud solutions. The partnership also includes joint AI hackathon programs (2025 AI Runner Challenge).
• Mendix (Siemens)coreTechnology or Integration · 1 January 2018Mendix low-code platform partner. Woongjin implements Mendix for enterprise application development including mobile apps, web services, and system modernization projects. Woongjin has applied Mendix to build HSE platforms for construction companies, asset management systems, and B2B CRM solutions. MAIA (Mendix AI) is integrated for AI-assisted development.
• NAVER Cloud PlatformsupportingTechnology or Integration · 1 January 2018Woongjin achieved the first domestic SAP S/4HANA operation on NAVER Cloud Platform, demonstrating technical capability in deploying SAP systems on the Korean cloud platform. Partnership enables customers preferring domestic cloud infrastructure.
• SAPcoreTechnology or Integration · 1 January 2015SAP Gold Partner status enables Woongjin to distribute and implement SAP S/4HANA, SAP Business One, SAP EWM, and related solutions. SAP Competency (both AWS and Microsoft Azure) validates specialized implementation expertise. Woongjin has served over 1,500 clients across manufacturing, rental, logistics, bio, and other industries with SAP implementations. Also developed WiJARD Package and Business Synergy Suite as SAP extension solutions.
• BMW Group KoreacoreTechnology or IntegrationStrategic technology partnership for dealer management system (WDMS/DMS NEXT). Woongjin received BMW's RIS certification enabling real-time data exchange with Germany HQ. Project covers BMW, MINI, and Motorrad dealer networks across Korea. Partnership validated through multiple multi-year contracts.
• Global Automotive OEMs (Volkswagen Group, Genesis, Hyundai, Kia, Rolls-Royce, Lamborghini, Aston Martin, McLaren, Jaguar Land Rover)coreTechnology or IntegrationWoongjin's WDMS platform serves as the dealer management system for multiple global automotive brands in Korea, including multiple premium and luxury brands. Each partnership involves formal system deployment and certification processes, representing multi-year strategic technology relationships.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• SK C&C: SK Group's IT services arm. Comparable as a large Korean SAP/cloud SI with broad enterprise customer base across manufacturing, energy, and public sector.
• Samsung SDS: The IT services arm of Samsung Group and Korea's largest SI. Comparable as a SAP/ERP implementation powerhouse, cloud transformation partner, and broad enterprise solutions provider; competes directly for Korean large-enterprise ERP and cloud mandates.
• LG CNS: LG Group's IT services subsidiary. Direct competitor across SAP implementations, cloud (AWS/Azure), and digital transformation for Korean conglomerates and public sector; comparable in scale and partnership-heavy delivery model.
• Accenture Korea: Global SI's Korean operation competing for large-scale SAP S/4HANA, cloud, and digital transformation engagements. Comparable on enterprise-scale ERP/cloud delivery, with broader global resources and pricing pressure.

Direct peers

• Hyundai Autoever: Hyundai Motor Group's IT subsidiary. Highly comparable on the automotive DMS side (Hyundai/Kia/Genesis dealers) and competes for Korean automotive platform engagements where Woongjin's WDMS is deployed.
• Reynolds and Reynolds: US-focused automotive retail software and DMS provider. Comparable as a vertically-specialized dealer management platform vendor competing for OEM and dealer mindshare, similar in proposition to WDMS.
• CDK Global: Global leader in automotive dealer management systems and integrated retail technology. Comparable on the DMS/automotive retail platform side (vs. WDMS), though operating primarily in North America.
• Douzone: Korean ERP and cloud services provider with strong SMB focus. Comparable Cloud ONEPACK-style subscription ERP go-to-market and competes for the same mid-market SAP Business One / S/4HANA customers.
• Megazone Cloud: Korea's largest AWS-only cloud services provider and an active Woongjin partner/MOU counterparty. Comparable on AWS-based cloud migration, managed services, and SAP-on-cloud implementations.

Others

• Naver Cloud: Korean cloud infrastructure provider that is both a Woongjin partner (first domestic SAP S/4HANA on NAVER Cloud) and a potential competitor in cloud/SaaS offerings to Korean enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/woongjin-it

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woongjin It