K2 Coolers, LLC

What K2 Coolers, LLC does

K2 Coolers, LLC is a privately held US consumer-goods company founded in 2011 and based in Broussard, Louisiana, that designs and sells professional-grade rotomolded coolers and adjacent outdoor drinkware. Its core technology is rotational molding (a high-temperature, low-pressure dual-axle forming process) used to produce one-piece, seamless cooler shells from food-grade UV-stabilized polyethylene at minimum 1/8-inch inner and outer wall thicknesses, with up to 3 inches of high-density polyurethane foam insulation (marketed as SNOWblown) injected under pressure for ice retention. The shell integrates a portfolio of proprietary branded components — ICEvault rubber gasket, ENDURA full-length integrated hinge, POSITRAC rubber latches, TORRENT quick-turn drain plug, SUREgrip non-marking rubber feet, EASYhaul rope handles, HOLDtight anchoring points, and a LOCKaway lid design — that the company positions as durability and longevity differentiators.

The product portfolio centers on the Summit Series of hard coolers (Summit 20 through Summit 120, ranging from 20-quart compact units to 120-quart expedition capacity, including a Summit 30 Wheeled variant) and the Sherpa line of soft coolers (Sherpa 10 soft cooler and Sherpa Backpack Cooler). Adjacent lines include Element drinkware (Element 12, Element 18, Element 30 tumblers and Element Bottle), the Gripper accessory, Water Jugs, Apparel, Parts, and Accessories, plus a Custom Shop for personalized colors and branding. The company serves horizontal outdoor use cases — fishing, hunting, camping, boating, rafting, tailgating, beach, and backyard — with no single vertical concentration.

The business model is direct hardware sales through a dual-channel distribution structure: a DTC e-commerce storefront on Shopify (k2-coolers.com) offering free ground shipping to the lower 48 US states and 30-day free returns, combined with a US dealer and distributor network accessible through a store locator and dealer inquiry form. Pricing is one-time/perpetual with fixed retail prices (Summit 20 at $169.99, Summit 30 at $229.99, Summit 30 Wheeled at $279.99, Summit 50 at $289.99, Sherpa 10 at $129.97 sale, Sherpa Backpack Cooler at $186.93 sale, Element tumblers at $12.99–$16.99) and occasional promotional discounts. Marketing channels are primarily the company website, organic Facebook and Instagram presence, and email newsletter. The company has 1–10 employees, no disclosed funding rounds, no institutional or PE ownership, and no executive management team data publicly surfaced in the input material.

Name

K2 Coolers, LLC

Legal name

K2 Coolers, LLC

Website

https://k2-coolers.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

K2 Coolers, LLC is a privately held Louisiana-based brand founded in 2011 that designs and sells professional-grade rotomolded hard coolers (Summit Series), soft coolers (Sherpa line), and Element drinkware to outdoor enthusiasts in the United States through a DTC Shopify storefront and an authorized dealer network.

Ownership category

akta.pro rank

Product category

Outdoor Coolers and Drinkware

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

akta.pro primary industry

Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Rotomolded coolers
• Hard coolers
• Soft coolers
• Drinkware
• Outdoor accessories

Headquarters

HQ city

Broussard

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Hard Cooler Sales: One-time purchase of rotomolded hard coolers (Summit Series) ranging from 20qt to 120qt capacity. Products sold at fixed retail prices with occasional sale discounts.
2. Soft Cooler Sales: One-time purchase of soft coolers including Sherpa backpack coolers and Sherpa 10 soft cooler.
3. Drinkware Sales: One-time purchase of drinkware products including Element bottles, Element tumblers, and Gripper drinkware holders.
4. Accessories and Parts Sales: Sales of cooler accessories, parts, water jugs, and apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

K2 Coolers designs, manufactures, and sells professional-grade rotomolded hard coolers (Summit Series in 20 to 120 quart capacities), soft coolers (Sherpa 10 and Sherpa Backpack Cooler), drinkware (Element tumblers and bottles), and accessories such as water jugs and branded apparel. Products are sold primarily through a direct-to-consumer e-commerce storefront, supplemented by a US dealer and distributor network, and target outdoor activities including fishing, hunting, camping, boating, tailgating, and backyard gatherings.

Product overview

K2 Coolers, LLC is a professional-grade outdoor cooler company founded in 2011 that manufactures rotomolded hard coolers and soft coolers. The core product line consists of the Summit Series hard coolers (Summit 20 through Summit 120) featuring proprietary SNOWblown insulation, ICEVAULT gaskets, ENDURA hinges, POSITRAC latches, SUREgrip feet, and TORRENT drain plugs. The company also offers soft coolers including the Sherpa 10 and Sherpa Backpack Cooler. Complementary products include Element drinkware (Element 12, 18, 30, and Element Bottle), the Gripper accessory, Water Jugs, Apparel, Parts, and Accessories. The Custom Shop provides customization services. All products are designed for outdoor activities including fishing, hunting, camping, and tailgating, with a focus on ice retention and durability. The company operates an e-commerce platform and offers dealer distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Summit Series: Hard cooler product line featuring one-piece roto-molded construction with various sizes (Summit 20 through Summit 120) known for ice retention capabilities
• Sherpa Series
• Element
• Gripper

Products and services

• Summit 20 Compact rotomolded hard cooler with 20 can capacity, 14 lbs weight, heavy-duty shoulder strap with thick padding, up to 2 inches of SNOWblown insulation, and nylon strap for grab-n-go portability; targeted at individual consumers and small-group outdoor use.
• Summit 30 Mid-size rotomolded hard cooler with 28 can capacity, 19 lbs weight, SNOWblown insulation, ICEvault gasket, LOCKaway lid design, and available in multiple colors including Glacier White, Cool Blue, Steel Grey, Duck Boat Green, and Sandstone.
• Summit 30 Wheeled Wheeled variant of the Summit 30 with 28 can capacity, 30.45 lbs weight, EASYhaul rope handles for two-person lifting, and SUREgrip rubber feet with optional SMOOTHglide covers for easier sliding.
• Summit 50 Large rotomolded hard cooler with 40 can capacity, 26 lbs weight, up to 3 inches of high-density polyurethane foam insulation, SUREgrip non-marking rubber feet, and HOLDtight anchoring points with integrated padlock holes for extended outdoor trips and larger groups.
• Summit 60 Extra-large rotomolded hard cooler with 54 can capacity, 30 lbs weight, full one-piece construction with premium insulation for extended ice retention on longer trips and large-group activities.
• Summit 70 Extra-large rotomolded hard cooler with 60 can capacity, 32 lbs weight, featuring the same rotomolded construction and insulation as other Summit models for extended outdoor use.
• Summit 90 Largest standard hard cooler in the Summit Series with 70 can capacity, 40 lbs weight, designed for extended outdoor trips and large group activities with full rotomolded construction and premium insulation.
• Summit 120 Maximum-capacity rotomolded hard cooler with 110 can capacity, 43 lbs weight, designed for commercial and extended expedition use with full Summit Series construction and premium insulation.
• Sherpa 10 Soft Cooler Portable soft-sided cooler with versatile carrying options, designed for activities where lightweight portability is essential for outdoor consumers.
• Sherpa Backpack Cooler Hands-free backpack-style soft cooler designed for carrying cold items comfortably on the back during outdoor activities such as hiking, day trips, and festivals.
• Element 12 Tumbler Compact 12 oz drinkware tumbler with rugged construction for outdoor use, available in Black and Silver finishes, designed to keep beverages at the desired temperature for individual consumers.
• Element 18 Tumbler Medium 18 oz drinkware tumbler designed to keep beverages at desired temperatures, available in Black and Silver finishes with rugged construction for outdoor use.
• Element 30 Tumbler Large 30 oz drinkware tumbler designed to keep drinks cold or hot, featuring rugged construction suited for outdoor and adventure use.
• Element Bottle Water bottle from the Element drinkware line, designed with durable construction for outdoor and adventure use.
• Gripper Drinkware Holder Drinkware grip accessory designed to provide secure grip on cups and bottles, available in Black and Silver color options.
• Water Jugs Insulated water jugs for keeping water and beverages cold during outdoor activities, sold through the K2 Coolers e-commerce platform.
• K2 Coolers Apparel Branded apparel merchandise from K2 Coolers sold through the e-commerce storefront as a complementary product to the cooler line.
• Cooler Parts Replacement parts for K2 Coolers products, sold to support after-sale maintenance and warranty repairs.
• Cooler Accessories Cooler accessories and add-on components for use with K2 cooler products, sold through the e-commerce storefront.
• Custom Shop Customization service for K2 Coolers products offering custom colors and branding options for individual and small-business customers.

Quantifiable outcome

• Multiple days of ice retention demonstrated in customer reviews (3+ days with ice remaining)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hydro Flask (Helen of Troy): Hydro Flask is a leading insulated drinkware brand with strong outdoor/lifestyle positioning and broad retail distribution — a meaningful adjacent competitor to K2's Element drinkware line.
• Stanley (PMI Worldwide): Stanley's Quencher tumblers and Adventure drinkware have made it a fast-growing adjacent brand in the outdoor drinkware space, competing with K2's Element tumblers and bottles for the same consumer occasions.

Direct peers

• Bison Coolers: Bison is a US-based rotomolded cooler brand competing head-on with K2 in the mid-premium tier, with comparable size ladders and outdoor-use targeting (camping, fishing, hunting).
• RTIC (Reliance Tool & Investment Co.): RTIC sells rotomolded hard coolers, soft coolers, and drinkware at aggressive price points, primarily DTC. It directly competes with K2's Summit Series and Sherpa line on the same outdoor activities and is the primary value-tier challenger in the rotomolded cooler space.
• Pelican Products: Pelican's Elite coolers are rotomolded, extreme-duty hard coolers positioned for marine, industrial, and rugged outdoor use — closely overlapping K2's professional-grade positioning, particularly in the Summit 70/90/120 sizes.
• YETI Holdings: YETI is the category-defining premium rotomolded cooler brand (tundra/roadie/hopper lines) plus drinkware, sold DTC and through a wide dealer network. It is the most direct competitor to K2's Summit hard coolers and Sherpa soft coolers, with overlapping use cases (fishing, hunting, tailgating).
• Engel Coolers: Engel makes rotomolded coolers (notably with a strong reputation for fishing/marine use) that compete directly with K2 Summit hard coolers on ice retention and ruggedness.
• ORCA Coolers: ORCA manufactures rotomolded coolers with strong color customization, sold DTC and through dealers, and is a frequent alternative in the same fishing/hunting/outdoor use cases as K2's Summit Series.

Broad incumbents

• Coleman Company: Coleman is a heritage outdoor brand offering coolers (including higher-end Xtreme and steel-belted lines) alongside tents, stoves, and other outdoor gear. It overlaps with K2's camping/tailgating use cases but is far broader and mass-market.
• Igloo Products Corp. Igloo is a legacy mass-market cooler brand with a much broader portfolio spanning inexpensive to rotomolded coolers and a large retail footprint. It is a broader incumbent in the same category as K2 but at a wider price/range positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/k2-coolers-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K2 Coolers, LLC