Martinez Y Valdivieso

What Martinez Y Valdivieso does

Martinez Y Valdivieso, operating under the brand name MyV, is a Chilean agricultural solutions company that distributes crop inputs to farmers and agricultural producers through a direct-to-consumer e-commerce storefront at myv.cl. The company organizes its offering into three integrated product categories: Fitosanidad (crop protection/phytosanitary products), Nutricion Vegetal y Bioestimulantes (plant nutrition and biostimulants), and Semillas (seeds). Specific branded SKUs featured on the storefront include Prostar-Plus, Bioadvance-Fruit, and Granite.

The underlying technology is a standard e-commerce platform with standard retail functionality: product catalog, shopping cart, favorites, and customer account management. The product architecture is organized as a category-based merchandise platform rather than a modular software platform; there is no evidence of proprietary technology, APIs, SDKs, or AI/ML capabilities in the provided data. Marketing and customer engagement are conducted through the website plus social media channels (Facebook, YouTube, LinkedIn, Instagram).

The business model is one-time transactional sales of agricultural inputs to a long tail of Chilean farmers and agricultural producers, served directly via the e-commerce channel. Pricing is not publicly disclosed. The company is privately held, headquartered in Chile, with no disclosed headcount, revenue, funding rounds, M&A activity, or management team in the input data.

Name

Martinez Y Valdivieso

Legal name

Martinez y Valdivieso

Website

https://myv.cl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Martinez Y Valdivieso (MyV) is a privately held Chilean agricultural solutions company that sells crop protection products, plant nutrition and biostimulants, and seeds directly to farmers and agricultural producers through its myv.cl e-commerce storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Product Sales: Sale of agricultural inputs including crop protection products (Fitosanidad), plant nutrition and biostimulants (Nutricion Vegetal y Bioestimulantes), and seeds (Semillas) through their e-commerce platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Martinez Y Valdivieso (MyV) sells agricultural input products directly to farmers and agricultural producers in Chile through its myv.cl e-commerce platform. The portfolio spans three integrated categories: Fitosanidad (crop protection and phytosanitary products), Nutrición Vegetal y Bioestimulantes (plant nutrition and biostimulants), and Semillas (seeds). Featured branded offerings include Prostar-Plus, Bioadvance-Fruit, and Granite, addressing crop management needs such as protection, nutrition, biostimulation, and seed procurement.

Product overview

Martinez Y Valdivieso (MyV) is an agricultural solutions company operating as a single-brand unified product portfolio. The company offers three main product categories: Fitosanidad (phytosanitary/crop protection), Nutricion Vegetal y Bioestimulantes (plant nutrition and biostimulants), and Semillas (seeds). Specific branded products include Prostar-Plus, Bioadvance-Fruit, and Granite, which fall within these agricultural input categories. The product architecture is organized as a category-based e-commerce platform rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitosanidad (Crop Protection) Crop protection and phytosanitary solutions for agricultural applications, targeting farmers and agricultural producers in Chile.
• Nutrición Vegetal y Bioestimulantes (Plant Nutrition and Biostimulants) Plant nutrition and biostimulant products for crop health and yield enhancement, targeting farmers and agricultural producers in Chile.
• Semillas (Seeds) Seed products and solutions for agricultural cultivation, targeting farmers and agricultural producers in Chile.
• Prostar-Plus Featured MyV-branded agricultural product for crop protection or plant nutrition applications.
• Bioadvance-Fruit Featured MyV-branded agricultural product designed for fruit crop enhancement applications.
• Granite Featured MyV-branded agricultural input product promoted through the MyV homepage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights2 records

Broad incumbents

• Corteva Agriscience: Corteva is a global seeds and crop protection company. Its portfolio across seed, crop protection, and digital agronomy overlaps with MyV's three-category input offering.
• Nufarm: Nufarm is an Australian crop protection and seed company with established distribution in Latin America, comparable to MyV's crop protection distribution business.
• Bayer Crop Science: Bayer's Crop Science division sells seeds, crop protection, and digital farming tools globally. It operates broadly in MyV's product categories and is active in Latin America.
• Syngenta Group: Syngenta is a global crop protection and seed major with Chilean operations. MyV's three categories (crop protection, nutrition, seeds) overlap fully with Syngenta's broader portfolio.
• UPL: UPL is a major global crop protection and seed treatment company with strong Latin America presence, comparable to MyV's crop protection and integrated input offering.
• ADAMA: ADAMA is a leading global crop protection company with a strong generics portfolio and significant Latin America presence, directly overlapping MyV's Fitosanidad (crop protection) category.

Direct peers

• Indigo Ag: Indigo Ag is a digital agriculture marketplace and inputs/biologics seller. It matches MyV's model of combining e-commerce with agricultural inputs (microbial and biological crop solutions).
• Farmers Business Network (FBN): FBN is a direct-to-farmer e-commerce and data platform selling crop protection, nutrition, and seed inputs in the Americas. It directly parallels MyV's DTC e-commerce model for integrated agricultural inputs.
• Stoller: Stoller is a global plant nutrition and biostimulant company. Its focus on physiological crop solutions directly parallels MyV's biostimulant and plant nutrition categories.
• Tradecorp (Rovensa): Tradecorp is a global specialist in plant nutrition and biostimulants, directly comparable to MyV's Nutricion Vegetal y Bioestimulantes product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/myvchile
• Facebookfacebook.com/martinezyvaldivieso
• LinkedInlinkedin.com/company/martinez-y-valdivieso
• Instagraminstagram.com/myv_cl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martinez Y Valdivieso