Minot Park District

What Minot Park District does

Minot Park District is a political subdivision of the State of North Dakota and the municipal parks and recreation authority for the city of Minot, governing 24 parks across more than 1,000 acres of public property and a 26+ trail network. The organization operates a diversified portfolio of facilities including the AZA-accredited Roosevelt Park Zoo, Maysa Arena (a three-sheet ice facility that is the third-largest in North Dakota), the Souris Valley Golf Course and Wee Links par-3 course, the 301 Club golf simulator, Roosevelt Park Pool plus two free splash pads, multiple baseball/softball/soccer complexes, indoor tennis/pickleball at Cameron Courts, the Minot Municipal Auditorium, and the seasonal Minot Fun Zone indoor play space. Youth and adult programming spans baseball, softball, basketball, volleyball, tennis, pickleball, soccer, cross-country, fitness and art classes, swimming, kayaking, and cross-country ski/snowshoe rentals, with a scholarship program funded by SCHEELS to ensure access.

The District is funded through a combination of municipal tax appropriations, user fees (program registration, daily admission and season passes, facility rentals, party packages), tiered corporate sponsorships (Bronze $500 through Platinum $3,000), print advertising, and tax-deductible donations via the wholly owned Minot Park District Foundation (established 1994). Technology infrastructure is centered on the WebTrac (WebVSCloud) online recreation management platform for program registration, facility reservations, and shelter rentals, supplemented by an interactive park/trail map with amenity filters on minotparks.com. Marketing is multi-channel: 16,000 Facebook and 2,800 Instagram followers, monthly email newsletter, digital billboards, radio, print Spring/Summer Recreation Guide distributed through Minot K-8 schools, and signature community events (Movies in the Park, Yoga in the Park, Cardboard Canoe Race, Back to School Bash). Governance rests with an elected five-member Park Board of Commissioners; the executive team is led by Executive Director Elly DesLauriers, supported by Zoo Director Dr. Logan Wood and Director of Marketing and Development Ashley Gathman. The District employs 57 year-round staff and 250 seasonal employees.

Customer segments span youth and families (primary), adults seeking leagues and fitness, general community members attending events, and young children using the Minot Fun Zone. Distribution is direct: walk-up park access, the online WebTrac portal for self-serve registration and reservations, and community partners such as Minot Area Community Foundation, MJGA, AE2S, SCHEELS, Pepsi/Northern Bottling, and Minot State University extend reach through co-branded events and sponsored programming. Corporate-structural moves underway in 2026 include an all-inclusive playground at Scheels Complex, the Roosevelt Park Zoo West Wing petting zoo, Roosevelt Park Pool reopening with a new filtration system, and a third greenhouse for the Horticulture Department.

Name

Minot Park District

Legal name

Minot Park District

Website

https://minotparks.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Minot Park District is a North Dakota municipal authority that operates 24 parks across 1,000+ acres, an AZA-accredited zoo, an ice arena, golf courses, pools, athletic complexes, and trails serving Minot's 50,000+ residents with youth and adult recreation programming, facility rentals, and community events.

Ownership category

akta.pro rank

Product category

Public Parks and Recreation

NAICS

Nature Parks and Other Similar Institutions (71219), Zoos and Botanical Gardens (71213), Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Municipal parks services
• Public recreation programs
• Community sports facilities
• Aquatic center operations
• Zoo and wildlife conservation

Headquarters

HQ city

Minot

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Program Registration Fees: Fees charged for youth and adult recreational programs including sports leagues, fitness classes, and summer programs
2. Facility Access Fees: Daily admission and season passes for pools, arenas, tennis/pickleball courts, and golf courses
3. Facility Rentals: Rental income from shelter reservations, party rentals, banquet facilities, and sports field rentals
4. Sponsorships and Advertising: Tiered sponsorship packages (Platinum $3,000, Gold $1,500, Silver $800, Bronze $500) and print advertising in recreation guides
5. Donations and Foundation Support: Tax-deductible donations through the Minot Park District Foundation to support park improvements and special projects

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Minot Park District operates a comprehensive municipal parks and recreation system across 24 parks and 1,000+ acres in Minot, North Dakota, providing public access to parks, trails, an AZA-accredited zoo, ice arena, golf courses, swimming facilities, athletic complexes, tennis and pickleball courts, and indoor event spaces. It delivers youth and adult sports leagues, fitness programs, swim lessons, and community events such as Movies in the Park, supported by online registration, season passes, and shelter rentals.

Product overview

Minot Park District operates a comprehensive parks and recreation system across 24 parks and 1,000+ acres in Minot, North Dakota. The portfolio consists of: outdoor aquatic facilities (Roosevelt Park Pool, two splash pads, kayak rentals); ice facilities (Maysa Arena with three sheets of ice); golf facilities (Souris Valley Golf Course, Wee Links, 301 Club Golf Simulator); athletic complexes (Corbett Field, Jack Hoeven Park, North Hill Sertoma Complex, Scheels South Hill Complex, Optimist Soccer Complex); tennis/pickleball venues (Cameron Courts indoor facility, Hammond Park outdoor courts); indoor recreation (Minot Municipal Auditorium hosting Fun Zone and events); Roosevelt Park Zoo (AZA-accredited wildlife facility); and trails network (26+ urban and nature trails). Programs span youth and adult sports leagues, swim lessons, fitness classes, seasonal activities (cross-country ski/snowshoe rentals), and community events. Supporting services include forestry, horticulture (30,000 annuals/perennials grown annually), and shelter rentals across multiple park locations.

Differentiator

Problem solved

Functional benefit

Brands

• Roosevelt Park Zoo: A zoological facility operated by Minot Park District featuring animal exhibits and conservation programs.
• Maysa Arena
• Minot Municipal Auditorium
• Souris Valley Golf Course
• Roosevelt Park Pool
• Minot Fun Zone
• 301 Club Golf Simulator

Products and services

• Roosevelt Park Zoo
• Maysa Arena
• Minot Municipal Auditorium
• Souris Valley Golf Course
• 301 Club Golf Simulator
• Wee Links Golf Course
• Roosevelt Park Pool
• Oak Park Splash Pad
• Radio City Splash Pad
• Kayak Rentals

Quantifiable outcome

• $6 million annual economic impact from Maysa Arena events
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Minot Area Community FoundationcoreStrategic or Co-development Partner · 9 April 2026Community foundation partnership instrumental in bringing the all-inclusive playground vision to life at Scheels Complex. Also partners with bouncy castle provision for Minot Fun Zone winter program serving young children.
• Minot Junior Golf AssociationcoreStrategic or Co-development Partner · 9 April 2026MJGA is a sponsor of the playground project at Scheels Complex, demonstrating commitment to community projects that make lasting impact.
• Garrison Diversion Recreation ProgrammajorStrategic or Co-development Partner · 9 April 2026Collaborative partnership enabling the all-inclusive playground project at Scheels Complex through recreation program funding.
• SCHEELScoreGTM or Marketing Partner · 1 January 2026Major sponsor of youth recreation programs and provider of scholarship funding through Scheels Scholarship program for spring and summer youth programs.
• Jersey Mike'sminorGTM or Marketing Partner · 1 January 2026Silver Level Sponsor ($800) of 2026 Summer Youth Recreation Programs, supporting local youth recreation opportunities.
• Ryan ChevroletminorGTM or Marketing Partner · 1 January 2026Silver Level Sponsor of Summer Youth Recreation programs, supporting quality programs and experiences for community youth.
• AE2SminorGTM or Marketing Partner · 1 January 2026Sponsor of Cardboard Canoe Race event, helping make the creative engineering competition possible.
• Minot Noon RotarycoreGTM or Marketing PartnerDonated 6 kayaks, lifejackets, and paddles enabling the kayak rental program for the Minot Community.
• Overhead Door of MinotminorGTM or Marketing PartnerSponsor of Yoga in the Park community wellness events.
• Northern Bottling/Pepsi Co. of MinotminorGTM or Marketing PartnerSponsor of Movies in the Park and Pepsi Play Day event celebrating 75 years of partnership.
• All American TrophiesminorGTM or Marketing PartnerSponsor of A Minecraft Movie showing in Movies in the Park series.
• First International Bank & TrustminorGTM or Marketing PartnerSponsor of Zootopia 2 showing at Roosevelt Park Zoo for Movies in the Park.
• Minot State UniversityminorGTM or Marketing PartnerSponsor of Back to School Bash event providing bounce castles, face painting, games, and complimentary lunch.
• Souris River Joint BoardcoreStrategic or Co-development PartnerCollaborative partner on flood mitigation and protection projects ensuring safe access to Roosevelt Park facilities.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Bismarck Parks and Recreation District: Municipal parks and recreation district in Bismarck, North Dakota's capital. Operates the Dakota Zoo, sports complexes, pools, trails, and community recreation programming under a similar political-subdivision governance model.
• Fargo Park District: Municipal park district in Fargo, North Dakota, the state's largest city. Operates a comparable portfolio of parks, sports complexes, pools, ice arenas, and recreation programs serving a similar Upper Midwest community.
• Sioux Falls Parks and Recreation: Municipal parks and recreation system in Sioux Falls, South Dakota, a comparable Upper Midwest mid-size city. Operates Great Plains Zoo, sports complexes, aquatic facilities, and community recreation programming under a similar public-sector model.
• Grand Forks Park District: Municipal park district in Grand Forks, North Dakota. Provides parks, pools, ice facilities, golf, and recreation programming to a comparable mid-size North Dakota community with similar climate constraints.
• Dakota Zoo: Zoo in Bismarck, North Dakota, operated by the Bismarck Parks and Recreation District. Comparable in size and mission to Roosevelt Park Zoo, with shared regional visitation and AZA-relevant conservation programs.
• Great Plains Zoo: AZA-accredited zoo in Sioux Falls, South Dakota, comparable in scale and conservation programming to Roosevelt Park Zoo. Operates as a community-attached zoological facility within a comparable regional park and recreation ecosystem.
• Omaha's Henry Doorly Zoo and Aquarium: AZA-accredited zoo comparable to Roosevelt Park Zoo, located in nearby Omaha, Nebraska. Operates as a public-facing zoological attraction with conservation programs and major capital facilities like the Lied Jungle and Desert Dome.
• Lincoln Parks and Recreation: Municipal parks and recreation department in Lincoln, Nebraska, a comparable mid-size Midwest city. Operates a portfolio of parks, pools, golf, ice arena, sports complexes, and community programming with similar fiscal and operational structure.

Broad incumbents

• Denver Parks and Recreation: Large municipal parks and recreation department operating 300+ urban parks, trails, golf, ice, and aquatics. Comparable in facility mix (ice arena, golf, zoo-adjacent operations) but at substantially larger scale and budget.
• Minneapolis Park and Recreation Board: Large urban park district managing 6,400+ acres of parks, trails, golf courses, ice arenas, and recreation centers. Comparable in service breadth (parks, rec, golf, ice) but operates at much larger scale in a major metro market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDXQ-wunaM-ZpNZPNvPIY1Q
• Facebookfacebook.com/MinotParks
• Instagraminstagram.com/minotparks
• LinkedInlinkedin.com/company/minot-park-district

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minot Park District