Indiana Owned
Indiana Owned is a Lebanon, Indiana-based solo consulting practice founded in 2014 that provides business growth strategy, retail consulting, brand messaging, and coaching services to Indiana-based small businesses, supplemented by membership programs and an Indiana-themed gifts e-commerce sub-brand.
- Company typePrivate
- Founded2014
- HeadquartersLebanon, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Indiana Owned does
Indiana Owned is a Lebanon, Indiana-based solo consulting practice founded by Mel McMahon in 2014 that serves Indiana-based small businesses. The practice offers a portfolio of professional services including business growth strategy, retail and space consulting, sponsorship development, event planning, brand messaging, branded website development, and short-format "Pep Talk" coaching sessions. Its customer base consists of "hundreds of Indiana-owned businesses" over its 11+ year operating history, with named examples including Hoagies & Hops (a Food & Beverage SMB) and KJ Media Company (a media/marketing startup).
The business model combines three revenue streams: project-based consulting fees for the core service offerings, recurring membership subscriptions through the paid "Leading Local Insiders" tier (with a free "Indiana Owned Members" directory tier), and e-commerce sales through the Indiana Gifts sub-brand, which curates Indiana-themed products including the "Better in Boone" handcrafted gift box. Marketing is driven by a content engine consisting of a blog and a podcast, supplemented by regional media exposure such as an Indy Now television segment.
The technology stack is conventional and minimal: standard branded websites, a podcast feed, a blog, and a basic e-commerce storefront. There is no disclosed proprietary platform, no AI or automation capability, and no engineering organization. Indiana Owned is bootstrapped and founder-owned, with no external funding rounds, no disclosed headcount beyond the founder, and operations confined to the Indiana market.
Indiana Owned firmographics
Firmographics- Name
- Indiana Owned
- Legal name
- Indiana Owned Consulting
- Website
- https://indianaoriginals.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Indiana Owned is a Lebanon, Indiana-based solo consulting practice founded in 2014 that provides business growth strategy, retail consulting, brand messaging, and coaching services to Indiana-based small businesses, supplemented by membership programs and an Indiana-themed gifts e-commerce sub-brand.
- Ownership category
- akta.pro rank
Indiana Owned industry classification
Industry- Product category
- Small Business Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613), Professional Organizations (81392)
- SIC
- Services-Management Consulting Services (8742), Services-Membership Organizations (8600)
- akta.pro primary industry
- Small Business & Entrepreneurship Community Education (EDAAAFAK)
Keywords
Where Indiana Owned is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Indiana Owned business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services: Direct consulting engagements for business growth strategy, retail space consulting, sponsorship development, event planning, brand messaging, and customized activations. Delivered through one-on-one sessions and discovery calls.
- Leading Local Insiders Membership: Community membership program providing weekly prompts, promotional resources, and peer connections for small business owners navigating similar challenges. Recurring engagement model.
- Pep Talk Sessions: One-on-one coaching sessions designed to help entrepreneurs reset, refocus, and gain clarity and confidence.
- Branded Website Services: Strategic website creation services that showcase brands and convert visitors into customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Discovery Call - Initial consultation to assess business needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Indiana Owned product offering
Product offeringCore offering
Indiana Owned delivers consulting, coaching, and community membership services for Indiana-based small business owners. The practice bundles business growth strategy, retail and space consulting, sponsorship and business development, event planning and activation, brand clarity and messaging, customized activations, local vendor referrals, branded website creation, and one-on-one Pep Talk coaching sessions. The Leading Local Insiders program provides a recurring community membership with weekly prompts, promotional resources, and peer networking for local entrepreneurs.
Product overview
Indiana Owned is a consulting practice offering a portfolio of advisory services for Indiana-based small businesses, led by Mel McMahon. The core service lineup includes Business Growth Strategy, Retail & Space Consulting, Sponsorship & Business Development, Event Planning & Activation, Brand Clarity & Messaging, Customized Activations, Local Resource & Vendor Referrals, Branded Websites, and Pep Talk one-on-one coaching sessions. These services are complemented by two membership programs—Leading Local Insiders (a community with weekly prompts and resources) and Indiana Owned Members (a business directory)—as well as Indiana Gifts, a sub-brand featuring curated Indiana-themed products, and a Podcast covering local business topics. The company operates as a single-practice consultancy rather than a software platform, with no product integrations, API, or AI capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Leading Local Insiders: A community membership program for business owners featuring weekly prompts, promotional resources, and networking opportunities.
Products and services
- Indiana Owned Consulting Services Project-based consulting practice for Indiana-owned small business owners covering business growth strategy, retail and space optimization, sponsorship and business development, event planning and activation, brand clarity and messaging, customized activations, and local vendor referrals. Delivered via free discovery calls and one-on-one engagements.
- Leading Local Insiders Recurring community membership program for Indiana-based small business owners that provides weekly prompts, promotional resources, and peer networking opportunities, led by founder Mel McMahon.
- Pep Talk Sessions One-on-one coaching sessions for entrepreneurs seeking to reset, refocus, and gain clarity and confidence; positioned as a sounding board for business owners who feel stuck or overwhelmed.
- Branded Website Services Strategic, user-focused website design and development service that showcases a client brand and converts site visitors into customers.
- Indiana Owned Members Online member directory and showcase for Indiana-owned businesses, providing a community for local brands to network and promote themselves.
- Indiana Gifts Curated e-commerce storefront offering Indiana-themed gifts and products, including the Better in Boone handcrafted gift box featuring local artisans and businesses.
Companies that use Indiana Owned
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Indiana Owned technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Indiana Owned partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Indiana Owned competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Indiana Owned social profiles
Digital presenceIndiana Owned financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indiana Owned leadership team
Management profileNumber of profiles
Profiles1 record
Indiana Owned funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indiana Owned M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indiana Owned
What does Indiana Owned do?
Indiana Owned delivers consulting, coaching, and community membership services for Indiana-based small business owners. The practice bundles business growth strategy, retail and space consulting, sponsorship and business development, event planning and activation, brand clarity and messaging, customized activations, local vendor referrals, branded website creation, and one-on-one Pep Talk coaching sessions. The Leading Local Insiders program provides a recurring community membership with weekly prompts, promotional resources, and peer networking for local entrepreneurs.
Is Indiana Owned a public or private company?
Indiana Owned is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Indiana Owned founded?
Indiana Owned was founded in 2014.
Where is Indiana Owned based?
Indiana Owned is headquartered in Lebanon, United States, in the North America region.
How does Indiana Owned make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are leading Local Insiders Membership, pep Talk Sessions and branded Website Services.
Does Indiana Owned have an API?
No public API is recorded for Indiana Owned.
What industry is Indiana Owned in?
Indiana Owned's product category is Small Business Consulting. Its primary akta.pro industry code is EDAAAFAK, Small Business & Entrepreneurship Community Education. Its NAICS code is 54161 and its SIC code is 8742.