Tirra Music Pty Ltd

What Tirra Music Pty Ltd does

Tirra Music Pty Ltd, trading as Melodic Music, is a privately held, founder-operated music management and production company headquartered at 3/171 Greville Street in Prahran, Victoria, Australia. The company was established by director Sam Panetta, whose industry tenure approaches 30 years and includes production credits at Sony Music Australia and prior work with artists such as Kylie Minogue and Kisschasy. Peter Anderson has worked alongside Melodic for approximately 15 years handling finance, consultation, and accounts. The business is structured as a small, relationship-led professional services firm targeting unsigned and independent Australian artists.

Melodic's service portfolio spans six integrated offerings: artist and band management (covering career stages from formation through national touring and major label releases), two in-house recording studios in Prahran staffed by the company's own producers and songwriters, consultancy for independent artists (covering releases, bookings, branding, social media, and budgeting), in-house asset creation (mixing and mastering, design, photography, video direction/editing, and press releases), digital distribution and promotional outreach for unsigned artists (with artists retaining rights), and synchronisation placement connecting recordings with film, TV, and advertising opportunities. No proprietary technology platform, digital product, or software offering is disclosed; the value chain is delivered entirely through human creative labour and physical studio infrastructure.

Revenue is generated through professional services fees, studio bookings, consultancy engagements, and licensing/synchronisation royalties. Pricing is not publicly disclosed and appears quote-driven per engagement. The go-to-market motion is sales-led and direct, relying on founder reputation, personal networks, and the company's 20+ year track record to attract artists. The customer base is concentrated on a small active roster of approximately eight named artists, with historical associations to higher-profile acts. There are no external investors, parent entities, subsidiaries, or public-market signals, and the business has no disclosed funding history.

Name

Tirra Music Pty Ltd

Legal name

Melodic Music

Website

https://melodicmusic.org

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Melodic Music (Tirra Music Pty Ltd) is a Prahran, Australia-based music management and production firm offering artist development, recording studios, consultancy, asset creation, and synchronisation services to independent and unsigned artists.

Ownership category

akta.pro rank

Product category

Music Management & Production Services

NAICS

Sound Recording Studios (51224), Sound Recording Studios (512240), Musical Groups and Artists (711130)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Music Producers & Production Teams (MPAIAHAB)

akta.pro secondary industry

Songwriting & Composition Services (for hire) (MPAIAHAF)

Keywords

• Artist management services
• Recording studio services
• Music production services
• Music distribution services
• Synchronisation licensing

Headquarters

HQ city

Prahran

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Artist Management Services: Melodic provides comprehensive artist management including navigation of all facets of the artist/band management industry, from early formation stages through to national touring and major label releases.
2. Recording Studio Services: Two studio spaces in Prahran with experienced producers and songwriters. The same team handles release and artist promotions, ensuring music is produced to commercial release standards.
3. Consultancy Services: Advice services for independent artists covering music release, recording, music videos/photos/artwork, show booking, third-party company communications, branding, social media strategy, and budgeting.
4. Asset Creation Services: Team of mixing and mastering engineers, designers, photographers, video directors/editors, and press release writers for complete release production.
5. Digital Distribution and Promotion: Services for unsigned artists including digital distribution and promotion to media (radio, TV, blogs, magazines) and third-party companies (record labels, publishers, booking agents). Artists retain all rights.
6. Synchronisation Services: Connections with synchronisation companies worldwide providing opportunities for recordings to be placed in film, TV, and advertisements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Melodic Music is a full-service music management and production company that manages artists and bands from early formation through to national touring and major label releases. It operates two recording studios in Prahran with in-house producers and songwriters, and offers consultancy, in-house asset creation (mixing/mastering, design, photography, video), independent release assistance with digital distribution and media promotion, and synchronisation placement services for film, TV, and advertising.

Product overview

Melodic Music operates as a comprehensive music industry services company offering a unified suite of offerings for artists at various career stages. The core portfolio includes Artist Management (providing end-to-end career guidance and industry navigation), Recording Studios (two production facilities with in-house producers), Artist Consultancy (strategic advisory services), Asset Creation (technical production across audio, video, and visual media), Independent Release Assistance (distribution and promotion for unsigned artists), and Synchronisation (placement services for film, TV, and advertising). These services are designed to support artists from early formation through to major label releases, with the studios and production teams working alongside the management and distribution arms to deliver commercially-ready music.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Management
• Recording Studios
• Artist Consultancy
• Asset Creation
• Independent Release Assistance Digital distribution and promotion services for unsigned artists, including media outreach to radio, TV, blogs, and magazines, and liaison with record labels, publishers, and booking agents. Artists retain all rights to their music.
• Synchronisation Music placement services connecting artists with synchronisation companies worldwide for placement of recordings in film, television, and advertising.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Create Music Group: Tech-driven music services company operating distribution, rights administration and label services for independent artists. Comparable as a scalable, technology-enabled alternative to the boutique service stack that Melodic delivers manually.

Broad incumbents

• Mushroom Group: Long-standing Australian music company spanning management, labels, publishing and live touring (e.g. Frontier Touring). Broader incumbent with overlapping artist management and recorded music activities, but at significantly larger scale and scope than Melodic.
• Secretly Group: Independent music group operating labels, publishing and management services (e.g. Secretly Canadian, Jagjaguwar). Comparable as an integrated indie services platform that supports artist management, recording and rights administration outside the major-label system.
• Warner Music Australia: Major-label affiliate operating across recorded music, publishing and artist services in Australia. Comparable as a potential label acquirer of artists that Melodic has developed through management and studio work.
• Albert Music: Heritage Australian music publisher and label with deep catalogue rights administration and songwriter representation. Comparable as a domestic incumbent covering the songwriting/publishing side of artist services that Melodic touches via sync.
• Primary Wave Talent: Music management, publishing and marketing company with a focus on catalogue rights and brand partnerships. Comparable as a player combining artist representation with sync/licensing monetisation - a model Melodic is pursuing at smaller scale.
• Sony Music Australia: Major-label division that holds Sam Panetta's production credits and is the destination label for many Melodic-developed artists. Overlapping on the recorded music / A&R side but at vastly greater scale, and functions as both upstream developer and downstream acquirer of Melodic-staged talent.

Direct peers

• Q Prime: US-based artist management company representing major country and rock acts with full-service management and label liaison. Comparable as a boutique management firm where the value proposition rests on founder relationships and label access.
• Select Music: Australian artist management and booking agency working with independent artists across management, touring and label liaison. Most directly comparable to Melodic's boutique, full-service management positioning in the Australian indie market.
• Unified Music Group: Australian artist management, label services and booking company serving indie and signed artists. Comparable as a vertically integrated Australian music services firm combining management with label/distribution capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tirra Music Pty Ltd