Longhorn Council, BSA

What Longhorn Council, BSA does

Longhorn Council, Scouting America is a regional 501(c)(3) nonprofit council of Scouting America (formerly Boy Scouts of America), delivering youth-development programs to families across North and Central Texas. The council operates as a regional subsidiary of the national Scouting America organization, rebranding from Boy Scouts of America in 2025. It serves youth from kindergarten through age 18 through Cub Scouts, Scouts BSA, Venturing, Sea Scouting, and Exploring programs, alongside adult volunteers and charter-organization partners (schools, churches, and community groups).

The council operates a portfolio of interconnected assets: three council-owned Scout Shop retail locations in Hurst, Waco, and Lewisville; four camp properties (Camp Tahuaya in Belton, Sid Richardson Scout Ranch, Worth Ranch, and Hills & Hollows); and a digital ecosystem centered on longhorncouncil.org. Technology is built on third-party platforms — Scoutbook for advancement tracking, Trail's End for popcorn fundraising, Campspot for camp reservations, Mailchimp for newsletters, Smartsheet and Microsoft Forms for forms, and BeAScout.org and scoutingevent.com for recruitment and event registration. The council also operates an International Scouting Committee coordinating World Scout Jamboree participation and a University of Scouting training program now in its 25th year.

Revenue is generated through six streams: recurring annual membership fees (e.g., $85 national plus $38 local council fee for youth; $65/$103 for adult volunteers; tiered fees for merit badge counselors, Exploring, and unit renewals), Scout Shop retail, annual popcorn and Camp Card fundraisers, summer camp and program fees, and special-event fundraising anchored by the Sporting Clays for Scouting shoot with tiered corporate sponsorships. Go-to-market is community-led and event-driven, leveraging local units, charter partnerships, and centralized recruitment resources marketed through the council website, weekly newsletter, social channels, and community events.

Name

Longhorn Council, BSA

Legal name

Longhorn Council, Boy Scouts of America

Website

https://longhorncouncil.org

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Longhorn Council, Scouting America is a 501(c)(3) regional nonprofit council serving North and Central Texas youth and families through Scouting programs, three Scout Shop retail locations, and four camp properties.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Campgrounds (721211), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAGAOAI

Group Camping & Scout Camps

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYEDAMALAO

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYEDAMALAA

Multi-Activity Enrichment Camps (Academic + Arts + Sports)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYTHAGAOAJ

Long-Stay & Work-Camping Parks (Monthly/Seasonal)

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

Keywords

• Youth development programs
• Scouting membership programs
• Outdoor adventure camps
• Volunteer leadership training
• Nonprofit youth services

Headquarters

HQ city

Hurst

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees collected from youth participants and adult volunteers. National fees plus local council program fees support operations and programming.
2. Scout Shop Retail Sales: Three physical Scout Shop locations selling uniforms, advancement items, Scouting supplies, and gear. Revenue from merchandise sales to members and the public.
3. Popcorn Fundraiser: Annual popcorn sale through Trail's End platform where units earn commission on sales. Primary unit fundraising mechanism.
4. Camp Card Fundraiser: Discount card sales at $10 each with $5 profit per card going to units. Fundraiser running March-April annually.
5. Special Events Fundraising: Sporting Clays for Scouting events and other special events generating revenue through sponsorship sales, team entries, and individual participation fees.
6. Program Fees: Summer camp fees, campership assistance, and various program-related charges for activities and facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Longhorn Council is a regional 501(c)(3) Scouting America council that delivers youth character development and outdoor education programs across Central and North Texas. It sells annual youth and adult memberships (Cub Scouts, Scouts BSA, Venturing, Sea Scouting, Exploring), operates three retail Scout Shops, runs multiple camp properties (Camp Tahuaya, Sid Richardson Scout Ranch, Worth Ranch, Hills & Hollows), and hosts annual fundraisers and volunteer training events.

Product overview

Longhorn Council, Scouting America operates as a regional Boy Scouts of America council serving youth and families across Texas. The organization offers a portfolio of interconnected programs and services centered on youth development through Scouting. Core offerings include membership programs (Cub Scouts, Scouts BSA, Venturing, Sea Scouting), outdoor camping experiences at multiple camp properties (Camp Tahuaya, Sid Richardson Scout Ranch, Worth Ranch, Hills & Hollows), and unit support services including the Eagle Scout Process and New Member Coordinator Resources. The council conducts annual fundraising programs (Popcorn Sale via Trail's End, Camp Card Fundraiser) and special events (Sporting Clays for Scouting, University of Scouting training). Additional services include three Scout Shops, a weekly newsletter, membership/recruitment resources, and an International Scouting Committee. The main digital presence at longhorncouncil.org serves as the central hub for program information, forms, event calendars, and donations.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Tahuaya: Family adventure campground in Belton, Texas offering outdoor experiences including archery, canoeing, kayaking, rock climbing, and various activities
• Sid Richardson Scout Ranch
• Worth Ranch
• University of Scouting

Products and services

• Youth & Adult Membership Programs Annual Scouting memberships for youth (Cub Scouts, Scouts BSA, Venturing, Sea Scouting, Exploring) and adults (volunteers, merit badge counselors), including National Membership Fees plus local council insurance/program fees.
• Scout Shops Retail Three physical retail locations selling Scouting uniforms, advancement items, camping gear, and Scouting supplies to members and the public.
• Camp Tahuaya Family adventure campground in Belton, Texas offering flexible outdoor experiences including Family Suites, Cabins, RV Sites, and Campsites with activities such as archery, canoeing, kayaking, rock climbing, and fishing.
• Sid Richardson Scout Ranch Council-owned scout ranch offering trail maps and outdoor programming including high adventure activities.
• Worth Ranch Council camp property featuring trail maps and outdoor adventure programming for Scouts.
• Hills & Hollows Council camp property with printable map available for scouting activities.
• Popcorn Fundraiser Annual popcorn sales program run through the Trail's End platform, where units earn $5 profit per $10 card sold, plus commission on popcorn sales.
• Camp Card Fundraiser Annual discount card fundraiser offering $10 retail cards with local and national vendor discounts plus online coupon access; units earn $5 per card sold.
• Sporting Clays for Scouting Annual clay shoot fundraising event held at Northlake Shooting Sports, featuring corporate sponsorships and individual/team shooter entries to benefit Longhorn Council Scouting programs.
• University of Scouting Annual single-day supplemental training event for adult and youth leaders, featuring classes across multiple colleges (Cub Scouting, Scouts BSA, Venturing/Sea Scouts, Outdoor Ethics, General Studies, Youth Development). Celebrating its 25th Anniversary.
• Eagle Scout Process Guided process for Scouts pursuing Eagle Scout rank, including application verification at Hurst and Waco Service Centers, required documentation checklist, and timeline workflow from Life Scout through Board of Review.
• International Scouting Committee Council committee promoting global citizenship, cultural exchange, and international Scouting connections, including coordination of World Scout Jamboree participation (26th Poland 2027, 27th Denmark 2031).
• Scouting Unit Renewal Annual renewal of chartered Scouting units (packs, troops, crews) at $100 per unit per year.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Briggs IndustrialcoreGTM or Marketing Partner · 25 September 2026Title sponsor for 2026 Sporting Clays for Scouting event. Provides event support and visibility for local Scouting programs fundraising.
• Pegasus ResourcescoreGTM or Marketing Partner · 25 September 2026Title sponsor for 2026 Sporting Clays for Scouting event.
• Northlake Shooting SportscoreStrategic or Co-development Partner · 25 September 2026Event venue for Sporting Clays for Scouting at 13055 Cleveland-Gibbs Rd., Northlake, TX 76262. Provides shooting ranges and facilities for the annual fundraising event.
• Strickland Financial GroupminorGTM or Marketing Partner · 25 September 2026Corporate sponsor for Sporting Clays for Scouting event.
• CRC PlumbingminorGTM or Marketing Partner · 25 September 2026Corporate sponsor for Sporting Clays for Scouting event.
• Frost BankminorGTM or Marketing Partner · 25 September 2026Corporate sponsor for Sporting Clays for Scouting event.
• MarshMcLennan AgencyminorGTM or Marketing Partner · 25 September 2026Corporate sponsor for Sporting Clays for Scouting event.
• Topographic OM IncminorGTM or Marketing Partner · 25 September 2026Corporate sponsor for Sporting Clays for Scouting event.
• Black MountainminorGTM or Marketing Partner · 25 September 2026Corporate sponsor for Sporting Clays for Scouting event.
• Upstream OGAminorGTM or Marketing Partner · 25 September 2026Corporate sponsor for Sporting Clays for Scouting event.
• Revival Production LLCminorGTM or Marketing Partner · 25 September 2026Corporate sponsor for Sporting Clays for Scouting event.
• Tarrant County College – Trinity River CampuscoreStrategic or Co-development PartnerEvent venue partner for University of Scouting at 300 Trinity Campus Circle, Fort Worth, Texas 76102. Provides facilities for the council's largest single-day training event.
• World Organization of Scout Movement (WOSM)coreStrategic or Co-development PartnerLonghorn Council International Scouting aligns with WOSM mission to contribute to youth education through Scout Promise and Law values. Supports World Scout Jamborees and international camp exchanges.
• Trail's EndcoreTechnology or IntegrationFundraising platform provider for annual popcorn sale. Provides sales tracking app, online storefront, and reward management for unit popcorn fundraisers.
• FreeWillminorStrategic or Co-development PartnerFree online will-writing tool offered to council community as estate planning resource. Helps supporters protect their assets and include charitable giving.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• 4-H (National 4-H Council): U.S. youth development organization delivered through cooperative extension and land-grant universities, focused on leadership, citizenship, and outdoor/agricultural programming. Competes with Scouting for youth time-share, especially in rural and suburban Texas counties where Longhorn's council operates.
• Camp Fire: National youth development nonprofit delivering outdoor programming, camp experiences, and youth leadership curricula through local councils. Smaller than Scouting America but offers a directly comparable youth-camp-plus-leadership model and serves as an emerging alternative in the same family-outdoor space.

Broad incumbents

• YMCA of the USA: National youth and family services nonprofit operating camp properties, youth programming, membership-based facilities, and outdoor leadership experiences. Overlaps with Longhorn on camp operations, youth character development, and subscription-style memberships, though it is facility- rather than unit-based.
• Boys & Girls Clubs of America: National youth development nonprofit operating through local affiliate clubs, offering after-school programming, leadership development, and outdoor experiences. Competes for the same youth-time-share and family-engagement wallet as Scouting, but delivers programs through fixed facility sites rather than volunteer-led units.
• Girl Scouts of the USA: The largest comparable youth development organization in the U.S., operating a similar membership-plus-retail-plus-camp model through local councils. As a national organization with cookie fundraising (analogous to popcorn), camp properties, and uniform retail, it is the closest broad incumbent peer even though it is national rather than a single local council.

Direct peers

• Circle Ten Council, Scouting America: Large North Texas Scouting America council serving the Dallas area with multiple Scout Shop retail, camp properties, and fundraising events. Geographic neighbor to Longhorn and direct competitor for charter partners, volunteers, and youth members across the DFW metroplex.
• Capitol Area Council, Scouting America: Central Texas-area Scouting America council headquartered in Austin, operating adjacent territory to Longhorn with similar camp properties, retail Scout Shops, membership tiers, and fundraising programs. Directly comparable in geographic positioning and operational structure.
• Cradle of Liberty Council, Scouting America: One of the largest metropolitan Scouting America councils in the U.S., serving the Philadelphia region. Operates the same product mix — multiple Scout Shops, camp properties, University of Scouting-style training, popcorn fundraising, and special events — making it a strong comparable on scale and program depth.
• Sam Houston Area Council, Scouting America: Another large Texas-based Scouting America local council serving the Houston region with comparable camp properties, Scout Shop retail, popcorn fundraising, and membership programs. It is the most direct operating peer in terms of structure, scale, and product mix within the same parent organization.

Others

• American Camp Association: National membership organization that accredits summer camps and youth programs across the U.S. Not a direct competitor, but Longhorn's four camp properties operate in the same accredited ecosystem; relevant as an enabling/administrative peer for camp safety and quality standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/longhornterritoryscoutshops
• LinkedInlinkedin.com/company/longhorncouncil

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longhorn Council, BSA