NürnbergMesse North America

What NürnbergMesse North America does

NürnbergMesse North America is a privately held, wholly-owned US subsidiary of NürnbergMesse GmbH, the German exhibition company founded in 1974 and ranked among the world's 15 largest exhibition organizers. The subsidiary is headquartered in Smyrna, Georgia (Atlanta metro), operates with a small team of 1–10 employees, and serves two complementary functions: organizing North American trade shows and conferences, and coordinating US Pavilions that enable North American businesses to participate in flagship international events held in Germany and other markets.

The company's commercial product is a portfolio of vertical-specific trade shows spanning embedded systems and electronics (embedded world, and the newly launching embedded world North America at the Anaheim Convention Center in September 2026), IT security (it-sa), refrigeration/HVAC and process technology (Chillventa), organic food and agriculture (BIOFACH), security and defense for vetted government and law enforcement attendees (Enforce Tac, launched 2012), and outdoor/hunting/tactical equipment (IWA OutdoorClassics, founded 1974). In parallel, the US Pavilions service provides turnkey booth packages, on-site professional guidance, and logistics support for North American exhibitors participating in the parent's European flagship events. Aggregate parent-company scale reaches 100+ tradeshows, 30k+ exhibitors, 1.4 million attendees, and 120+ on-site and online events per year across 15 international locations with representatives in 100+ countries.

The revenue model is professional-services based, with quote-based pricing on exhibition space, booth rentals, and pavilion packages; no public pricing is disclosed. Go-to-market is enterprise field sales, executed by dedicated Sales Managers and Sales Representatives assigned to specific event verticals (Steve Kamrass for embedded world North America, Gissella Palma for IWA OutdoorClassics, Heidi Lindberg for Chillventa, Robb Miltner for it-sa) and supported by a US Pavilions Manager (Meredith Gunter). The company is not a technology business — it has no proprietary AI capabilities, APIs, or integrations — and operates as a sales-and-operations arm extending the parent group's global exhibition network into North America.

Name

NürnbergMesse North America

Legal name

NürnbergMesse North America

Website

https://nuernbergmesse-north-america.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NürnbergMesse North America is the US subsidiary of German exhibition giant NürnbergMesse GmbH, organizing North American trade shows across embedded systems, IT security, refrigeration, organic food, defense, and outdoor sectors while coordinating US Pavilions at international events.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Trade show management
• Exhibition services
• US pavilion coordination
• B2B event management
• Convention services

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Trade Show Management: Revenue generated from organizing and managing trade shows, conventions, and industry events in North America. This includes exhibition space sales, booth rentals, and event coordination services.
2. US Pavilion Coordination: Revenue from coordinating US Pavilions at international trade shows, providing turnkey booth packages, on-site support, and professional guidance for North American companies seeking to exhibit at overseas events.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

NürnbergMesse North America organizes and manages trade shows, conventions, and industry events in North America, and coordinates US Pavilions at international industry events held in Europe and Asia. The company sells exhibition space, booth rentals, and turnkey US Pavilion packages (including booth build, on-site support, and professional guidance) to North American businesses seeking to access global markets.

Product overview

NürnbergMesse North America is a trade show and events management company that serves as the North American subsidiary of NürnbergMesse GmbH. The company operates a portfolio of trade shows spanning multiple industry sectors including embedded systems/electronics (embedded world, embedded world North America), refrigeration/HVAC (Chillventa), IT security (it-sa), organic food/agriculture (BIOFACH), security/defense (Enforce Tac), and outdoor/hunting (IWA OutdoorClassics). The company also coordinates US Pavilions that help North American businesses participate in international trade shows overseas. With 50+ years of experience, the company manages 100+ tradeshows and reaches 1.4 million event attendees annually.

Differentiator

Problem solved

Functional benefit

Products and services

• embedded world North America Premier trade show and conference dedicated to the embedded tech ecosystem, bringing together design engineers, systems architects, firmware developers, and product leaders to explore embedded technologies and tools. Held at Anaheim Convention Center, California.
• embedded world Global platform for the embedded community covering components and modules, operating systems, hardware and software design, M2M communication, services, and complex system design. Held at Nuremberg Exhibition Centre, Germany.
• Chillventa Worldwide exhibition for refrigeration and insulation technologies, commercial and industrial automation, air conditioning, ventilation, and heat pumps, featuring leading experts, key players and associations. Held in Nuremberg, Germany.
• it-sa Annual exhibition for trends and innovations in IT security, one of the world's largest dialogue platforms for industry-specific IT security solutions. Held in Nuremberg, Germany.
• BIOFACH World's leading exhibition for organic food and agriculture, bringing together global stakeholders across the organic industry for over three decades. Founded in 1990 in Nuremberg, Germany, attracting exhibitors and visitors from more than 130 countries annually.
• Enforce Tac Highly specialized exhibition focused on security and defense professionals, bringing together vetted attendees from government agencies, armed forces, and law enforcement organizations worldwide for next-generation technologies, equipment, and tactical solutions.
• IWA OutdoorClassics Global marketplace and industry showcase for hunting, target sports, and outdoor equipment, featuring firearms, optics, outdoor gear, and tactical equipment. Founded in 1974, held annually in Nuremberg, Germany.
• US Pavilions International trade show participation program that helps North American businesses access global markets through organized US Pavilions at overseas events, providing turnkey booth packages and on-site professional guidance.

Quantifiable outcome

• 100+ tradeshows managed
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NürnbergMesse GmbHcoreOthersNürnbergMesse North America is the North American subsidiary and direct arm of NürnbergMesse GmbH, headquartered in Nuremberg, Germany. The company is part of a global network that spans Europe, Asia, and the Americas, with the parent company being one of the world's 15 largest exhibition companies.

Scale indicators10 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• IMTS (AMT - Association for Manufacturing Technology): The International Manufacturing Technology Show is a major US B2B trade show for manufacturing and industrial automation. Comparable as a US-headquartered specialized industry trade show competing for exhibitors in adjacent industrial verticals.
• CES (Consumer Technology Association): The Consumer Technology Association produces CES, the largest US electronics/technology trade show. Direct competitor in the embedded systems and electronics vertical where embedded world North America will compete for exhibitor share.

Broad incumbents

• RX (Reed Exhibitions): RX Global, part of RELX, is one of the world's largest exhibition organizers with 400+ events including ISPO, MIPCOM, and WTM. Broad incumbent competing in the same B2B trade show space across multiple verticals.
• Emerald Holding: Emerald is a US-based B2B event organizer running trade shows like SURFACES, ASD MarketWeek, and Outdoor Retailer. Broader US-headquartered incumbent operating across multiple industry verticals.
• Informa Markets: Informa Markets is the world's largest B2B events organizer with hundreds of trade shows including CES, Black Hat, and Arab Health. Broader incumbent with vastly larger scale, competing for exhibitor share across multiple verticals.

Direct peers

• Messe Düsseldorf North America: Messe Düsseldorf North America is the US subsidiary of Messe Düsseldorf GmbH, organizing North American participation at events like drupa, K, MEDICA, and ProWein. Directly comparable as a German Messe subsidiary managing US Pavilions.
• Messe München (Messe Munich): Messe München is a German-headquartered global exhibition organizer running events including BAU, IFAT, and drinktec, with US-facing activities. Comparable as a major German Messe with international event portfolio.
• Koelnmesse (Cologne Trade Fair): Koelnmesse is a major German trade fair organizer with global operations and US representation for events like gamescom, spoga+gafa, and Anuga. Comparable in structure and market positioning to NürnbergMesse.
• Messe Frankfurt Inc. Messe Frankfurt is a German-headquartered global exhibition organizer with a US subsidiary (Messe Frankfurt Inc.) that coordinates US Pavilions at international events including Ambiente, Texcare, and ISH. Direct structural and operational analog to NürnbergMesse North America.
• Hannover Fairs USA: Hannover Fairs USA is the North American subsidiary of Deutsche Messe, running US editions of industrial events including HANNOVER MESSE USA and DOMOTEX USA. Directly comparable German Messe subsidiary with similar business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NürnbergMesse North America