What Norlog Aps does

Norlog ApS is a Danish private limited company headquartered in Kongens Lyngby, Denmark, that manufactures and distributes transport, storage, and logistics equipment for B2B customers. The company offers a broad product portfolio spanning transport cages (roll containers), plastic pallets (Euro 1200x800mm and industrial 1200x1000mm formats), plastic boxes (stackable, foldable, food-grade, UN-approved), pallet tanks/IBC containers, thermal boxes and pallet covers (EPP and Piocelan materials for temperature-sensitive transport), waste containers (EN 840 / RAL-GZ 951 standards), storage carts, and plastic security seals. Underlying technology centers on injection-molded plastics including PP, PE, and HDPE for industrial containers and pallets, with EPP and Piocelan used for thermal insulation products; custom manufacturing supports special sizes, collapsible designs (reducing storage/return space by 60-70%), and branded logo/barcode printing from minimum orders of 100 units.

The business operates a direct-to-customer B2B e-commerce model through norlog.dk, supplemented by phone-based advisory sales and quote-based pricing for bulk orders. Revenue is generated primarily through unit hardware sales with volume discounts, plus custom production services and a rental offering for temporary equipment needs. Products carry food-grade, UN dangerous goods, EN 840, and RAL-GZ 951 certifications, supporting use across food production, pharmaceuticals, industrial manufacturing, retail, logistics, and shipping. Norlog claims Denmark's largest selection of packaging and logistics materials and serves enterprise customers including Arla, Coop, Danfoss, DSV, SAS, Scandlines, and Summerbird, alongside a long-tail of SMB and mid-market B2B buyers. Production is based in Denmark and Europe, with distribution concentrated in Denmark and limited regional European reach. The company is privately held with no disclosed institutional investors, funding rounds, or parent company structure, and operates from a single headquarters location as of its April 2025 office relocation.

Name

Norlog Aps

Legal name

Norlog ApS

Website

https://norlog.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Norlog ApS is a Danish B2B manufacturer and distributor of transport, storage, and logistics equipment-including plastic pallets, transport cages, thermal boxes, and IBC tanks-serving industrial, food & beverage, and logistics customers in Denmark and Europe via direct e-commerce and custom production.

Ownership category

akta.pro rank

Product category

Logistics Equipment & Industrial Packaging

NAICS

Industrial Supplies Merchant Wholesalers (42384), Transportation Equipment and Supplies (except Motor Vehicle) Merchant Wholesalers (42386)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Pallets, Bins, Totes & Returnable Transport Packaging (RTP) (IMAHABAG)

akta.pro secondary industry

Secondary & Multipack Packaging (IMALAHAB)

Keywords

• Plastic pallets
• Transport cages
• Thermal packaging
• Warehouse equipment
• Logistics containers

Headquarters

HQ city

Kongens Lyngby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of transport, storage, and logistics equipment including roll cages, transport cages, plastic pallets, pallet tanks, plastic boxes, thermal boxes, and related accessories. Unit-based pricing with bulk order discounts. Special production services for customized solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Norlog ApS manufactures and supplies a broad range of plastic and steel transport, storage, and logistics equipment — including roll cages, plastic pallets, IBC pallet tanks, plastic boxes, thermal boxes, thermal pallet covers, waste containers, and plastic seals — sold directly to businesses through its own e-commerce storefront at norlog.dk with quote-based bulk pricing, free phone advisory, custom production from 100 units, and short-term equipment rental.

Product overview

Norlog Aps is a Danish packaging and logistics equipment supplier offering a comprehensive portfolio of industrial storage and transport products. The core offering includes transport cages (transportbure), plastic boxes (plastkasser), plastic pallets (plastpaller), pallet tanks (palletanke), and thermal boxes (termokasser/termohætter) for temperature-sensitive goods. Additional product lines include waste containers, plastic seals, and storage carts. The company operates a two-tier model with standard products and premium sub-brands like Känga thermal boxes. Norlog provides both product sales and services including custom manufacturing (special sizes, colors, logos), and rental of transport equipment. Products span multiple materials including HDPE plastic, EPP, PP, and galvanized steel, with many items carrying food-grade certification for contact with food products.

Differentiator

Problem solved

Functional benefit

Products and services

• Transport Cages (Transportbure) Wire mesh transport cages and roll containers for storage and transport of goods, offered in 2-, 3-, and 4-sided configurations with various sizes and load capacities; includes theft-resistant and foldable variants and accessories. Targeted at industrial, logistics, and warehouse buyers.
• Plastic Boxes (Plastkasser) Stackable and foldable plastic crates, meat crates, fruit/vegetable crates, poultry crates, suitcase boxes, and UN-approved plastic boxes for food handling, industrial storage, and dangerous-goods transport.
• Plastic Pallets (Plastpaller) Euro pallets (1200x800mm), industrial pallets (1200x1000mm), half and quarter pallets, and special-size plastic pallets for storage, transport, and export, made from HDPE/PP materials.
• IBC Pallet Tanks (Palletanke) Intermediate bulk containers and pallet tanks for liquid storage and transport, available in new and used conditions, including mix-tank variants.
• Thermal Boxes (Termokasser) Food-grade insulated thermal boxes for catering and food transport in GN 1/1 and GN 1/2 sizes, made from EPP or Piocelan materials, sold under Känga and Premium product lines.
• Thermal Covers (Termohætter) Insulated pallet covers and thermal hoods for temperature-sensitive goods during transport, available for Euro pallets (1200x800mm) and industrial pallets (1200x1000mm), plus a thermal cover variant for transport cages.
• Storage and Transport Carts (Lagervogne / Transportvogne) Shelf carts, ESD carts, picking carts, roller carts, platform carts, long-goods carts, heavy-load carts, sack trucks, and roller tables for warehouse, picking, and storage applications.
• Waste Containers (Affaldscontainere) HDPE plastic waste containers in sizes from 120L to 1100L, meeting EN 840 and RAL-GZ 951 standards, for waste sorting and collection.
• Plastic Security Seals (Plombering) Plastic security seals for containers, tanks, and freight applications, in various lengths and colors with optional numbering and logo printing.
• Custom Production and Customization Services (Produktion og Tilpasning) Custom manufacturing and customization services for transport cages, plastic boxes, and pallets, including special sizes, colors, logos, and barcode printing — available from 100 units.
• Equipment Rental Services (Udlejning) Rental of wire mesh cages, security cages, and shelf carts for temporary storage and transport needs, targeting companies, housing associations, and organizations.

Quantifiable outcome

• Special-designed pallet grids and pallet boxes can be stacked with up to 1,000 kg of goods per pallet box
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CABKA Group: CABKA specializes in plastic pallets and large-volume containers produced largely from recycled plastic, serving logistics and industrial customers across Europe — directly comparable in plastic pallets and sustainability positioning.
• ORBIS Corporation: ORBIS designs and manufactures reusable plastic packaging, racks, pallets and bulk containers for automotive, food and industrial supply chains — a direct functional peer in reusable plastic RTP.
• Schoeller Allibert: Schoeller Allibert is a leading European manufacturer of returnable plastic packaging (crates, pallets, containers, bulk boxes) used in food, retail, automotive and logistics supply chains — directly comparable to Norlog's plastic RTP offering and customer verticals.
• Georg Utz Group: Georg Utz produces reusable plastic containers, pallets and custom-molded industrial packaging across Europe, serving logistics, manufacturing and food customers — closely overlapping Norlog's product mix and customization-driven value proposition.
• BITO-Lagertechnik: BITO produces plastic bins, containers, shelving systems and storage/transport carts for European industry and commerce — directly comparable on storage bins, shelving carts and pallet accessories.
• Bekuplast: Bekuplast is a German manufacturer of plastic pallets, containers and boxes used in food, retail and industrial logistics — a direct regional peer with overlapping products, certifications and customer segments.

Regional players

• Fetra Fördertechnik: Fetra is a German manufacturer of industrial carts, pallet trucks, sack trucks and warehouse handling equipment — a regional peer overlapping Norlog's storage carts and material-handling equipment ranges.

Broad incumbents

• DS Smith: DS Smith is a major European sustainable packaging producer spanning corrugated, plastic and display packaging — a broad incumbent adjacent to Norlog's secondary packaging and transport-protection offerings.
• Brambles (CHEP): Brambles owns CHEP, the world's largest pallet pooling network covering wood and plastic pallets and containers — a broad incumbent with overlapping product categories but operating a pooling/service model rather than Norlog's direct-sales model.
• SSI Schaefer: SSI Schaefer is a global intralogistics company providing shelving, racking, carts, totes and automated storage solutions — overlapping with Norlog's storage carts and warehouse equipment lines, but at a much broader enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/norlog-aps

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norlog Aps