Peag Personal Gmbh

What Peag Personal Gmbh does

PEAG Personal GmbH is a German temporary-staffing (Zeitarbeit / Arbeitnehmerüberlassung) and permanent-placement (Personalvermittlung) company headquartered at Schifferstraße 196 in Duisburg, founded in 1997 and operating as a wholly owned subsidiary of PEAG Holding GmbH. The company places industrial, manufacturing, logistics, and commercial workers at client sites across 11 German cities (Duisburg, Dortmund, Berlin, Kassel, Leipzig, Köln, Hamburg, Kiel, Nürnberg, Mannheim, Frankfurt am Main) plus 5 sales/recruiting offices, with an enterprise client roster that includes thyssenkrupp, BASF, ArcelorMittal, RWE, Alstom, Outokumpu, KME, Salzgitter Mannesmann, and Unisys. Workers are hired by PEAG as the legal employer of record and assigned to client companies; revenue is generated through a margin on tariff-based (iGZ/DGB) hourly billing rates, with a 2007 house tariff with IG Metall NRW enabling Equal Pay from day one.

The underlying technology stack is light and non-proprietary: a self-serve job portal (jobs.peag-online.de), a WhatsApp application channel, and a PEAG Personal mobile app (Android/iOS) that allows employees to manage job profiles, time accounts, and communication. No proprietary matching algorithm or AI/ML system is described. Quality and compliance positioning is anchored in ISO 9001:2015, ISO 14001:2015, the SCP safety certificate, multiple GVP quality standards, and a 2011 Erlaubnis zur gewerbsmäßigen Arbeitnehmerüberlassung. Operational metrics include a 16-month average assignment duration and a 52.8% permanent-takeover rate by clients (2018).

The go-to-market is field-based enterprise sales combined with branch-driven candidate acquisition, supported by content marketing (PEAG Magazine, PEAG Podcast, PEAG Symposium, PEAG Personaldebatte), active social channels, and an employee referral program paying up to €500 per successful skilled-worker hire. PEAG is part of the broader PEAG Group, which extends the offering through PEAG Transfer (outplacement), PEAG HR (payroll administration), and PEAG MBG (employee participation), positioning the combined entity as an integrated workforce-solutions provider rather than a commodity staffing shop.

Name

Peag Personal Gmbh

Legal name

PEAG Personal GmbH

Website

https://peag-personal.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PEAG Personal GmbH is a German temporary-staffing and permanent-placement firm, headquartered in Duisburg, that places industrial, manufacturing, logistics, and commercial workers at enterprise clients across 11 German cities under a tariff-protected Equal Pay model, operating as part of the PEAG Group.

Ownership category

akta.pro rank

Product category

Temporary Staffing Services

NAICS

Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

National Generalist Staffing Firms (BPACACAI)

akta.pro secondary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

Keywords

• Temporary staffing services
• Personnel placement
• Direct recruitment
• Industrial staffing
• Workforce solutions

Headquarters

HQ city

Duisburg

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Temporary Worker Placement (Arbeitnehmerüberlassung): PEAG Personal places temporary workers (Zeitarbeitnehmer) at client companies. The company acts as the employer of record, handling payroll, social contributions, and benefits. Revenue is generated through margin on hourly billing rates charged to client companies minus wages paid to workers. The company applies tariff-based (iGZ/DGB) wage structures plus a house tariff with IG Metall NRW for Equal Pay.
2. Direct Placement / Vermittlung (Personalvermittlung): Direct placement of candidates into permanent positions at client companies. PEAG handles sourcing, screening, and presentation of candidates.
3. Senior Experts: Placement of experienced senior professionals in temporary assignments, often supporting gradual transition to retirement (Altersteilzeit models).
4. Ausbildungsübernahme (Training Pool): PEAG takes over finished apprentices from client companies into their pool, charging companies for continued availability of trained workers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

PEAG Personal GmbH is a German temporary staffing agency (Zeitarbeit/Arbeitnehmerüberlassung) that employs workers on tariff-bound contracts and assigns them to client companies across industrial, logistics, and commercial sectors. The company also offers direct placement (Personalvermittlung) services for permanent positions, with operations across 11 branches and 5 Sales & Recruiting offices in Germany. Specialty services include Senior Experts placement for experienced professionals and apprentice retention (Ausbildungsübernahme) for trained apprentices.

Product overview

PEAG Personal GmbH is a staffing and recruitment services company offering temporary employment (Zeitarbeit/Arbeitnehmerüberlassung) with a focus on fair labor practices and permanent placement orientation. The core offering consists of temporary staffing services where PEAG employs workers and assigns them to client companies, supplemented by direct recruitment (Personalvermittlung) for permanent positions. Additional services include Senior Experts (experienced worker staffing) and programs to secure trained apprentices. The company operates nationwide across 11 German cities with branches in Dortmund, Duisburg, Berlin, Kassel, Leipzig, Köln, Hamburg, Kiel, Nürnberg, Mannheim, and Frankfurt am Main. A mobile app enables employees to manage their assignments and job-related information.

Differentiator

Problem solved

Functional benefit

Brands

• PEAG Transfer: Transfergesellschaft für Beschäftigtentransfer und Newplacement
• PEAG HR
• TEAMPEAG

Products and services

• Zeitarbeit (Arbeitnehmerüberlassung)
• Personalvermittlung (Direct Placement)

Quantifiable outcome

• 52.8% of placed temporary workers are taken over permanently by client companies (as of 2018)
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PEAG Transfer GmbHcoreOthersPEAG Transfer GmbH is a sister company within the PEAG Group, providing outplacement services (Beschäftigtentransfer), new placement, and partial retirement (Altersteilzeit) solutions. PEAG Personal uses PEAG Transfer's infrastructure and regional presence to extend its own coverage across Germany.
• PEAG HR GmbHcoreOthersPEAG HR GmbH is a sister company providing payroll administration (Entgeltabrechnung) and HR administration services. PEAG Personal uses PEAG HR's services for internal and possibly client HR administration.
• PEAG Mitarbeiter-Beteiligungs-GmbH (PEAG MBG)minorOthersPEAG MBG enables employee participation and ownership stakes for PEAG Group employees, fostering employee engagement and loyalty.
• Kiwa Deutschland GmbHminorImplementation/ SI/ Consulting PartnerKiwa is a certification body that issues and audits PEAG Personal's quality and environmental management certifications (ISO 9001, ISO 14001, SCP).
• uvex Arbeitsschutz GmbHminorOthersUvex is a leading manufacturer of personal protective equipment (PPE) and workwear. PEAG Personal partners with Uvex to supply high-quality safety gear and work clothing to its temporary workers, supporting occupational health and safety.
• TÜV NORDminorImplementation/ SI/ Consulting PartnerTÜV NORD is a technical inspection and certification organization that audits PEAG Personal's SCP (Safety Certificate for Personnel Service Providers) and quality certifications.
• Gesamtverband der Personaldienstleister e.V. (GVP)coreOthersGVP is the main industry association for temporary employment agencies in Germany (formerly iGZ). PEAG Personal is a member and its Managing Director Sven Kramer serves on the GVP Executive Committee (Präsidium). PEAG participates in tariff negotiations with DGB trade unions through GVP.
• Bundesvereinigung der Deutschen Arbeitgeberverbände (BDA)minorOthersBDA is the top employer confederation in Germany, organizing the social and economic policy interests of German business. PEAG Personal's Managing Director Sven Kramer serves on the BDA Board.
• unternehmer nrw (Landesvereinigung der Unternehmensverbände NRW)minorOthersunternehmer nrw is the state employers' association for North Rhine-Westphalia. PEAG's Managing Director Sven Kramer serves on its board, extending the company's network among NRW businesses.
• Fernuniversität HagenminorOthersPEAG Personal offers employees who have completed their vocational training (PDK) the opportunity to pursue distance learning at Fernuniversität Hagen, with full tuition coverage by PEAG, supporting career development and retention.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• I.K. Hofmann: I.K. Hofmann is a German staffing group with a comparable mix of temporary staffing, direct placement and outplacement services, and a similarly strong industrial-sector footprint. Direct peer on tariff-based Zeitarbeit with enterprise industrial clients.
• DIS AG: DIS AG is a major German staffing firm (part of Adecco Group) with strong focus on industrial and technical temps, comparable tariff arrangements and similar geographic coverage. Direct overlap with PEAG in industrial verticals and direct placement.
• Persona Service: Persona Service is one of Germany's largest generalist staffing firms with a similar industrial/blue-collar focus and comparable nationwide branch footprint. It competes head-to-head with PEAG for the same enterprise customers in steel, automotive, logistics and manufacturing.
• Grafton Deutschland: Grafton is an international staffing firm with a substantial German operation serving industrial, commercial and professional segments. It competes with PEAG on enterprise temporary staffing and direct placement deals across Germany.
• Tempton: Tempton is a German mid-market generalist staffing firm with comparable nationwide branch footprint and similar focus on industrial and skilled-trade temporary placements. It competes with PEAG for the same regional enterprise customers.
• Hays Germany: Hays is a major specialist staffing firm in Germany focused on professional and technical contractors. It is a direct comparable on the Professional & Technical placement side of PEAG's offering (Senior Experts, technical temp staffing).

Broad incumbents

• ManpowerGroup Germany: ManpowerGroup is a global staffing leader with broad German coverage including industrial verticals. It competes with PEAG on enterprise RPO/MSP contracts and on large-volume temporary assignments.
• Randstad Deutschland: Randstad is the global #1 staffing firm and operates the largest German branch network across all major sectors. It competes with PEAG on enterprise procurement deals and sets the price benchmark for industrial temporary staffing in Germany.
• Robert Half Germany: Robert Half is a global professional staffing firm with a German presence focused on commercial and administrative placements. It overlaps with PEAG's commercial/logistics segment and direct placement business.
• Adecco Germany: Adecco is a global generalist staffing leader with a substantial German operation serving industrial and commercial clients. It competes with PEAG on multi-site enterprise contracts and tariff frameworks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/peag_personal
• YouTubeyoutube.com/@peagpersonal
• Facebookfacebook.com/peag.personal
• LinkedInlinkedin.com/company/peag-personal-gmbh
• Instagraminstagram.com/peag_personal

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peag Personal Gmbh