Outside the Frame
Outside The Frame is an MBE-certified, New York City-based boutique video production company founded in 2009, producing commercials, branded content, web series, and promotional films for academic, medical, corporate, financial, architecture, and fashion clients via a project-based services model.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Outside the Frame does
Outside The Frame is a privately held, founder-owned boutique video production company founded in 2009 and headquartered in New York City. The firm produces a portfolio of creative work including commercials, social ad campaigns, branded content, web series, and promotional films. Its client base spans six primary verticals — academic institutions, medical/healthcare organizations, corporations, financial services firms, architecture/design studios, and fashion/luxury brands — with named engagements for Columbia University, USC Viterbi, Cedars-Sinai, PwC, Neiman Marcus, CI Global Asset Management, Corient, and others. The firm operates a sister company, Stork Films, focused on family and children's brands (Boon, Johnson & Johnson, Sago Mini, Skip Hop, Beech-Nut).
The company is MBE-certified (Minority Business Enterprise), differentiating it for institutional and government procurement pipelines that prioritize diverse vendors. Its core competitive positioning rests on narrative craft: most full-time staff and freelance artists are MFA graduates from prestigious cinema-arts programs, and the firm explicitly applies a storyteller's sensibility (drama, escalation, reveals) even to non-narrative work. The underlying technology stack is conventional video production tooling; there is no proprietary platform, no disclosed AI/ML capability, and no productized software offering — it is a project-based services business.
The business model is sales-led, project-based, and quote-based. Revenue is generated through one-time project engagements sourced via direct client relationships and portfolio referrals; no subscription, retainer, or licensing model is disclosed and no pricing is published. Distribution is domestic, with primary concentration in the New York City / Northeast US market. The firm has no external investors, no disclosed parent company, no funding rounds, and operates with a lean leadership team of three (Founder/Creative Director, Executive Producer, and Accounts/Stork Founder).
Outside the Frame firmographics
Firmographics- Name
- Outside the Frame
- Legal name
- Outside The Frame
- Website
- https://outsidetheframe.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Outside The Frame is an MBE-certified, New York City-based boutique video production company founded in 2009, producing commercials, branded content, web series, and promotional films for academic, medical, corporate, financial, architecture, and fashion clients via a project-based services model.
- Ownership category
- akta.pro rank
Outside the Frame industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Training, Safety & Compliance Video (MPADAEAM)
- akta.pro secondary industry
- Motion Graphics & Animation (BPAFAIAD)
Keywords
Where Outside the Frame is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outside the Frame business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Video Production Services: Project-based video production services for commercials, social ad campaigns, branded content, web series, and promotional films. Revenue is generated through client engagements across academic, medical, corporate, financial, architecture, and fashion verticals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Outside the Frame product offering
Product offeringCore offering
Outside The Frame is a boutique video production company that produces commercials, social ad campaigns, branded content, web series, and promotional films for clients in academic, medical, corporate, financial, architectural, and fashion verticals. It offers end-to-end production services from concept through final deliverable, executed by MFA-trained staff and freelance artists, with a sister company (Stork Films) producing promotional content for family and children's brands.
Product overview
Outside The Frame is a boutique video production company founded in 2009 and based in New York City. The company produces a diverse array of creative projects including commercials, social ad campaigns, branded content, web series, and promotional films for clients spanning academic, medical, corporate, financial, architectural, and fashion industries. The company also operates a sister company, Stork Films, which focuses on family and children's brands.
Differentiator
Problem solved
Functional benefit
Brands
- Stork: A sister video production company specialized in creating promotional content for family and children's brands.
Products and services
- Video Production Services End-to-end boutique video production services covering commercials, social ad campaigns, branded content, web series, and promotional films. Delivered to enterprise and institutional clients in academic, medical, corporate, financial, architectural, and fashion sectors.
- Stork Films (Sister Company — Family & Children's Brand Production) Sister production company specializing in promotional video content for family and children's brands; clients include Boon, Johnson & Johnson, Sago Mini, Skip Hop, and Beech-Nut.
Companies that use Outside the Frame
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles5 records
Outside the Frame technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Outside the Frame partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stork FilmscoreOTF's sister video production company specialized in creating promotional content for family and children's brands. Julie leads Stork and spearheads communication and creative with clients including Boon, Johnson & Johnson, Sago Mini, Skip Hop, and Beech-Nut. Eryn manages projects and production teams for both Outside The Frame and Stork.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Outside the Frame competitors and assessment
Company assessmentDirect peers
- Arts & Sciences: Boutique production company known for narrative-driven commercials and branded content. Directly comparable to Outside The Frame in emphasizing storytelling craft within a boutique commercial production model.
- Tool of North America: Boutique commercial and branded content production company. Directly comparable as a similarly sized, director-driven production boutique serving advertising and brand clients.
- Variable: Boutique NYC-based production company producing commercials, branded content, and digital campaigns for enterprise brands. Comparable to Outside The Frame in scale, vertical specialization, and creative-services positioning.
- Stink Studios: Creative production studio combining film, animation, and interactive content for brands. Comparable to Outside The Frame in serving brand and enterprise clients with narrative-driven production, including motion graphics work.
- Bullion Productions: Boutique production company producing commercials and branded content. Comparable to Outside The Frame in boutique scale, client mix, and commercial/branded focus.
- Honor Society: Boutique NYC production company producing commercials and branded content for major brands. Closely matches Outside The Frame's boutique scale, NYC base, and brand-storytelling positioning.
- m ss ng p eces: Boutique production company producing commercials, branded content, and music videos with a similar creative-led, director-driven model comparable to Outside The Frame's boutique positioning.
Broad incumbents
- Anonymous Content: Major production company with strong commercial and branded content division. Comparable creative-services overlap with Outside The Frame but at meaningfully larger scale and with feature/TV operations.
- Partizan Entertainment: Globally operating production company with a strong commercial division. Comparable in offering commercial/brand production but at much larger scale than Outside The Frame.
- Radical Media: Established NYC production company producing commercials, documentaries, and branded content. Overlaps with Outside The Frame across commercial/branded content but operates at significantly larger scale and broader portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Outside the Frame social profiles
Digital presenceOutside the Frame compliance and trust
Trust signalCompliance1 record
Outside the Frame financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outside the Frame leadership team
Management profileNumber of profiles
Profiles3 records
Outside the Frame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outside the Frame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outside the Frame
What does Outside the Frame do?
Outside The Frame is a boutique video production company that produces commercials, social ad campaigns, branded content, web series, and promotional films for clients in academic, medical, corporate, financial, architectural, and fashion verticals. It offers end-to-end production services from concept through final deliverable, executed by MFA-trained staff and freelance artists, with a sister company (Stork Films) producing promotional content for family and children's brands.
Is Outside the Frame a public or private company?
Outside the Frame is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outside the Frame founded?
Outside the Frame was founded in 2009. It employs 1 to 10 people.
Where is Outside the Frame based?
Outside the Frame is headquartered in New York, United States, in the North America region.
How does Outside the Frame make money?
One revenue line is on record: video Production Services.
Who are Outside the Frame's main competitors?
Direct peers on record are Arts & Sciences, Tool of North America, Variable, Stink Studios, Bullion Productions, Honor Society and m ss ng p eces. Broad incumbents are Anonymous Content, Partizan Entertainment and Radical Media.
Does Outside the Frame have an API?
No public API is recorded for Outside the Frame.
What industry is Outside the Frame in?
Outside the Frame's product category is Video Production Services. Its primary akta.pro industry code is MPADAEAM, Training, Safety & Compliance Video, with a secondary code of BPAFAIAD, Motion Graphics & Animation. Its NAICS code is 51211 and its SIC code is 7812.