YMCA of Hornell

What YMCA of Hornell does

Tri-County YMCA of New York, operating under the brand Hornell Area Family YMCA, is a 501(c)(3) not-for-profit social services organization headquartered in Hornell, New York, with a second facility in Dansville. Its mission centers on three pillars: Youth Development, Healthy Living, and Social Responsibility. The organization delivers a broad community programming portfolio spanning fitness (group classes, personal training, nutrition coaching, Rock Steady Boxing for Parkinson's), aquatics (Red Cross certified swim instruction, Hammerhead Swim Team, the Swim The Great Lakes Challenge), youth and childcare services (early learning, before/after school care, summer enrichment, youth sports leagues), and music and arts classes, supplemented by facility rentals for private events. Its primary customer segments are youth and families, adults and seniors, and community members in need of financial assistance. The primary technology layer is the Daxko SaaS operations platform, which powers online membership enrollment and program registration (cid=5185). Marketing is community-led through social media (Facebook, Twitter, Instagram), program guides, events such as golf tournaments and Summer Sunset Yoga in the Park, and a membership referral program. Revenue is generated through four streams: membership fees (monthly/annual, tiered by location), program registration fees, tax-deductible donations supported by its 501(c)(3) status, and facility rentals. Membership reciprocity across the nationwide YMCA network and a dedicated financial assistance program are distinguishing structural features.

Name

YMCA of Hornell

Legal name

Tri-County YMCA of New York

Website

https://hornellymca.com

Company type

Private

Founded year

1883

Operating status

Operating

Short description

Tri-County YMCA of New York is a 501(c)(3) non-profit operating two community facilities in Hornell and Dansville, New York, delivering fitness, aquatics, youth sports, childcare, and arts programs to families, adults, and seniors through membership fees, program registration, and donations.

Ownership category

akta.pro rank

Product category

Community Recreation and Youth Development Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Community fitness programs
• Youth development services
• Childcare and early learning
• Swimming and aquatics
• Membership recreation services

Headquarters

HQ city

Hornell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual and monthly membership fees for individuals and families at Hornell and Dansville locations, with tiered rates and financial assistance available.
2. Program Registration: Fees for fitness classes, Rock Steady Boxing, personal training, nutrition coaching, youth sports, childcare, aquatics, Hammerhead Swim Team, Red Cross classes, music and arts programs, and special events.
3. Donations and Fundraising: Tax-deductible donations from community members supporting critical programs and services for youth, adults, and families. 501(c)(3) not-for-profit status enables charitable giving.
4. Facility Rentals: Rental income from community spaces including birthday party venues and general facility usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tri-County YMCA of New York (operating as YMCA of Hornell / Hornell Area Family YMCA) is a 501(c)(3) not-for-profit community organization that delivers fitness, aquatics, youth sports, childcare, early learning, and music and arts programming through membership at two physical facilities in Hornell and Dansville, New York. Services are sold to individuals and families via monthly subscriptions, program registration fees, facility rentals, and tax-deductible donations.

Product overview

Tri-County YMCA of New York is a community-based non-profit organization offering a unified portfolio of wellness and youth development services. The organization operates fitness programs (Rock Steady Boxing, personal training, nutrition coaching), childcare and early learning services, aquatics instruction including Red Cross certified swim classes, youth sports leagues, and music and arts programming. Membership programs provide access to facilities at Hornell and Dansville locations with nationwide reciprocity. The organization also offers facility rentals for events and coordinates special community events throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Programs
• Childcare Services
• Aquatics Programs
• Youth Sports & Programs
• Music & Arts Classes
• Membership Programs
• Facility Rentals
• Special Events & Leagues

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• United WaycoreGTM or Marketing PartnerUnited Way Community Partner designation indicates a collaborative relationship for community impact initiatives. United Way branding appears in the website footer acknowledging the partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jewish Community Center (JCC) Association: Network of community centers offering fitness, aquatics, youth programs, childcare, and arts programming on a membership basis. Closely aligned model with the Tri-County YMCA across program mix and nonprofit membership structure.
• Boys & Girls Clubs of America: National nonprofit operating local clubs that deliver youth development programming, sports leagues, and afterschool care. Directly comparable to YMCA's youth and family segment on mission, membership model, and community-based delivery.

Broad incumbents

• YMCA of the USA: National federation that oversees and supports local YMCA associations including Tri-County YMCA of New York. Operates broadly across the country with similar youth development, fitness, and aquatics programming under the same brand.
• Life Time Fitness: Premium national fitness operator offering fitness classes, aquatics, youth programs, and family programming. A broader incumbent in the same recreation/wellness category but at a higher price point and urban-suburban footprint.
• Planet Fitness: National low-cost fitness chain competing for the same value-conscious adult and family membership base. Operates as a broader incumbent focused on equipment access rather than programming depth.
• Crunch Fitness: National fitness chain offering group classes, personal training, and youth programs. A broader incumbent serving similar fitness and family programming needs.
• Gold's Gym: National fitness franchise providing fitness equipment, group classes, and personal training. Comparable to YMCA's adult fitness segment but with narrower program scope (no childcare or youth sports).
• Anytime Fitness: Globally franchised 24/7 fitness club competing for the same value-oriented adult membership base, especially in smaller markets similar to Hornell and Dansville.

Emerging players

• Rock Steady Boxing HQ: National affiliate network licensing the Rock Steady Boxing Parkinson's program to host facilities including the Tri-County YMCA. Comparably relevant because Rock Steady is one of the Y's differentiated specialty programs.

Regional players

• Local municipal parks and recreation departments: Public-sector providers of fitness, aquatics, youth sports, and community programming in the same rural Upstate NY geography, often subsidized by tax dollars. Direct substitute for many YMCA program lines at lower price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HornellYMCA
• Facebookfacebook.com/HornellAreaFamilyYMCA
• Instagraminstagram.com/hornellymca
• LinkedInlinkedin.com/company/hornell-area-family-ymca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Hornell