One Smart Spray, A Joint Venture Of Bosch And Basf

What One Smart Spray, A Joint Venture Of Bosch And Basf does

ONE SMART SPRAY is a 50/50 joint venture between Bosch and BASF, established in 2021 and headquartered in Cologne, Germany. The company develops and commercializes a camera-based smart weed detection system that enables selective, real-time herbicide application at the individual nozzle level for agricultural sprayers. The technology combines Bosch's hardware engineering (Field Camera Units, Connectivity Control Units, Section Control Units, and Master Connectivity Units integrated into sprayer booms at manufacture) with BASF's digital farming expertise through the xarvio ONE SMART SPRAY software module and the Agronomic Decision Engine (ADE). The system detects weeds in milliseconds with greater than 95% application accuracy, supporting both post-emergence (Green-on-Green) and pre-emergence (Green-on-Brown) modes, and operates 24/7 via integrated LED lighting. Field trials conducted as part of the EU-funded LIFE SMART SPRAYER project across 10,200 hectares in Germany, Hungary, Romania, and France demonstrated an average 40% reduction in herbicide usage while maintaining weed control efficacy comparable to broadcast spraying.

The company generates revenue through three primary streams: hardware sales of the integrated smart spraying system components via OEM-embedded integration with sprayer manufacturers (notably AMAZONEN-WERKE); software subscription/licensing through the xarvio ONE SMART SPRAY digital module; and technical support, maintenance, and agronomic advisory services. The go-to-market is enterprise B2B, targeting large-scale row crop farmers across six approved crops (corn, soy, cotton, sunflower, canola, and sugar beet). Distribution leverages the combined Bosch and BASF agricultural networks, with regional entities in Germany, the USA (Delaware), and Brazil (Campinas) serving European, North American/Australian, and South American markets respectively. Marketing channels include a multi-language website, trade show participation (Agritechnica, SIMA, EIMA), field demonstrations with pioneer farmers, scientific publications, and an EU LIFE Programme research project that serves as a scientific credibility anchor. The technology is positioned as a compliance enabler for the EU Green Deal's target of 50% pesticide reduction by 2030, with herbicide savings, automated documentation, digital weed maps, and adjustable sensitivity levels as core value propositions.

Name

One Smart Spray, A Joint Venture Of Bosch And Basf

Legal name

Bosch BASF Smart Farming GmbH

Website

https://onesmartspray.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

ONE SMART SPRAY is a 50/50 Bosch-BASF joint venture that builds camera-based smart weed detection systems for agricultural sprayers, enabling selective herbicide application at individual nozzles to reduce herbicide use by ~40% across row crops.

Ownership category

akta.pro rank

Product category

Precision Agriculture / Smart Spraying Technology

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD)

akta.pro secondary industries

Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI), Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing) (AFAAADAI), Autonomous/Robotic Crop Protection Applicators (UGVs, Smart Sprayers) (AFAAADAJ)

Keywords

• Precision agriculture technology
• Smart spraying systems
• Computer vision weed detection
• Selective herbicide application
• Agricultural sprayer integration

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Smart Spraying Hardware Systems: ONE SMART SPRAY generates revenue primarily through the sale of integrated smart spraying hardware systems. The system comprises multiple hardware components (Field Camera Units, Connectivity Control Units, Section Control Units, Master Connectivity Units) that are integrated into agricultural sprayers at the manufacturer level. Hardware is sold as part of new sprayer equipment through the OEM integration channel with Bosch and through the joint venture's direct sales and distribution network.
2. Digital Software / SaaS (xarvio Module): The xarvio ONE SMART SPRAY digital module provides the agronomic intelligence and digital mapping layer. This platform processes camera data to generate weed maps and application analytics. Revenue from the software component likely follows a subscription or software licensing model, integrated with the xarvio digital farming ecosystem from BASF.
3. Technical Support and Maintenance Services: Bosch BASF Smart Farming provides agronomic and technical support services to farmers operating the ONE SMART SPRAY system. These include field maintenance, remote diagnostics, and ongoing agronomic advisory services, generating recurring service revenue.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

One Smart Spray develops and sells a camera-based smart weed control system that is OEM-integrated into agricultural sprayers. High-resolution cameras mounted on sprayer booms detect weeds in real time and activate individual nozzles only where treatment is needed, powered by BASF's Agronomic Decision Engine and the xarvio digital platform. The system is approved for six row crops (corn, soy, cotton, sunflower, canola, sugar beet) and targets large-scale row crop farmers seeking herbicide cost reduction and pesticide reduction compliance.

Product overview

ONE SMART SPRAY is a joint venture established in 2021 by Bosch and BASF offering a unified smart weed control system. The core product combines high-resolution camera hardware (Field Camera Unit) mounted on sprayer booms with the xarvio® ONE SMART SPRAY software module for task management and data analysis, powered by BASF's Agronomic Decision Engine (ADE). The system provides selective herbicide spraying with >95% application accuracy by detecting weeds in real-time and activating individual nozzles only where needed. Approved crops include corn, soy, cotton, sunflower, canola, and sugar beet. The company also provides open source software components including FCU software, xarvio web service, CCU, MCU, and SCU software. The LIFE SMART SPRAYER was an EU co-funded research project (2021-2025) demonstrating the technology across 10,200 hectares in four countries.

Differentiator

Problem solved

Functional benefit

Brands

• xarvio® ONE SMART SPRAY: Digital module for weed management, digital mapping, and data analysis integrated into the smart spraying system.

Products and services

• ONE SMART SPRAY System Integrated camera-based smart weed control system embedded into agricultural sprayers at manufacture. High-resolution cameras detect weeds in milliseconds and trigger individual nozzle activation for selective herbicide application, achieving >95% application accuracy with up to 40% herbicide reduction.
• xarvio ONE SMART SPRAY Module Digital platform module accessible via app or sprayer terminal that lets farmers define farm needs, transfer tasks to the sprayer system, and analyze post-spray data. Generates digital weed coverage maps, weed size class analytics, and application documentation. No internet connection required during field operations.

Quantifiable outcome

• Up to 40% herbicide reduction while maintaining weed control efficacy
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BASF Digital Farming GmbHcoreStrategic or Co-development Partner · 1 October 2021BASF Digital Farming GmbH serves as the coordinator of the LIFE SMART SPRAYER EU research project and is the developer of the Agronomic Decision Engine (ADE) and the xarvio® digital platform that powers the ONE SMART SPRAY software layer. As a co-founder of the joint venture, BASF provides digital farming expertise, agronomic intelligence, and the xarvio platform ecosystem.
• Robert Bosch GmbHcoreStrategic or Co-development Partner · 1 October 2021Robert Bosch GmbH is a co-founder of the ONE SMART SPRAY joint venture and is responsible for the development, design, and construction of smart spraying hardware components and related software. Bosch provides technical expertise in hardware engineering, connectivity (via Bosch Rexroth BODAS Connect), and field services including remote diagnostics and maintenance.
• AMAZONEN-Werke H. Dreyer GmbH & Co. KGcoreTechnology or Integration · 1 October 2021AMAZONEN-Werke H. Dreyer GmbH & Co. KG is a beneficiary in the LIFE SMART SPRAYER project, responsible for the construction and servicing of the LIFE SMART SPRAYER device. The company is a German agricultural sprayer manufacturer whose equipment hosts the ONE SMART SPRAY technology, representing a key OEM integration partnership for field deployment and testing.
• University of Hohenheim (Institute of Phytomedicine)minorStrategic or Co-development Partner · 1 October 2021The University of Hohenheim's Institute of Phytomedicine participates as a beneficiary in the LIFE SMART SPRAYER project, providing scientific expertise in weed control with computer vision systems and contributing to algorithm development for weed mapping and treatment, as well as environmental monitoring activities.
• European Union (LIFE Programme)minorOthers · 1 January 2021The LIFE SMART SPRAYER project is co-funded by the European Union under the LIFE Programme (Project Reference: LIFE20 ENV/DE/000650), with total eligible budget of €5,713,362 and EU contribution of €3,142,349. The project runs from October 2021 to March 2025, covering field trials in Germany, Hungary, Romania, and France.
• Bosch Rexroth AGcoreTechnology or Integration · 1 January 2021Bosch Rexroth AG provides the BODAS Connect connectivity platform and device management infrastructure that supports the ONE SMART SPRAY hardware and software integration. The CCU (Connectivity Control Unit) uses Bosch Rexroth technology. Terms and conditions for Device Management/SaaS are governed by Bosch Rexroth AG agreements.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• xFarm Technologies: xFarm is a European digital farming platform providing field management, agronomic analytics, and sustainability tracking. Comparable as a horizontal farm-management software layer addressing overlapping row-crop customers, though without a hardware spraying stack.
• Naio Technologies: Naio Technologies develops autonomous agricultural robots for mechanical weeding and spraying. Comparable as an emerging player in selective weed control with a robotics-first delivery model that could substitute for camera-based sprayer retrofits in specialty crop and small-acreage contexts.
• Solinftec: Solinftec is a Latin American precision agriculture platform offering spraying optimization and in-field analytics. Relevant as an emerging digital-farming peer with strong South American presence that overlaps with the JV's Brazilian expansion market.
• DJI Agriculture: DJI's Agras drone-based spraying systems are an emerging channel for precision herbicide application, particularly in Asia and increasingly in Latin America. Represents an alternative delivery model (aerial vs. ground boom) competing for the same input-cost-reduction outcome.

Direct peers

• Trimble Agriculture: Trimble provides GPS-guided section control, variable-rate application, and precision spraying technology distributed through agricultural equipment dealers globally. Comparable as an enabling technology supplier targeting OEM and retrofit precision-spraying integrations.
• Topcon Agriculture: Topcon offers precision agriculture hardware and software including application control, rate control, and crop sensing used in modern sprayers. Competes with the JV on the sensor, control-unit, and software stack sold to OEMs and growers.
• John Deere (See & Spray): John Deere's See & Spray technology is the most direct competitor — camera-based selective herbicide application integrated into Deere's own sprayers, targeting the same row-crop customers with a vertically integrated OEM model. Comparability is reinforced by shared end markets (large-scale US/EU row-crop farmers) and equivalent precision-application value proposition.
• CNH Industrial (Raven Industries): CNH acquired Raven Industries to bolster precision spraying and automation across Case IH and New Holland sprayers. Raven's boom-mounted weed detection and nozzle-control technology competes head-to-head with ONE SMART SPRAY's hardware stack in the same OEM-embedded distribution model.

Broad incumbents

• Bayer (Climate FieldView / xarvio competitor): Bayer's Climate FieldView is the principal digital-farming platform competing with BASF's xarvio — overlapping in field-data analytics, prescription maps, and agronomic decision support that underpin the JV's ADE. Bayer's crop-science franchise also creates comparable commercial pull for precision application.
• AGCO (Fendt / Massey Ferguson): AGCO offers precision agriculture capabilities including Fendt/RoGator spraying platforms with section control and partner integrations (e.g., Bosch xarvio collaboration). Competes as a broad-line equipment OEM pursuing the same selective-spraying opportunity rather than as a pure-play technology specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@onesmartspray
• LinkedInlinkedin.com/company/onesmartspray
• Instagraminstagram.com/onesmartspray_br

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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