Premier Equipment Sales, Llc

What Premier Equipment Sales, Llc does

Premier Equipment Sales, LLC is a privately held manufacturers' representative agency founded in February 1998 and headquartered at 1254 Washington, Columbus, Indiana. The company serves plastics processors across Ohio, Indiana, Kentucky, West Virginia, and portions of western Pennsylvania and New York. It does not manufacture equipment; rather, it sells and supports a portfolio of represented brands covering the full plastics production stack — primary capital equipment (Haitian Absolute and Absolute TAYU injection molding machines, Erema recycling systems), automation (ARI robots, TEC Automation conveyors), auxiliary equipment (Conair material handling, drying, blending, granulation; NBE bulk material handling; Reiloy screws and barrels), and ancillary systems (SOPH Magnetics mold clamping, Bunting magnetic separation, Cold Jet dry ice cleaning, Mold-Vac). The firm also operates a used equipment and service channel via its partnership with Global Plastics Equipment and Services, providing preventative maintenance, equipment rebuilds, parts, and training.

The business operates a sales-led go-to-market through a small team of approximately nine to ten employees, including two partners (John Forgash and Bill Stokes), six account managers with assigned territories, an office manager, an office assistant, and a recently added engineer (Mac Magiera). Revenue is generated primarily via manufacturer commissions on equipment sales, supplemented by fee-based in-plant service ($80/hr with a 4-hour minimum), travel time billing ($60/hr including mileage), per diem charges ($150/day), and used-equipment transactions. The firm differentiates on territory relationships with industry-leading principals and on the deep technical tenure of its sales professionals (32-42 years individual industry experience), positioning itself as a consultative channel partner rather than a transactional distributor.

Premier Equipment Sales is independently owned with no disclosed venture capital or private equity backing. It competes against other regional manufacturers' reps and direct manufacturer sales channels, with its principal competitive advantage being the combination of long-standing principal relationships and territory-level customer relationships built over two-plus decades. The company shows no AI, software, or proprietary technology components; its core capabilities are technical selling, territory coverage, and aftermarket service support.

Name

Premier Equipment Sales, Llc

Legal name

Premier Equipment Sales, LLC

Website

https://premier-es.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Equipment Sales is a privately held manufacturers' representative agency, founded 1998 and headquartered in Columbus, Indiana, that sells and services plastics processing equipment from industry-leading principals across Ohio, Indiana, Kentucky, West Virginia, and portions of western Pennsylvania and New York.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Commission-based sales agency: Premier Equipment Sales operates as a manufacturers' representative agency serving the plastics industry. They earn commissions on sales of equipment from represented manufacturers including Conair, Haitian Absolute, ARI, Soph Magnetics, Erema, NBE, TEC Automation, Reiloy, Bunting, Mold-Vac, and Cold Jet.
2. Service and parts sales: The company provides in-plant service, preventative maintenance contracts, equipment rebuilds, and parts sales. Service is offered through their service division which can service all auxiliary equipment.
3. Used equipment sales: Through Global Plastics Equipment and Services partnership, they offer used equipment, parts/components, training and service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Premier Equipment Sales is a manufacturers' representative agency that sells plastics processing equipment—including injection molding machines, extrusion systems, auxiliary equipment, automation, recycling systems, material handling, magnetic separation, and dry ice cleaning solutions—on behalf of leading industry OEMs (Conair, Haitian Absolute, Absolute TAYU, ARI, Erema, NBE, TEC Automation, Reiloy USA, Bunting Magnetics, SOPH Magnetics, Cold Jet). The agency also operates a used-equipment marketplace through its Global Plastics Equipment and Services partnership and provides in-house field service, preventative maintenance, equipment rebuilds, and parts sales to its plastics processing customers across the Midwest and Eastern U.S.

Product overview

Premier Equipment Sales is a manufacturers' representative agency serving the plastics processing industry in Ohio, Indiana, Kentucky, West Virginia, and portions of western Pennsylvania and New York since 1998. The company does not manufacture its own products; instead, it represents a portfolio of industry-leading brands. Their represented product lines include: Conair (auxiliary equipment for material handling, drying, blending, granulation), Haitian Absolute and Absolute TAYU (injection molding machines), ARI Automation (robotic automation), SOPH Magnetics (magnetic mold clamping systems), Erema (recycling systems), National Bulk Equipment (bulk material handling), Reiloy USA (screws and barrels), Cold Jet (dry ice cleaning), TEC Automation (conveyors and automation systems), Bunting Magnetics (magnetic separation), and Global Plastics Equipment (used equipment and services). The company also operates a used equipment marketplace through Global Plastics Equipment and Services. Premier Equipment Sales provides technical sales support, preventive maintenance services, and rebuild services for their represented equipment lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Injection Molding Machines (Haitian Absolute / Absolute TAYU) Sales of plastic injection molding machines — servo-hydraulic, multi-component, all-electric, two-platen, and vertical configurations — for injection molding operations of plastics processors in the Premier territory.
• Auxiliary Plastics Processing Equipment (Conair) Material storage, conveying, drying, blending and feeding, heat transfer, granulation, and upstream/downstream extrusion auxiliary equipment for plastics processors in the Premier territory.
• Industrial Automation Systems (ARI / TEC Automation) Full-servo robots (3- and 5-axis top entry, 6-axis automation), sprue pickers, downstream automation, conveyors, guarding, complete machine cells, and custom automation systems for plastics processors.
• Plastics Recycling Systems (Erema) Turnkey plastics recycling systems including patented infeed drum cutter technology, continuous laser and back-flushing screen changers, vented extruders, hot face and automatic strand pelletizer systems.
• Bulk Material Handling Equipment (NBE) Material handling and automated bulk material processing systems to discharge, store, convey, fill, mix, and weigh dry bulk materials — including outdoor silos, gaylord tilters, surge bins, box dumpers, supersack unloading equipment, and auger feed systems.
• Magnetic Separation and Mold Change Systems (Bunting Magnetics / SOPH Magnetics) Drawer magnets, plate magnets, hopper magnets, magnetic separation conveyors, in-line magnets for material conveying, ferrous and non-ferrous metal separators, plus magnetic mold clamping and quick mold change systems for injection molding, stamping, and material handling.
• Replacement Screws, Barrels, and Components (Reiloy USA) High-performance front-end components for injection molding and extrusion equipment, including barrels, screws, valves, end caps, mixing screws, nozzles, up-size/down-size conversions, and special design screws.
• Dry Ice Cleaning Systems (Cold Jet) Dry ice cleaning systems for plastics and rubber industry equipment and molds; Cold Jet reportedly reduces cleaning time by 70% versus labor-intensive cleaning and eliminates the need for solvents and chemicals.
• Field Service and Preventative Maintenance In-plant service, preventative maintenance contracts, equipment rebuilds, and parts sales for auxiliary plastics processing equipment. Hourly rate of $80 for in-plant service (4-hour minimum), $60 per hour for travel time including mileage, and $150 per diem for hotel and meals.
• Used Plastics Processing Equipment Online used-equipment catalog offering auxiliary equipment, blow molding machines, extruders and recycling systems, injection molding machines, plant support equipment, and tool room equipment, with parts/components, training, and service.

Quantifiable outcome

• Cold Jet reduces cleaning time by 70% over labor intensive cleaning and eliminates need for solvents and chemicals

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ConaircoreChannel Partner/ Reseller/ DistributorNorth America's largest and fastest-growing producer of auxiliary equipment for the plastics processing industry. Products include material handling and drying equipment, blenders, feeders, granulators, chillers and cooling towers, downstream extrusion components including saws, servo cutters and pullers.
• Haitian AbsolutecoreChannel Partner/ Reseller/ DistributorWorld's largest manufacturer of plastic injection molding machines including Mars: Servo-Hydraulic; Zeres: Multi-Component; Zeres: Electric; Venus: All-Electric; TAYU: Vertical Machines; Jupiter: Two-Platen. In 2021, 56,000 Haitian machines were sold globally with over 450 machines sold in the US and Canada.
• Absolute TAYUcoreChannel Partner/ Reseller/ DistributorVertical injection molding machines including TC/TYC C-frame and TK/TY tie bar models; available in stationary, single shuttle, dual shuttle and rotary table configurations.
• ARI AutomationcoreChannel Partner/ Reseller/ DistributorFull-service automation company including Full Servo Robots (3 & 5 Axis Top Entry Robots & 6 Axis Automation), FANUC Automation Integrations, Sprue Pickers, Downstream Automation, Conveyors, Guarding and Complete Machine Cells.
• SOPH MagneticsminorChannel Partner/ Reseller/ DistributorMagnetic Mold Clamping & Quick Mold Change Systems for the injection molding, stamping and material handling industries.
• EremaminorChannel Partner/ Reseller/ DistributorMarket leader in turnkey recycling systems with patented infeed drum cutter technology, continuous laser and back flushing screen changers, vented extruders, hot face and automatic strand pelletizer systems.
• National Bulk Equipment (NBE)minorChannel Partner/ Reseller/ DistributorMaterial handling equipment and automated bulk material processing systems to discharge, store, convey, fill, mix, and weigh dry bulk materials. Products include outdoor silos, gaylord tilters, surge bins, box dumpers, automatic bad break stations, supersack unloading equipment and auger feed systems.
• Reiloy USAminorChannel Partner/ Reseller/ DistributorHigh performance front end components for Injection Molding and Extrusion equipment including Barrel, Screws, Valves, End Caps, Mixing Screws, Nozzles, Up-Size and Downsize and Special Design Screws. Supplier to many Injection Molding machine manufacturers with stocking programs available.
• Cold JetminorChannel Partner/ Reseller/ DistributorGlobal Leader in Dry Ice Systems for cleaning equipment and molds for Plastics and Rubber Industry. Reduces cleaning time by 70% over labor intensive cleaning, eliminates the need for solvents and chemicals.
• TEC AutomationminorChannel Partner/ Reseller/ DistributorConveyors, Box Filling Systems, PET/Soft Drop Systems, Granulator Feed Conveyors, Extrusion Conveyors, Parts Separators, Parts Cooling Conveyors, Hopper Conveyors, Rotary & Stationary Work Tables, Tote Fill Systems, Air Conveyance Systems, and Custom Engineering.
• Bunting Magnetics Co.minorChannel Partner/ Reseller/ DistributorDrawer Magnets, Plate Magnets, Hopper Magnets, Magnetic Separation Conveyors, In-Line Magnets for Material Conveying Systems, Ferrous and Non-Ferrous Metal Separators.
• Global Plastics Equipment and ServicesminorChannel Partner/ Reseller/ DistributorUsed equipment, Parts/Components, Training and Service Company. Service division can service all auxiliary equipment and offers Preventative Maintenance contracts, rebuilds of equipment and parts sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Arburg: German manufacturer of injection molding machines and additive manufacturing systems, with significant US presence. Arburg's direct sales force and rep network compete with Premier's Haitian Absolute and Conair offerings for plastics processor equipment budgets.
• Engel Holding: Austrian injection molding machinery manufacturer with US operations in Ohio. Engel's regional presence and rep network overlap with Premier's territory and customer base in injection molding equipment sales.
• Wittmann Battenfeld: Global manufacturer of injection molding machines, robots, and auxiliary equipment for plastics processors. Wittmann competes directly with the manufacturers Premier represents (Conair, Haitian) and operates its own rep network that competes with Premier for territory access.
• Mold-Masters: Manufacturer of hot runner systems and mold components for injection molding. Mold-Masters' direct sales and rep network address the same plastics processing customers Premier serves, often as part of broader molding system sales.
• Sepro Group: French manufacturer of robots and automation for injection molding, with significant US rep network. Sepro's automation offerings overlap with ARI Automation, one of Premier's represented brands, for downstream plastics automation sales.
• AEC (now Wittmann): Plastics auxiliary equipment manufacturer (now part of Wittmann Group) producing material handling, drying, and temperature control equipment. AEC directly competes with Conair (Premier's primary represented auxiliary brand) for plastics processor auxiliary equipment sales.
• Milacron (Hillenbrand): Manufacturer of injection molding and extrusion equipment, hot runners, and auxiliaries. Milacron's direct sales force and rep firms compete with Premier across multiple product categories represented in their portfolio.
• Yushin Precision Equipment: Japanese manufacturer of take-out robots and automation for injection molding. Yushin competes with Premier's ARI Automation line for plastics processor automation capital equipment purchases.
• Sumitomo (SHI) Demag: Japanese-German manufacturer of electric and hybrid injection molding machines with growing US footprint. Competes directly with Haitian Absolute (which Premier represents) for injection molding machine sales in the same processor segment.
• KraussMaffei: German manufacturer of injection molding, extrusion, and reaction process machinery with US operations. Competes with Premier's represented Haitian (injection) and Erema (recycling/extrusion) lines for plastics processor capex dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/premier-equipment-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Equipment Sales, Llc