Piolanti S.r.l.

What Piolanti S.r.l. does

Piolanti S.r.l. is a family-owned Italian dealer and service provider of commercial vehicles, construction machinery, concrete equipment, and agricultural machinery, headquartered in Forlì and operating since 1979. The company functions as a multi-brand distribution platform, holding authorized dealership and official workshop status for JCB (earth-moving), CIFA (concrete pumps and mixers), Astra (quarry and construction-site vehicles), Mercedes-Benz Trucks (via the wholly-owned subsidiary Piolanti Truck S.r.l.), FERG/Ferguson (agricultural machinery), and Foton (light electric trucks). It serves construction companies, earth-moving and quarrying operators, agricultural businesses, and road transport/logistics fleets across central and northern Italy through four primary branches (Forlì, Montecosaro, Colonnella, Santarcangelo di Romagna) plus two additional service and sales offices.

The company monetizes through three primary streams: (1) outright sale of new and used vehicles and equipment, complemented by an e-commerce shop and field-agent network; (2) a comprehensive after-sales and spare-parts business spanning the equipment lifecycle, including official JCB and CIFA workshops, bodywork/sandblasting/painting, mobile workshop service, and OEM warranty repairs; and (3) rental ("noleggio") of machines and trucks on short- and medium-term bases, alongside promotional financing programs (e.g., 0% interest over 5 years on JCB mini excavators) and advisory on Italian tax incentives such as ZES and Iperammortamento. Beyond its core dealer/service model, Piolanti invests in brand visibility through motorsport sponsorships (Johann Zarco in MotoGP, Forlì Basket in Serie A2 basketball) and maintains ISO 9001:2015 certification on both Piolanti S.r.l. and Piolanti Truck S.r.l. The group reports 100+ employees and 1,000+ vehicles sold annually. Underlying technology is minimal — JCB LiveLink telemetry is offered as a value-add service on JCB equipment, but no proprietary AI, software platform, or digital product is disclosed.

Name

Piolanti S.r.l.

Legal name

PIOLANTI S.R.L.

Website

https://piolanti.com

Company type

Private

Founded year

1979

Operating status

Operating

Short description

Piolanti S.r.l. is a family-owned Italian multi-brand dealer founded in 1979 in Forlì, selling and servicing commercial vehicles, construction machinery, concrete equipment, and agricultural machinery (JCB, CIFA, Astra, Mercedes-Benz, FERG) across central and northern Italy through four branches.

Ownership category

akta.pro rank

Headquarters

HQ city

Forlì

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle and Equipment Sales: Piolanti generates revenue primarily through the sale of new and used commercial vehicles (trucks, vans, trailers), construction machinery (excavators, concrete mixers, concrete pumps), earth-moving equipment, and agricultural machinery. It is an authorized dealer for brands including JCB, CIFA, Astra, Mercedes-Benz (Trucks), and FERG. Both new and used vehicles are sold through physical branches and an online shop.
2. Spare Parts and After-Sales Service: Piolanti maintains a comprehensive spare parts catalog covering all brands represented. Its technical assistance department provides installation, maintenance, overhaul, repairs, and refurbishing services for vehicles and equipment throughout their full lifecycle.
3. Rental (Noleggio): Piolanti offers rental services for machines and trucks, allowing customers to lease equipment on a short- or medium-term basis.
4. Consulting and Financing Support: Piolanti provides financing support, promotional rate financing (e.g., 0% interest for 5 years), and advisory services to support equipment purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Piolanti S.r.l. is a multi-brand industrial dealer supplying new and used commercial vehicles (trucks, vans, trailers), construction machinery (excavators, concrete pumps, mixers), earth-moving equipment (JCB), and agricultural machinery (Ferg/Ferguson) from brands including JCB, CIFA, Astra, Mercedes-Benz, and Ferg. The company complements sales with a comprehensive spare parts catalog, official manufacturer workshops (JCB, CIFA), technical after-sales service throughout the equipment lifecycle, short- and medium-term rental options, and promotional financing across four Italian branches plus an online shop.

Product overview

Piolanti S.r.l. is a multi-brand commercial and industrial vehicle dealer based in Forlì, Italy, operating since 1979. The company operates as a unified Group offering four main business units: Piolanti Calcestruzzo (Cifa concrete equipment and pumps), Piolanti Astra (Astra commercial vehicles), Piolanti Macchine Movimento Terra (JCB earth moving machines), and Piolanti Truck (Mercedes-Benz commercial vehicles and Foton electric trucks). Additionally, the company offers agricultural machinery under the Ferg brand. The portfolio includes new and used trucks, construction equipment, trailers, and agricultural machines, complemented by spare parts supply, technical assistance services including official JCB and CIFA workshops, and rental options. The company serves over 100 employees across 4 locations and sells over 1,000 vehicles annually.

Differentiator

Problem solved

Functional benefit

Brands

• Piolanti Calcestruzzo: Concrete industry solutions including construction machinery, concrete pumps, mixers, and spare parts
• Piolanti Astra
• Piolanti MMT
• Piolanti Truck

Products and services

• Piolanti Calcestruzzo (Concrete Equipment)

Quantifiable outcome

• More than 1,000 vehicles sold per year
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• JCBcoreChannel Partner/ Reseller/ DistributorPiolanti is an authorized JCB dealer and official JCB workshop, supplying new JCB equipment and providing warranty service, maintenance, and repairs using original JCB spare parts. The partnership includes JCB ASSETCARE products and JCB LiveLink technology for machine management.
• CIFAcoreChannel Partner/ Reseller/ DistributorPiolanti Calcestruzzo is an authorized CIFA dealer and official CIFA workshop for the Italian market, offering concrete mixers, concrete pumps, and related equipment with full after-sales support.
• AstracoreChannel Partner/ Reseller/ DistributorPiolanti Astra is an authorized dealer for Astra construction site vehicles (mezzo d'opera), offering sales, spare parts, and service for Astra trucks used in quarrying and construction.
• Mercedes-Benz (via Piolanti Truck)coreChannel Partner/ Reseller/ DistributorPiolanti Truck S.r.l. is an authorized Mercedes-Benz truck dealer offering industrial vehicles, vans, trailers, and original Mercedes-Benz spare parts. The company also sells Mercedes-Benz electric vehicles including the Foton light electric trucks and Mercedes eActros 600.
• FERG (Ferguson)coreChannel Partner/ Reseller/ DistributorPiolanti Macchine Agricole distributes Ferguson (FERG) agricultural machinery, supporting the agricultural segment of the business.
• FotonminorChannel Partner/ Reseller/ DistributorPiolanti Truck offers Foton electric light trucks as part of its electric mobility range, expanding the portfolio beyond Mercedes-Benz.
• PutzmeisterminorChannel Partner/ Reseller/ DistributorPiolanti stocks and sells used Putzmeister concrete pump equipment as part of its concrete industry offerings.
• Forlì BasketminorGTM or Marketing PartnerPiolanti Group is Official Partner of Forlì Basket, a Serie A2 basketball team, demonstrating its commitment to the local community where it was founded.
• Johann ZarcominorGTM or Marketing PartnerPiolanti Truck sponsors Johann Zarco, French MotoGP rider and 2-time Moto2 World Champion, for brand visibility and association with the values of motorsport.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Volvo CE Italia: Italian operations of Volvo Construction Equipment, distributing excavators, wheel loaders, and haulers through authorized dealers in Italy. Directly comparable to Piolanti's earth-moving and construction-machinery line of business.
• Wacker Neuson Italia: Italian subsidiary distributing compact excavators, wheel loaders, and dumpers, with a dealer-supported after-sales network. Overlaps with Piolanti's mini-excavator and compact equipment offering.
• Hitachi Construction Machinery Italia: Italian dealer-supported operations selling hydraulic excavators and mining/construction equipment. Comparable to Piolanti MMT in product category and customer segments.
• CASE Construction Equipment Italia: Italian distribution arm of CASE CE for skid-steer loaders, backhoes, and excavators. Comparable product portfolio and customer base to Piolanti's earth-moving equipment division.
• CGT S.p.A. Italian Caterpillar dealer operating a multi-branch authorized model for construction, earth-moving, and industrial equipment. Highly comparable to Piolanti as a regional multi-brand heavy-equipment dealer serving Italian construction and infrastructure customers.
• Manitou Italia S.r.l. Italian subsidiary of Manitou, distributing telehandlers and rough-terrain material-handling equipment via dealer networks. Directly comparable to Piolanti's telescopic-handler and agricultural-machinery offering under JCB and FERG.
• Liebherr Italia S.r.l. Italian subsidiary of Liebherr selling earth-moving, concrete, and tower-crane equipment through direct and dealer channels. Comparable to Piolanti Calcestruzzo (CIFA) and MMT divisions on product mix and customer type.
• Komatsu Italia S.p.A. Italian subsidiary of a global construction-equipment OEM with its own dealer-supported sales and after-sales network for excavators and earth-moving machines. Comparable to Piolanti's JCB/MMT division in product range and customer profile.
• Bassi Group: Italian multi-brand dealer for agricultural and construction equipment across northern Italy. Closely comparable business model to Piolanti as a regional multi-brand dealer with branches and after-sales services.

Broad incumbents

• Zeppelin GmbH: German-based Caterpillar dealer and broader industrial services group with multi-region multi-brand operations across construction equipment. Comparable as a scaled authorized-dealer model with adjacent rental and service revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/piolanti-s.r.l.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piolanti S.r.l.