Mrs. Bectors Food Specialities Ltd.(Cremica and English Oven)

What Mrs. Bectors Food Specialities Ltd.(Cremica and English Oven) does

Mrs. Bectors Food Specialities Ltd. (MBFSL) is an Indian publicly listed FMCG manufacturer founded in 1978 by Mrs. Rajni Bector in Ludhiana, Punjab, with an initial capital of Rs 20,000. The company produces biscuits, cookies, crackers, creams, and packaged breads under two primary consumer brands — Cremica (biscuits and cookies) and English Oven (bakery products including burger buns) — across eight manufacturing locations in Ludhiana, Greater Noida, Khopoli, Bangalore, Rajpura, Phillaur, Tahliwal, and Alwar, with a stated annual biscuit production capacity of 100,000 metric tonnes. The company went public via an IPO on the NSE and BSE in 2020 and reports a Rs 2,000 crore revenue base with 20% annual revenue growth over the preceding four years.

The business operates a hybrid B2B and B2C model. On the B2B side, MBFSL has been the official supplier of burger buns to McDonald's in India since 1996 and has served as the contracted manufacturer of Oreo biscuits for Mondelez International since 2010; both relationships function as long-tenured, quality-validated contracts. On the B2C side, the company distributes branded biscuits and breads through e-commerce platforms (Amazon, BigBasket, Supr Daily, Milk Basket), modern trade retail chains (Reliance Fresh, More, Spencer, Metro Wholesale), and a stated target of 1 million traditional retail outlets by 2030. Exports span 70 countries with dedicated product ranges including tin cookies, digestive biscuits, crackers, and cream biscuits.

The revenue mechanics are unit-based retail pricing spanning Rs 5 to Rs 200 per pack across mass and premium tiers, with sub-brand portfolios (Coo Coo Cookie, The Fit Biscuit, The Cream Connection, Crave A Crunch Crackers) addressing cookies, digestives, cream biscuits, and cracker categories. Distribution leverages an integrated manufacturing footprint that positions production close to demand clusters across North, West, and South India. Recent performance signals include EBITDA at 12.6% against a 14% target owing to raw-material inflation and competitive pressures, and a 60% stock decline from a September 2024 peak, indicating near-term margin and valuation headwinds despite the multi-decade structural growth narrative.

Name

Mrs. Bectors Food Specialities Ltd.(Cremica and English Oven)

Legal name

Mrs. Bectors Food Specialities Ltd.

Website

https://cremica.in

Company type

Public

Operating status

Operating

Short description

Mrs. Bectors Food Specialities Ltd. (Cremica and English Oven) is an Indian publicly listed FMCG manufacturer producing biscuits, cookies, crackers, and packaged breads under the Cremica and English Oven brands, supplying both retail consumers across India and 70 export markets plus B2B customers including McDonald's and Mondelez.

Ownership category

akta.pro rank

Product category

Packaged Bakery and Biscuit Products

NAICS

Cookie and Cracker Manufacturing (311821), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

akta.pro secondary industries

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Snack Bakery (Cookies, Crackers, Bars) Wholesale (AFAIAFAI)

Keywords

• Biscuit manufacturing
• Bakery products
• Packaged breads
• Cookie production
• Cracker biscuits

Headquarters

HQ city

Ludhiana

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. B2B Food Service: Supplying burger buns to McDonald's since 1996 as a key B2B customer, providing consistent revenue through long-term contract manufacturing relationships.
2. Consumer Packaged Goods - Biscuits: Sale of branded biscuits under Cremica brand including cookies, crackers, creams, digestives, and premium products through retail and e-commerce channels.
3. Bakery Products: Production and sale of bread and bakery products under the English Oven brand through retail channels.
4. Export Revenue: Export of biscuit and cookie products to 70 countries globally, contributing to international revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mrs. Bectors Food Specialities manufactures biscuits, cookies, crackers, creams, digestives, and packaged breads under the Cremica and English Oven brands. The company operates at scale with 100,000 MT of annual biscuit production capacity and supplies both branded consumer products through retail and e-commerce channels and bulk B2B food service items such as burger buns to McDonald's.

Product overview

Mrs. Bectors Food Specialities Ltd. operates two primary consumer brands: Cremica (biscuits and cookies) and English Oven (bread and bakery products). Cremica offers multiple product lines including Coo Coo Cookie (centre-filled and premium cookies), The Fit Biscuit (digestives and marie), The Cream Connection (cream sandwiches), and Crave A Crunch Crackers. The company also maintains extensive export ranges of biscuits across cookies, crackers, creams, digestives, glucose, and decorative tin gift boxes. English Oven focuses on bread products including burger buns supplied to McDonald's. The company distributes through modern trade channels including Amazon, BigBasket, and major retail chains, with a stated goal of reaching one million outlets by 2030.

Differentiator

Problem solved

Functional benefit

Brands

• Coo Coo Cookie: Centre-filled and premium cookies including chocolate chip, coconut, butter, and cashew varieties.
• The Fit Biscuit
• The Cream Connection
• Crave A Crunch Crackers
• English Oven

Products and services

• Cremica Primary biscuit and cookie brand of Mrs. Bectors Food Specialities Ltd., offering cookies, crackers, digestives, creams, and export-specific biscuit varieties to retail consumers and export markets.
• English Oven Bread and bakery brand producing packaged breads and burger buns, including buns supplied to McDonald's in India and unique bread varieties distributed through retail channels.
• Coo Coo Cookie Centre-filled, premium, coconut, butter, and cashew cookies with multiple variants for retail consumers and gifting occasions.
• The Fit Biscuit Health-focused digestive biscuits including Classic, Cornflakes, Oatmeal, and Marie variants marketed as higher-fibre tea-time snacks.
• The Cream Connection Cream sandwich biscuits featuring Bourbon, Premium Creams (Chocolate, Strawberry, Vanilla, Blueberry), and Crèmes variants such as MagicCreme and Twin Creme.
• Crave A Crunch Crackers Cracker biscuits including Premium Crackers, Indian Crackers, and Other Crackers in flavoured, salted, and masala variants for retail consumers.
• Tin Cookies Tin-packed premium cookie gift sets including All Season, Festive, and City Tins targeted at international retail and gifting markets.
• Assortment Boxes Pre-packaged assortment boxes of Cremica biscuits in 487g, 650g, and 800g sizes sold for gifting and export retail.
• Cream Export Range Export cream biscuit range including Trufills, Trio4, Bourbon, Premium Cream, Cremelo, Jumbo, Mini Cream, Mambo, Mario's Best, and Love It variants.

Quantifiable outcome

• 100,000 MT annual biscuit production capacity
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Mondelez InternationalcoreStrategic or Co-development Partner · 1 January 2010Mrs. Bectors Food Specialities has served as contracted manufacturers for Mondelez International, producing Oreo biscuits since 2010. This partnership validates the company's manufacturing capabilities meeting international quality standards.
• McDonald'scoreStrategic or Co-development Partner · 1 January 1996McDonald's has been a key B2B customer since 1996, with Mrs. Bectors supplying burger buns to McDonald's restaurants in India. This long-standing relationship demonstrates the company's quality standards and reliability as a food service supplier.

Scale indicators8 records

Recent moves18 records

Expansion highlights4 records

Direct peers

• Parle Products: Privately held Indian biscuits giant behind Parle-G, Hide & Seek, Monaco, and Krackjack. Directly competes with Cremica in mass-market biscuits and cream/cookie categories.
• Britannia Industries: India's largest biscuits and bakery player, competing head-to-head with Cremica in cookies, digestives, cream, and bread. Most direct comparable on product mix, distribution, and target consumer.
• Haldiram's: Indian snacks and sweets major with growing packaged biscuits, crackers, and bakery offerings. Comparable on domestic distribution, ethnic flavor profiles, and retail/e-commerce channel mix.
• Prataap Snacks India: Indian listed snacks company (Yellow Diamond, Rich Feast) competing in mass-priced crackers and extruded snacks. Comparable on Indian distribution, price-point laddering, and listed-company FMCG economics.

Emerging players

• Lotus Bakeries: Belgian cookies and healthy snacks company (Biscoff, Natural Balance). Comparable on premium cookie/gifting formats and export-driven growth model, though much smaller in absolute scale.

Regional players

• Premier Foods (UK): UK-listed packaged bakery and biscuits group (Mr Kipling, Cadbury cakes under license). Comparable on branded sweet biscuits and cake portfolios, though operating primarily in UK/Europe rather than India.

Broad incumbents

• Mondelez International: Global biscuits and chocolate major (Oreo, Cadbury, Bournvita). Both a customer (Mrs. Bectors contract-manufactures Oreo in India) and an indirect competitor in premium cookies and creams.
• ITC Foods: Large FMCG division of ITC Limited with Sunfeast biscuits and bakery range. Competes with Cremica across mass and premium biscuits and has far greater distribution and ad-spend firepower.
• Grupo Bimbo: World's largest bakery company (bread, buns, cookies). Compares on English Oven-style branded bread and buns for QSR; Ms. Bectors' Alwar GM previously worked at Grupo Bimbo, reflecting overlap in bakery operations know-how.
• Nestle India: Large packaged-foods player in India with Maggi noodles, KitKat, Munch, and bakery adjacencies. Competes for premium snack and biscuits wallet share and shares modern trade and QSR distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3bVzmbLi8wtlv6lW87wOqA/featured
• Facebookfacebook.com/Cremica-Biscuits-163104680463415/?ref=hl
• LinkedInlinkedin.com/company/mrs.-bector's-food-specialities-ltd.
• Instagraminstagram.com/cremicabiscuitsofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mrs. Bectors Food Specialities Ltd.(Cremica and English Oven)