Türk Kanser Derneği

What Türk Kanser Derneği does

Türk Kanser Derneği (Turkish Cancer Association) is a Turkish non-profit association (dernek) founded in 1964 and headquartered in Istanbul that delivers a comprehensive portfolio of free support services to cancer patients and their families. Its core service platform centers on the Mucizevi Konaklama ve Yaşam Merkezi, a free accommodation and living center for patients traveling from outside Istanbul for treatment, complemented by psychological support, nutrition counseling, treatment follow-up and second opinion coordination, genetic testing, legal counseling, early diagnosis screening, financial grants, and in-kind support packages. Since 2018 the organization has documented delivery of 1,892 accommodation supports, 724 financial grants, 1,470 psychological support sessions, 761 nutrition consultations, 1,526 treatment follow-up/second opinion services, and 5,121 cancer screenings.

Its digital offering, the onKOlay patient tracking and management application, was developed in collaboration with Roche (primary sponsor) and Albert Health (technology partner) and provides treatment follow-up, symptom diaries, medication reminders, lab result tracking, measurement history, and voice-assisted mood monitoring. The app is publicly available on the Google Play Store. The organization also operates awareness projects including the skin cancer 'Gölge Oyunu' shadow puppetry initiative sponsored by Maruderm, the 'Sağlıklı Çocuk Sağlıklı Türkiye' school health education program with Turkey's Ministry of National Education, the pediatric 'Sevimli Serum Kutuları' program, the Hospis hospice program, and earthquake support programs launched after the February 2023 Kahramanmaraş earthquakes.

The organization operates entirely through donations and is funded via individual contributions (website, SMS short-code 3853 with keyword DESTEK, and bank transfers in TRY/USD/EUR), corporate partnerships and sponsorships with pharmaceutical companies (Roche, Pfizer, MSD, Bristol Myers Squibb, Janssen), private hospital groups (Acıbadem, Memorial, Medical Park, Florence Nightingale), Turkish conglomerates (Sabancı Holding, Eczacıbaşı Holding, Zorlu Holding), and consumer brands, in-kind product donations, commemorative Special Day Certificates (Özel Gün Sertifikaları), and annual membership fees processed through fonzip.com. Marketing relies on a multi-channel approach combining the turkkanserdernegi.org website, social media, celebrity ambassador campaigns, earned media coverage across major Turkish outlets, awareness marathons, and corporate workshop programs. The Chairman of the Board is Burak Duruman.

Name

Türk Kanser Derneği

Legal name

Türk Kanser Derneği

Website

https://turkkanserdernegi.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Türk Kanser Derneği is a Turkish non-profit founded in 1964 that provides free accommodation, psychological, nutritional, screening, legal, and digital patient-tracking services to cancer patients in Turkey, funded by individual donations and corporate sponsorships including Roche, Pfizer, and major Turkish conglomerates.

Ownership category

akta.pro rank

Product category

Cancer Patient Support Services

NAICS

Health Care and Social Assistance (62)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Palliative Care Clinics & Outpatient Programs (HLADAHAF)

akta.pro secondary industries

ENT (Otolaryngology) Telemedicine Platforms (HLALAGAM), Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)

Keywords

• Cancer patient support
• Free cancer screenings
• Patient accommodation services
• Oncology nonprofit services
• Cancer awareness programs

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Individual donors contribute through the organization's website using preset amounts (500₺, 1000₺, 2000₺, 2500₺) or custom donation values. SMS donations are also accepted via 3853 with keyword DESTEK. Bank transfers to Akbank, İş Bankası, QNB Finansbank, and Vakıfbank accounts in Turkish Lira, USD, and Euro.
2. Corporate Partnerships and Sponsorships: Corporate partners provide financial sponsorships for specific projects, event sponsorships, room sponsorships at the Mucizevi accommodation center, and product/service donations. Partners include pharmaceutical companies (Roche, Pfizer, MSD, Bristol Myers Squibb, Janssen), healthcare institutions, and consumer brands.
3. In-Kind Donations: Donations of goods including food, clothing, toys, books, tablets, computers, medical supplies, and hygiene products for cancer patients and the Mucizevi accommodation center. Basic food donations for the center's meal program are also accepted.
4. Special Day Certificates: Organizations can purchase special day certificates for employees, with proceeds supporting cancer patients. These certificates are offered as an alternative to traditional gifts for special occasions.
5. Membership Fees: Annual membership fees collected from association members through the fonzip.com online payment platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Türk Kanser Derneği is a non-profit association providing free, comprehensive support services to cancer patients in Turkey, including lodging at the Mucizevi Accommodation Center for out-of-town patients, psychological counseling, nutritional consulting, genetic testing, second opinion coordination, free cancer screenings, legal counseling on health rights, and in-kind aid. The association also operates the onKOlay digital patient tracking application developed with Roche and Albert Health.

Product overview

Türk Kanser Derneği operates as a cancer-focused nonprofit organization offering a portfolio of support services rather than a unified software product. The primary digital offering is onKOlay, a digital patient tracking and management application developed in partnership with Albert Health and sponsored by Roche. The organization's service ecosystem centers on Mucizevi Konaklama ve Yaşam Merkezi (accommodation center) as a hub for in-person patient support, complemented by various screening, psychological, nutritional, legal counseling, and genetic testing services. Additional projects include awareness campaigns (Gölge Oyunu, Sağlıklı Çocuk Sağlıklı Türkiye), patient support initiatives (Sevimli Serum Kutuları, Hospis), and emergency response programs (Deprem Destek Programları). Donation products include Özel Gün Sertifikaları for commemorative giving.

Differentiator

Problem solved

Functional benefit

Brands

• Mucizevi Konaklama ve Yaşam Merkezi: Free accommodation and living center for cancer patients traveling from outside Istanbul to receive treatment, providing lodging, meals, and psychosocial support services.
• onKOlay

Quantifiable outcome

• 1892 patients provided accommodation support since 2018
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered core, minor and moderate.

• RochecoreStrategic or Co-development PartnerPharmaceutical company Roche serves as the primary sponsor for the onKOlay digital patient tracking application. Roche's sponsorship enabled the development and deployment of this innovative telehealth platform for cancer patients.
• Albert HealthcoreTechnology or IntegrationTechnology partner that collaborated with Türk Kanser Derneği to develop the onKOlay digital patient tracking application, providing the technical platform and voice assistant capabilities.
• SportiveminorGTM or Marketing PartnerSportive partnered with Türk Kanser Derneği for National Cancer Week (1-7 April) awareness events, including a awareness walk with ultra-marathon runner Alper Dalkılıç in Suadiye and an open-air program in Caddebostan featuring expert talks on nutrition, early diagnosis, and psychological resilience.
• Eker (Dairy Company)minorGTM or Marketing PartnerEker provided product sponsorship for awareness events, supplying healthy breakfast products for participants.
• Fellas FoodsminorGTM or Marketing PartnerFellas Foods provided product sponsorship for National Cancer Week awareness event, supporting healthy breakfast provisions.
• Maruderm Laboratoire DermatologiquecoreGTM or Marketing PartnerMaruderm served as main sponsor (ana sponsor) for the 'Gölge Oyunu Oynamaya Var mısın?' (Shadow Play Skin Cancer Awareness) project and event. The partnership included product donations for event participants and support for skin cancer awareness activities at Kemerburgaz City Forest.
• Acıbadem Healthcare GroupmoderateStrategic or Co-development PartnerMajor private healthcare institution listed as a partner, providing medical services and referrals for cancer patients supported by the association.
• Memorial Health GroupmoderateStrategic or Co-development PartnerMajor private hospital group listed as a partner, offering medical services and healthcare institution collaborations for cancer patient support.
• Medical Park Hospitals GroupmoderateStrategic or Co-development PartnerLarge hospital network listed as a healthcare partner, providing treatment services and institutional support for cancer patients.
• Florence Nightingale HospitalsmoderateStrategic or Co-development PartnerRenowned private hospital group listed as a partner healthcare institution for cancer treatment and patient referrals.
• Psychooncology Association (Psikoonkoloji Derneği)moderateStrategic or Co-development PartnerProfessional association whose president Elif Özlük Yeşildere participated in awareness events and provides expert psychological support knowledge for cancer patients.
• AHBAPmoderateStrategic or Co-development PartnerGrassroots solidarity organization listed as an institutional supporter, particularly active in disaster relief efforts including support for earthquake-affected cancer patients.
• Disaster Platform (Afet Platformu)moderateStrategic or Co-development PartnerCoalition of disaster relief organizations including Türk Kanser Derneği, coordinating support for disaster-affected populations including cancer patients following the 2023 earthquakes.
• GetirminorGTM or Marketing PartnerTurkish quick commerce company listed among institutional supporters, providing delivery/logistics support for the association.
• IKEA TurkeyminorGTM or Marketing PartnerFurniture and home goods retailer listed among supporters, potentially providing furnishing support for the Mucizevi accommodation center.
• YataşminorGTM or Marketing PartnerBed and mattress manufacturer listed among supporters, likely providing sleeping products for the Mucizevi accommodation center.
• VestelminorGTM or Marketing PartnerTurkish electronics manufacturer listed among institutional supporters.
• Demiroğlu Bilim UniversityminorStrategic or Co-development PartnerPrivate university listed among healthcare institution supporters, potentially providing academic/research collaboration.
• Ministry of National EducationcoreStrategic or Co-development PartnerGovernment ministry collaborating on the 'Healthy Child Healthy Turkey' project, supporting nationwide expansion of health education programs in schools.
• Istanbul PlakminorGTM or Marketing PartnerRecord label that released the 'Jazz'ın Kanatları' (Jazz's Wings) charity album with all proceeds going to Türk Kanser Derneği.
• D&RminorChannel Partner/ Reseller/ DistributorMajor Turkish book and media retailer distributing the charity album 'Jazz'ın Kanatları' with proceeds supporting the association.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Livestrong Foundation: US-based cancer survivor support organization providing navigation, financial assistance, and emotional support services. Comparable in mission focus on improving cancer patients' quality of life through non-clinical support.

Direct peers

• Macmillan Cancer Support: UK-based cancer support charity providing financial assistance, accommodation, psychological support, and information services. Closest international functional peer with a similar holistic cancer patient support model.
• Kanserli Çocuklara Umut Vakfı (KAÇUV): Turkish foundation focused on children with cancer and their families, providing accommodation, psychosocial support, and educational programs. Directly comparable in mission, services, and Turkish operating context.
• Kanser Savaşçıları Derneği: Turkish association of cancer survivors/patients providing peer support, awareness, and patient advocacy. Comparable as a Turkey-based cancer patient support NGO operating alongside TKD.
• LÖSEV (Lösemili Çocuklar Sağlık ve Eğitim Vakfı): Turkey's leading pediatric leukemia and cancer foundation, also providing free accommodation, treatment support, and psychosocial services. Closest direct peer as another major Turkish cancer NGO with a comparable multi-service support model.
• American Cancer Society: Largest US cancer-focused NGO providing patient support, accommodation (Hope Lodges), screening programs, and research funding. Direct functional peer in offering multi-disciplinary cancer support services to patients at no charge.

Broad incumbents

• Susan G. Komen: Major international breast cancer non-profit combining awareness, patient support, and research funding. Comparable as a long-established cancer NGO with strong corporate partnerships and patient services.
• Cancer Research UK: UK cancer charity with a broader research and awareness mandate. Comparable as an established cancer-focused non-profit with national brand recognition and corporate partnership ecosystem.
• Acıbadem Healthcare Group Foundation: Major Turkish private healthcare group and listed TKD partner providing oncology treatment infrastructure. Comparable as a healthcare-services organization in the Turkish cancer care ecosystem, though focused on clinical delivery rather than non-clinical support.

Others

• Roche (Pharma Sponsor): Primary sponsor of TKD's onKOlay app and a major corporate supporter. Listed as an ecosystem/funder rather than competitor, but Roche's broader patient support programs and oncology therapies make it an adjacent player in the cancer care ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfjJG5KlBJVRqTdKqP4NbIg
• Facebookfacebook.com/turkkanserdernegi
• LinkedInlinkedin.com/company/turk-kanser-dernegi
• Instagraminstagram.com/turkkanserdernegi

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Türk Kanser Derneği