Tourism Revelstoke

What Tourism Revelstoke does

Tourism Revelstoke is a non-profit Destination Marketing Organization (DMO) established in 2007 in Revelstoke, British Columbia, operating under the legal entity Revelstoke Accommodation Association (rebranded January 30, 2019). Its primary function is to market Revelstoke as a year-round mountain destination through the seerevelstoke.com platform, a small in-house content team, a Visitor Information Centre that doubles as the REVY merchandise store, and a formal media/press program targeting journalists and content creators. The organization serves two customer groups in tandem: visiting travelers planning trips (across skiing, snowboarding, mountain biking, hiking, snowmobiling, and wellness personas) and local tourism partners (accommodation providers and activity operators) that fund the DMO through recurring membership fees.

The core product is the destination website built on Storyblok CMS, supplemented by a Farm-to-Table Dining Guide, a #SustaintheStoke sustainability program (aligned with Avalanche Canada, Parks Canada, Columbia Shuswap Invasive Species Society, Revelstoke Bear Aware, and Revelstoke Local Food Initiative), and seasonal guides and itineraries. There is no proprietary technology beyond standard web CMS, no APIs or SDKs, and no AI/ML capabilities; the visitor centre functions as the only physical storefront. Revenue mechanics combine subscription-style partner membership fees from local tourism businesses with modest REVY merchandise retail. Operations are led by a four-person team (Marketing & Destination Director, Destination & Sustainability Manager, Senior Marketing Coordinator, Brand & Public Relations Manager), with no external PE/VC ownership and no funding rounds.

Distribution spans a global content marketing surface (the website, Instagram #TheRealStoke, newsletter with 15% REVY merchandise discount, seasonal press campaigns) and a single domestic visitor centre at 1596 Illecillewaet Rd. Economic exposure is intrinsically bound to the broader Revelstoke destination (Revelstoke Mountain Resort's 1,730 m vertical, 10.5 m average annual snowfall, heli/cat skiing, Mount Revelstoke and Glacier National Parks), and recent strategic focus has shifted toward international brand positioning, shoulder-season demand generation, and sustainability storytelling rather than product diversification.

Name

Tourism Revelstoke

Legal name

Revelstoke Accommodation Association

Website

https://seerevelstoke.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Tourism Revelstoke is a non-profit Destination Marketing Organization, established in 2007 and operating as the Revelstoke Accommodation Association. It markets Revelstoke, BC as a year-round mountain destination to visitors via seerevelstoke.com, the Visitor Information Centre, and a formal media program, funded by partner membership fees from local tourism operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Revelstoke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Non-profit membership/partner fees: Tourism Revelstoke is a partner-driven non-profit DMO established in 2007. Revenue appears to come from partner membership fees from local tourism businesses and accommodation providers.
2. REVY merchandise store: The organization operates a REVY merchandise store located in the Revelstoke Business and Visitor Information Centre, offering 15% discounts to newsletter subscribers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tourism Revelstoke is a partner-driven non-profit Destination Marketing and Management Organization (DMO) that promotes Revelstoke, British Columbia as a year-round mountain adventure destination. The organization operates the seerevelstoke.com website providing comprehensive trip planning resources, seasonal activity guides, accommodation booking links, and visitor information. It also runs the REVY merchandise store at the Revelstoke Visitor Information Centre.

Product overview

Tourism Revelstoke operates a comprehensive destination marketing and management platform (seerevelstoke.com) as a partner-driven nonprofit organization established in 2007. The portfolio includes the main Tourism Revelstoke Website providing travel planning resources, activity offerings across four seasons (ski & snowboard experiences including Revelstoke Mountain Resort with North America's biggest vertical, snowmobiling, backcountry touring, hiking, mountain biking, wellness), a Farm-to-Table Dining Guide highlighting local producers and restaurants, a Sustainability Program (#SustaintheStoke), and Media & Press Services for content creators. The platform serves as the primary digital gateway for visitors to plan trips and discover experiences in Revelstoke, BC.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Revelstoke Website (seerevelstoke.com) Official destination marketing website providing comprehensive information about Revelstoke, BC as a year-round adventure destination, including activities, accommodations, dining, events, itineraries, and travel planning resources for visitors.
• Ski & Snowboard Experiences Resource for skiing and snowboarding activities including Revelstoke Mountain Resort, heli-skiing, cat skiing, Nordic skiing, and backcountry touring across the Monashee and Selkirk mountain ranges. For visitors seeking winter mountain experiences.
• Revelstoke Mountain Resort Information Information and visitor planning resource for Revelstoke Mountain Resort, a year-round mountain resort with 3,121 acres of skiable terrain, 75 runs, and the most vertical in North America at 1,730m. Includes details on Pipe Mountain Coaster, Revelstoke Skywalk, and summer activities. For travelers visiting Revelstoke.
• Winter Activities Information Visitor resource for non-skiing winter activities including snowmobiling, backcountry touring, snowshoeing, dog sledding, fat biking, and hot springs experiences in the Revelstoke area.
• Summer Activities Information Visitor resource for warm-weather activities including hiking, mountain biking, road cycling, rock climbing, wellness/spa services, yoga, golf, and walking trails in and around Revelstoke.
• Farm-to-Table Dining Guide Guide showcasing local farms and farm-to-table restaurants in Revelstoke, including Terra Firma Farms, First Light Farm, Terravita Kitchen, Quartermaster Eatery, and others. For visitors interested in culinary experiences and local food sourcing.
• Sustainability Program (#SustaintheStoke) Program promoting sustainable travel initiatives (#SustaintheStoke) including green transportation, wildlife respect, reduce/reuse/recycle practices, and local shopping. For sustainability-conscious travelers and community stakeholders.
• Travel Planning Resources Comprehensive travel planning resources including getting here and around information, seasons and climate guidance, webcams for current conditions, and visitor information. For travelers planning trips to Revelstoke.
• Media & Press Services Media application process for journalists, influencers, and content creators; includes sustainability media kit, story starters, and resources for working with photographers and videographers. For media professionals seeking story content about Revelstoke.

Quantifiable outcome

• 1st place worldwide for powder skiing (Snomad 2025 with 4.87/5 rating)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Columbia Shuswap Invasive Species Society (CSISS)coreStrategic or Co-development PartnerNon-profit organization focused on preventing and managing the spread of invasive species in the Columbia-Shuswap region. Partnered for sustainability messaging and environmental protection education.
• Avalanche CanadacoreStrategic or Co-development PartnerNational organization based in Revelstoke, British Columbia, focusing on providing avalanche forecasts, safety training, and resources for outdoor enthusiasts. Integral to backcountry safety messaging.
• Revelstoke Local Food InitiativeminorStrategic or Co-development PartnerNon-profit organization teaching about growing food, processing food, and buying local food in Revelstoke. Supports farm-to-table tourism messaging.
• Revelstoke Bear AwareminorStrategic or Co-development PartnerCommunity organization dedicated to keeping bears wild and the community safe. Provides resources for bear-aware travel and wildlife protection.
• Parks Canada - Mount Revelstoke National ParkcoreStrategic or Co-development PartnerHome to the Meadows in the Sky Parkway, a 26km paved road to the summit of Mount Revelstoke. Great spot for camping, hiking, snowshoeing, mountain biking, and sightseeing, located just 5 minutes from downtown Revelstoke.
• Destination RevelstokecoreChannel Partner/ Reseller/ DistributorTourism Partner Site serving as the primary stakeholder portal for local tourism businesses, providing event support, membership resources, and industry information.
• Rogers Pass Discovery Centre / Parks CanadacoreStrategic or Co-development PartnerManages the Rogers Pass Winter Permit System for backcountry skiing in Glacier National Park. Provides avalanche safety education and backcountry access management.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/revelstoke

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourism Revelstoke