Tigz Rice Ltd

What Tigz Rice Ltd does

Tigz Rice Ltd is a London-based private limited company (registered in England and Wales, company no. 11595109) founded in 2009, operating as an empowerment-focused photography and creative-services studio. Its core offerings centre on boudoir, personal-branding and editorial photography, expanded in 2024 to include video, B-Roll, promotional showreels and advert project management. The business also sells education products (photography mentoring at £95/£300/£1,000 per session, portfolio reviews, a boudoir posing guide), media products (the 'Finding My User Manual' podcast, which won an International Women's Podcast Award and is seeking sponsors), physical products (the award-winning STRIP/TEASE coffee-table book and the FIFTEEN body butter co-developed with Into The Eve), and public-speaking engagements including a TEDx St Albans 2025 talk.

The commercial model is direct-to-consumer and entirely founder-led, with booking handled via a consultative enquiry form and payments processed through Stripe on a WordPress/WooCommerce site hosted on Cloudways. Supporting infrastructure includes Pic-Time for private client galleries, Flodesk for the Studio VIP mailing list, Google Workspace for client communication, Lightblue for client management, Dropbox for consent-based image storage, and Google Analytics for web analytics. Distribution is omnichannel in name but single-channel in practice: the website is the only point of sale, while Instagram (217k+ followers), TikTok, YouTube, podcast directories, earned media (BBC, Metro, Huffington Post) and speaking appearances function as the top-of-funnel acquisition layer.

Customer segments are bifurcated between a high-volume tail of individual consumers seeking empowerment, body-confidence and milestone photography experiences, and a small set of enterprise/campaign clients (e.g., Sara Davies MBE for DB Wider Fit Shoes, the Glamonatrix tour, Underbelly Boulevard, St Germain, Insider). Photography services pricing is bespoke and undisclosed; mentoring, book and body butter pricing are publicly listed in GBP. The business is founder-owned and bootstrapped, with no external funding, parent company, subsidiaries or M&A activity disclosed.

Name

Tigz Rice Ltd

Legal name

Tigz Rice Ltd

Website

https://tigzrice.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Tigz Rice Ltd is a London-based, founder-led photography studio offering boudoir, personal-branding and editorial shoots, plus video, mentoring, podcasting, public speaking and physical products, primarily serving individual consumers seeking empowerment imagery and select enterprise campaign clients.

Ownership category

akta.pro rank

Product category

Photography Services

NAICS

Graphic Design Services (541430), Independent Artists, Writers, and Performers (71151)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industries

Graphic Design & Visual Content Production (BPAFAIAC), Party Photography & Videography Services (HSACACAH)

Keywords

• Boudoir photography
• Personal branding photography
• Photography mentoring
• Empowerment photography
• Videography services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Photography Services: Boudoir, personal branding, editorial, and event photography sessions offered at the studio and on location. Clients book via an enquiry form and receive a personalised consultation. Sessions result in retouched digital images and printed products.
2. Videography & Content Creation: Video and B-Roll services introduced in 2024 as part of a brand level-up, including promotional showreels and advert project management/direction for clients.
3. Mentoring & Education for Photographers: Tiered mentoring sessions for fellow photographers: Power Hour (£300), Deep Dive (£1,000), and Quick Question (£95). Also includes portfolio reviews, a boudoir posing guide, and masterclasses. Revenue is one-time per session with no subscription component.
4. Podcast — 'Finding My User Manual': Podcast featuring interviews on empowerment, creativity, and neurodiversity. Currently seeking sponsors aligned with the brand's mission. Revenue model not yet confirmed but sponsorship-based income is the stated intent.
5. Product Sales: Sale of the award-winning coffee table book STRIP/TEASE (currently £30, down from £50). Limited-edition FIFTEEN Body Butter launched in 2024 in collaboration with Into The Eve. Products are sold directly through the website's shop.
6. Speaking & Public Appearances: Revenue generated through public speaking engagements including TEDx St Albans 2025 and the Photography & Video Show in Birmingham. Speakers receive appearance fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Tigz Rice Ltd provides empowerment-focused boudoir, personal branding, and editorial photography, plus video and B-roll content creation, delivered from a London studio and on location. The business also sells photography mentoring and education to fellow photographers, public speaking engagements, a podcast ("Finding My User Manual"), a coffee table book (STRIP/TEASE), and a body butter product (FIFTEEN). All offerings are anchored in a body-positivity and self-love methodology developed by founder Tigz Rice.

Product overview

Tigz Rice Ltd operates as an empowerment-focused photography and content creation studio offering a diverse portfolio of services centered around boudoir, personal branding, editorial, and event photography. The core offering centers on photography sessions (boudoir, personal branding, editorial) enhanced by video/B-Roll production capabilities introduced in 2024. The business extends beyond photography into education (mentoring programs with tiered pricing from £95-£1,000), content creation (Finding My User Manual podcast, boudoir posing guide videos with 217k+ Instagram following), and public speaking. The STRIP/TEASE book serves as a published extension of the boudoir photography brand, while the FIFTEEN body butter represents a 2024 product expansion into lifestyle merchandise. The integrated service model combines photography services with education, podcasting, and mentorship to serve clients seeking empowerment-focused creative experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Boudoir Photography Empowerment-focused boudoir photography sessions designed to make clients feel confident, powerful, and seen. Available as private shoots for individuals marking life milestones or documenting themselves. Delivered from the London studio and on location.
• Personal Branding Photography Professional photography services for entrepreneurs, business owners, and creatives to create visual stories that represent their brand identity and personal essence. Sessions are typically used for LinkedIn, websites, and social media.
• Editorial Photography Commercial photography services for brands and publications, including events, fashion, lifestyle, and campaign imagery for editorial and marketing purposes.
• Event Photography Event photography services for live events, including resident photographer work at venues such as Underbelly Boulevard in Soho (2024).
• Video and B-Roll Services Video production services including promotional showreels, B-Roll footage, and advert project management/direction for clients. Expanded from still photography into video in 2024 following new equipment investment.
• Virtual Boudoir Shoot Remote boudoir photography sessions conducted via video link, enabling clients worldwide to participate in empowerment photoshoots from their own location.
• Photography Mentoring One-on-one mentorship and education for photographers covering business development, creative direction, and technical skills. Available in three publicly priced tiers.
• Portfolio Review Professional feedback and critique session for photographers looking to improve their portfolio and positioning.
• Finding My User Manual Podcast Podcast featuring in-depth interviews on empowerment, creativity, neurodiversity, and body positivity. Available on Spotify, Apple Podcasts, and YouTube. The podcast is currently seeking brand-aligned sponsors.
• Public Speaking Engagements Motivational speaking engagements on body positivity and self-empowerment topics, contracted directly with event organizers.
• STRIP/TEASE Book Award-winning coffee table book featuring burlesque photography and empowerment themes. Sold via the website shop at £30 (reduced from £50) plus shipping.
• FIFTEEN Body Butter Signature body butter co-developed with Into The Eve. Vegan, cruelty-free, handmade in the UK with natural oils, with sweet patisserie top notes and cedar, patchouli, incense, labdanum, and amber undertones. Sold directly via the website shop.
• Photography Mentoring: The Deep Dive Comprehensive, intensive one-on-one photography mentoring program priced at £1,000 per programme.
• Photography Mentoring: The Power Hour One-hour photography mentoring session priced at £300, focused on specific questions and business guidance.
• Photography Mentoring: The Quick Question 20-minute Zoom mentoring session for a quick photography or business question, priced at £95 per session.

Quantifiable outcome

• Viral posing guide videos drive 217k+ Instagram following
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Into The EvecoreStrategic or Co-development PartnerTigz Rice collaborated with Zoe at Into The Eve to co-develop 'FIFTEEN', a signature body butter product launched in December 2024 to celebrate the 15th business birthday. The product embodies a luxury hotel scent profile and is vegan, cruelty-free, handmade in the UK. Tigz Rice is the brand face and co-creator; Into The Eve provides the formulation and production.
• Underpinnings MuseumminorOthersListed under the 'as seen in' section of the website, indicating editorial coverage or collaboration with the Underpinnings Museum — a museum dedicated to underwear and corsetry history. Nature of relationship is primarily earned media/editorial.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lara Jade Photography: Solo-founded fashion and portrait photography brand with a strong education and digital products arm (courses, presets, mentoring). Comparable in founder-led personal brand + services + education stack.
• Pretty Serendipity (Adriana): Boudoir and empowerment photography studio with a strong personal-brand-led positioning for women's portraiture. Direct niche competitor to Tigz Rice's boudoir segment.
• The Boudoir Photographer (BP): Specialist boudoir-only photography brand with education offerings for new boudoir photographers. Comparable business focus on boudoir-only clients plus a peer-education layer.
• Sue Bryce Photography: Boudoir and portrait photography brand coupled with a large photography education/mentoring business. Closest comparable: same empowerment-photography plus education monetisation model that Tigz Rice operates.
• Hilary Rushford / Dean Street Society: Personal branding photography and education business serving entrepreneurs. Directly comparable go-to-market (personal brand shoots for founders) and adjacent education offering.

Others

• MagMod / Profoto: Photography lighting and accessory brands supporting the same portrait/editorial practitioner base. Ecosystem enabler rather than competitor — represents the vendor layer adjacent to Tigz Rice's commercial photo business.

Broad incumbents

• CreativeLive: Multi-instructor online education platform for creative professionals including photography. Same audience (photographers seeking business and craft education) as Tigz Rice's mentoring and posing guide lines.
• Phlearn: Subscription and one-off photography education brand. Adjacent business model in the photographer-education category where Tigz Rice competes via mentoring tiers and the Posing Guide.
• Masterclass: Premium video-based education platform with photography and creative courses from celebrity instructors. Comparable to the high-end mentoring tier (£1,000 Deep Dive) and podcast content distribution model.
• SLR Lounge: Large photography education platform covering lighting, posing, and business skills for portrait/wedding/event photographers. Comparable with Tigz Rice's mentoring, posing guide, and education arm as a larger incumbent in the same peer-education space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Tigzy
• YouTubeyoutube.com/@TigzRice
• Facebookfacebook.com/TigzRice
• LinkedInlinkedin.com/company/tigz-rice-ltd
• Instagraminstagram.com/tigzrice
• TikToktiktok.com/@tigzrice
• Pinterestpinterest.co.uk/tigzrice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tigz Rice Ltd