The Sustainable People Gmbh

What The Sustainable People Gmbh does

The Sustainable People GmbH (TSP) is a Hamburg, Germany-based manufacturer founded in 2016 by Arne Krämer, specializing in certified sustainable waste bags and packaging films. Its core catalog spans dog waste bags (in both biodegradable starch-blend and recycled-PCR variants), bin liners from 20L to 240L, cat litter bags, organic waste bags, and custom B2B packaging including mailing bags and deposit-bottle collection bags. The technology stack is centered on three material platforms: TSP Bio 30, a thermoplastic starch blend certified for home composting at 20-30°C; bio-based polyethylene from sugarcane; and post-consumer recyclate (PCR) films produced at an industry-leading 13μm thickness, roughly half the material of the 20μm competitor standard. A 3-layer co-extrusion process delivers 14% greater tear and puncture resistance while enabling ~12% thinner bags for equivalent performance. Products carry multiple third-party certifications including Blue Angel (#42169 for bin liners ≥90% PCR, #43181 for dog waste bags ≥80% PCR), OK compost HOME, EN 13432/Seedling, FSC, and DIN CERTCO.

The business operates three GTM channels: B2C e-commerce through Amazon in 10+ European markets (DE, UK, FR, IT, ES, NL, SE, PL, BE, IE) and Kaufland.de, with category-leading review depth (15,000+ reviews, 4.5-4.7 stars, #2 Amazon DE Bin Liners); B2B direct sales to German municipalities as the market leader for biodegradable public-dispenser dog waste bags, with custom printing and bulk deliveries of 2,500-5,000 bags per unit; and B2B commercial/industrial supply to waste management firms, hospitals, hotels, construction, property managers, and deposit-system operators, distributed through 300+ retail partners including Fressnapf, hardware chains, and grocery/LEH retailers, plus B2B marketplaces Ankorstore and Faire. Pricing is unit-based: recycled dog waste bags run ~3.3-4.0 ct/bag; bin liners 9.9-59.9 ct/bag; custom manufacturing MOQs of approximately 4-8 euro pallets.

TSP is founder-owned and bootstrapped, registered as a German GmbH in Hamburg (HRB 148704). Revenue is not publicly disclosed. The leadership team includes founder/managing director Arne Krämer, plus Sören Meissner (Press/PR and polybag sales) and Moritz Schreyer (B2B). Customer logos span the City of Wittmund (with a published testimonial), Fressnapf, Kaufland.de, and ROMNEYS Beate Ting GmbH. Recognition includes Projekt Nachhaltigkeit 2017, GHP 2018, ANIDO first place 2020, Green Product Award Top 10 2021, LUXlife 2024, and FOCUS Business Leading Innovator 2026.

Name

The Sustainable People Gmbh

Legal name

The Sustainable People GmbH

Website

https://thesustainablepeople.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sustainable People GmbH, based in Hamburg, manufactures certified sustainable waste bags and packaging films — biodegradable and recycled-PCR dog waste bags, bin liners (20L-240L), and cat litter bags — sold via Amazon across 10+ European markets, 300+ retail partners, and direct B2B channels to German municipalities and commercial/industrial buyers.

Ownership category

akta.pro rank

Product category

Sustainable Plastic Bags & Films

NAICS

Plastics Bag and Pouch Manufacturing (326111), Packaging and Labeling Services (56191)

SIC

Plastics, Foil & Coated Paper Bags (2673), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Trash Bags & Bin Liners (CRAJAGAA)

Keywords

• Biodegradable waste bags
• Recycled bin liners
• Compostable pet products
• Sustainable packaging solutions
• Post-consumer recycled film

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2C E-commerce (Amazon & Kaufland.de): Direct consumer sales through Amazon marketplace (10+ European countries) and Kaufland.de. Products include dog waste bags, garbage bags, cat litter bags. One-time purchase model with repeat buyers driven by reviews and ratings (15,000+ reviews, 4.5-4.7/5 stars).
2. B2C Retail Distribution: Sales through 300+ stationary retail partners including Fressnapf, hardware stores, grocery chains, and pet supply stores. Wholesale pricing to retailers who resell to end consumers.
3. B2B Municipal Sales: Direct sales to German cities and municipalities for public dispenser systems. Bulk orders (2,500-5,000 bags/unit) with custom printing options for city branding. Market leader position in biodegradable dog waste bags for municipal dispensers.
4. B2B Commercial & Industrial: Sales to commercial enterprises including waste management companies, hospitals, hotels, construction companies, property management, and deposit system operators. Products include garbage bags, deposit bottle collection bags, and custom packaging solutions. Also supplies plastic films as raw material for industrial customers.
5. Custom Manufacturing: Custom manufacturing capabilities for B2B customers including material thickness, format, perforation style, color, and print design. Minimum orders approximately 4-8 euro pallets. 3-layer film technology available for enhanced tear resistance.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

The Sustainable People GmbH manufactures and sells sustainable waste bags including dog waste bags, garbage bags/bin liners (20L–240L), cat litter bags, organic waste bags, and custom B2B packaging solutions. Products are made from biodegradable thermoplastic starch blends (TSP Bio 30), bio-based PE from sugarcane, and post-consumer recycled (PCR) plastics certified to Blue Angel, OK compost HOME, and EN 13432 standards. The company sells to B2C consumers via Amazon, Kaufland.de, and 300+ German retailers, and to B2B customers including municipalities, waste management firms, hospitals, hotels, construction companies, and industrial packaging buyers.

Product overview

The Sustainable People GmbH offers a portfolio of sustainable waste disposal and pet care products made from biodegradable, bio-based, or recycled plastics. The core product lineup includes Dog Waste Bags (available in both biodegradable starch-blend and recycled PCR variants), Garbage Bags/Bin Liners (20L-240L, min. 90% PCR with Blue Angel certification), Cat Litter Bags (recycled drawstring, launched 2026), and Organic Waste Bags (compostable). For municipalities, they supply public dispenser products including both biodegradable and recycled dog waste bags compatible with Clean Flex, Dogstation, and custom systems. The B2B/Industrial division offers custom packaging solutions including deposit bottle bags, mailers, polybags, and plastic films with sustainable material options. All products emphasize certified sustainability (OK compost HOME, EN 13432, Blue Angel), with key innovations including industry-leading 13μm PCR film thickness and 3-layer co-extrusion technology for enhanced performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Waste Bags - Biodegradable

Quantifiable outcome

• 13um PCR film vs competitor 20um = 53.8% less material per bag
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ROMNEYS Beate Ting GmbHcoreStrategic or Co-development Partner · 1 August 2025B2B partnership for custom zip-lock bags made from recycled material specifically for pet treats. TSP supplies sustainable packaging solutions for ROMNEYS pet treat products.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BioPak: Australia-headquartered global supplier of compostable food service packaging; broader incumbent with overlapping compostable film technology and certifications, focused on foodservice rather than pet/waste bag end markets.
• Vegware: UK-based manufacturer and distributor of compostable food packaging; broader incumbent with comparable certified compostable product philosophy but focused on food service rather than pet/household waste bags.

Emerging players

• Beco Pets: UK-based sustainable pet products brand with comparable eco-friendly positioning; smaller and emerging, with a narrower pet-focused product range but overlapping B2C/D2C sustainability narrative.
• Notpla: UK-based startup producing seaweed-based compostable packaging as an alternative to biodegradable plastics; emerging player in sustainable flexible packaging with comparable sustainability positioning.

Direct peers

• Earth Rated: Canadian leader in sustainable dog waste bags and pet care consumables; directly comparable product offering with strong retail and e-commerce presence, primarily in North America.
• Avani Eco: Indonesia-based manufacturer of bio-based and compostable bags and packaging; comparable in producing certified (EN 13432, OK Compost) sustainable bag products for retail and industrial customers.
• TIPA: Israel-based developer and manufacturer of fully compostable flexible packaging; comparable in offering certified compostable film-based packaging to brands and retailers, overlapping with TSP's sustainable films business.
• BioBag International: Norwegian manufacturer of compostable bags including dog waste bags, bin liners and food waste bags; directly competes with TSP in the European biodegradable bag market with overlapping certifications (EN 13432, TÜV OK Compost).
• Pogi's Pet Supplies: US-based brand of eco-friendly dog waste bags and pet cleanup products; directly comparable in core product offering (dog waste bags) with overlap in retail distribution and consumer sustainability positioning.

Others

• Novamont: Italian producer of Mater-Bi bioplastics — a key resin supplier in the biodegradable plastics value chain. Enabling/ecosystem participant that supplies compostable resin to bag manufacturers including potential competitors to TSP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvFDE4hy6vGphmQoMO7x-tg
• Facebookfacebook.com/TSPBags
• LinkedInlinkedin.com/company/the-sustainable-people
• Instagraminstagram.com/thesustainablepeople

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sustainable People Gmbh