What The Differents does

The Differents is a private, luxury drug and alcohol rehabilitation center headquartered in Reno, Nevada, operating an 18,000-square-foot residential facility at 5950 Rock Farm Road with 10 private suites and a separate outpatient location at 5255 Longley Lane. The organization provides a full continuum of substance use disorder treatment including medical detox, residential inpatient, partial hospitalization (PHP), intensive outpatient (IOP), standard outpatient, sober living, medication-assisted treatment (MAT), and aftercare. Services are delivered with a 1:3 staff-to-client ratio, approximately three times the industry standard, and the facility maintains Joint Commission accreditation, LegitScript certification, and HIPAA compliance.

The clinical program combines evidence-based modalities (CBT, DBT, EMDR, psychodrama) with advanced neurotechnology including transcranial magnetic stimulation (TMS), neurofeedback, and Magnetic e-Resonance Therapy (MeRT) brain stimulation, alongside holistic offerings such as equine-assisted therapy, IV infusions, yoga, and meditation. Specialized treatment pathways have been developed for Veterans (via TriWest in-network status) and First Responders. Leadership comprises Medical Director Dr. Damon Zavala, Clinical Director Marci Hinchey, and Program Director Chad Kirkland.

Revenue is generated through a hybrid model combining in-network commercial insurance billing (Aetna, BCBS, Cigna, Hometown Health, Magellan, TriWest) with self-pay options for non-covered or out-of-network clients. The facility does not accept Medicaid or Medicare. The patient base is primarily individual consumers (B2C) from Nevada and Northern California seeking premium, high-touch addiction treatment, with referral channels including insurance networks, professional referrals, alumni networks, and direct admissions outreach.

Name

The Differents

Legal name

The Differents Rehab Center

Website

https://www.thedifferentsrehab.com

Company type

Private

Operating status

Operating

Short description

Private luxury drug and alcohol rehab center in Reno, NV offering medical detox through outpatient care with 10 private suites, advanced neurotechnology (TMS, neurofeedback, MeRT), and specialized programs for veterans and first responders.

Ownership category

akta.pro rank

Product category

Luxury Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Luxury addiction treatment
• Residential rehab services
• Medical detox programs
• Substance abuse treatment
• Holistic therapy services

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-Based Treatment Revenue: The majority of revenue is generated through insurance reimbursements. The facility accepts multiple major insurance providers including Aetna, BCBS, Cigna, Hometown Health, Magellan, and TriWest (for veterans). Treatment programs at various levels of care (detox, residential, PHP, IOP, outpatient) are billed through insurance coverage.
2. Self-Pay Treatment: The facility also serves self-pay clients who do not have insurance coverage or prefer to pay out-of-pocket for luxury treatment services. This includes individuals seeking private, discreet addiction treatment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Differents operates a private luxury drug and alcohol rehabilitation center providing medically supervised withdrawal management (detox), residential inpatient treatment, Partial Hospitalization, Intensive Outpatient, outpatient services, sober living, Medication-Assisted Treatment, and lifetime aftercare. Treatment is delivered at a 10-suite boutique facility on 3.5 acres in Reno, Nevada and integrates evidence-based therapies (CBT, DBT, EMDR), advanced neurostimulation (neurofeedback, TMS, MeRT), and experiential modalities (equine therapy, psychodrama trauma workshop, IV infusions) with specialized tracks for first responders and veterans.

Product overview

The Differents is a private luxury drug and alcohol addiction treatment center offering a comprehensive continuum of care with multiple levels of treatment services. The core portfolio includes Withdrawal Management (detox), Inpatient/Residential treatment, Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), Outpatient Treatment, and Luxury Sober Living. Specialized tracks exist for First Responders and Veterans. The treatment approach integrates evidence-based therapies (CBT, DBT, EMDR, Motivational Interviewing, ACT) with holistic practices (equine therapy, yoga, meditation, IV infusions, sound baths) and advanced technologies including neurofeedback, TMS, and MeRT. Additional services include Medication-Assisted Treatment (MAT), Intervention Services, Trauma Workshops, and comprehensive Aftercare/ Alumni programs. The facility features 10 private suites across 18,000 sq. ft. with luxury amenities including fitness center, bowling alley, basketball court, and access to Sierra Nevada outdoor activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Withdrawal Management (Detox) Medically supervised withdrawal management providing 24/7 care to safely eliminate harmful substances while minimizing discomfort and protecting privacy under medical supervision.
• Inpatient Drug Rehab Residential addiction treatment providing the most intensive level of care with round-the-clock support from medical professionals, therapists, and counselors in a structured supportive environment.
• Partial Hospitalization Program (PHP) Day treatment program operating Monday through Thursday from 9:00 AM to 4:00 PM providing comprehensive personalized addiction treatment while allowing clients to return home in the evenings.
• Intensive Outpatient Program (IOP) Flexible addiction treatment meeting Monday, Tuesday, and Thursday from 6:00 PM to 9:00 PM allowing clients to maintain work and family responsibilities while receiving comprehensive therapy.
• Outpatient Treatment Continuing care treatment for individuals who have completed residential or PHP programs, or those who require a lower level of care while living at home and maintaining daily routines.
• Luxury Sober Living Transitional housing with ten private bedrooms and ensuite bathrooms across 18,000 square feet of luxury accommodations with five-star amenities and acres of outdoor space for individuals participating in outpatient programs.
• Medication-Assisted Treatment (MAT) Evidence-based treatment using FDA-approved medications including Disulfiram, Naltrexone, and Acamprosate for alcohol use disorder, and Buprenorphine and Methadone for opioid use disorder, combined with therapy and counseling.
• Intervention Services Professional drug intervention services using expert-level interventionists who guide families through the intervention process step-by-step, with reported success rates up to 90 percent.
• Trauma Workshop Four-day immersive healing experience held every three weeks (Friday through Monday, 24 hours total) using group therapy and psychodrama techniques led by Paul Mundt, LMFT to help individuals process unresolved trauma and release shame.
• First Responders Pathway Specialized addiction treatment program for law enforcement officers, firefighters, EMTs, and other first responders offering private confidential treatment with clinical groups addressing unique population needs, including IOP and outpatient options.
• Veterans Pathway Specialized addiction treatment program for veterans addressing PTSD, trauma, depression, anxiety, traumatic brain injury, alcohol abuse, and stimulant addiction with treatment spans from 45 to 90 days, with VA benefits accepted via TriWest and Community Care Network.
• Aftercare Program Lifetime ongoing recovery support including personalized aftercare plans, alumni network with weekly video chats and activities, holistic habits training, outdoor therapy, and creative recovery programs to maintain sobriety post-treatment.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy using bilateral stimulation to help reprocess traumatic memories, available to clients at all care levels using an eight-phase protocol.
• Cognitive Behavioral Therapy (CBT) Evidence-based therapy helping clients recognize and reshape thoughts and behaviors that fuel addiction through cognitive restructuring, behavioral activation, and thought journaling techniques.
• IV Infusion Therapy Vitamin-rich IV infusions provided in the Presidential Wellness Suite to hydrate and provide essential nutrients supporting recovery and overall well-being.
• Equine-Assisted Therapy Experiential therapy delivered in partnership with Nevada Equine Assisted Therapy in Carson City helping clients improve recovery tools while learning life skills including personal boundaries, self-acceptance, communication, and presence.
• Transcranial Magnetic Stimulation (TMS) and MeRT (Magnetic e-Resonance Therapy) Non-invasive brain stimulation technologies offered as part of comprehensive mental health treatment for conditions including depression and anxiety.
• Neurofeedback Technology State-of-the-art neurofeedback technology used to tap into brain intricacies, allowing clients to gain insights into patterns of thought and behavior to help break free from addiction.

Quantifiable outcome

• Industry-leading 1:3 staff-to-client ratio compared to typical 1:10 industry standard
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Hometown HealthcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting Hometown Health plans for addiction treatment services at The Differents facilities.
• Nevada Equine Assisted TherapycoreStrategic or Co-development PartnerPartnership with Nevada Equine Assisted Therapy in Carson City provides equine-assisted therapy services to clients. This experiential therapy helps patients improve recovery tools while learning life skills including boundary-setting, self-acceptance, communication skills, self-esteem enhancement, and present-moment awareness. The partnership complements The Differents' holistic approach to addiction treatment.
• TriWest Healthcare AlliancecoreChannel Partner/ Reseller/ DistributorThe Differents is an approved in-network provider with TriWest Healthcare Alliance, which administers the Veterans Choice Program (VCP) and Patient-Centered Community Care (PC3) programs on behalf of the Department of Veterans Affairs. This partnership enables veterans to access addiction and mental health treatment services covered by VA insurance.
• AetnacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting Aetna health insurance plans for addiction treatment services at The Differents facilities.
• Blue Cross Blue Shield (BCBS)coreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting Blue Cross Blue Shield health insurance plans for addiction treatment services at The Differents facilities.
• CignacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting Cigna health insurance plans for addiction treatment services at The Differents facilities.
• MagellancoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting Magellan health insurance plans for addiction treatment services at The Differents facilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Differents