FURBABIES BOTANICALS LTD
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What FURBABIES BOTANICALS LTD does
FurBabies Botanicals is a UK-based direct-to-consumer pet care brand founded in 2022 by pharmacist Dr. Poonum Wilkhu. The company develops and sells botanical skin, coat, joint, and oral care products formulated specifically for the physiological differences of pet skin, which it characterises as having only 3–5 protective layers versus 15 in humans (the "1:5 ratio"). Products are SLS-free, paraben-free, and built around Essential Fatty Acids, Ceramides, and botanical actives designed to repair the skin lipid matrix and restore microbiome balance in species that self-groom.
FURBABIES BOTANICALS LTD firmographics
Firmographics- Name
- FURBABIES BOTANICALS LTD
- Legal name
- FurBabies Botanicals Ltd
- Website
- http://myfurbabies.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
FURBABIES BOTANICALS LTD industry classification
Industry- Product category
- Pet Skincare and Grooming
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Skin & Coat Therapy (Medicated/Hypoallergenic Shampoos) (HSANAAAL)
- akta.pro secondary industries
- Specialty Bath Treatments (Medicated/Oatmeal/Whitening/Skunk-Off) (HSANAGAC), Aromatherapy & Essential Oil Treatments (Pet-Safe) (HSANAGAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)
Keywords
Where FURBABIES BOTANICALS LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FURBABIES BOTANICALS LTD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Product Sales: One-time product purchases through the company's Shopify e-commerce storefront. Products are shipped directly to consumers via Royal Mail 48-hour tracked postage. No subscription model is currently visible.
- Product Bundling: Bundled product collections offering 15% discount on 2+ products (e.g., Complete Dog Skin & Coat Bundle at £80 vs £108 individual prices). This encourages larger basket sizes and cross-selling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dog Joint & Muscle Pain Relief Rub (50ml) |
| Unit Pricing | Pay-as-you-go | DentaShield Teeth & Gums Oral Spray (30ml) |
| Unit Pricing | Pay-as-you-go | No-Rinse Shampoo Conditioner (60ml) |
| Unit Pricing | Pay-as-you-go | Complete Dog Skin & Coat Bundle (3-Step System) |
| Unit Pricing | Pay-as-you-go | Bulk Order Discount |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
FURBABIES BOTANICALS LTD product offering
Product offeringCore offering
FurBabies Botanicals develops and sells botanical skin, coat, joint, and oral care products for pets with sensitive or allergy-prone skin, distributed through its own UK direct-to-consumer e-commerce store. The portfolio includes serums, balms, shampoos, an oral spray, and a topical joint pain relief rub formulated specifically for pet skin physiology and free from harsh surfactants.
Product overview
FurBabies Botanicals is a veterinary dermatology-informed pet skincare and oral care brand offering a portfolio of nine core products designed for pets with damaged, sensitive, or allergy-prone skin. The product line centers on skin barrier repair through botanical actives and includes: DermaRenew Serum (lavender-based coat repair) and DermaProtect Serum (rose/calendula-based feline formula) as flagship skin repair serums; Multipurpose Balm for hotspots, yeast, tear stains, and ear care; Paw Nose & Wrinkle Balm for targeted moisturization; two shampoo options (No-Rinse waterless and Rinse-Off) for gentle cleansing; Dog Joint & Muscle Pain Relief Rub for topical joint support; and DentaShield Oral Spray for dental hygiene. Products are SLS-free, paraben-free, and formulated specifically for pet skin pH and self-grooming habits. The company also offers a bundled 3-step system (Complete Dog Skin & Coat Bundle) combining the balm, shampoo, and serum.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Joint & Muscle Pain Relief Rub (50ml) Topical rub for dogs and cats providing hip, joint, and arthritis support; contains arnica, frankincense, and ginger for soothing muscle and joint relief. Priced at £50.00 per 50ml unit.
- DentaShield Teeth & Gums Oral Spray (30ml) Alcohol-free oral spray for cats and dogs that supports oral hygiene, reduces plaque, and freshens breath using Gallic Acid, Myrrh, and Peppermint. Priced at £30.00 per 30ml unit.
- Dog Yeast Skin Balm (30ml) Multipurpose balm for dogs addressing hotspots, yeast infections, tear stains, paw licking, and ear issues using Neem, Chamomile, and Clary Sage to balance the skin microbiome. Priced at £50.00 per 30ml unit.
- DermaRenew Dog Itchy Skin Serum (50ml) Skin repair serum for itchy and smelly dogs with Carrot Seed Oil and Lavender Oil for coat nourishment, skin barrier repair, and microbiome restoration.
- No-Rinse Dog & Cat Shampoo Conditioner (60ml) Waterless shampoo and conditioner for short-haired pets, rabbits, and small animals using Pelargonium rosaeum for gentle cleansing and flea-repelling properties. Priced at £15.00 per 60ml unit.
- Natural Paw, Nose, Skin Folds & Wrinkles Balm (7ml) Protective balm for paw pads, noses, and skin folds of dogs and cats formulated with Avocado Oil, Essential Fatty Acids, and Ceramides for deep moisturization and skin barrier repair.
- Gentle Dog & Cat Shampoo for Sensitive Itchy Skin (60ml) Rinse-off shampoo and conditioner for dogs and cats with sensitive, itchy skin, formulated with Coconut Oil and Lavender for gentle cleansing and calming effects.
- DermaProtect Itchy Cat Skin Serum (50ml) Feline-specific skin repair serum with Rose, Calendula, and Ceramide-rich botanicals formulated for cats with allergies, flaking, and hair loss.
- Complete Dog Skin & Coat Bundle - 3-Step Botanical System Three-step skincare system bundling the Multipurpose Itch Hotspot Tearstain Balm, Rinse-Off Shampoo, and DermaRenew Serum at £80.00 versus £108.00 individual prices (26% saving).
Quantifiable outcome
- Skin conditions are the second most prevalent condition in veterinary practices, averaging £1,000 per presentation (Royal Veterinary College 2023)
- +1 more outcomes
Companies that use FURBABIES BOTANICALS LTD
Customer profileSegments4 records
Ideal customer profiles3 records
FURBABIES BOTANICALS LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FURBABIES BOTANICALS LTD partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
FURBABIES BOTANICALS LTD competitors and assessment
Company assessmentBroad incumbents
- TropiClean: TropiClean is a long-established natural pet care brand offering shampoos, dental, and skincare products for dogs and cats. It is comparable to FurBabies Botanicals as a broader incumbent in the natural pet grooming/skincare space with overlapping product categories (shampoos, oral care, skin treatments) and similar plant-based positioning.
- Burt's Bees for Pets: Burt's Bees for Pets is the pet-care extension of the well-known natural personal-care brand, offering shampoos, skin soothers, and grooming products. Comparable to FurBabies Botanicals as a mass-market natural pet grooming brand using botanical ingredients, though positioned at a lower price point and with broader retail distribution.
- Earthbath: Earthbath is a US-based natural pet grooming brand with shampoos, conditioners, and wipes formulated with plant-based ingredients and free of harsh chemicals. Comparable to FurBabies Botanicals in the natural, sensitive-skin pet grooming category, with a broader product range and established retail presence.
- Espree (Natural Pet Products): Espree is a US-based natural pet care brand offering shampoos, skin treatments, and aromatherapy grooming products. Comparable to FurBabies Botanicals in the natural pet skincare category with overlapping product formats (shampoos, sprays, balms) and a similar botanical/essential-oil positioning.
- Vet's Best: Vet's Best is a vet-formulated natural pet care brand offering shampoos, hot spot sprays, and skin relief products. Comparable to FurBabies Botanicals as a 'veterinary-informed' natural pet brand with overlapping skin and coat products positioned on clinical credibility.
Direct peers
- WildWash: WildWash is a UK-based natural pet care brand offering shampoos and grooming products made with natural ingredients and essential oils. Closely comparable to FurBabies Botanicals as a UK-headquartered direct competitor in the natural, botanical, essential-oil-based pet grooming space targeting health-conscious pet owners.
- Skout's Honor: Skout's Honor is a US-based pet care brand offering natural grooming, skincare, and probiotic-based pet products. Comparable to FurBabies Botanicals in the premium, botanical, and microbiome-focused pet skincare segment with overlapping use cases (itch relief, hot spots, sensitive skin).
- Natural Dog Company: Natural Dog Company is a US-based e-commerce brand specializing in natural skincare balms, salves, and topical treatments for dogs (skin soother, paw soother, wrinkle balm). Comparable to FurBabies Botanicals in the niche, premium, targeted topical pet skincare segment with very similar product formats and clean-ingredient positioning.
Regional players
- Bugalugs (UK): Bugalugs is a UK-based pet grooming brand offering shampoos, conditioners, and skincare products for dogs. Comparable to FurBabies Botanicals as another UK-based competitor in the premium pet grooming space with overlapping product categories (shampoos, coat care).
Emerging players
- PawSquad: PawSquad is an emerging UK-based online veterinary and pet wellness platform offering tele-vet consultations and curated pet care products. Comparable to FurBabies Botanicals in addressing the same UK pet parent demand for vet-informed, specialist pet care, though PawSquad layers in a clinical service element that FurBabies could also explore.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
FURBABIES BOTANICALS LTD social profiles
Digital presenceFURBABIES BOTANICALS LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
FURBABIES BOTANICALS LTD leadership team
Management profileNumber of profiles
Profiles1 record
FURBABIES BOTANICALS LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FURBABIES BOTANICALS LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FURBABIES BOTANICALS LTD
What does FURBABIES BOTANICALS LTD do?
FurBabies Botanicals develops and sells botanical skin, coat, joint, and oral care products for pets with sensitive or allergy-prone skin, distributed through its own UK direct-to-consumer e-commerce store. The portfolio includes serums, balms, shampoos, an oral spray, and a topical joint pain relief rub formulated specifically for pet skin physiology and free from harsh surfactants.
Is FURBABIES BOTANICALS LTD a public or private company?
FURBABIES BOTANICALS LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FURBABIES BOTANICALS LTD founded?
FURBABIES BOTANICALS LTD was founded in 2022. It employs 1 to 10 people.
Where is FURBABIES BOTANICALS LTD based?
FURBABIES BOTANICALS LTD is headquartered in London, United Kingdom, in the Europe region.
How does FURBABIES BOTANICALS LTD make money?
Two revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are product Bundling.
Who are FURBABIES BOTANICALS LTD's main competitors?
Broad incumbents on record are TropiClean, Burt's Bees for Pets, Earthbath, Espree (Natural Pet Products) and Vet's Best. Direct peers are WildWash, Skout's Honor and Natural Dog Company. Bugalugs (UK) is listed as a regional player. PawSquad is listed as an emerging player.
Does FURBABIES BOTANICALS LTD have an API?
No public API is recorded for FURBABIES BOTANICALS LTD.
What industry is FURBABIES BOTANICALS LTD in?
FURBABIES BOTANICALS LTD's product category is Pet Skincare and Grooming. Its primary akta.pro industry code is HSANAAAL, Skin & Coat Therapy (Medicated/Hypoallergenic Shampoos), with a secondary code of HSANAGAC, Specialty Bath Treatments (Medicated/Oatmeal/Whitening/Skunk-Off). Its NAICS code is 45991 and its SIC code is 2840.