ENDCODE LTD

What ENDCODE LTD does

Endcode s.r.l. is a Milan-based, privately held Italian software company (VAT IT10560900960, REA 2541054) founded circa 2014 that develops Apple-ecosystem-native applications and IoT systems for extreme environments. Its three core products are Oceanic+, a certified dive computer app for Apple Watch Ultra and iPhone co-developed with Huish Outdoors and rated to 40 meters; Blast Buddy, an AI- and AR-powered performance analytics app for sport shooting and airsoft built around Arox AX-E0 smart targets; and the 3T-System, a pre-launch sensor-driven tracking platform for GPS-denied tactical environments connected via private 5G (partner Smarty 5G). The company's technology stack is built on native Apple frameworks, offline-first data persistence with intelligent synchronization, sensor-driven IoT integration, AR overlays, and AI-based performance analysis, with the explicit design objective of operating under high pressure, low light and connectivity loss.

The business model is a hybrid of consumer App Store distribution and B2B2C co-development partnerships. Oceanic+ and Blast Buddy are monetized as downloadable applications on Apple's global App Store, with supplementary distribution through oceanicworldwide.com (Huish Outdoors) and blastbuddy.io. The 3T-System and any enterprise or tactical deployments are handled via direct contact through the Endcode website, suggesting a planned enterprise motion alongside consumer revenue. No pricing tiers, subscription rates or revenue figures are publicly disclosed.

Endcode's go-to-market is product-led growth combined with channel partnerships and earned media. The company leverages coverage in Apple Newsroom, TechCrunch, The Verge, Il Sole 24 Ore and 9to5Mac, champion endorsements (e.g., European champion Giacomo Bolzoni for Blast Buddy), and an extensive partner network including Huish Outdoors, Arox, Gate Enterprise, Instructor Zero, NikkSakk Extreme Airsoft, Seac Sub, Smarty 5G and Krein. Customer segments are split horizontally across recreational divers and snorkelers, sport shooters and airsoft players (primary), and tactical/military users of the 3T-System (secondary).

Name

ENDCODE LTD

Legal name

Endcode s.r.l.

Website

https://endcode.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Endcode s.r.l. is a Milan-based software firm that builds Apple ecosystem-native apps and IoT systems for extreme environments, serving recreational divers (Oceanic+), sport shooters and airsoft players (Blast Buddy), and tactical users (3T-System).

Ownership category

akta.pro rank

Product category

Consumer Wearable Sports & Performance Software

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Photographic Equipment & Supplies (3861), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Edge AI Deployment, Orchestration & OTA Model Updates (HDAAAJAI)

akta.pro secondary industries

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), OEM & Device-Embedded App Stores (BPAMADAD)

Keywords

• Dive computer software
• Sport shooting analytics
• Extreme environment tracking
• Apple Watch applications
• IoT sensor integration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Software Application Sales: Endcode generates revenue through the sale of downloadable software applications distributed via the Apple App Store, including Oceanic+ for Apple Watch Ultra and iPhone (dive computer app) and Blast Buddy for sport shooting and airsoft (performance analytics app). Both apps are also accessible through dedicated partner websites (oceanicworldwide.com, blastbuddy.io).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Endcode develops and sells Apple ecosystem-native software applications and IoT tracking systems for extreme environments. Its commercial offerings include Oceanic+, a certified dive computer application for Apple Watch Ultra and iPhone rated to 40m depth; Blast Buddy, an AI- and AR-powered sport shooting and airsoft performance app; and the in-development 3T-System, a sensor-driven tactical tracking platform using private 5G. The company also offers an Oceanic Dive Housing iPhone accessory. Products are distributed via the Apple App Store and partner storefronts.

Product overview

ENDCODE LTD develops specialized software solutions for extreme environments, with three core products: Oceanic+ (a certified dive computer app for Apple Watch Ultra and iPhone), Blast Buddy (an AI-powered performance app for sport shooting and airsoft), and 3T-System (a sensor-driven tracking system for tactical applications using private 5G). The company also offers the Oceanic Dive Housing accessory for iPhone. All solutions leverage the Apple ecosystem and are designed for demanding conditions where conventional technology fails.

Differentiator

Problem solved

Functional benefit

Products and services

• Oceanic+ A fully certified dive computer application for Apple Watch Ultra and iPhone that turns everyday devices into a professional underwater instrument supporting depths up to 40 meters, with pre-dive planning, NDL tracking, safety stop guidance, GPS logging, snorkeling mode, underwater social sharing, and offline data persistence with intelligent sync upon surfacing. Targeted at recreational and professional scuba divers and snorkelers.
• Blast Buddy A performance-focused mobile app for sport shooting and airsoft that combines real-time shooting analytics, AI-powered coaching feedback, AR/2D/3D stage builder, video analysis with data overlays, and integration with Arox AX-E0-powered smart targets. Targeted at competitive and recreational sport shooters and airsoft players using Apple Watch Ultra and iPhone.
• 3T-System An advanced sensor-driven tracking system connected through private 5G, designed to monitor movement even in GPS-denied areas for the harshest environments. Targeted at tactical, military, and law enforcement users requiring resilient real-time tracking where conventional GPS fails.
• Oceanic Dive Housing An iPhone accessory (underwater housing) that extends Oceanic+ functionality underwater, enabling real-time dive computer overlays on the iPhone display and full camera control with color-accurate imaging in high-pressure, low-visibility underwater environments.

Quantifiable outcome

• Oceanic+ certified as a dive computer for depths up to 40m, featured in Apple Newsroom and major tech publications upon launch.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Huish OutdoorscoreStrategic or Co-development Partner · 1 November 2022Huish Outdoors collaborated with Endcode to develop the Oceanic+ dive application for Apple Watch Ultra and iPhone, transforming these devices into a fully certified dive computer for depths up to 40m. The partnership was featured in Apple Newsroom and led to press coverage in major technology publications including The Verge, TechCrunch, and 9to5Mac. Huish Outdoors specializes in outdoor gear and equipment for adventure enthusiasts.
• Seac SubminorStrategic or Co-development PartnerSeac Sub is an Italian brand known for its high-quality diving and snorkeling equipment, designed for both professional divers and recreational enthusiasts. Endcode features Seac Sub as a partner, suggesting collaboration in the diving technology space.
• Gate EnterpriseminorStrategic or Co-development PartnerGate Enterprise specializes in high-performance airsoft equipment and accessories. Featured as an Endcode partner, with Gate Enterprise listed among Blast Buddy's trusted partners, suggesting mutual collaboration in the shooting and airsoft performance technology space.
• AroxcoreStrategic or Co-development PartnerEndcode designed smart targets (Arox AX-E0) in collaboration with Arox, powered by Arox AX-E0 ultra-low power microcontrollers enabling real-time data exchange between the physical shooting range and the digital training environment. The Blast Buddy app integrates with these smart targets for an enhanced training experience.
• Instructor ZerominorStrategic or Co-development PartnerInstructor Zero is a renowned expert in outdoor survival skills, known for leading expeditions and teaching essential wilderness techniques. Featured as an Endcode partner, suggesting collaboration in outdoor/tactical training content or technology endorsement.
• Nikk Sakk Extreme AirsoftminorStrategic or Co-development PartnerNikkSakk Extreme Airsoft is an Italian workshop led by Denni Saccocci, specializing in fully customized AEG replicas for high performance, reliability, and tactical precision. Featured as an Endcode partner, indicating collaboration in the airsoft performance technology space.
• KreinminorStrategic or Co-development PartnerKrein (krein.it) is featured alongside Endcode in the website footer, indicating a collaborative relationship. The specific nature of the partnership is not detailed in the available source material.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShotKam: ShotKam builds shot-tracking cameras and analytics used by competitive shooters for performance review. It is the closest direct peer to Blast Buddy in the sport-shooting analytics category, with a similar use case of capturing and analyzing shot data for training.
• Cressi: Italian-founded diving and snorkeling equipment maker (Neon, Donatello, Goa dive computers) — a direct competitor for the recreational-diver segment that Oceanic+ targets, particularly in the European market where Endcode is headquartered.
• Suunto: Suunto manufactures dive computers and outdoor sports watches (Suunto D5, D6i) that overlap directly with Oceanic+'s certified dive computer functionality. Both compete to turn wrist-worn devices into professional diving instruments for recreational and technical divers.
• Pelagic Pressure Systems (Oceanic+): Pelagic Pressure Systems owns the Oceanic dive-computer brand and is the parent of Huish Outdoors — Endcode's named co-development partner on Oceanic+. It is both a direct dive-computer competitor and the partner that gives Endcode credibility in the dive market.
• Shearwater Research: Shearwater makes technical and recreational dive computers (Perdix, Teric) with deep-depth certification and NDL tracking — directly comparable to Oceanic+'s core feature set on Apple Watch Ultra. Both target the certified-dive-computer buyer.
• Mares: Mares is an Italian dive equipment manufacturer (Smart, Quad dive computers) with strong overlap in both geography and product category with Oceanic+. It is one of Endcode's most direct Italian diving-equipment peers.

Broad incumbents

• Apple: Apple is both the platform owner and the hardware manufacturer (Apple Watch Ultra, iPhone) that Endcode's entire app portfolio depends on. While not a direct competitor, Apple controls the App Store distribution, sensor access, and hardware roadmap that determines Endcode's reach.
• Scubapro: Scubapro is a major dive equipment manufacturer (regulators, BCDs, dive computers like G2/G3) with deep distribution and brand authority. It represents a broad incumbent alternative for divers who choose purpose-built hardware over Apple's consumer-wearable approach.
• Polar Electro: Polar produces sports wearables (Vantage, Ignite) with multi-sport tracking and performance analytics. While not a dive specialist, it is an incumbent in wearable performance analytics — comparable to the broader category Blast Buddy competes in.
• Garmin: Garmin offers Descent dive watches (Mk3i, G1) plus tactix tactical watches and a broad wearables portfolio. It competes with Oceanic+ in dive instrumentation and with the 3T-System concept in tactical/military wearables, while also being a much larger diversified incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/endcodesrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENDCODE LTD