VisscherHolland

What VisscherHolland does

VisscherHolland is a privately held, family-owned Dutch trading company (legal entity W. Visscher en Zoon B.V., CoC 05035297) that operates as a B2B wholesale distributor with two primary divisions: Agriculture (Landbouw) and Construction (Bouw), plus a dedicated sub-brand, TheTransitionCompany. The Agriculture division supplies silage-management products (agricultural films such as MegaLeen, MegaplastPower, MegaOne, MegaStretch; inoculants including Advance, GreenSile, and GrainSave), grass and flower seed mixtures under the MegaGreen and MegaFlower brands, and clover/herb mixtures under the TopDairyMix and MegaSeeds labels. The Construction division supplies geotextiles (MegaFil, MegaTex), PVC pond liners, drainage pipes, and circular construction materials including Leadax lead-replacement roofing, for which the firm holds exclusive Netherlands distribution rights since 2017. TheTransitionCompany, established as a separate division in 2017, provides dairy-cow transition-period advisory and uses the parent firm's own products in ration calculations.

The company runs a multi-channel go-to-market combining direct enterprise sales (a specialist team of forage/Ruwvoerspecialist staff covering Belgium, Germany, Iceland, Japan, Denmark, and Sweden, with the CEO Freddie Vriend responsible for the United States and Canada) and a 30-year-old international partner/reseller network active in 12 countries. In the Netherlands, construction products flow through all major building material retailers, purchasing groups, and construction centers. Pricing is quote-based for business customers only ("wij leveren uitsluitend aan bedrijven"), with day prices net of VAT and transport, and the company holds SKAL EU BIO, GMP+ FSA, and GMP+ MI105 GMO Controlled certifications that open access to organic and feed-safety regulated channels.

The business model is asset-light trading/wholesale with proprietary own-brand manufacturing or sourcing (MegaGreen, MegaSeeds, TopDairyMix, MegaOne, MegaStretch, Advance, MegaBarrier, VITO, VH-Plus) and exclusive third-party brand distribution (Leadax). Revenue mechanics combine one-time B2B wholesale product sales with light professional-services advisory layered on top. Infrastructure consists of a Steenwijk headquarters campus with ten warehouse halls, supported by branch distribution centers in Zutphen and Heeswijk-Dinther, all in the Netherlands. The company was founded in 1949 as a rope-making business, expanded into agricultural inputs, opened the construction division in 1996, began international expansion in 1998, and continues to operate under family control with no disclosed external investment, funding rounds, or M&A activity.

Name

VisscherHolland

Legal name

W. Visscher en Zoon B.V.

Website

https://visscherholland.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

VisscherHolland is a family-owned Dutch B2B wholesale distributor serving dairy farmers, agricultural resellers, and Dutch construction retailers with proprietary-brand silage inputs (films, inoculants, grass seeds) and construction films, plus exclusive Netherlands distribution of Leadax circular roofing.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Wholesale Supplies

NAICS

Farm Supplies Merchant Wholesalers (42491), Farm Product Raw Material Merchant Wholesalers (4245), Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Forage Preservation & Additives (Silage Inoculants, Preservatives) (AFADAHAI)

akta.pro secondary industries

Silage & Haylage Products (Corn, Grass, Small-Grain) (AFADAHAB), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)

Keywords

• Agricultural inputs
• Silage films
• Grass seed mixtures
• Construction films
• Geotextile materials

Headquarters

HQ city

Steenwijk

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale of Agricultural Products: Core wholesale business in agricultural goods. VH procures goods from third parties and sells them under own label or through distribution. The operations focus on groothandelsactiviteiten (wholesale activities) in agrarische goederen (agricultural goods).
2. Construction Films and Materials: Wholesale of construction films supplying all major building material retailers, purchasing groups, and construction centers in the Netherlands since 1996.
3. Agricultural Advisory Services: Consulting services in agricultural sector, providing advice on roughage/silage optimization. Advisory is a best-efforts obligation, not a delivery obligation.
4. Product Distribution: Wide range of quality products available from stock, delivered through own distribution network and transport partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

VisscherHolland is an international wholesale trading company supplying agricultural inputs (silage films, grass seeds, inoculants, agricultural films, animal health products) and construction materials (geotextiles, pond liners, drainage solutions) under its own quality brands. The company also provides tailored technical advisory services for silage optimization through its TheTransitionCompany division, which specializes in the transition period for dairy cows from dry period to the first 60 days after calving.

Product overview

VisscherHolland is a Dutch trading company offering a diversified portfolio of physical products across two main divisions: Agriculture (Landbouw) and Construction (Bouw), plus TheTransitionCompany. The Agriculture division includes grass seed mixtures (MegaGreen sub-brand including Sport 7, Multiplay, Park, Berm, Dijken, Akkerrand Bloemrijk), flower mixtures (MegaFlower), silage agricultural films (MegaLeen, MegaplastPower, MegaOne, MegaStretch), inoculants (Advance, GreenSile, GrainSave), and clover/herb mixtures (TopDairyMix, MegaSeeds). The Construction division offers geotextiles (MegaFil, MegaTex), PVC products (pond liner, pipes, drainage), and sand tubes. The company operates as a wholesale distributor of these products to farmers, contractors, and installers, with its own quality brands enabling partners to differentiate from competitors.

Differentiator

Problem solved

Functional benefit

Brands

• TheTransitionCompany: Division specializing in transition period solutions for dairy cows, from dry period to 60 days after calving.

Products and services

• MegaGreen Park grass seed mixture

Quantifiable outcome

• More milk per hectare through optimized silage and forage solutions

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• International LaboratoriescoreStrategic or Co-development PartnerStrategic partnerships with international laboratories for development of innovative and sustainable solutions. These partnerships have resulted in concepts like 'More milk per hectare' and advanced silage products.
• LeadaxcoreOEM/ Whitelabel/ Licensing PartnerSince 2017, VisscherHolland has been the exclusive distributor in the Netherlands for Leadax, an innovative lead replacement product. This partnership expanded the company's circular construction solutions portfolio.

Scale indicators4 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• RKW Group: RKW produces agricultural films, silage films, and construction membranes across Europe. Comparable to VisscherHolland's silage film and Bouw construction-film product lines.
• Trioplast: Trioplast is a European manufacturer of agricultural and silage stretch films, bale wrap, and construction films. Direct comparable to VisscherHolland's MegaLeen, MegaplastPower, MegaOne, and MegaStretch silage film portfolio.
• DLF Seeds: DLF is one of the world's largest grass seed companies with a strong forage and turf portfolio. Directly comparable to VisscherHolland's MegaGreen Sport, Park, Berm, and Dijken seed mixtures serving dairy and amenity markets.
• Lallemand Animal Nutrition: Lallemand provides silage inoculants (e.g., Lactobacillus buchneri products) and forage preservation solutions globally. Comparable to VisscherHolland's Advance, GreenSile, and GrainSave inoculant product line and silage expertise.
• Barenbrug: Royal Barenbrug is a Dutch-based global grass seed and forage specialist operating in more than 80 countries. Highly comparable to VisscherHolland's MegaGreen grass seed range and forage-mixture business, including clovers and herbs.

Broad incumbents

• KWS Seeds: KWS is a European plant breeding major with a strong forage and fodder crop portfolio including maize and grass seeds. Overlaps with VisscherHolland's MegaGreen forage and TopDairyMix ranges.
• Pioneer / Corteva: Corteva (parent of Pioneer) is a global seed and crop protection major with a strong forage seed portfolio. Comparable to VisscherHolland's MegaSeeds and TopDairyMix offerings, though at vastly larger scale and broader scope.

Others

• Leadax: Leadax is VisscherHolland's exclusive Dutch distribution partner for circular lead-replacement roofing membranes. Adjacent ecosystem player whose product VH distributes — listed here because of the strategic commercial relationship rather than competition.

Regional players

• Schreiber Foods: Schreiber Foods is a major dairy processor, indirectly comparable to VisscherHolland's dairy-customer base through TheTransitionCompany. Listed for adjacent dairy-supply-chain context relevant to VH's transition-period advisory offering.
• ForFarmers: ForFarmers is a leading European animal feed and forage solutions supplier, with a comparable focus on dairy and ruminant nutrition and a strong Netherlands/Germany footprint. Adjacent comparable to VisscherHolland's silage and dairy advisory line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VisscherHolland
• Facebookfacebook.com/visscherholland
• LinkedInlinkedin.com/company/visscherholland
• Instagraminstagram.com/visscherhollandnl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VisscherHolland