Neptune Memorial Reef™

What Neptune Memorial Reef™ does

Neptune Memorial Reef™ operates the world's first and only underwater memorial reef, located 3.25 miles east of Key Biscayne, Miami, Florida, at 40 feet depth. Built in 2007 as an artistic interpretation of the Lost City of Atlantis, the 16-acre artificial reef is engineered as both a permanent cremation memorial site and a marine habitat, currently home to over 140 marine species. The company serves individuals and families who have chosen cremation and want a permanent, visitable place of remembrance rather than urn storage or simple sea scattering, with secondary segments including ocean/environmentally-conscious consumers and pet owners seeking to commingle pet and human remains.

The underlying process mixes cremated remains with cement and water, then molds the mixture into bespoke placement sculptures — ranging from architectural features (Road Columns, Arches, Pickets) to marine-life forms (Starfish, Brain Coral, Octopus, Manatee, Nurse Shark) — that certified divers deploy onto the reef. The product catalog spans nine tiers from a $1,495 basic Scatter without Plaque to $59,995+ Limited Crown Placements, plus Private Family Groupings & Estates, a Celebration of Life Package with charter boat and catering, and a Pets Memorial offering. All placements include a reserved location, customized copper plaque, certificate of completion, online memorial page, and online photo package.

The business operates as a private subsidiary of Service Corporation International (SCI), through SCI Shared Resources, LLC, with distribution via direct website e-commerce, an in-person Fort Lauderdale studio, virtual consultations, and integration with SCI's Dignity Memorial network. Channel partners Divers Paradise and Ace Diving charter recurring trips to the reef, providing ongoing visitation exposure. An adjacent operating subsidiary, Neptune Reef Cremations, offers coordinated cremation services to streamline the end-to-end placement funnel.

Name

Neptune Memorial Reef™

Legal name

SCI Shared Resources, LLC

Website

https://nmreef.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Neptune Memorial Reef operates the world's only underwater cremation memorial reef off Key Biscayne, Miami, mixing ashes into cement sculptures deployed on an Atlantis-themed 16-acre artificial reef. It serves cremation-minded individuals, families, and pet owners through SCI/Dignity Memorial distribution.

Ownership category

akta.pro rank

Product category

Underwater Memorial and Cremation Services

NAICS

Cemeteries and Crematories (812220), Funeral Homes and Funeral Services (812210)

akta.pro primary industry

Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves) (THAAAIAE)

akta.pro secondary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

Keywords

• Underwater memorial reef
• Cremation memorial services
• Memorial placement sculptures
• Sea scattering services
• Artificial reef cemetery

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Memorial Placement Sales: One-time purchase of memorial placement sculptures (scatter, standard, premium, limited placements) with prices ranging from $1,495 to $59,995+ per placement. Includes reserved location on reef, copper plaque, certificate of completion, online memorial page, and photo package.
2. Payment Plans: 60-month interest-free payment plan available with 10% deposit required for certain packages.
3. Celebration of Life Services: Additional services including private charter boat (46ft double deck), scheduling coordination, certified divers, photography/videography, eco-friendly wreaths, and catering for deployment ceremonies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Neptune Memorial Reef™ sells permanent underwater memorialization services for cremated remains. Customers purchase memorial placement packages in which cremated remains are mixed with cement and water and molded into artistic sculptures (e.g., seashells, starfish, octopus, columns, crowns) that are deployed onto a 16-acre artificial reef modeled after the Lost City of Atlantis, 3.25 miles east of Key Biscayne, Miami. Packages range from $1,495 (basic sea scattering) to $59,995+ (limited crown placements) and include a reserved reef location, copper plaque, certificate of completion, online memorial page, and photo package.

Product overview

Neptune Memorial Reef™ is an underwater artificial reef cemetery located 3.25 miles east of Key Biscayne, Miami, Florida, designed as an artistic interpretation of the Lost City of Atlantis. The company offers a portfolio of memorial products where cremated remains are mixed with cement and water and molded into placement sculptures that are deployed on the reef. The product lineup spans from entry-level Scatter at Sea packages ($1,495-$4,990) and Standard Package ($9,995) with basic architectural sculptures (Road Column, Arches, Picket), to Premium Package ($18,495) featuring marine life sculptures (Starfish, Stone Crab, Seashell, Brain Coral, Road Podium), Limited Marine Placements ($22,495) with Octopus, Stingray, and Turtle sculptures, Limited Features ($39,995) with larger sculptures (Giant Octopus, Manatee, Pufferfish, Nurse Shark, Giant Turtle), Exclusive Package ($37,495) with Crown Placements (Dolphin, Mermaid, Road Capital Top, Radius Capital Top), and Limited Crown Placements ($59,995) as the most prominent elevated sculptures. Additional offerings include Private Family Groupings & Estates, Pets Memorial services, Celebration of Life packages, and ancillary services like Online Memorial Pages, Online Picture Packages, Virtual Meetings, and Dive Charter coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Scatter at Sea Package A sea scattering memorial service priced at $4,990 in which a dive team scatters ashes above the reef and installs a customized copper plaque. Includes certificate of completion, online memorial page, and online picture package. For families choosing cremation who want a permanent on-reef tribute with scattered ashes.
• Scatter without Plaque Basic sea scattering service priced at $1,495 where a dive team scatters ashes above the reef without affixing a plaque. Includes certificate of completion and online memorial page. The most affordable entry point for families choosing cremation.
• Scatter with Plaque Sea scattering service priced at $3,495 with a customized copper plaque affixed to the reef as a tribute. Includes certificate of completion, online memorial page, and online picture package. For families who want ashes scattered but with a permanent on-reef marker.
• Standard Package Entry-level permanent placement package priced at $9,995. Cremated remains are mixed with cement and water and molded into placement sculptures secured within reef structures, with a customized copper plaque. Includes Road Column, Arches, and Picket placement sculptures. For families seeking a permanent, visitable underwater memorial.
• Premium Package Mid-tier permanent placement package priced at $18,495 featuring detailed placement sculptures (Starfish, Stone Crab, Seashell, Brain Coral, Road Podium) secured to the base of Road Units as main attractions along swim-through paths. For families wanting more detailed, marine-life themed placement sculptures.
• Exclusive Package High-tier placement package priced at $37,495 featuring large Capital Tops and Crown Placements (Dolphin Crown, Mermaid Crown, Road Capital Top, Radius Capital Top) that elegantly adorn column tops with elevated presence and prominent visibility to divers. For families seeking the most visually prominent reef placements.
• Limited Marine Placements Limited-availability marine-themed placement sculptures priced at $22,495 per placement, limited to two per Road Unit. Includes Octopus, Stingray, and Turtle sculptures. For families seeking unique, scarcity-anchored marine-life memorial sculptures.
• Limited Features Largest placement sculptures on the reef priced from $39,995+, including Giant Octopus, Manatee, Pufferfish, Nurse Shark, and Giant Turtle. Installed at the base of Road Units as the most prominent base-level placements. For families seeking the largest, most visually substantial memorial sculptures.
• Limited Crown Placements Top-tier elevated column-top sculptures priced at $59,995 per placement, limited to two per Road Unit. Includes Manatee, Pufferfish, Nurse Shark, and Giant Turtle crown sculptures. The highest-priced and most visually prominent placements in the portfolio, designed for elevated visibility to divers.
• Private Family Groupings & Estates Bespoke family estate arrangements reserving adjacent spaces on Road Column Units so generations of family members may rest together. Includes options such as Welcome Feature Columns at the reef entrance and Neptune City Center at the heart of the reef for distinguished family settings. For multi-generational families wanting unified, prominent estate memorials.
• Pets Memorial Eco-friendly pet memorial service allowing pets to be memorialized separately or commingled with family ashes. Positioned as a unique offering in Florida, one of the few cemeteries permitting commingling of human and pet cremated remains. For pet owners who treat pets as family members.
• Celebration of Life Package Coordinated deployment ceremony including catering, flowers, a 46 ft double-deck charter boat, two expert certified divers, photography and premium videography, and an eco-friendly floating wreath and bouquet. For families wanting a fully orchestrated on-water memorial event at the time of placement.
• Cremation Services (Neptune Reef Cremations) Coordinated cremation and deployment services operated through sister company Neptune Reef Cremations (neptunereefcremations.com) for seamless end-to-end memorialization planning. For families that need cremation arranged alongside reef placement.

Quantifiable outcome

• Supports 140+ marine species and 25% of all known marine species depend on coral reefs
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Divers ParadiseminorChannel Partner/ Reseller/ DistributorLocal dive charter operation at 4000 Crandon Blvd, Key Biscayne, FL 33149. Charters trips to Neptune Memorial Reef 3-5 times weekly. Provides SCUBA diving experiences for families visiting their loved ones' memorials and general reef visitors.
• Ace DivingminorChannel Partner/ Reseller/ DistributorProfessional scuba operation at 401 Biscayne Blvd, Pier 5 Slip 33, Miami, FL 33132. Conducts regular charters to Neptune Memorial Reef, offering diving experiences for memorial visits and reef exploration.
• Dignity MemorialcoreStrategic or Co-development PartnerDignity Memorial, part of SCI Shared Resources, LLC, provides access to Neptune Memorial Reef as part of their funeral and memorial service offerings. The reef is featured as an exclusive, unique resting place option within the Dignity Memorial network.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Carriage Services: Publicly traded funeral home and cemetery operator with a national footprint. Comparable as a peer in the consolidated death-care industry that competes for the same premium memorialization spend.
• Neptune Society: Cremation-services brand also under the SCI umbrella and the original creator of the Neptune Memorial Reef concept. Highly comparable as a sister service focused on direct cremation that funnels customers toward the reef as a memorial upgrade.
• StoneMor Partners: Cemetery owner and operator with hundreds of properties across the U.S. Comparable as a cemetery operator that competes for permanent-memorial placements and family-estate sales similar to Neptune's premium tiers.
• Service Corporation International: Public parent company of Neptune Memorial Reef and one of the largest funeral and cemetery operators in North America. Comparable as the strategic and capital backer that defines the reef's distribution, pricing, and growth trajectory within its broader portfolio.
• Dignity Memorial: North American funeral services brand operated by Service Corporation International (SCI), which is also Neptune Memorial Reef's parent. Comparable because it bundles cemetery, cremation, and memorial products across thousands of locations — including Neptune Memorial Reef as an exclusive offering.

Emerging players

• Better Place Forests: Operates memorial forests where cremated remains are scattered beneath protected trees. Comparable as another 'nature-as-cemetery' alternative-disposition brand appealing to consumers who want a permanent, place-based memorial that gives back to the environment.
• Bios Urn: Sells biodegradable urns containing a tree seed for growing a memorial tree from cremated remains. Comparable as a nature-based alternative-disposition product competing for the eco-conscious cremation customer segment.
• Recompose: Human-composting disposition provider offering an eco-friendly alternative to cremation and burial. Comparable as a competing 'values-driven, non-traditional disposition' option targeting the same environmentally conscious, cremation-curious consumers as Neptune Memorial Reef.
• Tulip Cremation: Direct-cremation provider with a modern, online-first customer experience. Comparable as a digital-first cremation brand competing for the same end-customer and frequently cross-sold into memorial upgrades like reef placements.

Direct peers

• Eternal Reefs: Creates artificial reef structures by mixing cremated remains with concrete and deploying them on the ocean floor. Direct competitor to Neptune Memorial Reef, offering the same 'ashes-to-reef' value proposition, with multiple permitted reef sites off the U.S. East Coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmqAz3HCY_v1ML5-UfP5a9Q
• Facebookfacebook.com/NeptuneMemorialReef
• LinkedInlinkedin.com/company/neptune-memorial-reef
• Instagraminstagram.com/neptunememorialreef

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neptune Memorial Reef™