Miss Texas Scholarship Organization, Inc.

What Miss Texas Scholarship Organization, Inc. does

Miss Texas Scholarship Organization, Inc. is a 501(c)(4) Texas non-profit corporation founded in 1937 and headquartered in Richardson, Texas. It operates as the official Texas state preliminary to the Miss America Competition, running annual competitions to crown Miss Texas and Miss Texas' Outstanding Teen. The organization administers a network of 60+ local preliminary competitions across Texas counties, funneling contestants into the state-level competition. Titleholders subsequently represent Texas at the national Miss America competition.

The organization's core product is a scholarship and personal development platform packaged as a pageant competition. It distributes over $150,000 in cash scholarships annually and facilitates more than $1.37 million in in-kind tuition scholarships through partnerships with 60+ Texas universities and colleges. Beyond the competition itself, the organization runs the Lone STARS youth development program, a paid appearance booking service for titleholders, and the Legacy Society recurring donor membership program at $100 per year. Operations are coordinated in part through the federation's shared Club America platform for contestant registration, donations, and event management.

The business model is a non-profit fundraising model with diversified revenue streams: individual donations, corporate sponsorships, Legacy Society memberships, contestant entry fees, and paid titleholder appearances. The organization is volunteer-run under board governance with Jan Mitchell serving as Executive Director. Its primary stakeholders are contestants (young women aged roughly 14-28), local preliminary organizations, university partners, corporate sponsors, individual donors, and the broader Miss America federation.

Name

Miss Texas Scholarship Organization, Inc.

Legal name

Miss Texas Scholarship Organization, Inc.

Website

https://misstexas.org

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Miss Texas Scholarship Organization, Inc. is a 501(c)(4) non-profit, founded in 1937 and based in Richardson, Texas, that operates the official Texas preliminary to the Miss America Competition, awarding over $150,000 in cash scholarships and $1.37 million in in-kind tuition awards annually to young women contestants through partnerships with 60+ Texas universities.

Ownership category

akta.pro rank

Product category

Scholarship Pageant Services

NAICS

Grantmaking Foundations (813211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Scholarship & Fellowship Foundations and Trusts (EDADAHAC)

akta.pro secondary industries

Scholarships, Grants & Donor-Funded Awards Management (EDALAJAB), Scholarships, Grants & Education Benefits Administration (Financing-adjacent) (FSAKAEAM)

Keywords

• Scholarship pageant program
• Youth leadership development
• State competition organization
• Nonprofit scholarship foundation
• Titleholder appearance services

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Scholarship Donations: The organization collects donations designated for scholarships, with 100% going directly to scholarship funds. Donors can create personalized, directed scholarships in honor of individuals or for specific fields of study. The Miss Texas Scholarship Foundation is a 501(c)(3) organization separate from the 501(c)(4) Miss Texas Scholarship Organization.
2. Sponsorships: Corporate sponsors provide monetary donations, merchandise, wardrobe, and services. Sponsors receive visibility through the organization's events and materials.
3. Legacy Society Memberships: Annual membership to the Legacy Society begins at $100, providing networking, exclusive events access, and member profile creation.
4. Appearance Fees: Fees charged for booking Miss Texas and Miss Texas' Teen titleholders at public and private events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Miss Texas Scholarship Organization, Inc. operates an annual state-level scholarship pageant as an official preliminary to the Miss America Competition. It runs local preliminary competitions across Texas, awards the Miss Texas and Miss Texas' Outstanding Teen titles, and disburses educational scholarships to young women contestants, supplemented by membership, donation, and sponsorship programs.

Product overview

The Miss Texas Scholarship Organization operates a multi-tiered scholarship pageant system with the Miss Texas Scholarship Program as its core product, offering young women opportunities to compete for state titles while earning educational scholarships. Supporting products include the Lone STARS youth mentorship program, an annual Competition Magazine and quarterly Virtual Publication, the Legacy Society membership program, and a Scholarship Donation Program allowing donors to create personalized scholarships. The organization also manages over 60 local competition chapters across Texas and provides appearance booking services for titleholders. The organization was founded in 1937 and is an official preliminary to the Miss America Competition.

Differentiator

Problem solved

Functional benefit

Brands

• Lone Stars: A program for young participants in the Miss Texas system, featuring competition and scholarship opportunities.
• Texas' Teen

Products and services

• Miss Texas Scholarship Program Annual state-level scholarship competition awarding the Miss Texas and Miss Texas' Outstanding Teen titles, providing young women ages 14-28 with educational scholarships, leadership development, interview and talent experience, and a pathway to the national Miss America Competition.
• Lone STARS Program Youth development program offering mentorship, public speaking practice, and introduction to the Miss Texas pageant system for younger girls during the annual Miss Texas competition week.
• Local Competition Chapters Network of more than 60 community-hosted local preliminary competitions across Texas providing entry points into the state Miss Texas competition.
• Scholarship Donation Program Donation program through the affiliated 501(c)(3) Miss Texas Scholarship Foundation allowing individuals and businesses to create personalized, designated scholarships for contestants in specific fields of study or in honor of individuals, with 100% of donations going directly to scholarships.
• Legacy Society Membership Annual membership program starting at $100 honoring former titleholders, volunteers, directors, board members, donors, judges, and supporters, with member networking, digital history access, exclusive events, and scholarship contributions.
• Appearance Booking Services Booking service enabling organizations to hire the current Miss Texas and Miss Texas' Outstanding Teen titleholders to appear at galas, conferences, charity functions, school programs, community events, and corporate functions for appearance fees.
• Competition Magazine and Virtual Publication Annual coffee-table program book published each June during competition week and a quarterly digital publication featuring candidate profiles, sponsor advertisements, business spotlights, and social impact initiatives.

Quantifiable outcome

• Over $150,000 in cash scholarships and over $1,372,000 in in-kind scholarships awarded annually

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Multiple Texas Universities and CollegescoreStrategic or Co-development PartnerOver 60 colleges and universities partner with the Miss Texas Scholarship Foundation by accepting tuition scholarships awarded to contestants. Partner institutions include Texas A&M system schools, University of Texas system, Baylor, SMU, Rice, and many others. Scholarships are sent directly to the college/university of the winner's choice as educational tuition awards.
• Terry CostaminorGTM or Marketing PartnerFashion retailer sponsor providing merchandise and wardrobe support for Miss Texas contestants.
• SewellminorGTM or Marketing PartnerSponsor providing support for the Miss Texas Scholarship Organization.
• City of RichardsonminorGTM or Marketing PartnerMunicipal sponsor supporting the Miss Texas Organization headquartered in Richardson.
• Dillard'sminorGTM or Marketing PartnerDepartment store sponsor providing merchandise and wardrobe for contestants.
• Frost BankminorGTM or Marketing PartnerFinancial services sponsor supporting the organization.
• Renaissance Dallas Richardson HotelminorGTM or Marketing PartnerOfficial hotel partner for competition week events.
• Chick-fil-AminorGTM or Marketing PartnerRestaurant sponsor providing food service for events.
• Cane'sminorGTM or Marketing PartnerRestaurant sponsor supporting organization events.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Miss New York Scholarship Organization: State-level Miss America preliminary providing scholarship funding to young women in New York. Directly comparable in operating structure, scholarship disbursement model, and contestant pipeline approach.
• Miss Florida Scholarship Competition: Florida state preliminary to Miss America, offering cash and in-kind scholarships to contestants through a network of local competitions. Operates an analogous model with corporate sponsorship and university partnership channels.
• Distinguished Young Women (formerly Distinguished Young Ladies): National scholarship program for high school girls offering cash awards and college scholarships through local, state, and national competitions. Directly comparable as a scholarship-first pageant alternative targeting similar age segments.
• Miss California USA: State-level preliminary competition offering scholarships and leadership development to young women in California. Operates a comparable model with local chapter feeders, state finals, corporate sponsorships, and university scholarship partnerships.
• National American Miss (NAM): Scholarship-focused pageant system for young women with state-level competitions and scholarship awards. Competes in the same contestant demographic and offers a comparable scholarship-plus-leadership value proposition.

Broad incumbents

• Miss USA (state organizations): Parallel state-based scholarship pageant system that competes for the same contestant demographic and corporate sponsor base. Comparable in scholarship scale and contestant pipeline, though governed by a separate national organization.
• Miss America Organization: National parent organization that governs the Miss Texas Scholarship Organization and 1,500 other local/state organizations. Directly comparable as the umbrella scholarship pageant system; MTSO operates as a state-level affiliate within this structure.
• International Pageants (Miss USA/Miss Universe system): Global pageant system with state-level USA preliminaries providing scholarship opportunities. Targets the same young women demographic and competes for the same sponsor and media attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/missamericatx
• LinkedInlinkedin.com/company/misstexas-scholarshiporg

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss Texas Scholarship Organization, Inc.