Peterson Equipment Management, Llc
Peterson Equipment Management is a family-owned authorized PistenBully dealer founded in 1963, headquartered in Hyde Park, Utah. It sells, services, and supplies parts for snow groomers and tracked utility vehicles to ski resorts, mountain property owners, and utility operators across the Mountain West.
- Company typePrivate
- Founded1963
- HeadquartersHyde Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Peterson Equipment Management, Llc does
Peterson Equipment Management, LLC (operating as Peterson Equipment Company or PEC) is an authorized PistenBully (Kässbohrer Geländefahrzeug AG) dealer founded in 1963 in Logan, Utah and now headquartered in Hyde Park, Utah. The company is the #1 PistenBully dealer in North America, a position it has held since 2015, and distributes the full PistenBully lineup across the Mountain West territory covering Idaho, Montana, Wyoming, Utah, and South Dakota. Its core business is selling, servicing, and supplying parts for snow groomers and tracked utility vehicles to ski resorts, nordic centers, mountain property owners, and utility/rescue operations.
The company's product and service portfolio spans four pillars: (1) new equipment sales of PistenBully 600 (520 HP), 400 (435 HP), and 100 (256 HP) series groomers, plus the 600 E+ serial hybrid and upcoming 100E full-battery-electric platform, the PowerBully Scout utility vehicle, and the SmartCut tiller family (AlpinFlex, ProFlex, ParkFlex, NordicFlex); (2) used equipment sales from a Hyde Park lot with 29 machines across PistenBully, Prinoth, Bombardier, and LMC brands; (3) OEM parts supply with over $2M in inventory, a 94% fill rate, four regional distribution containers, 24/7 EPL Portal ordering, and a dedicated PistenBully Express courier route; and (4) factory-certified service with four technicians, 24/7 human-answered service line during operating season, mobile field response averaging under six hours, and ProAcademy annual recertification. The SnowSat technology platform (V3 LiDAR for real-time snow depth measurement, iX onboard terminal, and Suite software with Area, Fleet, Maintain, and Technical Snowmaking modules) is integrated across the lineup.
Peterson Equipment operates a consultative, relationship-driven go-to-market through a 12-person team organized across Sales (3), Service (4), Parts (2), Logistics (1), and Office & Finance (1). Territory-based field sales (Dan Kelsay for Montana, Butch Anctil for Utah/southern Idaho, Jed Turcott for SnowSat) work alongside the service and parts functions to support roughly 80+ active accounts ranging from enterprise ski resorts making half-million-dollar equipment purchases to first-time private owners (mountain homeowners, ranches, recreation properties, private-road HOAs). The business is family-owned, with no external investors disclosed, and is led by Owner & General Manager Jim Grewe. Pricing is quote-based for new equipment, per-job for service, and account-specific through the EPL Portal for parts.
Peterson Equipment Management, Llc firmographics
Firmographics- Name
- Peterson Equipment Management, Llc
- Legal name
- Peterson Equipment Company
- Website
- https://petersonequipment.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peterson Equipment Management is a family-owned authorized PistenBully dealer founded in 1963, headquartered in Hyde Park, Utah. It sells, services, and supplies parts for snow groomers and tracked utility vehicles to ski resorts, mountain property owners, and utility operators across the Mountain West.
- Ownership category
- akta.pro rank
Peterson Equipment Management, Llc industry classification
Industry- Product category
- Snow Grooming Equipment Distribution & Services
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Snow & Ice Vehicles (Snowcats, Snow Groomers, Snow Blowers) (IMAHAIAH)
- akta.pro secondary industry
- Snow & Ice Management (Plowing, Salting, De-icing) (IMAIAIAF)
Keywords
Where Peterson Equipment Management, Llc is headquartered
LocationHeadquarters
- HQ city
- Hyde Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peterson Equipment Management, Llc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Equipment Sales: Sales of new PistenBully snow groomers including 600 Series (520 HP), 400 Series (435 HP), 100 Series (253 HP), PowerBully Scout utility vehicles, and SmartCut tiller attachments. High-ticket sales (half-million-dollar range) with consultative spec process.
- Used Equipment Sales: Pre-owned snowcat sales from lot in Hyde Park, UT. 29 machines in current inventory including PistenBully (22), Prinoth (4), Bombardier (2), and LMC (1). Multi-point inspection, documented hours, warranty and financing options available.
- OEM Parts Sales: $2M+ in OEM PistenBully parts on shelf. 94% fill rate. Online ordering through EPL Portal 24/7. Regional distribution containers across Mountain West. Parts range from wear items to full assemblies.
- Service & Maintenance: Factory-certified technicians (4 people), 24-hour service line during operating season, field response with mobile service trucks, pre-season fleet inspections, in-season repairs, off-season overhauls, telemetry and diagnostics support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used snowcat inventory - price varies by model, year, and hours |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Peterson Equipment Management, Llc product offering
Product offeringCore offering
Authorized PistenBully dealer selling new and used snow groomers (600, 400, 100 series, 600 E+ serial hybrid, 100E battery electric, PowerBully Scout utility vehicle) and SmartCut tiller attachments. Provides OEM parts supply ($2M+ inventory, 94% fill rate), factory-certified service and repair with 24/7 in-season support, SnowSat fleet management technology integration (V3 LiDAR, iX terminal, Suite software), operator training, and field response with under 6-hour average on-mountain response time across the Mountain West.
Product overview
Peterson Equipment is an authorized PistenBully dealer serving the Mountain West since 1963, offering a comprehensive portfolio of snow grooming equipment and technology. The core product lineup includes four PistenBully groomer platforms: the flagship 600 Series (520 HP), mid-size 400 Series (435 HP), compact 100 Series (256 HP), and the PowerBully Scout utility vehicle. Electric options include the 600 E+ serial hybrid and the upcoming 100E full battery electric. The SmartCut tiller family provides attachment solutions across all platforms. Technology offerings center on the SnowSat ecosystem — V3 LiDAR for predictive snow depth measurement, SnowSat iX onboard terminal, and SnowSat Suite software for area management, fleet tracking, maintenance, and snowmaking integration. Supporting services include factory-certified service and repair, OEM parts supply with regional distribution containers, operator training, and used equipment sales with dealer-backed inspections.
Differentiator
Problem solved
Functional benefit
Products and services
- PistenBully 600 Series Snow Groomer
- PistenBully 400 Series Snow Groomer
- PistenBully 100 Series Compact Snow Groomer
- PistenBully 600 E+ Serial Hybrid Snow Groomer
- PistenBully 100E Full Battery Electric Snow Groomer
- PowerBully Scout Tracked Utility Vehicle
- SmartCut Tiller Family
- SnowSat V3 LiDAR Snow Depth Sensor
- SnowSat iX Onboard Terminal
- SnowSat Suite Software Platform
- Factory-Certified Service Department
- OEM Parts Supply
- Operator Training
- Used Equipment Sales
Quantifiable outcome
- 20% less fuel consumption and 20% less noise/CO2 vs conventional diesel 600 (600 E+)
- +3 more outcomes
Companies that use Peterson Equipment Management, Llc
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Peterson Equipment Management, Llc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Peterson Equipment Management, Llc partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- PistenBully / Kässbohrer Geländefahrzeug AGflagshipAuthorized PistenBully dealer since 1963 (originally 1998 as direct PistenBully relationship). Distributes full PistenBully lineup including 600, 400, 100 series, PowerBully Scout, and SmartCut tillers. Direct relationship with factory in Laupheim, Germany - attends dealer summits, provides North American operator feedback, sees products before announcement.
- ProAcademycorePistenBully's technical and operator training program. Every PEC technician annually recertifies through ProAcademy. Annual KATV recertification ensures service team stays current on diagnostic tools, software updates, and repair procedures.
- SnowSatcoreFleet management and snow-depth telemetry system from Kässbohrer. PEC is regional integrator for V3 LiDAR, iX terminal, and Suite platform (Area, Fleet, Maintain, Technical Snowmaking modules). Handles on-site survey, sensor mounting, calibration, iX setup, Suite onboarding, and ongoing support.
- Beaver Mountain Ski AreaminorPartner resort located 20 minutes from PEC headquarters. Jennifer Hancey serves on Beaver Mountain Ski Patrol (oldest all-volunteer patrol in the West). Relationship-based connections typical of regional mountain community.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Peterson Equipment Management, Llc competitors and assessment
Company assessmentOthers
- Doppelmayr/Garaventa Group: Doppelmayr is the dominant manufacturer of ski lifts, gondolas, and ropeway systems with strong Mountain West resort relationships. Comparable as an adjacent ski-area capital equipment supplier whose customers (ski resorts) overlap heavily with Peterson Equipment's core market.
- John Deere (dealer network): John Deere's dealer network follows the same template Peterson Equipment uses: territory-based full-line dealer with OEM parts, certified service technicians, and consultative spec-phase equipment sales. Comparable as a structural / business-model analog for specialty heavy-equipment dealer economics.
- TechnoAlpin: TechnoAlpin is the global leader in snowmaking systems for ski resorts and is integrated with PistenBully's SnowSat Technical Snowmaking module. Comparable as a ski-resort capital equipment vendor serving the same Mountain West customers with a complementary (not competing) product line.
- Hafi: Hafi is a Swiss manufacturer of snow groomer attachments, tiller technology, and operator-cab innovations with global distribution. Comparable as an adjacent supplier into the same snow-preparation workflow that Peterson Equipment supports, particularly on the tiller and attachment upgrade path.
- Caterpillar (CAT dealer network): Caterpillar operates a franchise-style independent dealer network selling and servicing heavy equipment with high parts/service intensity. Comparable as an analogous business model - full-line heavy-equipment dealer with OEM-only parts, certified service, and territory-based field sales - though in a much larger and different end market (construction/mining vs. snow grooming).
- Kässbohrer Geländefahrzeug (PistenBully): Kässbohrer is the German manufacturer of PistenBully snow groomers and Peterson Equipment's principal supplier. While not a competitor in the commercial sense, Kässbohrer sets the dealer terms, product roadmap, and territory structure that define Peterson Equipment's economics; relationship strength with Kässbohrer is a primary business risk factor.
Broad incumbents
- LMC (Logan Machine Company): LMC is a North American snow groomer manufacturer (originating as Thiokol in Logan, Utah - where Peterson Equipment was founded) that continues to compete in the snow-groomer market. Comparable as a competing OEM into the same ski-area customer base, though with smaller North American share than PistenBully or Prinoth.
- Polaris: Polaris produces snowmobiles, Ranger/Sportsman utility vehicles, and tracked platforms used by ski areas and private mountain owners. Comparable as a manufacturer into the same utility-vehicle and mountain-property customer segments Peterson Equipment targets with the PowerBully Scout.
- Bombardier Recreational Products (BRP): BRP manufactures Ski-Doo snowmobiles and Lynx/Can-Am utility tracked vehicles, serving both ski areas and the mountain private-owner segment that Peterson Equipment addresses with PowerBully Scout. Comparable as an OEM of winter utility vehicles into overlapping end markets.
- Prinoth: Prinoth is the main competing snow groomer manufacturer to PistenBully, offering its own Husky and Bison lines with an established North American dealer network. As the principal competitor brand actively selling into the same ski-resort and grooming customer base that Peterson Equipment serves, Prinoth is the most direct brand-level competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Peterson Equipment Management, Llc social profiles
Digital presencePeterson Equipment Management, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peterson Equipment Management, Llc leadership team
Management profileNumber of profiles
Profiles12 records
Peterson Equipment Management, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peterson Equipment Management, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peterson Equipment Management, Llc
What does Peterson Equipment Management, Llc do?
Authorized PistenBully dealer selling new and used snow groomers (600, 400, 100 series, 600 E+ serial hybrid, 100E battery electric, PowerBully Scout utility vehicle) and SmartCut tiller attachments. Provides OEM parts supply ($2M+ inventory, 94% fill rate), factory-certified service and repair with 24/7 in-season support, SnowSat fleet management technology integration (V3 LiDAR, iX terminal, Suite software), operator training, and field response with under 6-hour average on-mountain response time across the Mountain West.
Is Peterson Equipment Management, Llc a public or private company?
Peterson Equipment Management, Llc is a private company. It is classified as family owned and is currently operating.
When was Peterson Equipment Management, Llc founded?
Peterson Equipment Management, Llc was founded in 1963. It employs 11 to 50 people.
Where is Peterson Equipment Management, Llc based?
Peterson Equipment Management, Llc is headquartered in Hyde Park, United States, in the North America region.
How does Peterson Equipment Management, Llc make money?
Four revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, OEM Parts Sales and service & Maintenance.
Who are Peterson Equipment Management, Llc's main competitors?
Others on record are Doppelmayr/Garaventa Group, John Deere (dealer network), TechnoAlpin, Hafi, Caterpillar (CAT dealer network) and Kässbohrer Geländefahrzeug (PistenBully). Broad incumbents are LMC (Logan Machine Company), Polaris, Bombardier Recreational Products (BRP) and Prinoth.
Does Peterson Equipment Management, Llc have an API?
No public API is recorded for Peterson Equipment Management, Llc.
What industry is Peterson Equipment Management, Llc in?
Peterson Equipment Management, Llc's product category is Snow Grooming Equipment Distribution & Services. Its primary akta.pro industry code is IMAHAIAH, Snow & Ice Vehicles (Snowcats, Snow Groomers, Snow Blowers), with a secondary code of IMAIAIAF, Snow & Ice Management (Plowing, Salting, De-icing). Its SIC code is 5082.