Theatre At The Center, Inc.

What Theatre At The Center, Inc. does

Theatre At The Center, Inc. is a 501(c)(3) not-for-profit resident theatre company established in 1991 and headquartered at the Center for Visual and Performing Arts in Munster, Indiana, under the umbrella of Powers Health. It operates as the resident producing organization within the venue, producing annual seasons of fully staged musical productions plus a Theatre for Young Audiences (TYA) program and supplementary programming such as themed dining experiences in partnership with 10Forty Banquets. The company serves regional audiences across Northwest Indiana and the Southern Suburbs of Chicago, drawing more than 50,000 attendees annually, with an operating staff in the 11-50 employee band.

The company's core product is a season of live musical theatre performances, supplemented by youth-oriented matinees, group sales packages, and ancillary venue experiences. Single tickets are priced in the $25-$50 range, with $10 youth-audience tickets and season subscriptions offering up to 33% off single-ticket pricing; group sales accommodate parties of 11 to 400. The supporting technical infrastructure consists of a shared performing-arts venue (Center for Visual and Performing Arts) with production, box-office, and front-of-house capabilities operated in coordination with Powers Health.

The business model blends earned revenue — single-ticket and subscription sales, group sales, concessions, and event/dining rentals — with contributed revenue from corporate sponsors, individual donors, and institutional funders including the Community Foundation of Northwest Indiana, the Indiana Arts Commission, the John W. Anderson Foundation, and Powers Health-affiliated giving. Geographic reach is regional rather than national; there is no disclosed touring, licensing, or media-distribution revenue stream. The organization's competitive position rests on its exclusive resident status within the venue, multi-decade brand equity in its service area, and integration with the Powers Health and donor ecosystem.

Name

Theatre At The Center, Inc.

Legal name

Theatre at the Center, Inc.

Website

https://theatreatthecenter.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Theatre At The Center, Inc. is a 501(c)(3) not-for-profit resident theatre in Munster, Indiana, producing annual seasons of musical productions and young-audiences programming for regional audiences across Northwest Indiana and the Southern Suburbs of Chicago.

Ownership category

akta.pro rank

Product category

Performing Arts / Live Theater

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Musical Groups and Artists (711130)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Live theater productions
• Musical theater performances
• Performing arts venue
• Children's theater programming
• Tribute concert series

Headquarters

HQ city

Munster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Single tickets for performances ranging from $25-$50 for main shows and $10 for Theatre for Young Audiences productions. Revenue from individual performance attendance.
2. Season Subscriptions: Subscription packages offering up to 33% discount off single ticket prices with priority seating benefits.
3. Group Sales: Group ticket packages accommodating 11-400 people with lunch and show combinations at the venue.
4. Donations and Grants: As a non-profit, TATC receives support through grants (Indiana Arts Commission, John W. Anderson Foundation), individual donations, and major support from Community Foundation of Northwest Indiana. Business Partners, Education Partners, and Friends of the Theatre programs.
5. Catering and Dining Packages: Add-on themed dining experiences presented by 10Forty Banquets & Catering Inc. ranging from $25-$50 per person, sold alongside performances.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Theatre At The Center is a non-profit resident theatre company that produces and presents mainstage plays, musicals, concerts, comedy performances, and Theatre for Young Audiences productions at The Center for Visual and Performing Arts in Munster, Indiana. Its offerings include single tickets, season subscriptions (up to 33% off with priority seating), group sales packages for 11-400 guests with pre-show dining, and themed dinner add-ons through a catering partner. The theatre attracts more than 50,000 audience members annually from Northwest Indiana and the Southern Suburbs of Chicago.

Product overview

Theatre at the Center (TATC) is a not-for-profit resident theatre company at the Center for Visual and Performing Arts in Munster, Indiana. The organization operates as a single unified theater with multiple programmatic offerings: Mainstage Productions (full-scale plays and musical theater), Concerts and Headlining Star Performances (tribute acts and special events), Theatre for Young Audiences (children's programming ages 2-12), and Group Sales/Subscription packages. The theater attracts more than 50,000 annually. Support programs include Education Partner, Business Partnership, and Friends of the Theatre donor programs at various contribution levels. Ticket sales and dining partnerships with 10Forty Banquets & Catering Inc. provide additional audience engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Theatre for Young Audiences: A program offering live theater productions, classes and workshops for children ages 2 to 12
• Friends of the Theatre

Products and services

• Mainstage Productions Full-scale play and musical theater productions presented at Theatre at the Center, including 2026 season titles such as Girls Like Us, Four C Notes, Ben-Hur: A Live Radio Play, The Swingset, Red Revolution, Abigail Adams: First Lady of Firsts, and The Fortunate Sons, attracting more than 50,000 audience members annually.
• Concerts and Headlining Star Performances Concert performances featuring tribute acts to iconic artists including The Eagles (Flatbed Fords), Frankie Valli and the Four Seasons (Four C Notes), Olivia Newton-John (The Olivia Show), Beatles (American English), Tom Petty (Petty Kings), Elton John (Rhythm of the Rocket Man), ZZ Top (Eliminator), Genesis (Abacab), Beach Boys (Carpenters Once More), Buddy Holly, Neil Diamond, Stevie Wonder (Wonderlove), Creedence Clearwater Revival (The Fortunate Sons), and Big Band (Midwest Big Band).
• Theatre for Young Audiences (TYA) Live theater productions designed for children ages 2 to 12, including productions like The Frog Prince & The Princess: A Hoppy Tale. Tickets are $10 per student and primarily serve school field trips and family visits. Includes classes and workshops.
• Special Events with Themed Dining Limited run theatrical experiences, comedy nights, and themed dining events presented in partnership with 10Forty Banquets & Catering Inc. Dining add-ons range $25-$50 per person and include Italian themed dinners, Champagne Brunch, Mayberry themed dinner, Valentine's Day themed dinner, and Tropical themed dinner.
• Group Sales and Luncheon Packages
• Season Subscriptions
• Education Partner Program
• Business Partnership Program
• Friends of the Theatre Donor Program

Quantifiable outcome

• 50,000+ annual audience members
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Powers HealthcoreStrategic or Co-development PartnerParent healthcare organization. The theatre is located at The Center for Visual and Performing Arts, part of the Powers Health system. Marketing Director Philip Potempa can be reached at [email protected]. Powers Health logo appears on TATC marketing materials.
• 10Forty Banquets & Catering Inc.minorChannel Partner/ Reseller/ DistributorCatering partner providing themed dinner packages for select performances including The Four C Notes, Girls Like Us, The Olivia Show, Sounds of Summer, Ben-Hur, Tied Up in Knotts, and other shows. Adds dining revenue stream and enhances audience experience. Contact: 219-836-1930, Ext. 2.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Marriott Theatre: Long-running regional dinner theater in Lincolnshire, Illinois presenting Broadway musicals and concerts in an intimate suburban venue. Directly comparable to TATC in scale, suburban Chicago-area location, dinner-plus-show format, and subscription-driven business model.
• Beef & Boards Dinner Theatre: Indiana-based dinner theater in Indianapolis offering Broadway musicals with included dining. Closely comparable to TATC on Indiana geography, dinner-theater format, and mainstage musical programming.
• Paramount Theatre: Historic regional theater in Aurora, Illinois producing Broadway-scale musicals and concerts for a broader Chicago-area audience. Comparable to TATC as a multi-format regional theater reaching audiences in the Chicago orbit.
• Fireside Theatre: Dinner theater in Fort Atkinson, Wisconsin presenting musicals and concerts with meal service. Comparable to TATC on intimate venue scale, Midwest regional footprint, and combined dining-and-show proposition.
• Drury Lane Theatre & Conference Center: Dinner theater and event venue in Oakbrook Terrace, Illinois offering Broadway-style productions paired with dining. Closely comparable to TATC's integrated dining-via-catering-partner model and suburban Chicago-area audience.
• Music Theatre of Wichita: Non-profit regional musical theater in Wichita, Kansas producing a summer season of Broadway-scale musicals. Comparable to TATC on non-profit operating model, regional audience scope, and musical-theater focus.
• Phoenix Theatre: Indiana-based regional theater in Indianapolis producing contemporary plays, musicals, and new works. Comparable to TATC on Indiana geography, regional mainstage theater model, and nonprofit status.
• Civic Theatre of Greater Milwaukee: Non-profit community-based theater in Milwaukee producing plays and musicals with education programs. Comparable to TATC on non-profit structure, regional Midwest audience, and combined mainstage-plus-education programming.

Broad incumbents

• The Muny: Large outdoor non-profit musical theater in St. Louis producing a summer season of Broadway-scale shows. Comparable as a Midwest non-profit regional musical theater with subscription programming and broad community reach, though operates at significantly larger scale than TATC.

Regional players

• Surflight Theatre: Regional theater in Beach Haven, New Jersey producing musicals and concerts in a resort-area setting. Comparable to TATC on non-profit regional theater model, intimate venue scale, and combined mainstage-concert programming, though serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/theatre-at-the-center-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theatre At The Center, Inc.