Ville De Riviere-du-loup

What Ville De Riviere-du-loup does

Hôtel Universel de Rivière-du-Loup operates the largest hotel and largest convention center in Eastern Quebec, located at 311 boulevard de l'Hôtel-de-Ville in the City of Rivière-du-Loup. Founded in December 1973 by Raymond Malenfant and acquired in 1992 by Gilles Lortie (now co-owned with Joanna Lortie), the property comprises 301 guest rooms and suites, 17 meeting rooms with capacity for up to 1,200 delegates, the on-site UniverSpa Nordik (a premium spa concept), Le Boréal restaurant, an indoor pool, and EV charging stations. The asset is positioned as an integrated lodging-convention-spa-restaurant complex serving a regional catchment that stretches across the Lower St. Lawrence and into New Brunswick.

The business model is a multi-segment hospitality revenue stack: room revenue from leisure, family, and corporate travelers; meeting and event revenue from association conferences (including large events such as the AQPC conference), corporate gatherings, sports groups, and private functions; ancillary F&B from Le Boréal; spa revenue from UniverSpa Nordik; and amenity-driven revenue from EV-charging and pool operations. Group/event business is structurally important because the convention center capacity and meeting-room count make the property the regional anchor for medium and large events.

Strategically, the company is in active capacity expansion under Project 2027 — an $18M partnership with the Ville de Rivière-du-Loup announced on 2025-06-16 to add 64 new rooms and a 628 sqm conference hall extension, supported by a 10-year municipal tax credit and committing the operator to 40 new jobs. The project is consistent with the property's long-running reinvestment pattern (2005–2006 51-room expansion, 2013 Excellence section and Spa Nordik launch, 2018 Club Privilege 80-room expansion, 2022 EV charging, 2023 Le Boréal rebrand). The underlying technology stack appears conventional for an independent regional full-service hotel, with no disclosed AI/ML, proprietary platform, or differentiated data asset in the source material.

Name

Ville De Riviere-du-loup

Legal name

Hôtel Universel de Rivière-du-Loup

Website

https://hoteluniverselrdl.com

Company type

Private

Founded year

1973

Operating status

Operating

Short description

The largest hotel and convention center in Eastern Quebec, operating 301 rooms, 17 meeting rooms for up to 1,200 delegates, an on-site UniverSpa Nordik spa, and Le Boréal restaurant in Rivière-du-Loup. It serves leisure, corporate, sports-group, and association-event travelers across the Lower St. Lawrence region.

Ownership category

akta.pro rank

Product category

Full-Service Hotel & Conference Center Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Corporate Conference Center Hotels (THAGALAF), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodations
• Conference facilities
• Spa wellness services
• Event hosting
• Banquet catering

Headquarters

HQ city

Rivière-du-loup

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Revenue: Revenue from 301 guest rooms and suites across three distinct sections plus an elegant Terrace Apartment
2. Conference and Event Services: Revenue from 17 meeting rooms and event spaces accommodating up to 1,200 people, including catering and banquet services
3. UniverSpa Nordik: Nordic spa services offered on-site, with various packages with or without accommodation
4. Restaurant - Le Boréal Univers Gourmand: On-site restaurant offering table d'hôte and à la carte menus, plus group dining and private dining rooms
5. Amenity Services: EV charging stations, indoor parking, laundry services, and other guest amenities

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hôtel Universel de Rivière-du-Loup operates a 301-room full-service hotel in Eastern Quebec offering guest accommodations across three room sections plus a Terrace Apartment, conference and event facilities with 17 meeting rooms for up to 1,200 people, the on-site UniverSpa Nordik wellness center, the Le Boréal Univers Gourmand restaurant, an indoor pool, and group accommodation services. The property functions as the largest hotel and convention center in Eastern Quebec, serving both leisure travelers and business groups.

Product overview

Hôtel Universel de Rivière-du-Loup is a 301-room hotel and conference destination in Eastern Quebec, operating as a unified full-service resort. The property offers core hospitality products including guest rooms and suites across three distinct sections (Excellence, Club Privilège, and Prestige categories), complemented by on-site amenities: the UniverSpa Nordik wellness center, Le Boréal restaurant with open kitchen and private dining, and an indoor pool with water games. The hotel's conference and events division represents a key business segment, featuring 17 meeting rooms with a total capacity of 1,200 people and a main Congress Center spanning 11,244 sq ft. Additional services include EV charging stations, gym facilities, laundry services, and indoor garage rentals. The hotel is currently planning a major expansion (Project 2027) that will add a new 64-room hotel wing and further expand conference facilities.

Differentiator

Problem solved

Functional benefit

Brands

• UniverSpa Nordik: Nordic spa wellness center launched in 2013, offering massage and relaxation services
• Excellence
• Club Privilege
• Prestige
• Le Boréal Univers Gourmand

Products and services

• Guest Rooms & Suites 301 guest rooms and suites spread across three distinct sections (Excellence, Club Privilège with a luxurious penthouse, and original/Prestige categories) plus an elegant Terrace Apartment, catering to business travelers, leisure guests, and families.
• Conference Center and Event Spaces 17 meeting rooms accommodating up to 1,200 people, including the main Congress Center spanning 11,244 sq ft divisible into two large halls, equipped with audiovisual equipment, high-speed internet, and catering services for business meetings, conferences, weddings, and special events.
• UniverSpa Nordik

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/_2TULhJkVX8
• Facebookfacebook.com/HotelUniverselCentreDeCongres
• LinkedInlinkedin.com/company/hoteluniverselrdl
• Instagraminstagram.com/universelrdl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ville De Riviere-du-loup