SHIRE OF CAPEL

Name

SHIRE OF CAPEL

Legal name

Shire of Capel

Website

https://capel.wa.gov.au

Company type

Private

Founded year

1894

Operating status

Operating

Ownership category

akta.pro rank

Product category

Local Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Urban Planning and Community and Rural Development (925120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Local government services
• Municipal administration
• Community services
• Urban planning
• Public infrastructure

Headquarters

HQ city

Capel

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Rates Revenue: Property rates levied on residential, commercial, and rural properties within the Shire boundaries, with differential rating applied across zones. Annual Budget 2025/26 reflects 3% average increase to residential zones.
2. Fees and Charges: Fees for services including planning applications, building permits, library services, waste management, facility hire, and other statutory services.
3. Government Grants: State and federal government grants for infrastructure projects, community services, and operational funding. Major grant-funded projects include Mallokup Bridge ($1.98M fully grant funded).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Shire of Capel is a local government entity providing municipal administration and community services across localities in the South West region of Western Australia. It delivers statutory local government services including planning and building approvals, rates and financial administration, waste and recycling collection, libraries, community facilities, fire and emergency services, youth and family programs, and economic development initiatives. The Shire operates physical service centres, an online portal (Connect Capel), and outreach facilities including libraries and community centres to deliver these services to residents, ratepayers, and businesses within its boundaries.

Product overview

The Shire of Capel is a local government entity providing comprehensive municipal services to residents in Western Australia. The shire operates as a unified service organization rather than a product-based platform, offering community services (libraries, animal management, fire and emergency, health and environment, waste and recycling), planning and building services, community facilities and venues for hire, rates and financial services, youth and family support programs, and economic development initiatives. Key facilities include the Dalyellup Library and Youth Hub, multiple community centres, and the Connect Capel online portal. Services are delivered through physical locations and digital channels rather than a modular software product architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Discover Capel: Tourism and visitor guide platform for the Shire of Capel region, promoting local attractions, events, and experiences.

Products and services

• Community Services
• Planning and Building Services
• Community Facilities and Venues
• Rates and Financial Services
• Youth and Family Services
• Dalyellup Library and Youth Hub
• Economic Development Services
• Connect Capel Portal

Quantifiable outcome

• 3,794 people attended Dalyellup Library & Youth Hub official opening

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• South West Development CommissioncoreStrategic or Co-development PartnerGovernment agency representative on Economic Development Advisory Committee providing strategic direction for regional economic growth and development initiatives.
• Bunbury Geographe Chamber of Commerce and IndustrycoreStrategic or Co-development PartnerBusiness association representative on Economic Development Advisory Committee representing local business interests and supporting economic development initiatives.
• Regional Development Australia (South West)coreStrategic or Co-development PartnerFederal government regional body represented on Economic Development Advisory Committee supporting regional development priorities.
• Bunbury Geographe Economic AlliancecoreStrategic or Co-development PartnerRegional economic development organization represented by CEO on Economic Development Advisory Committee.
• Capel Chamber of CommercecoreStrategic or Co-development PartnerLocal business chamber represented by President on Economic Development Advisory Committee representing local business community.
• Main Roads Western AustraliacoreStrategic or Co-development PartnerState government road authority undertaking Bussell Highway intersection upgrades and Capel Drive improvements impacting Shire residents.
• Department of Home AffairsminorStrategic or Co-development PartnerFederal department responsible for citizenship approvals with Shire hosting citizenship ceremonies for new Australians.
• Department of Fire and Emergency Services (DFES)coreStrategic or Co-development PartnerState emergency services department supporting Shire bush fire brigades and emergency management planning.
• GeoCatch (Geographe Catchment Council)minorStrategic or Co-development PartnerNatural resource management group with Shire representative Cr Sharp focused on environmental and waterway protection.
• Peron Naturaliste PartnershipminorStrategic or Co-development PartnerRegional partnership addressing coastal vulnerability and climate change adaptation across the Peron Naturaliste region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• City of Busselton: Neighbouring Western Australian local government in the South West region providing the same suite of municipal services (planning, libraries, waste, community development). Operates at a larger scale and is referenced in Shire of Capel's management team background, making it a directly comparable peer.
• Shire of Dardanup: Adjacent small-to-mid-sized WA shire in the South West offering identical local government services (rates, planning, building, libraries, waste, community programs). Highly comparable on geography, scale and statutory remit.
• Shire of Harvey: South West WA shire with a similar mix of rural, agricultural and urban communities (including Australind) delivering the same statutory local government services. Directly comparable on demographic mix and service portfolio.
• Shire of Augusta-Margaret River: South West WA shire with a comparable mix of coastal, agricultural and tourism-driven communities and similar service offerings including libraries, planning, waste and community facilities. Strong comparability on population scale and tourism focus.
• Shire of Donnybrook-Balingup: Small neighbouring WA shire delivering the same core local government services to a comparable rural and small-town population in the South West region. Comparable on scale, statutory remit and agribusiness focus.

Broad incumbents

• City of Bunbury: Larger regional city in the South West of WA providing a broader municipal service portfolio. Functions as the regional centre referenced in Shire of Capel's partnerships (Bunbury Geographe Chamber of Commerce, Bunbury Geographe Economic Alliance) and is a comparable local government authority, though materially larger.
• City of Greater Geelong: Larger Victorian local government authority providing municipal services with a comparable mix of urban growth areas (Dalyellup-style), coastal planning issues, and agribusiness precincts. Useful as a broader incumbent peer on capability and structure rather than direct geographic competitor.
• City of Mandurah: Mid-sized coastal WA local government in the Peel region with similar coastal vulnerability, urban growth and service mix challenges. Comparable on coastal management and demographic profile though at a larger scale.

Others

• Local Government Association of WA: Peak industry body representing all WA local governments including Shire of Capel. Comparable as an ecosystem participant that convenes, advocates for and provides shared services to peer shires like Capel.
• Western Australian Local Government Grants Commission: Statutory body responsible for allocating Commonwealth grant funding to WA local governments. Directly comparable as the funding mechanism underpinning Shire of Capel's grant revenue model and the broader local government finance ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@shireofcapel7731
• Facebookfacebook.com/ShireofCapel
• LinkedInlinkedin.com/company/shire-of-capel
• Instagraminstagram.com/capelshire

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHIRE OF CAPEL