RDS HUB LTD

What RDS HUB LTD does

RDS HUB LTD, doing business as Rana Driving School, is a Walsall-based, family-run driving instruction business founded circa 2002 by Mr. Rana, a DVSA-approved instructor with over 22 years of experience. The company delivers manual and automatic driving lessons, test-day car hire (a fully-insured dual-control vehicle with a qualified companion and a one-hour warm-up), weekly dual-control vehicle hire aimed at qualified ADIs and trainee PDIs, a fast-track practical test booking agency service, a Pass Plus post-test course, and an instructor training and franchise programme. Operations are organised from a single base at 6 Exeter Place, Walsall, with service delivery at learner pickup points and DVSA test centres in Wolverhampton, Wednesbury and Featherstone; instructor recruitment extends the brand footprint to Birmingham, Wolverhampton, Walsall and Ilford.

The business has no proprietary technology platform; the offering is fundamentally service-based, using a fleet of 8+ modern dual-control vehicles and a team of three named instructors (Mr. Rana, Saif as Director and Technical Lead, and Arisha) plus implied operational staff. Revenue is generated across five distinct streams with mixed billing mechanics: pay-as-you-go lessons (£40/hour standard, £45/hour evenings/weekends, with block-booking discounts), one-time test-day hire from £120, weekly dual-control hire from £137, a fast-track test booking fee, and a franchise-style instructor training programme with no upfront training fee. Customer acquisition is direct-to-consumer via the company website, callback requests, Google Business Profile, Trustpilot reviews, and two phone lines (07828 419 880 for lessons, 07925 629 065 for hire), with no paid advertising, social media, or third-party resellers identified.

The company operates as a private limited company in England with no disclosed external investment, no parent entity, no subsidiaries, and no disclosed revenue figures. Brand reputation is anchored by 5-star ratings on Trustpilot and Google, "thousands of learners helped" claim, and hundreds of pass photographs displayed on the website. The stated "Rana Driving School" trade name remains in use alongside the RDS HUB LTD corporate identity.

Name

RDS HUB LTD

Legal name

RDS HUB LTD

Website

https://rds-hub-ltd.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Short description

RDS HUB LTD (trading as Rana Driving School) is a Walsall-based, family-run driving school founded circa 2002, providing manual and automatic lessons, test-day car hire, dual-control vehicle leasing for instructors, and ADI training and franchise services across the West Midlands and Ilford.

Ownership category

akta.pro rank

Product category

Driving Instruction Services

NAICS

Automobile Driving Schools (611692), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Driver Staffing, Training & Compliance (CDL, Background Checks) (EDAEADAE)

Keywords

• Driving instruction services
• Driver training courses
• Dual-control vehicle hire
• Driving test preparation
• ADI training programmes

Headquarters

HQ city

Walsall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Driving Lessons: Hourly driving lessons (manual and automatic) with DVSA-qualified instructors. Standard pricing at £40/hour, evening/weekend rate at £45/hour, with block booking discounts available.
2. Test-Day Car Hire: Providing fully-insured dual-control car and qualified companion for practical driving tests. Includes 1-hour warm-up lesson. Fixed pricing up to £120 depending on test centre.
3. Dual-Control Vehicle Hire: Weekly hire of modern dual-control cars for qualified ADIs and trainee PDIs. Includes breakdown cover. Priced from £137/week. Targets instructor trainees who want to avoid purchasing a vehicle.
4. Fast-Track Test Booking Service: Agency service to help learners secure earlier practical test dates by acting as agent with DVSA/DVLA. Booking fee separate from instructor vehicle hire.
5. Instructor Training & Franchise Programme: Training programme for ADI Part 1, 2 and 3 qualifications with one-to-one coaching. Franchise model includes marketing support and initial lesson bookings. No upfront training fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RDS HUB LTD operates a Walsall-based driving school (Rana Driving School) delivering DVSA-approved manual and automatic driving lessons, test-day car hire with a warm-up hour, and weekly dual-control vehicle rental for qualified and trainee driving instructors. Additional services include a fast-track practical test booking agency, Pass Plus post-test courses, and an ADI training and franchise programme.

Product overview

RDS HUB LTD operates as a traditional driving school offering a portfolio of services centered on driving instruction, test preparation, and vehicle hire. The core offerings include manual and automatic driving lessons with DVSA-qualified instructors, test-day car hire with warm-up sessions, and dual-control vehicle leasing for trainee and qualified instructors. Additional services include a fast-track test booking agency service, a Pass Plus post-test course, and an instructor training and franchise programme. All services operate from the Walsall base in the West Midlands, with a combined team experience of over 25 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Driving Lessons (Manual & Automatic) Hourly DVSA-approved driving instruction in manual and automatic dual-control cars, available seven days a week, with female instructor options and routes tailored to the local test centres (Wolverhampton, Wednesbury, Featherstone). Targeted at learner drivers preparing for the UK practical driving test.
• Car for Test (Test-Day Car Hire) Fully-insured dual-control car hire for the DVSA practical driving test, including a one-hour warm-up lesson run on actual test routes and a 21+ qualified companion to accompany the learner. Includes doorstep collection from £25 and a minimum fixed price from £120 auto-quoted by test centre. For learners who have a test booked but no car or instructor.
• Dual-Control Vehicle Hire Weekly rental of modern dual-control cars for qualified driving instructors (ADIs) and trainee instructors (PDIs). Includes breakdown cover, optional insurance (POA), and flexible terms with no long lock-in, from £137/week — saving £300+ versus purchasing a vehicle. Targeted at driving instructors who do not want to own a dual-control car.
• Fast-Track Test Booking Service Agency service that helps learners secure earlier UK practical driving test appointments than the typical 4–6 month DVSA waiting list, by acting as the learner's agent with DVSA. The booking fee is charged separately from any instructor or vehicle hire.
• Pass Plus Course Six-hour post-test driving course covering motorways, night driving and rural roads, priced at £240 total (£40/hour), designed to build early-driver confidence and potentially reduce insurance premiums. Targets newly qualified drivers seeking additional supervised experience.
• ADI Training & Franchise Programme Training and franchise programme for aspiring driving instructors, covering ADI Part 1, 2 and 3 qualification coaching on a one-to-one basis. Includes franchise support with marketing and initial lesson bookings across Birmingham, Wolverhampton, Walsall and Ilford, with no upfront training fees and no binding contracts. Targets aspiring ADIs/PDIs and people wanting to start an independent instructing business.

Quantifiable outcome

• First-time pass rate supported by warm-up lessons on actual test routes
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Expansion highlights5 records

Direct peers

• RED Driving School: One of the UK's largest independent driving schools, offering manual and automatic lessons with DVSA-approved instructors. Operates a national franchise-style instructor network and direct-to-consumer booking, directly comparable to RDS HUB's instruction-led model at larger scale.
• Bill Plant Driving School: Long-established UK driving school offering manual and automatic lessons with local DVSA-approved instructors. Similar multi-region coverage and instructor-led delivery model to RDS HUB.
• Conquer Driving: Smaller UK driving school offering manual and automatic lessons with DVSA-qualified instructors across regional UK markets. Closely comparable in scale and service mix to RDS HUB, including test-day-focused packages.
• LDC Driving School: National UK driving school with a strong franchise model for ADIs, very similar in structure to RDS HUB's instructor recruitment and franchise programme. Comparable lesson pricing and DVSA-aligned curriculum.
• PassMeFast: UK provider of intensive and fast-track driving courses, including test-day car hire for learners with their own booked tests. Closely comparable to RDS HUB's fast-track booking and test-day car hire offerings.

Broad incumbents

• AA Driving School: Large national driving school operated under the AA motoring brand, with broad lesson packages, instructor recruitment, and digital booking. Overlaps with RDS HUB's instruction and instructor-training business at substantially larger scale.
• BSM (British School of Motoring): Historic UK driving school brand (part of the AA group) offering nationwide lessons, Pass Plus, and instructor training. Much larger scale and broader portfolio, but overlapping core learner-instruction offering makes it a relevant incumbent benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RDS HUB LTD