X ADVENTURE ACTIVITIES LTD

What X ADVENTURE ACTIVITIES LTD does

X Adventure Activities Ltd is a privately held UK outdoor adventure and experiential learning company founded in 2017 by Adrian and Claire, operating from a custom-built 9-acre residential development centre at Bramley Lakes in Horsford, near Norwich, Norfolk. The company delivers up to 16 land-based and water-based activities — including canoeing, archery, axe throwing, zip lining, bushcraft, rock climbing, gorge scrambling, coasteering, raft building, and high ropes — organised into structured personal and team development programmes for ages 8 through adult. Off-site expedition delivery extends the operating footprint across North Wales, the Peak District, the Lake District, Dartmoor, and Scotland.

The company serves four primary customer segments: schools and colleges (curriculum-aligned residentials and DofE expeditions), youth organisations (a bespoke Focus Programme for at-risk 14–26 year-olds delivered in partnership with the Princes Trust), corporate teams (leadership, communication, and team-building residentials and day trips), and families and individuals (weekend activity experiences, weddings, and accommodation). Supporting revenue lines include Duke of Edinburgh Award approved-provider expeditions, first aid training courses aligned with Institute of Outdoor Learning standards, a Trebuchet team-building kit sold to other outdoor centres at £1,850 plus VAT, an on-site café (Bites by the Lake) with summer event programming, and accommodation including cabins, bunkrooms, and self-pitch camping.

The business is bootstrapped and founder-owned, with no external institutional investment and a core team of approximately ten personnel plus freelance instructors and volunteers. There is no proprietary technology platform — the offering is delivered through physical instruction, personal facilitation, and venue-based experiences. Marketing is primarily direct-to-consumer via the company website and email booking, supplemented by community-channel referrals through established school, youth, and corporate relationships built over more than a decade.

Name

X ADVENTURE ACTIVITIES LTD

Legal name

X Adventure Activities Ltd

Website

https://xadventureactivities.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

X Adventure Activities Ltd is a UK outdoor adventure provider founded in 2017, operating a 9-acre residential centre near Norwich delivering land and water activities, DofE expeditions, and youth, school, and corporate development programmes across England, Wales, and Scotland.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Activities

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Aerial Adventure Parks (Multi-Element Courses) (THAAACAC)

akta.pro secondary industries

Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

Keywords

• Outdoor adventure activities
• Residential development programs
• Team building experiences
• Youth development programmes
• Outdoor education services

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Adventure Trips and Expeditions: Multi-day adventure trips including North Wales (gorge scrambling, coasteering, rock climbing) at £229 per person, Peak District rock climbing at £225 per person, West Highland Way guided walks at £1245 per person, and River Waveney canoeing at £160 per adult/£120 per child. Includes accommodation, equipment, and meals.
2. Activity Experiences: Individual and family adventure activities including canoeing (£55 per boat), archery and axe throwing (£25 per person, summer special £16), zip lining (£25 per person), and bushcraft sessions (£25 per person).
3. Residential Development Programs: Multi-day residential programs at their Norfolk centre for schools, youth groups, corporate teams, and SEN groups. Programs include team building, leadership development, and adventure activities tailored to client objectives.
4. First Aid Training: Outdoor Pursuits First Aid courses (16-hour Level 3 at £120 per person, 8-hour at £80 per person) and Emergency First Aid at Work (EFAW) courses aligned with Institute of Outdoor Learning standards.
5. Trebuchet Kit Sales: Sale of trebuchet team building kits to outdoor centres, schools, and team building companies. Priced at £1850 plus VAT, includes full training on delivery, risk assessments, and operational procedures.
6. Cafe and Hospitality: Bites by the Lake cafe operating weekends May-August, serving breakfast, brunch, and lunch items. Evening events including summer nights with live music, food trucks, and licensed bar.
7. Accommodation and Camping: Cabins (£50 per night summer special), bunkrooms (£50 per night summer special), and self-pitch camping (£10.50 per adult, £8 per child summer special). Located at their Norfolk venue near Norwich.
8. Duke of Edinburgh Award Expeditions: Approved DofE provider delivering Bronze (£215), Silver (£344), and Gold (£473) expeditions by walking, canoeing, or cycling. Includes training, practice expeditions, qualifying expeditions, equipment, and assessors.
9. Youth Development Programs: Bespoke programs for young people aged 14-26 including the Focus Programme for those lacking direction or confidence. Partners with Princes Trust for residential delivery. 1 day per week over 6 or 12 weeks.
10. Wedding Venue Hire: Exclusive wedding venue with lakes, woodland, rustic setting. Packages include exclusive use, licensed bar, on-site accommodation, glamping options, and optional outdoor activities for guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

X Adventure Activities Ltd operates a custom-built 9-acre residential adventure development centre in Horsford, Norfolk, delivering up to 16 land-based and water-based activities (canoeing, archery, axe throwing, zip lining, rock climbing, bushcraft, gorge scrambling, coasteering, high ropes) organised into personal and team development programmes for schools, youth groups, corporate clients, and families across the UK including North Wales, the Peak District, the Lake District, and Scotland. The company also delivers Duke of Edinburgh Award expeditions, First Aid training courses, multi-day adventure trips, on-site accommodation, a lakeside café, and wedding venue hire.

Product overview

X Adventure Activities Ltd operates as a single unified outdoor adventure company offering experiential learning and personal development programmes. The core offering centres on the company's custom-built 9-acre Development Centre in Horsford, Norfolk, which serves as the hub for delivering up to 16 adventure activities (land and water-based), youth development programmes, and corporate training. The portfolio spans three main pillars: (1) Development Centre programmes combining adventure activities with personal development for schools, youth groups, families, and corporate clients; (2) Adventure Trips including residential expeditions in North Wales, Peak District, Scottish Highlands, and Suffolk/Norfolk waterways; and (3) Accommodation and hospitality services including camping, bunkrooms, the Bites by the Lake Café, and wedding venue hire. Supporting services include First Aid Training courses and the Trebuchet Team Building Kit product for sale. The company holds Armed Forces Covenant recognition and serves as an approved provider for the Duke of Edinburgh Award.

Differentiator

Problem solved

Functional benefit

Brands

• X Adventure Development Centre: The main development centre located in Horsford, Norwich offering residential programmes and activities for schools, youth groups, and corporate clients.
• Bramley Lakes
• Bites by the Lake Café
• Summer Nights at the Lake
• 1940's Weekend

Products and services

• Development Centre Programmes
• Youth Development Focus Programme

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Center Parcs UK: Major UK operator of family activity forest resorts offering multi-activity breaks, accommodation, dining, and event venues. Broader incumbent with overlapping multi-activity and venue-hire business model, though at substantially larger scale and price point.
• PGL (Kingswood): UK's largest outdoor education provider, operating multiple residential adventure centres serving schools, youth groups, and families. Direct competitor for school residential bookings and DofE provision, though materially larger in scale and venue footprint.

Direct peers

• The Bushcraft Company: UK-based specialist in bushcraft, survival, and wilderness skills programmes for schools, families, and corporate groups. Highly comparable to X Adventure's bushcraft and outdoor education offerings with similar target customer segments.
• UKSA (UK Sailing Academy): Isle of Wight-based water sports and personal development charity offering residential courses, youth programmes (including DofE-aligned expeditions), and corporate team building. Similar institutional and consumer mix, focused on water and adventure activities.
• Go Ape: UK's leading operator of aerial adventure courses (treetop ropes, ziplines, segways). Direct peer given X Adventure's zip lining, high ropes, and climbing park offerings; both target family and group adventure experiences across multiple UK sites.
• Rockley Adventure Centre: Dorset-based water sports and multi-activity adventure centre offering residential programmes in sailing, kayaking, paddleboarding, and team building. Comparable business model combining residential stays, water-based activities, and personal development programmes for schools and groups.
• Adventure Plus: UK outdoor activity centre running water sports, climbing, archery, bushcraft, and team building programmes for schools, youth groups, and corporates. Highly comparable in scale, service mix, and target customer base to X Adventure's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/x-adventure-activities-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X ADVENTURE ACTIVITIES LTD