Positive Communications Global Limited

What Positive Communications Global Limited does

Positive Communications Global Limited is a UK-based, founder-owned specialist communications and public relations agency founded in 1988 by Tracy Posner. The firm operates from a single headquarters in London and serves B2B clients across regulated health and consumer verticals — dental and oral health, aesthetics and skin health, health and medical devices, menopause, fertility, women's health, weight loss, nutrition, mother and baby, and broader wellbeing. Named enterprise clients include Philips Oral Healthcare, Align Technology (Invisalign), Unilever, L'Oreal, AlumierMD, Dermalux, and The Fast 800, with several relationships exceeding two decades (Philips since 1998; Align/Invisalign 25+ years).

The service offering is an integrated communications stack rather than a modular software platform: PR strategy and consultancy, always-on press office, copywriting, advertising, social media management, celebrity and KOL partnerships, influencer campaigns, events and webinars, brand consultancy, and a dedicated Digital Healthcare Communications line. There is no proprietary technology platform; the firm's distinctive asset is a GDPR-compliant database of more than 14,000 UK and Irish dental professionals (including 1,300+ orthodontists and 750+ hygienists/therapists) used for direct outreach and webinar recruitment, alongside senior practitioner delivery. The in-house team comprises 8 women working flexibly, with a broader network of 11 senior consultants providing specialist sector expertise.

The business operates on a professional services, sales-led model with long-term retainer engagements with global brands and specialist innovators. Pricing is custom-quoted and not publicly disclosed. Marketing is conducted through the agency's own blog, Instagram, the proprietary dental professional database, and earned media placements. The firm has twice won the FMC Dental Industry Awards for Best Use of PR and is privately held with no disclosed external investment, M&A activity, or subsidiaries.

Name

Positive Communications Global Limited

Legal name

Positive Communications Global Limited

Website

https://positivecomm.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Positive Communications Global Limited is a London-based, founder-owned specialist PR and communications agency serving dental, aesthetics, health, medical device, menopause, weight loss, nutrition, and wellbeing brands through long-term retainer partnerships and senior-led counsel.

Ownership category

akta.pro rank

Product category

Specialist Communications and Public Relations

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Specialist public relations
• Healthcare communications
• Dental pr agency
• Media relations services
• Brand communications consultancy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Professional Services: Fees for specialist communications services including PR strategy and consultancy, event and project management, press office support, copywriting, advertising, social media management, and brand consultancy. Works on long-term retainer basis with established relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Positive Communications Global Limited is a specialist B2B communications agency providing integrated PR strategy, media relations, press office support, copywriting, advertising, social media management, influencer and KOL engagement, events management, and brand consultancy to dental, aesthetics, health, medical device, menopause, weight loss, nutrition, mother and baby, fertility, and wellbeing brands. The firm operates on long-term retainer partnerships with enterprise clients including Philips Oral Healthcare, Align Technology (Invisalign), Unilever, and L'Oréal, with a senior team of 11 consultants.

Product overview

Positive Communications Global Limited is a specialist PR and communications agency with 37 years of experience. The company operates as a single unified service offering rather than a modular platform, providing integrated communications services across multiple channels including public relations, celebrity and expert partnerships, influencer marketing, advertising, social media, events management, and brand consultancy. Their core offering centers on specialist sector expertise in dental, aesthetics, health, medical devices, menopause, weight loss, nutrition, mother and baby care, fertility, and wellbeing, with services including PR strategy and consultancy, event and project management, press office support, copywriting, and digital healthcare communications. The agency has a team of 11 senior consultants and has won the Dental Industry Awards twice.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Core PR service providing strategic communications, media relations, press office support, and reputation management for specialist health, wellness, dental, aesthetics, and beauty brands.
• Celebrity, Expert and Trusted Voice Partnerships Service facilitating partnerships with celebrities, key opinion leaders (KOLs), and industry experts to build credibility and amplify brand messaging for clients.
• Influencer Services Sourcing and managing influencer campaigns, including bespoke outreach, agreement documentation, and content creation aligned with target demographics for client brands.
• Advertising Services Professional advertising campaign creation, copywriting, negotiation of advertising rates, and production management across targeted publications for client brands.
• Social Media Services Social media strategy, content creation, and engagement services designed to enhance brand visibility and follower growth for client brands.
• Events Management Comprehensive event services including product launches, journalist briefings, educational conferences, professional webinars, advisory boards, and digital launches, leveraging the proprietary database of 14,000+ UK and Irish dental professionals.
• Digital Healthcare Communications Specialized communications for digital health, health technology, and medical device brands, including strategy, message development, media relations, KOL engagement, and regulatory-compliant content.
• Brand Consultancy Strategic brand guidance helping clients develop compelling proposals and marketing strategies aligned with their commercial objectives.

Quantifiable outcome

• Helped Invisalign grow by over 40% year on year
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hanover Communications: UK-based healthcare and consumer health communications agency with expertise in health, beauty, and wellness verticals. Comparable specialist positioning serving similar regulated-health and consumer brand clients.
• Aurora Healthcare Communications: Specialist UK healthcare PR and communications agency focused on pharma, consumer health, and medical devices. Comparable as a mid-sized specialist serving regulated health verticals with retainer-based PR engagements.
• Health Unlimited: UK-based health and wellness communications agency within the Omnicom network, serving consumer health, pharma, and nutrition brands. Directly comparable vertical focus on health, wellbeing, and consumer brand PR.
• Say Communications: UK healthcare communications agency with strong consumer health, pharmacy, and aesthetics sector expertise. Directly comparable in scale, vertical focus, and B2B PR delivery model for health and beauty brands.
• 90TEN Healthcare: Independent UK healthcare communications agency specializing in PR and medical affairs for pharma, consumer health, and wellbeing brands. Directly comparable as a specialist UK health PR boutique serving regulated brand clients.
• MHP Communications (Health Practice): UK communications consultancy with a dedicated health practice serving pharma, consumer health, and medical devices. Comparable specialist health PR positioning with similar boutique-to-mid-market scale in the UK.

Broad incumbents

• Havas Life (formerly Red Health): Global health and wellness communications network within Havas, serving pharma, consumer health, and wellness brands across multiple geographies. Comparable vertical expertise but with significantly broader network resources and global reach.
• Edelman UK (Health Practice): Global communications firm with a substantial UK health practice serving pharma, consumer health, and medical device clients. Provides comparable health PR services but as part of a much broader portfolio across multiple disciplines and geographies.
• Cohn & Wolfe / Burson (Health Practice): Global PR network with a strong healthcare and consumer health practice. Comparable vertical expertise but operating at network scale with broader geographic reach and integrated creative capabilities.
• FleishmanHillard (UK Health Practice): Global PR network with a strong UK health and wellness practice serving pharma, consumer health, and medical device clients. Overlaps on regulated-health specialist PR but at significantly larger scale and broader capability set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/positive_communications_pr
• LinkedInlinkedin.com/company/positive-comm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Communications Global Limited