MOBI GARDEN LONDON LTD

What MOBI GARDEN LONDON LTD does

Mobi Garden London Ltd (operating as Mobi Garden / Mobigarden) is a privately-held outdoor gear company incorporated in Hong Kong SAR as MOBI GARDEN (HK) TRADING CO., LIMITED, with US-targeted direct-to-consumer sales. The company designs and sells a four-category outdoor product line — tents (Lunta, Talo X-Flex™, Kongar/Kawa/Kora Exo-Flex™), sleeping pads (Gennye Pro, Gennye XT™, CREST MAT R3), sleeping bags (Dawa, Dawa Kolon), and trekking poles (Tangla Carbon) — differentiated by proprietary technologies including EXO-FLEX™ pole hub geometry, HiveFold™ accordion folding, CrozzValve™ two-stage valves, HexCore™ honeycomb insulation, Texcote™ hydrophobic down, ThermoWall™/BoxWall™ baffle systems, FFP™ FeatherFlex Pole aluminum, and FlipLock™ external clamps. All products are positioned as field-validated in the Hengduan Range, with published quantitative testing claims including 40 mph sustained wind-tunnel exposure, 466N pole load capacity, and ASTM F3340 R-value ratings. Pricing is publicly disclosed unit pricing ranging from $29.99 (footprints) to $949.99 (Dawa -15°F sleeping bag), with free US shipping and a 60-day field-trial return policy.

The company generates revenue exclusively through one-time direct product sales via a Shopify-powered online storefront at mobigarden.com, with Parcel Panel for order tracking. Go-to-market is product-led growth: organic social across Facebook, Instagram, YouTube, and TikTok; an email newsletter with a 10% first-order incentive; SEO and content marketing built around detailed technical specifications and Hengduan validation stories. Shipping is currently restricted to the United States with stated intent to expand internationally; there are no retail, wholesale, or marketplace channels, no disclosed partnerships, and no institutional funding. Customers are individual outdoor enthusiasts segmented primarily into backpackers/thru-hikers and mountain sports participants, with a secondary casual hiker segment.

The corporate structure is opaque: a Hong Kong entity is disclosed, but the London Ltd. legal name, the empty management_team field, the absence of disclosed founders or investors, and the absence of any funding round data together indicate either an early-stage shell or a privately-held family-controlled operating entity. With no disclosed revenue, no headcount, and a Phase 1 launch posture, the company presents as an early-stage DTC entrant using proprietary engineering claims and a distinctive field-validation narrative to compete against incumbents such as MSR, Big Agnes, Therm-a-Rest, and Black Diamond in the ultralight backpacking category.

Name

MOBI GARDEN LONDON LTD

Legal name

MOBI GARDEN (HK) TRADING CO., LIMITED

Website

https://mobigarden.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Mobi Garden London Ltd is a Hong Kong-incorporated, privately-held outdoor gear brand that sells ultralight tents, sleeping pads, sleeping bags, and trekking poles direct-to-consumer through a Shopify storefront, targeting US backpackers and mountain sports enthusiasts with Hengduan Range field-validated, proprietary-engineered products.

Ownership category

akta.pro rank

Product category

Outdoor Camping & Backpacking Equipment

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Camping Furniture & Camp Kitchen Retail (CRAMAMAC), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

Keywords

• Outdoor camping gear
• Backpacking tents
• Sleeping pads
• Down sleeping bags
• Trekking poles

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time transactional sales of outdoor gear including tents, sleeping pads, sleeping bags, trekking poles, furniture, and accessories through their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Mobi Garden London Ltd designs, brands, and sells outdoor camping and backpacking equipment — including tents, sleeping pads, sleeping bags, trekking poles, and accessories — directly to U.S. consumers through its own Shopify storefront. The product line applies a set of in-house branded technologies (EXO-FLEX, HiveFold, CrozzValve, HexCore, Texcote, ThermoWall, CampWear, DraftGuard, BoxWall, PadSync, FlipLock, AcoustiLayer, MirrorBase, and FFP) and is field-validated in the Hengduan Range.

Product overview

Mobigarden is an outdoor gear company offering a comprehensive lineup of Hengduan Range field-tested equipment centered on four core product lines: tents (Lunta, Talo X-Flex™, Kongar Exo-Flex™, Kawa Exo-Flex™, Kora Exo-Flex™), sleeping pads (Gennye Pro, Gennye XT™, CREST MAT), sleeping bags (Dawa, Dawa Kolon), and trekking poles (Tangla Carbon). The portfolio includes proprietary technologies including EXO-FLEX™ pole hub geometry, HexCore™ sleeping pad structure, CrozzValve™ inflation system, Texcote™ hydrophobic down treatment, and HiveFold™ foam mat folding system. Products are organized by activity (Hiking, Backpacking, Mountain Sports) and gear category (Tents, Sleeping Pads/Bags, Furniture, Packs & Bags, Trekking Poles, Accessories), with accessories including tent footprints and replacement components. The company operates through Shopify e-commerce with Parcel Panel order tracking integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Backpacking and camping tents Lightweight tents built on the brand's proprietary frame, fabric, and weather-protection technologies, aimed at backpackers and campers.
• Sleeping pads Insulated sleeping pads designed to pair with the brand's sleeping bags via PadSync coupling, with proprietary valve, baffle, and insulation technologies.
• Sleeping bags Technical down sleeping bags for backpacking and camping, intended to integrate with the brand's sleeping pads.
• Trekking poles Trekking poles built around the brand's proprietary FFP system, sold as a standalone accessory.
• Outdoor accessories Supporting outdoor accessories sold alongside the brand's core tents, sleeping pads, sleeping bags, and trekking poles.

Quantifiable outcome

• Wind-tunnel tested to 40 mph (Force 8) sustained for 4 continuous hours across frontal, lateral, and oblique load directions
• +5 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature17 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Market position

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MobiGardenGear
• Facebookfacebook.com/mobigardenoffical
• Instagraminstagram.com/mobigarden.global
• TikToktiktok.com/@mobigardenbuilt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOBI GARDEN LONDON LTD