Trinity Academy Of Irish Dance, Ltd.

Name

Trinity Academy Of Irish Dance, Ltd.

Legal name

Trinity Irish Dance Academy

Website

https://trinityirishdance.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dance Instruction

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

akta.pro secondary industry

Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Irish dance instruction
• Youth dance classes
• Competitive team dancing
• Dance performance bookings
• Summer dance camps

Headquarters

HQ city

Elmhurst

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Weekly Class Tuition: Monthly subscription-based tuition for weekly Irish dance classes at 9 locations. River Program (ages 3.5-5) at $74/month, Cork/Derry Program (ages 5-12) at $78/month. Tuition is charged monthly via credit card or bank account from September through June/July.
2. Dance Camps: Summer camps and specialty camps (Spring, Try It Out) offered at various locations with separate registration and fees.
3. Performance Bookings: Booking fees for Trinity dancers to perform at events including St. Patrick's Day events, schools, libraries, festivals, corporate events, and community gatherings. Approximately 400 shows annually.
4. Supplemental Programming Fees: Additional fees for Trinity Performance Troupe (TPT) classes and costume purchases for performances.
5. Administrative/Registration Fees: Annual non-refundable $100 per family registration fee for weekly classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Trinity Academy of Irish Dance provides weekly Irish dance instruction for children ages 3.5 to 12 through its Core Program (River for ages 3.5-5 and Cork/Derry for ages 5-12), competitive Team Trinity programming, and performance programs including the Trinity Performance Troupe (TPT) and the touring Trinity Irish Dance Ensemble. The academy supplements recurring tuition with seasonal summer camps, free trial classes, and approximately 400 paid performance bookings per year for schools, festivals, corporate events, and St. Patrick's Day celebrations.

Product overview

Trinity Academy Of Irish Dance, Ltd. operates as a multi-location Irish dance academy offering a unified instructional program built around the Trinity Method—a balanced approach combining Core classes (River Program for ages 3.5-5 and Cork/Derry Program for ages 5-12), Team dancing, and Performance programming (Trinity Performance Troupe and Trinity Irish Dance Ensemble). The academy spans 9 studio locations across Illinois and Wisconsin and has trained over 10,000 students. The professional arm, Trinity Irish Dance Company (TIDC), operates as a separate nonprofit touring ensemble founded in 1990. Additional offerings include Taste of Trinity Summer Camps, free trial classes, and performance booking services for community and corporate events.

Differentiator

Problem solved

Functional benefit

Brands

• Trinity Irish Dance Company (TIDC): The professional nonprofit repertory company founded by Mark Howard in 1990, known for progressive Irish dance that redefined the art form worldwide

Products and services

• Trinity Irish Dance Academy (Core Programs) Weekly Irish dance instruction for children and youth using the proprietary Trinity Method, combining solo (Core), team, and performance programming across nine studio locations in Illinois and Wisconsin.
• River Program

Quantifiable outcome

• Over 10,000 students trained in 40+ years
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Trinity Irish Dance Company (TIDC)coreStrategic or Co-development Partner · 1 January 1990Nonprofit repertory company founded in 1990 by Mark Howard to celebrate and further his pioneering work in progressive Irish dance. TIDC has been credited with pioneering the movement genre that influenced Riverdance and redefining Irish dance as an art form.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lord of the Dance: Touring Irish dance theatrical production by Michael Flatley. Adjacent category incumbent with global touring infrastructure that overlaps with Trinity Irish Dance Company's professional touring ambitions and cultural positioning.
• Riverdance: Iconic Irish dance theatrical production that Trinity's progressive Irish dance innovation helped inspire. Operates in adjacent performance and media space rather than academy instruction, but competes for cultural mindshare and represents the broader Irish dance entertainment category Trinity's TIDC arm engages with.

Direct peers

• Hagen School of Irish Dance: Long-established US Irish dance academy producing World Championship competitors. Comparable curriculum, regional studio model, and competition-oriented programming that directly overlaps with Trinity's Core and Team Trinity offerings.
• Murray School of Irish Dance: One of the largest US Irish dance academies, with multiple locations and a strong competitive track record. Directly competes with Trinity for students, instructors, and World Championship titles. Most directly comparable by scale, model, and competitive focus.
• Trinity Academy of Irish Dance - separate regional schools: The broader CLRG-affiliated network of independent Irish dance academies across North America. While not a single company, this network represents the supply-side competition Trinity faces for student enrollment and instructor talent.
• Inishfree School of Irish Dance: Major multi-location US Irish dance academy affiliated with CLRG. Competes with Trinity for competitive dancers and performance bookings across the Midwest and nationally. Comparable subscription-class model and competition pipeline.

Others

• Step Up for Students / youth activity platforms: Florida-based scholarship and youth activity funding organizations that channel parent spending toward extracurriculars. Adjacent ecosystem that influences family purchasing decisions for activities like Irish dance through funding platforms and parent referral networks.

Emerging players

• Performing Arts Studios (Chicago-area general dance academies): General dance studios in the same Chicago metro region (e.g., Joffrey-affiliated youth programs, local ballet and contemporary academies). Compete for the same parent discretionary extracurricular dollars and family enrollment attention, though in different dance sub-disciplines.

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/trinityirishdancers
• Facebookfacebook.com/trinityirishdancers
• Instagraminstagram.com/trinityirishdancers
• LinkedInlinkedin.com/company/trinity-academy-of-irish-dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinity Academy Of Irish Dance, Ltd.