Touristikgemeinschaft Heilbronnerland E.v.

Name

Touristikgemeinschaft Heilbronnerland E.v.

Legal name

Touristikgemeinschaft HeilbronnerLand e.V.

Website

https://heilbronnerland.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Regional Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), National Park & Protected Area Tours (THAJAIAA), Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory) (THAKAJAF)

Keywords

• Destination tourism marketing
• Cycling tourism services
• Wine tourism promotion
• Regional tourist information
• Self-guided tour platform

Headquarters

HQ city

Heilbronn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Touristikgemeinschaft HeilbronnerLand e.V. operates as a regional tourism association for Heilbronn city and district, providing destination marketing and visitor services through a centralized tourism portal (heilbronnerland.de), the zeigmal.App mobile digital guide, a network of physical tourist information offices, ADFC-certified cycling route networks, E-Bike charging and service infrastructure, and curated accommodations and tour packages for the Heilbronn region in Baden-Württemberg, Germany.

Product overview

Touristikgemeinschaft HeilbronnerLand e.V. operates a unified digital tourism platform centered on the Heilbronn region in Baden-Württemberg, Germany. The core offering is the Tourismusportal HeilbronnerLand, complemented by the mobile zeigmal.App for on-the-go exploration. The product portfolio is organized around themed tourism verticals: cycling (Radfahren), hiking (Wandern), wine experiences (Wein), culture and leisure (Kultur & Freizeit), and accommodation services (Gastgeber). Within cycling alone, the organization manages multiple interconnected services including Fernradwege (certified long-distance routes), Rund- & Streckentouren (signposted local routes), the E-Bike Region offering with charging infrastructure, IVB Mountainbike-Touren, WeinRadWege, KulturRadWege, and FamilienRadWege. Supporting services include RadServiceStationen, guided tours, and Radpauschalen packages. The physical service layer includes a network of Touristinformationen offices across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourismusportal HeilbronnerLand Comprehensive tourism information portal serving as the central digital platform for the Heilbronn region, providing information about cycling routes, hiking trails, wine experiences, accommodation, and leisure activities for visitors.
• zeigmal.App (Digital Guest Guide) Digital guide app serving as a mobile companion for exploring the HeilbronnerLand region, offering audio content, self-guided tours, and offline navigation capabilities for cities including Lauffen a.N., Brackenheim, Eppingen, and Löwenstein.
• Fernradwege (Long-Distance Cycling Routes) Network of certified long-distance cycling routes including the Neckartal-Radweg, Kocher-Jagst-Radweg, and Württemberger Weinradweg, all bearing the ADFC 4-star quality seal, connecting the region with national and state cycling networks.
• Rund- & Streckentouren (Circular & Point-to-Point Tours) Over 30 signposted cycling routes and more than 1,000 km of marked cycling network, including circular tours and point-to-point routes designed for half-day and full-day excursions, with bidirectional signage for flexible starting points.
• E-Bike Region HeilbronnerLand Comprehensive E-Bike and Pedelec infrastructure including 20 charging stations, bike rental services for groups up to 60 persons with delivery options, and E-Bike-friendly accommodation, enabling exploration of hilly wine regions and nature parks.
• Mountainbike-Touren (IVB MTB Tours) Six signposted Mountainbike tours managed by Initiative Verantwortungsvolles Biken (IVB), featuring singletrail sections in the Schwäbisch-Fränkischer Wald and Stromberg-Heuchelberg nature parks, including one downhill and one freeride track.
• Bett+Bike Gastgeber (Bicycle-Friendly Accommodation Network) Network of ADFC-certified bicycle-friendly accommodations offering special services for cyclists including secure bicycle storage, drying facilities, tools for minor repairs, and cycling-specific breakfasts.
• Geführte Radtouren & Fahrtechnik-Kurse (Guided Cycling Tours & Skills Courses) Certified bike and tour guides offering guided cycling tours, mountain bike skills courses, and customized group excursions, with options for E-MTB training and technique workshops.
• RadServiceStationen (Bicycle Service Stations) Bicycle-friendly rest stops and service stations along cycling routes offering tools, basic repair supplies, pumping stations, and cycling information materials for self-service assistance.
• Radpauschalen & Radreisen (Cycling Vacation Packages) Pre-packaged cycling vacation offerings including multi-day guided tours, accommodation at partner hotels, and curated experiences such as Neckartal cycling trips and Württemberger Weinradweg journeys.
• Touristinformationen (Tourist Information Offices) Network of physical tourist information offices across the Heilbronn region including Heilbronn, Weinsberger Tal, Neckar-Zaber, Bad Wimpfen, Bad Rappenau, Lauffen am Neckar, Schwaigern, Jagsthausen, Neuenstadt am Kocher, and Eppingen offering personal consultation and local expertise to visitors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Tourismus Marketing GmbH Baden-WürttembergcoreGTM or Marketing PartnerState tourism marketing organization for Baden-Württemberg that supports the HeilbronnerLand association with promotional materials and marketing coordination. The website was created with funding from Baden-Württemberg and support from this organization.
• Member Cities and MunicipalitiescoreStrategic or Co-development PartnerJoint presentation of tourism offerings under the HeilbronnerLand brand by member cities and municipalities of the Heilbronn district.
• Certified Bike and Tour GuidescoreChannel Partner/ Reseller/ DistributorNetwork of certified bicycle guides and tour guides providing guided experiences including wine cycling tours, e-bike tours, and cultural tours throughout the region.
• Bett+Bike Certified Accommodation ProviderscoreChannel Partner/ Reseller/ DistributorOver 40 bicycle-friendly accommodations certified by ADFC, offering special services for cyclists including secure bike storage, drying facilities, repair tools, and cycling information.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stuttgart-Marketing GmbH: City-level DMO for Stuttgart; larger and more urban in scope than HeilbronnerLand but follows the same destination marketing, content, and event-promotion model for the greater Stuttgart metropolitan area.
• Heidelberg Marketing GmbH: City DMO for Heidelberg; runs a tourism portal, visitor information services, and themed event marketing for an iconic destination—functionally similar destination marketing organization but at a city level rather than a district.
• Tourismus NRW: State-level tourism marketing organization for North Rhine-Westphalia; comparable as a higher-tier DMO that bundles regional destinations under unified content, cycling, and cultural tourism campaigns—analogous to HeilbronnerLand's relationship to its state DMO.

Direct peers

• Schwarzwald Tourismus GmbH: Regional DMO for the Black Forest in Baden-Württemberg; comparable in that it operates tourism portals, manages extensive hiking and cycling route networks, runs themed sub-brands, and coordinates with municipalities—mirroring HeilbronnerLand's structure and offerings.
• Tourismus Marketing GmbH Baden-Württemberg: State-level destination marketing organization for Baden-Württemberg and a direct strategic partner of HeilbronnerLand; operates the same DMO model (destination promotion, content portals, route marketing) at a higher geographic scale, making it the closest functional comparable.
• Hohenlohe + Schwäbisch Hall Tourismus e.V. Neighboring regional DMO in Baden-Württemberg marketing Hohenlohe and Schwäbisch Hall; operates as an eingetragener Verein with municipality members, providing a destination portal, cycling and hiking content, and tourist information services comparable to HeilbronnerLand.
• Oberschwaben-Tourismus GmbH: Regional tourism marketing organization for Upper Swabia within Baden-Württemberg; runs a unified tourism portal, themed cycling and hiking routes, and tourist information offices—closely analogous to HeilbronnerLand's regional DMO setup.
• Bodensee Tourismus GmbH: Regional DMO around Lake Constance operating destination marketing, cycle route infrastructure, accommodation directories, and event promotion across multiple municipalities—same destination-marketing and infrastructure-bundling model as HeilbronnerLand.
• Main-Tauber Tourismus: Regional tourism association for the Main-Tauber district in Baden-Württemberg; operates a destination portal, themed routes, and tourist information services under a membership-based model directly comparable to HeilbronnerLand.
• Tourismusverband Allgäu e.V. Registered association marketing the Allgäu region in Bavaria with a destination portal, branded sub-categories for cycling and hiking, and partner-accommodation networks; same association-based DMO structure as Touristikgemeinschaft HeilbronnerLand e.V.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/touristikgemeinschaft-heilbronnerland-e-v-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touristikgemeinschaft Heilbronnerland E.v.