Xxii Studio

What Xxii Studio does

XXII Studio (legally XXII STUDIO LTD, company number 14615253, registered at 128 City Road, London, EC1V 2NX) is a London-based creative technology studio founded in 2023 by Assaf Reeb. The firm designs and delivers GenAI platforms, 3D and CGI content, spatial and mixed-reality installations, and creative strategy services for design-driven companies and institutions. Its stated client roster includes Porsche, Wedgwood, Dr Martens, Central Saint Martins, and Bain and Company.

The studio operates four interconnected service lines: AI Services (custom co-creation tools and on-demand content generation), 3D & CGI (high-fidelity content creation and immersive real-time and offline visuals), Spatial & Immersive (physical-digital installations and augmented reality experiences on social platforms), and Creative Strategy (ideation, innovation consulting, and workshops). Underlying capabilities span image, text, and multimodal AI alongside 3D, CGI, and mixed-reality production pipelines. No proprietary models, APIs, SDKs, patents, or technical documentation are disclosed in the source data.

The business model is project-based professional services revenue, sold through direct consultative engagement with enterprise clients via an inbound 'Let's talk' contact form. Pricing is not publicly disclosed. The firm operates with a 1–10 person headcount, has no disclosed funding rounds, formal partnerships, or M&A activity, and maintains a minimal social presence on Facebook, Twitter, and Instagram.

Name

Xxii Studio

Legal name

XXII STUDIO LTD

Website

https://xxii.studio

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

XXII Studio is a London-based creative technology studio building GenAI platforms, 3D/CGI content, spatial and immersive experiences, and creative strategy services for design-driven enterprise clients including Porsche, Wedgwood, Dr Martens, and Bain and Company.

Ownership category

akta.pro rank

Product category

Creative Technology Services

NAICS

Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative technology services
• Generative AI platforms
• 3D CGI content
• Immersive spatial experiences
• Design-led branding

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Services & Consulting: Project-based creative studio services including concept, strategy, and campaign development leveraging AI, 3D, mixed reality, and spatial technologies. The studio provides comprehensive support from concept to final products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

XXII Studio is a creative technology studio that designs and delivers AI Services (custom co-creation tools and on-demand content generation), 3D & CGI production (high-fidelity visuals and immersive experiences), Spatial & Immersive installations (physical-digital and AR experiences on social platforms), and Creative Strategy (ideation to innovation consulting and workshops). The studio supports design-driven brands end-to-end, from concept and strategy through to final products and campaigns.

Product overview

Xxii Studio is a creative studio offering a portfolio of four interconnected services: AI Services (custom co-creation tools and on-demand content generation), 3D & CGI (high-fidelity visuals and immersive experiences), Spatial & Immersive (physical-digital installations and AR experiences), and Creative Strategy (ideation and innovation consulting). The studio employs a design-led approach, leveraging AI, 3D, mixed reality, and other advanced technologies to deliver solutions from concept to final campaigns for design-driven companies.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Services Custom co-creation tools and on-demand content generation using generative AI technologies to support creative workflows for design-driven brands.
• 3D & CGI
• Spatial & Immersive
• Creative Strategy

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Buck: Buck is a creative studio specializing in design, motion, and interactive experiences for brands. Its design-led approach and expertise in visual content production make it a strong comparable for XXII Studio's design-led creative services.
• Resn: Resn is a boutique creative technology studio producing interactive digital experiences, CGI, and immersive work for global brands. It is the closest direct comparable to XXII Studio in terms of design-led creative technology services for enterprise clients.
• HUSH: HUSH is a design and creative technology studio building digital experiences, spatial installations, and interactive content for brands. Its design + tech + spatial experience positioning is closely analogous to XXII Studio.
• Jam3: Jam3 is a design and experience studio producing interactive campaigns, AR/VR, and digital products for global brands. Its blend of design thinking, emerging tech, and brand activation parallels XXII Studio's positioning.
• Unit9: Unit9 is a global creative technology studio delivering interactive content, CGI, AR/VR, and innovation campaigns for brands. Its service mix around creative technology and brand experience production is highly comparable to XXII Studio.
• Ueno: Ueno is a creative agency combining branding, design, and technology for tech-forward brands. Its overlap with XXII Studio lies in the design + technology hybrid model targeting sophisticated enterprise clients.
• Tool of North America: Tool is a creative production company known for mixed-reality and immersive brand experiences. Its specialization in AR and spatial brand work closely overlaps with XXII Studio's Spatial & Immersive service line.
• Active Theory: Active Theory builds immersive 3D, WebGL, and spatial computing experiences for major brands. Its focus on immersive digital environments and brand experience design directly mirrors XXII Studio's 3D/CGI and spatial offering.

Broad incumbents

• IDEO: IDEO is a global design and innovation consultancy with deep enterprise relationships. It competes for design-driven brand innovation briefs at a much larger scale, representing the broader incumbent side of the same category.
• Pentagram: Pentagram is the world's largest independently owned design consultancy with deep enterprise brand relationships. While much broader in scope and not tech-specialist, it competes for the same design-driven enterprise clients XXII Studio targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/xxii-studio-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xxii Studio