HOOGA GROUP LIMITED

What HOOGA GROUP LIMITED does

HOOGA GROUP LIMITED is a privately-held UK holding company headquartered in Warrington that operates two distinct, wholly-owned divisions under a single corporate umbrella. Hooga Living delivers bespoke Passivhaus-certified residential developments fully integrated with Loxone home automation, unifying lighting, climate control, security, and entertainment into a single responsive building environment. NADA is a digital transformation consultancy that applies a proprietary methodology called 'The Chasm Principle' to help high-growth companies cross from early adoption to mainstream market success, with services spanning strategic pivots, investment readiness, new venture creation, and UX design. The two divisions are positioned as complementary, with NADA's human-centered UX expertise intended to inform how Hooga Living's automation systems are designed around real occupant behavior.

The company's underlying technology stack is the Loxone home automation platform, paired with Passivhaus ultra-low-energy building standards; it does not own proprietary automation IP but rather acts as a specialist integrator and designer within that vendor ecosystem. Revenue mechanics are project-based and bespoke on both sides of the house: Hooga Living generates one-time development and integration fees per custom home build, while NADA earns professional-services revenue from consulting engagements. The go-to-market is consultative and direct, requiring potential clients to initiate contact via email rather than transact through self-service channels. Pricing is not publicly disclosed, and there are no named customers, no disclosed revenue, no funding rounds, and no headcount figures in the available source material, indicating an early-stage, privately-financed operating profile with two business lines of differing scale and capital intensity operating under one corporate roof.

Name

HOOGA GROUP LIMITED

Legal name

Hooga Group

Website

https://hoogagroup.co.uk/

Company type

Private

Founded year

2021

Operating status

Operating

Short description

HOOGA GROUP LIMITED is a privately-held UK holding company operating Hooga Living, which builds bespoke Passivhaus homes integrated with Loxone home automation, and NADA, a digital transformation and UX consultancy for high-growth companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hooga Living - Property Development: Revenue from developing fully automated Passivhaus properties. Projects are bespoke/custom, suggesting project-based fees for intelligent home construction and automation integration.
2. NADA - Digital Transformation Consultancy: Consulting revenue from guiding high-growth companies through digital transformation, strategic pivots, investment readiness, and venture creation. Services span over 25 years of expertise.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Hooga Group operates two distinct divisions: Hooga Living develops fully automated Passivhaus residential projects integrated with Loxone home automation, creating responsive intelligent home environments that unify lighting, climate, security, and entertainment. NADA is a digital transformation consultancy with over 25 years of experience guiding high-growth companies through strategic pivots, investment readiness, venture creation, and UX-driven problem-solving using 'The Chasm Principle.' Both units deliver bespoke project-based services through direct client engagement.

Product overview

Hooga Group Limited operates two distinct divisions within a unified holding structure: Hooga Living (smart home/property development) and NADA (digital transformation consultancy). Hooga Living specializes in fully automated Passivhaus projects powered by Loxone home automation, creating responsive intelligent home environments. NADA provides digital transformation consulting services focused on strategic pivots, investment readiness, and UX-driven problem-solving. The two divisions are complementary—NADA's UX expertise supports Hooga Living's automation systems design, ensuring technology serves real human behavior rather than theoretical use cases.

Differentiator

Problem solved

Functional benefit

Brands

• Hooga Living: Technology & Property Development division specializing in fully automated Passivhaus projects with Loxone home automation integration for sustainable, intelligent home design.
• NADA

Products and services

• Hooga Living Technology and property development division specializing in fully automated Passivhaus projects with Loxone home automation. Transforms dwellings into responsive environments that anticipate and adapt to daily life rhythms, unifying lighting, climate, security, and entertainment into a seamless experience. Targets affluent homeowners seeking sustainable, intelligent home design.
• NADA Digital Transformation Consultancy Digital transformation consultancy with over 25 years of experience guiding high-growth companies through critical transitions. Specializes in strategic pivots, investment readiness, creation of new ventures, UX design, and helping companies cross 'The Chasm' between early adoption and mainstream market success.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• LoxonecoreTechnology or IntegrationLoxone's intelligent automation technology serves as the core home automation platform integrated into Hooga Living's Passivhaus projects. The partnership requires deep understanding of people - how they move through spaces, how they want to feel in their homes. Hooga Living specializes in the technical installation and integration of Loxone systems while bringing human-centered design expertise to deployment.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Loxone: Loxone is the smart home automation platform whose technology Hooga Living integrates. As both a core technology partner and a category benchmark in residential automation, it is the closest comparable for Hooga Living's automation stack and pricing model.
• Control4: Control4 is a leading whole-home automation platform competing directly with Loxone in the affluent residential segment. It serves the same target buyer (premium homeowners seeking unified lighting, climate, security, and AV control) and is a comparable integrated smart home benchmark.
• Crestron Electronics: Crestron offers luxury home automation and AV integration with strong presence in high-end residential projects. It competes with the Loxone-based Hooga Living approach for premium bespoke smart home installations.
• Savant: Savant provides premium home automation systems focused on unified control of lighting, climate, entertainment, and security. It targets the same affluent new-build and retrofit homeowner segment as Hooga Living.
• Thoughtworks: Thoughtworks is a global digital transformation consultancy helping companies with technology strategy, product development, and modernization. It is a direct peer for Hooga Group's NADA division in the digital transformation consulting space.

Regional players

• Hive (Centrica): Hive is a UK-focused smart home provider (heating, lighting, plugs, sensors) from Centrica. While more mass-market than Hooga Living's bespoke Passivhaus automation, it is a relevant UK peer for the residential home automation category.

Broad incumbents

• Lutron Electronics: Lutron is a global incumbent in lighting and shading control, often integrated alongside home automation platforms including Loxone. It represents the broader lighting/control incumbent category that Hooga Living's Loxone deployments compete with on premium projects.
• Barratt Homes: Barratt Homes is one of the UK's largest residential developers, increasingly focused on energy efficiency and sustainability standards. As a broad incumbent it competes for the same new-build homeowner demand that Hooga Living targets at the premium end.
• Accenture: Accenture is a global incumbent in digital transformation, strategy, and technology consulting. It competes for the same "high-growth companies in critical transition" client segment that NADA targets, but at much greater scale.

Emerging players

• Ilke Homes: Ilke Homes is a UK modular/sustainable housing manufacturer delivering energy-efficient homes at scale. It is an emerging peer in the UK sustainable residential development space where Hooga Living competes with its Passivhaus offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOOGA GROUP LIMITED