Jing Massage

What Jing Massage does

Jing Massage — formally Jing Institute of Advanced Massage Training / Jing Advanced Massage Training Ltd — is a Brighton, UK-based provider of advanced clinical massage education and clinical massage services, founded in 2003 and operating with 1–10 employees. The company serves two distinct end markets: professional massage therapists seeking advanced certification and continuing professional development (CPD), and patients receiving clinical myofascial release and pain treatment at the Jing Myofascial and Pain Clinic.

The company's educational portfolio centers on the BTEC Level 6 Advanced Clinical Massage Therapist (ACMT) program — the highest massage qualification available in the UK — priced at £3,500 for the standard ACMT and up to £8,500 for the higher-tier BTEC Level 6 pathway. A lower-priced Online Fast Track ACMT is offered at £1,600, a Foundation Certificate in Myofascial Release at £425, and a catalogue of short CPD modules ranging from £30 (Pathology) to £595 (Hot Stone). Complementary revenue streams include clinical services at the Jing Myofascial and Pain Clinic, a recurring subscription product (JAMMM at £29.99/month), and book sales from the founders' published work "Massage Fusion." Underlying delivery is human-led instruction and clinical practice; there is no evidence of proprietary software platforms or AI-driven product features.

The business operates as a privately held, founder-owned small company with no disclosed external funding, acquisitions, or institutional investors. Revenue mechanics rest on long-tail individual course enrollment and per-treatment clinical fees rather than enterprise contracts, and geographic reach has been extended internationally through online course delivery. "Thousands of therapists trained" since founding is the primary scale signal in the public material.

Name

Jing Massage

Legal name

Jing Advanced Massage Training Ltd

Website

https://jingmassage.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Jing Massage is a Brighton, UK-based advanced massage therapy education provider and clinical practice, founded in 2003, serving professional massage therapists through BTEC Level 6 certification and CPD courses, and patients through its in-house myofascial and pain clinic.

Ownership category

akta.pro rank

Product category

Massage Therapy Education and Training

NAICS

Professional and Management Development Training (61143), Other Personal Care Services (81219)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Massage Therapy & Bodywork (EDAOALAH)

akta.pro secondary industries

Massage Therapy Schools & Certification Programs (HSALANAJ), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Massage therapy training
• Clinical sports massage
• CPD professional development
• Advanced myofascial release
• Chronic pain treatment

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Fees: Primary revenue from tuition fees for various massage therapy courses ranging from beginner to advanced professional qualifications (BTEC Level 6).
2. JAMMM Subscription: Monthly subscription membership providing ongoing CPD access, live virtual classrooms, and mentoring services for massage therapists.
3. Book Sales: Sale of the Massage Fusion book published by the founders.
4. Treatment Services: The Jing Myofascial and Pain Clinic offers massage treatments to clients, generating service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Jing Massage is a UK-based massage therapy education and training provider that sells accredited professional courses (from beginner level up to the BTEC Level 6, described as the UK's highest massage qualification) along with standalone CPD short courses, online pain treatment modules, and a monthly subscription mentoring membership (JAMMM). The company also operates a physical Brighton-based clinic offering clinical myofascial and pain treatments to consumers, and has published a book (Massage Fusion) by its founders outlining the proprietary 'Jing Method' protocol.

Product overview

Jing Institute offers a progressive education platform for massage therapists, from beginner courses through to the UK's highest massage qualification (BTEC Level 6). The core qualification pathway includes the Advanced Clinical and Sports Massage (ACMT) Professional Certificate as Year 1, progressing to the full BTEC Level 6 diploma. Supporting products include standalone CPD courses (Bodywork Beginnings, Foundation in Advanced Clinical Massage, Hot Stone Fusion, TMJ Pain), the JAMMM monthly subscription membership for ongoing professional development, online pain management modules (Low Back, Neck & Shoulder, Hip & Pelvis, etc.), and the Massage Fusion book authored by the co-founders.

Differentiator

Problem solved

Functional benefit

Brands

• JAMMM (Jing Advanced Massage Mentoring Membership): A monthly subscription CPD membership programme offering hundreds of hours of on-demand training for massage therapists, serving as an alternative to professional association membership
• The Jing Method

Quantifiable outcome

• Graduates can treat 70+ chronic pain conditions with confidence
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BalensminorOthersRecommended insurance provider for Jing students, offering discounted student insurance coverage for classroom practice and guidance for upgrading coverage as students gain qualifications and build their businesses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Myopain Seminars: US-based provider of clinical myofascial pain and trigger point education for manual therapists; comparable to Jing as an evidence-based clinical massage CPD provider targeting the same qualified therapist segment.
• Anatomy Trains (Tom Myers): Global myofascial-focused education brand offering workshops, certification and products; shares Jing's myofascial/trigger point orientation and practitioner CPD audience but operates more as a global digital publishing and seminar business.
• Real Bodywork: Online massage and bodywork CE provider offering streaming video courses and certifications; competes with Jing's online CPD modules for international therapist mindshare at lower price points.

Others

• Upledger Institute International: Global provider of craniosacral therapy and clinical bodywork continuing education; adjacent rather than direct, as it complements rather than replaces Jing's myofascial/trigger point curriculum for the same CE-seeking audience.

Broad incumbents

• Cortiva Institute: Large multi-school US massage therapy education group offering accredited diploma programmes; broader incumbent with overlapping clinical/sports massage curriculum but operates at significantly larger scale across regulated US markets.

Direct peers

• Massage Training Institute (MTI): One of the UK's longest-running massage training organisations, offering CPD and qualification pathways; competes with Jing for the same student personas and qualification-tier positioning.
• London School of Sports Massage (NLSSM): UK-based sports massage training provider offering BTEC-aligned qualifications; directly comparable to Jing as a competing premium clinical/sports massage school serving the same aspiring and qualified therapist segments.

Regional players

• Bristol School of Massage: Regional UK massage training school offering diploma-level qualifications; comparable to Jing's qualification pathway but concentrated in the South West rather than Brighton-based catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/133660816698821
• LinkedInlinkedin.com/company/jing-massage

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jing Massage