Lukom

What Lukom does

LUKOM Ludwigshafener Kongress- und Marketing-Gesellschaft mbH is a wholly-owned municipal subsidiary of Stadt Ludwigshafen am Rhein that operates the city's event-management, congress, tourism, and parking operations. The company manages three venue categories — Pfalzbau (described as a 'digital event venue'), Friedrich-Ebert-Halle, and the Gemeinschaftshäuser/Kinderparadies community centres — and runs the city's flagship annual events including Pfalzfest (the largest Volksfest in the city), Rheinuferfest, Weihnachtsmarkt, the Festival des deutschen Films (Germany's second-largest film festival with 130,000+ visitors), and the Internationales Straßentheaterfestival. Beyond events, LUKOM operates the Tourist-Information Ludwigshafen at Berliner Platz, the 'Lust auf LU' guided tour programme, ten weekly markets, central parking facilities, and the LUDIGITAL mobile app covering shopping, dining, culture, parking, and tours. The organisation has approximately 50 employees under Managing Director Christoph Keimes, with Andreas Schwarz (Mayor and City Treasurer) chairing the supervisory board.

LUKOM's business model blends B2B venue rentals (Pfalzbau and Friedrich-Ebert-Halle host conferences, trade shows, concerts, and cultural events on a per-booking or ticketed basis), B2C event attendance (most public festivals are free; ticketed concerts and shows are priced from approximately EUR 26.00 to EUR 59.99 via Eventim and Reservix), and ancillary services including parking, guided tours (pay-what-you-want under the 'Lust auf LU' programme), tourist merchandise, and sponsorships from local enterprises such as BASF, Sparkasse Vorderpfalz, VR Bank Rhein-Neckar, AbbVie, and GAG Ludwigshafen. Revenue is not publicly disclosed and the entity operates under public-ownership governance rather than commercial venture funding.

The primary customer segments are the parent municipality (Stadt Ludwigshafen), regional event organisers and businesses (entertainment and cultural producers such as Star Entertainment, Schubert Music Publishing, Theater Liberi, DDC Entertainment), local residents and regional visitors from the Metropolregion Rhein-Neckar, and tourists and day visitors. Distribution is hybrid: direct venue operations, physical tourist information, third-party ticketing (Eventim, Reservix), the LUDIGITAL app (iOS and Android), and active social channels (LinkedIn, Facebook, Instagram, TikTok). Pricing on ticketed events is set by third-party producers and ranges roughly EUR 26-60 per ticket; many flagship events are free of charge, with monetisation via sponsorship, parking, and adjacent concessions.

Name

Lukom

Legal name

LUKOM Ludwigshafener Kongress- und Marketing-Gesellschaft mbH

Website

https://lukom.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

LUKOM Ludwigshafener Kongress- und Marketing-Gesellschaft mbH is a wholly-owned municipal subsidiary of Stadt Ludwigshafen that manages city event venues (Pfalzbau, Friedrich-Ebert-Halle, Gemeinschaftshäuser), flagship annual festivals (Pfalzfest, Rheinuferfest, Weihnachtsmarkt, Festival des deutschen Films), tourist information, guided tours, weekly markets, parking, and the LUDIGITAL city app.

Ownership category

akta.pro rank

Product category

Event Management and Municipal Venue Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900), Services-Management Services (8741)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Festival Grounds & Fairgrounds Operations (MPAGALAH), Fairgrounds & Expo Parks (THAHAAAH), Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

Keywords

• City marketing
• Event management
• Venue rental
• Public festivals
• Tourism services

Headquarters

HQ city

Ludwigshafen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Venue Management: Revenue from managing and renting out event venues (Pfalzbau, Friedrich-Ebert-Halle, Gemeinschaftshäuser) for conferences, meetings, cultural events, sports events, fairs, and trade shows
2. Event Organization and Management: Revenue generated from organizing large public events including Pfalzfest, Rheinuferfest, Weihnachtsmarkt, Fasnachtsumzug, Kerwe festivals in various districts, and cultural events
3. Tourist Information Services: Revenue from tourist information services including guided tours ('Lust auf LU'), ticket sales for events, and sale of Ludwigshafen merchandise
4. Parking Operations: Revenue from managing parking facilities including short-term and long-term parking options in central Ludwigshafen locations
5. City Marketing Services: Core municipal city marketing services provided as a subsidiary of Stadt Ludwigshafen for city branding and development

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Lukom is the municipal city marketing company of Ludwigshafen am Rhein, operating event venues (Pfalzbau concert hall, Friedrich-Ebert-Halle, Gemeinschaftshäuser), organizing public festivals and markets, running the Tourist-Information center with city tours, and managing city parking. It functions as the public-facing service company for culture, events, tourism, and mobility services delegated by the City of Ludwigshafen.

Product overview

LUKOM (Ludwigshafener Kongress- und Marketing-Gesellschaft) operates as a municipal event management and city marketing organization managing a portfolio of physical venues and recurring events. Its core venues include the Pfalzbau (branded as a 'digital event house') and the Friedrich-Ebert-Halle (multi-functional hall), plus Gemeinschaftshäuser/Kinderparadies community centers. Major recurring events include the Pfalzfest (largest Volksfest), Rheinuferfest (riverfront festival), Weihnachtsmarkt (Christmas market), Stadtteilkerwe (neighborhood fairs), Festival des deutschen Films (film festival), Internationales Straßentheaterfestival (street theater), and Sprungbrett (career fair). LUKOM also operates the LUDIGITAL mobile app covering shopping, dining, culture, parking, and city tours; manages the Tourist-Information and the 'Lust auf LU' guided tour program; oversees parking facilities across ten locations; and rents Zufahrtsschutzsysteme (vehicle access control systems) for event security.

Differentiator

Problem solved

Functional benefit

Products and services

• Pfalzbau Large municipal concert and event hall operated by Lukom in Ludwigshafen, hosting concerts, cultural performances, and events; available for venue rental to organizers and used for in-house programming.
• Friedrich-Ebert-Halle Municipal event hall operated by Lukom, used for conferences, congresses, corporate events, and large-scale public events; available for venue rental.
• Gemeinschaftshäuser (community halls) Network of municipal community halls across Ludwigshafen districts, rented out by Lukom for neighborhood events, private functions, and association activities.
• Pfalzfest Annual flagship regional Palatinate festival organized by Lukom in Ludwigshafen, featuring food, music, and regional culture for residents and visitors.
• Rheinuferfest Annual riverside festival along the Rhine in Ludwigshafen, organized by Lukom with live music, food stalls, and family activities.
• Weihnachtsmarkt (Ludwigshafen Christmas Market) Seasonal Christmas market in central Ludwigshafen, operated by Lukom during the Advent season with stalls, food, and family programming.
• Wochenmärkte (weekly markets) Recurring weekly open-air food and goods markets in Ludwigshafen, organized by Lukom with stall rentals for vendors.
• Festival des deutschen Films German-language film festival hosted in Ludwigshafen, organized with Lukom's involvement as a local partner for venue and city-wide operations.
• Internationales Straßentheaterfestival International street theater festival in Ludwigshafen, organized by Lukom with free outdoor performances across the city center.
• Tourist-Information Ludwigshafen Municipal tourist information center operated by Lukom, providing visitors with local information, brochures, and ticket services for city attractions and events.
• Lust auf LU Tourenprogramm Paid guided city tour program offered through Lukom's Tourist-Information, covering Ludwigshafen landmarks, history, and surrounding sights for individuals and groups.
• Parken Ludwigshafen (city parking) Public parking services operated by Lukom in central Ludwigshafen, including city-center garages and lots with hourly and daily parking fees.
• LUDIGITAL App Mobile application offered by Lukom that consolidates Ludwigshafen city information, events, and services for residents and visitors on iOS and Android.

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core, minor and flagship.

• BASF SEcoreGTM or Marketing Partner · 24 July 2026Sponsor of the 'Piazza Sonata' venue location at the 25th International Street Theatre Festival
• Kultursommer Rheinland-PfalzcoreGTM or Marketing Partner · 24 July 2026Event was part of the Kultursommer Rheinland-Pfalz summer culture program, funded by Ministerium für Familie, Frauen, Kultur und Integration
• Kulturzentrum dasHaus der Stadt Ludwigshafen am RheincoreStrategic or Co-development Partner · 24 July 2026Co-organizer of the 25th International Street Theatre Festival - cultural center managing the event program
• ADFC (Allgemeiner Deutscher Fahrrad-Club)minorStrategic or Co-development Partner · 1 July 2026Partnership for the IndustryTOUR (IndustrieTOUR) as part of 'Lust auf LU' program - cycling tour along BASF area and historical canals
• BASFflagshipGTM or Marketing Partner · 25 June 2026BASF is a main sponsor of Rheinuferfest 2026 and operates the BASF Weinkeller offering regional wines and summer refreshments along the Genussmeile at the festival. BASF also sponsors the Stadtlauf (city run) during the festival.
• Sparkasse VorderpfalzflagshipGTM or Marketing Partner · 25 June 2026Main sponsor of Rheinuferfest, presenting the classical music open-air concert by Deutsche Staatsphilharmonie Rheinland-Pfalz. Also main sponsor of the 25th International Street Theatre Festival.
• Rhein-GaleriecoreStrategic or Co-development Partner · 15 June 2026Shopping center partner for Rheinuferfest, hosting the Genussmeile (culinary mile), family programs, and participating in verkaufsoffener Sonntag (shopping Sunday) during the festival.
• VR Bank Rhein-Neckar eGcoreGTM or Marketing Partner · 15 June 2026Sponsor presenting the Kindermeile (children's mile) at Rheinuferfest with activities including face painting, bouncy castles, crafting, and sports offerings.
• AbbVieminorGTM or Marketing Partner · 15 June 2026Sponsor of Rheinuferfest 2026
• GAG LudwigshafenminorGTM or Marketing Partner · 15 June 2026Sponsor of Rheinuferfest 2026 - housing company in Ludwigshafen
• rnv (Rhein-Neckar-Verkehr GmbH)minorGTM or Marketing Partner · 15 June 2026Sponsor of Rheinuferfest 2026 - regional transportation provider
• Lotto Rheinland-PfalzminorGTM or Marketing Partner · 15 June 2026Sponsor of Rheinuferfest 2026
• Marketing-Verein LudwigshafencoreGTM or Marketing Partner · 15 June 2026Sponsor and marketing partner for Rheinuferfest 2026 - local marketing association
• Festival des deutschen Films Ludwigshafen am Rhein gGmbHflagshipStrategic or Co-development Partner · 15 October 2025Festival takes place in tent landscape on Parkinsel. LUKOM supports one of Germany's largest film festivals hosting 130,000+ visitors and 500+ industry professionals. The festival is described as second largest in Germany.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Berlin Partner für Wirtschaft und Technologie GmbH: Berlin's municipal economic and location-marketing organization, providing city branding, event support and tourism promotion. Comparable to LUKOM's role as Ludwigshafen's city marketing and economic-promotion subsidiary.
• Köln Tourismus GmbH: Tourism and city marketing arm for Cologne, providing visitor information, tour programs and event promotion. Closely comparable to LUKOM's tourism-services business line within a German municipal context.
• München Tourismus: City of Munich's destination marketing and tourist information organization. Operates visitor services, city marketing and event support functions similar to LUKOM's Tourist-Information Ludwigshafen and 'Lust auf LU' tour program.
• Hamburg Marketing GmbH: Municipal marketing and event organization entity for the city of Hamburg, combining city branding, tourist information, event management and venue marketing — directly comparable to LUKOM's combined city-marketing and venue-management model.
• Düsseldorf Marketing & Tourismus GmbH: Municipal marketing and tourism GmbH for Düsseldorf. Provides destination marketing, tourist information, city tours and event promotion — a direct city-level peer to LUKOM's municipal marketing and tourism service portfolio.
• Stuttgart-Marketing GmbH: Municipal marketing company for Stuttgart combining tourism services, city marketing, event promotion and convention support — a direct structural peer to LUKOM's GmbH-based municipal marketing mandate.

Broad incumbents

• Messe Stuttgart (Landesmesse Stuttgart GmbH): Large regional trade-fair and convention operator running major halls and congress venues. Comparable to LUKOM's Pfalzbau and Friedrich-Ebert-Halle venue operation, but at materially larger scale and as a broader trade-fair incumbent.
• Koelnmesse GmbH: One of Germany's largest trade-fair and congress venue operators, running numerous major exhibitions and events annually. Comparable as a public-sector-affiliated venue and congress organizer, but with broader trade-fair scope than LUKOM.
• Eventim (CTS Eventim AG & Co. KGaA): Europe's largest ticketing and live-entertainment platform, already serving as the third-party ticketing distributor for LUKOM concerts. Comparable in live-event monetization and distribution, but operates across an entire market rather than a single city.

Emerging players

• DEAG Deutsche Entertainment AG: Live entertainment promoter and venue operator running concerts, tours and theatrical productions across Germany. Comparable to LUKOM in hosting touring concerts like The Music of Hans Zimmer or Sebastian Fitzek, but operating as a private-sector promoter at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ludwigshafen.stadtmarketing
• LinkedInlinkedin.com/company/lukom-ludwigshafen
• Instagraminstagram.com/deinludwigshafen
• TikToktiktok.com/@lukomgmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lukom