Monyco Sa
Monyco SA is a Swiss specialty subcontractor founded in 1926 in La Chaux-de-Fonds, applying Super-LumiNova luminescent material to watch components for approximately 120 luxury watch brand clients through manual, screen-printing, tampography, and patented miniature-art techniques.
- Company typePrivate
- Founded1926
- HeadquartersLa Chaux-de-fonds, Switzerland
- Headcount—
- GTM typeB2B
- OfferingServices
What Monyco Sa does
Monyco SA is a Swiss specialty subcontractor founded in 1926 in La Chaux-de-Fonds, the historic center of Swiss watchmaking. The company applies photoluminescent Super-LumiNova (SLN) — a non-radioactive, non-toxic, climate-neutral strontium aluminate ceramic pigment sourced from Swiss supplier RC Tritec AG — to watch components such as dials, hands, and indices on behalf of luxury and high-end watch brands. Monyco serves approximately 120 brands in its order book, including Panerai, Bell & Ross, Bovet, and MB&F, operating as a relationship-driven B2B service provider in the high-end horological supply chain.
The company's core capability is its 95-plus years of accumulated know-how in mixing SLN powder with proprietary adhesive combinations and applying the material via three primary methods: manual pneumatic pen, screen printing (sérigraphie), and pad printing (tampographie). In 2020 Monyco added two new workshops — Aérographie (airbrushing) and Robographie (robotic application) — and in the same year secured a European patent for its unique ability to superimpose Super-LumiNova pigments onto miniature artistic creations on watch dials, producing day/night dual imagery where motifs differ between daylight and darkness. A miniature art atelier established in 2016 leads this specialty service; the company also offers varnish application and technical consulting beyond simple subcontracting.
Monyco generates revenue through project-based contracts as a B2B subcontractor; pricing is not publicly disclosed. The company distributes its services exclusively through direct enterprise relationships, with no intermediary or reseller channel. In May 2022, Mirabaud Asset Management's Patrimoine Vivant private equity fund became the majority shareholder, succeeding Herlab Management which had backed Frédéric Thierry's 2013 acquisition; Renaud Dutreil, former French Minister for SMEs and ex-LVMH US head, chairs the company. The stated investor ambition is to grow revenue toward CHF 100–200 million, indicating the company is currently well below that scale. Headcount has more than doubled since 2013, reaching 60 employees as of 2022, all based at the La Chaux-de-Fonds headquarters.
Monyco Sa firmographics
Firmographics- Name
- Monyco Sa
- Legal name
- Monyco Sa
- Website
- https://monyco.ch
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Short description
- Monyco SA is a Swiss specialty subcontractor founded in 1926 in La Chaux-de-Fonds, applying Super-LumiNova luminescent material to watch components for approximately 120 luxury watch brand clients through manual, screen-printing, tampography, and patented miniature-art techniques.
- Ownership category
- akta.pro rank
Monyco Sa industry classification
Industry- Product category
- Watch Component Manufacturing Services
- SIC
- Watches, Clocks, Clockwork Operated Devices/Parts (3873)
- akta.pro primary industry
- Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK)
Keywords
Where Monyco Sa is headquartered
LocationHeadquarters
- HQ city
- La Chaux-de-fonds
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Monyco Sa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Contract Manufacturing Services for Watch Brands: Monyco generates revenue as a B2B subcontractor providing photoluminescent material application services to luxury watch manufacturers. Revenue is derived from service contracts for applying Super-LumiNova to watch dials, hands, indices, and other components. Three application methods (manual, screen printing, tampography) serve different cost/speed/quality needs. The company also offers engineering advice and consulting beyond simple subcontracting.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Monyco Sa product offering
Product offeringCore offering
Monyco SA applies luminescent Super-LumiNova materials to watch components—dials, hands, and indices—using multiple production methods including manual pneumatic pen application, screen printing, tampography, aerography, and robotic application. The company also operates a patented miniature art atelier that superposes Super-LumiNova pigments onto miniature paintings on watch dials to create day/night dual imagery, and offers consulting and engineering services beyond simple subcontracting.
Product overview
Monyco Sa is a Swiss precision manufacturer specializing in the application of luminescent materials (Super-LumiNova) on watch components. The company operates three core application methods: Manual Application (Pose Manuelle), Screen Printing (Sérigraphie), and Pad Printing (Tampographie), supplemented by specialized workshops including Aerography and Robography (both launched in 2020). The Atelier d'Art Miniature offers unique miniature art services combining classical painting with luminescent pigments, protected by a European innovation patent. Consulting and engineering services provide technical guidance beyond subcontracting. The company also offers varnish application as an adjacent service.
Differentiator
Problem solved
Functional benefit
Products and services
- Pose Manuelle Superluminova Manual application of Super-LumiNova luminescent material on watch components (hands, dials, indices) using a pneumatic pen system, providing high precision and control over the final result. Service for luxury watch brands.
- Pose par Sérigraphie Screen printing application of Super-LumiNova for flat components such as dials. This method is faster and more cost-effective than manual application, allowing multiple indices to be filled simultaneously. Service for watch manufacturers.
- Pose par Tampographie Pad printing (tamponnage) application method for depositing luminescent material on watch components. Service for luxury watch brands requiring consistent, repeatable luminescent application.
- Atelier d'Art Miniature Miniature art workshop creating artistic works on watch dials combining traditional painting techniques with Super-LumiNova pigments, enabling day/night visual effects. Features a unique-in-Europe innovation patent for superposing luminescent materials on miniaturist creations. Service for luxury watch brands seeking differentiated dial aesthetics.
- Aérographie (Airbrushing Application) Airbrushing workshop for Super-LumiNova application established in 2020 as part of the company's expansion of application techniques. Service for watch brands.
- Robographie (Robotic Application) Robotic application workshop for Super-LumiNova, established in 2020 alongside Aérographie as a new application method. Service for watch manufacturers.
- Application de Vernis Varnish application services complementing the luminescent material application for watch components. Adjacent finishing service for watch brands.
- Conseil et Ingénierie Technical consulting and engineering services extending beyond simple subcontracting, including expertise in luminescent material application techniques, SLN mixing formulas, and miniature art advisory. Service for luxury watch brands.
Quantifiable outcome
- Super-LumiNova Grade X1 is twice as performant as Standard Grade
Companies that use Monyco Sa
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Monyco Sa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Monyco Sa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- RC Tritec AGcoreRC Tritec AG is Monyco's long-standing supplier of Swiss Super-LumiNova, the photoluminescent pigment at the core of Monyco's services. RC Tritec is the Swiss joint venture partner of Japan's Nemoto, producing SLN in Switzerland. Monyco also worked with RC Tritec to collect and recycle SLN waste for Panerai's sustainable Submersible eLAB-ID project.
- Panerai (Officine Panerai)flagshipMonyco partnered with Panerai on the Submersible eLAB-ID™ PAM01225 watch project, applying 100% recycled SuperLuminova™ to the dial and hands. Monyco also assisted in collecting SLN material for recycling. This was Panerai's landmark sustainable watchmaking initiative using 98.6% recycled materials by weight.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Monyco Sa competitors and assessment
Company assessmentOthers
- RC Tritec AG: Swiss supplier of Super-LumiNova pigments to Monyco and a key upstream partner in the watch luminescent supply chain. While not a direct competitor in application services, RC Tritec sits at the same intersection of luxury watchmaking and photoluminescent materials and shares Monyco's exposure to Nemoto's pigment technology.
Direct peers
- Donzé Baumann SA: Swiss specialist watch dial maker (part of Acrotec Group) operating in the same luxury horology supply chain. Comparable as a precision subcontractor serving the same luxury brand customers with complementary component services including decorative dial work.
- Mimotec SA: Swiss manufacturer of micromechanical and LIGA-fabricated watch components serving luxury brands. Comparable as a small Swiss precision subcontractor in the same high-end horology supply chain with similar headcount and customer base.
Broad incumbents
- Acrotec Holding SA: Swiss group consolidating specialty watch and medical component manufacturers (including Donzé Baumann). Operates in the same Swiss precision subcontracting ecosystem and could represent both a competitor for Monyco's customers and a potential roll-up acquirer.
- Nemoto & Co., Ltd. Japanese parent in the RC Tritec joint venture and the inventor of Super-LumiNova pigments globally. Nemoto supplies the core raw material Monyco applies and represents a much larger incumbent in luminescent chemistry with potential to move downstream into application services.
Emerging players
- Black Badger AB: Sweden-based specialist in luminescent and exotic materials for watches (including collaborations with MB&F, another Monyco customer). Directly comparable niche player in the application of photoluminescent materials to luxury watch components, though with a different geographic and creative focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Monyco Sa social profiles
Digital presenceMonyco Sa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monyco Sa leadership team
Management profileNumber of profiles
Profiles9 records
Monyco Sa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monyco Sa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monyco Sa
What does Monyco Sa do?
Monyco SA applies luminescent Super-LumiNova materials to watch components—dials, hands, and indices—using multiple production methods including manual pneumatic pen application, screen printing, tampography, aerography, and robotic application. The company also operates a patented miniature art atelier that superposes Super-LumiNova pigments onto miniature paintings on watch dials to create day/night dual imagery, and offers consulting and engineering services beyond simple subcontracting.
Is Monyco Sa a public or private company?
Monyco Sa is a private company. It is classified as private equity controlled and is currently operating.
When was Monyco Sa founded?
Monyco Sa was founded in 1926.
Where is Monyco Sa based?
Monyco Sa is headquartered in La Chaux-de-fonds, Switzerland, in the Europe region.
How does Monyco Sa make money?
One revenue line is on record: contract Manufacturing Services for Watch Brands.
Who are Monyco Sa's main competitors?
RC Tritec AG is listed as an others. Direct peers are Donzé Baumann SA and Mimotec SA. Broad incumbents are Acrotec Holding SA and Nemoto & Co., Ltd.. Black Badger AB is listed as an emerging player.
Does Monyco Sa have an API?
No public API is recorded for Monyco Sa.
What industry is Monyco Sa in?
Monyco Sa's product category is Watch Component Manufacturing Services. Its primary akta.pro industry code is CRAKADAK, Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles). Its SIC code is 3873.