Mc Carty Agency, Inc.

What Mc Carty Agency, Inc. does

McCarty Talent Agency is a privately held, Salt Lake City-based talent representation firm founded by Susie McCarty in 1973. The agency represents four talent categories: Actors, Models, Voiceover Artists, and Hair & Makeup Teams, serving them with career representation, rate negotiation, billing administration, and audition placement. Its roster is accessed by production companies, casting directors, and media clients primarily in the Utah/regional market through a dedicated Casting Room portal on the company's website (mccartytalentagency.com).

The agency's core offering is two interconnected services: ongoing talent representation and the Casting Room online portal that allows casting clients to browse and engage represented performers. New talent is accepted via a referral-only intake process due to submission volume; no online self-service booking or self-service signup exists. Operationally, the firm is single-office (Salt Lake City), operates by appointment Monday through Friday, and runs with 1-10 employees. There is no proprietary technology platform, no disclosed AI tooling, no mobile application, and no disclosed API or integrations in the input data — the website is the primary digital surface.

Revenue is generated exclusively through commission on successfully booked talent engagements (transaction-fee model). Industry-standard talent agency commissions are typically 10% of talent fees, and the agency negotiates rates individually per project. No pricing tiers, retainer fees, subscription products, or alternative revenue streams are disclosed. The go-to-market motion is referral-led on the talent-supply side and direct outreach/audition coordination on the demand side, with no disclosed marketing campaigns, advertising spend, or outbound sales infrastructure.

Name

Mc Carty Agency, Inc.

Legal name

McCarty Talent Agency

Website

https://mccartytalentagency.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

McCarty Talent Agency is a Salt Lake City talent representation firm founded in 1973 that represents actors, models, voiceover artists, and hair & makeup teams, earning commissions by booking them with regional production companies and casting directors.

Ownership category

akta.pro rank

Product category

Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industry

Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)

Keywords

• Talent representation services
• Actor and model agency
• Voiceover talent agency
• Casting and booking services
• Commercial talent agency

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Representation Services: The agency represents actors, models, voiceover artists, and hair & makeup teams. Revenue is generated by booking talent for casting auditions and productions. The agency negotiates rates on behalf of talent and earns commissions from successful bookings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

McCarty Talent Agency represents Actors, Models, Voiceover Artists, and Hair & Makeup Teams, connecting them with production companies and casting directors through auditions and bookings. The agency negotiates rates on behalf of represented talent, handles billing, and ensures payment, charging commissions on successful bookings. A Casting Room portal allows clients to browse the agency's talent roster.

Product overview

McCarty Talent Agency operates as a traditional talent representation agency offering two interconnected services: talent representation for Actors, Models, Voiceover Artists, and Hair & Makeup Teams, and a Casting Room portal for casting clients to access and hire talent. Founded in 1973, the agency connects represented talent with auditions and job opportunities while handling administrative functions like negotiations and payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Representation Services Core representation offering covering Actors, Models, Voiceover Artists, and Hair & Makeup Teams. The agency connects represented talent with casting clients, manages audition bookings, negotiates rates on the talent's behalf, handles billing, and ensures payment is received. Targeted at individual performers seeking representation and at production companies and casting directors hiring talent.
• Casting Room Online talent database and casting portal where casting directors, production companies, and other clients can browse the agency's roster of represented actors, models, voiceover artists, and hair & makeup professionals and request bookings.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Direct peers

• Gersh Agency: The Gersh Agency is a full-service talent and literary agency representing actors, writers, directors, and below-the-line talent across film, television, and commercial work. Like McCarty, it is a traditional representation firm connecting talent to casting clients, but operates at a much larger national scale.
• Abrams Artists Agency: Abrams Artists Agency represents actors, comedians, voiceover artists, and other performers across commercial, theatrical, and broadcast work. It is a direct functional peer to McCarty, particularly in voiceover and on-camera talent representation.
• CESD Talent Agency: CESD is one of the largest voiceover and on-camera commercial talent agencies in the U.S., representing actors and voiceover artists for commercial, animation, and corporate work. Directly comparable to McCarty's voiceover and on-camera categories.
• Innovative Artists: Innovative Artists is a talent and literary agency representing actors, voiceover artists, and comedians across film, TV, commercials, and theatre. It is closely comparable to McCarty in scope of represented talent categories and traditional agency model.
• A3 Artists Agency: A3 Artists Agency represents actors, writers, directors, and below-the-line talent with divisions in commercial, theatrical, and voiceover representation. Operates a comparable multi-vertical talent agency model to McCarty.

Broad incumbents

• Creative Artists Agency (CAA): CAA is a leading global entertainment and sports agency representing actors, directors, athletes, and other talent across film, TV, and endorsements. It overlaps with McCarty's core actor representation services but operates as a much larger, diversified incumbent.
• Paradigm Talent Agency: Paradigm is a full-service talent agency representing actors, writers, directors, comedians, and musicians across film, TV, and live. It competes with McCarty for the same production-casting clients but operates nationally with deeper rosters.
• United Talent Agency (UTA): UTA is a major global talent, entertainment, and content creation agency representing actors, writers, directors, and other creative talent. Directly overlaps with McCarty's representation categories but at a much larger national/international scale.
• William Morris Endeavor (WME): WME is one of the largest global talent and entertainment agencies, representing actors, directors, writers, models, and voiceover artists. It competes with McCarty for the same casting clients in commercial and production work but at vastly greater scale and with global reach.

Emerging players

• Backstage (casting platform): Backstage is a leading online casting platform and talent marketplace for actors, models, and voiceover artists, enabling productions to source and audition talent directly. It represents the digital, self-service alternative to traditional agencies like McCarty and a competitive threat to the agency model.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mccartytalentagency
• LinkedInlinkedin.com/company/mccarty-talent-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mc Carty Agency, Inc.