Managerseminare Verlags Gmbh

What Managerseminare Verlags Gmbh does

managerSeminare Verlags GmbH is a privately held German professional publishing company headquartered in Bonn, founded in 1990, that operates a multi-format professional development and HR training content business in the DACH region. The company's portfolio is structured as a platform of seven branded divisions: two flagship monthly magazines (managerSeminare Magazin and Training aktuell), three content brands (Leadership Medien, Self-Leadership, Trainingsmedien), the Trainerkoffer digital tool database with over 5,000 tools for trainers, consultants, and coaches, an event division hosting recurring conferences such as the Petersberger Trainertage (PTT), CUBE, and tools+tipps Methodenkongress, and the Seminarmarkt.de training marketplace connecting providers, venues, and seekers.

The technology backbone is a web-based publishing platform with e-commerce functionality for training media sales (Bücher, E-Books, Trainingskonzepte, Toolkits), digital content delivery for Self-Leadership modules, Microtrainings, Learning Bundles, and Learning Units, and online database systems for the Trainerkoffer. Supporting integrations include BS PAYONE, PayPal, and Amazon Payment for transactions and Zoom for video conferencing. The company maintains an active editorial operation with at least 12 named editorial, web, and leadership staff, and reaches audiences via LinkedIn, Facebook, Instagram, YouTube, Pinterest, plus podcasts distributed on Apple Podcasts, Spotify, and Google Podcasts.

The business model is a hybrid of recurring and transactional revenue. Recurring streams consist of individual and corporate magazine subscriptions billed annually and digital content access. Transactional streams consist of one-time e-commerce sales of books, training concepts, and toolkits, plus event ticket sales. Customers are distributed horizontally across HR professionals, trainers/coaches, and executives as primary personas, with organizations served via corporate membership as a secondary segment. Pricing is not publicly disclosed. The company is independently owned with no parent, no subsidiaries, and no recorded external funding; Managing Director is Gerhard May.

Name

Managerseminare Verlags Gmbh

Legal name

managerSeminare Verlags GmbH

Website

https://managerseminare.de

Company type

Private

Founded year

1990

Operating status

Operating

Short description

managerSeminare Verlags GmbH is a Bonn-based German professional publishing company (founded 1990) that produces magazines, books, digital learning content, a 5,000+ tool database, and events for HR professionals, trainers, coaches, and executives in the DACH region.

Ownership category

akta.pro rank

Product category

Professional Development Publishing

NAICS

Book Publishers (51313), Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721), Services-Educational Services (8200)

akta.pro primary industry

Corporate Leadership & Management (EDAGANAA)

akta.pro secondary industry

Business, Management & HR Reference (Operations, Strategy, HR, Leadership) (EDAGAGAF)

Keywords

• Professional publishing services
• Continuing education content
• Leadership development media
• Training methodology resources
• HR development publishing

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Monthly magazine publications (managerSeminare, Training aktuell) offered as individual and corporate memberships with subscription pricing
2. Training Media Sales: One-time sales of training concepts, books, E-Books, card sets, games, and digital training materials through e-commerce platform
3. Event Tickets: Revenue from professional development events including PTT (Petersberger Trainertage), CUBE (visual event), tools+tipps Methodenkongress, and themed event series
4. Digital Content Access: Digital learning content including Self-Leadership modules, Microtrainings, Learning Bundles, and Learning Units available for purchase or subscription

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

ManagerSeminare Verlags GmbH is a German professional publishing house that produces monthly magazines (managerSeminare and Training aktuell), training books and e-books, a Trainerkoffer database with over 5,000 digital tools for trainers and coaches, and digital self-learning content (Self-Leadership, Microtrainings, Learning Bundles). The company also runs major industry events such as the Petersberger Trainertage (PTT), CUBE, and tools+tipps, and operates the Seminarmarkt.de training marketplace, serving HR professionals, trainers, coaches, and executives across the DACH region.

Product overview

Managerseminare Verlags Gmbh is a German professional publishing company offering a comprehensive ecosystem of continuing education and professional development products. The portfolio is structured as a platform-plus-modules architecture consisting of: two flagship magazines (managerSeminare Magazin and Training aktuell), three branded content divisions (Leadership Medien, Self-Leadership, and Trainingsmedien), a digital tool database (Trainerkoffer), an event division hosting major conferences (Petersberger Trainertage, CUBE, tools+tipps), and a job market platform (Seminarmarkt.de). Content formats include print/digital magazines, books, e-books, training concepts, toolkits, microtrainings, learning units, explanatory videos, webinars, podcasts, and TV segments. The company also publishes themed extra issues and maintains a blog covering industry news.

Differentiator

Problem solved

Functional benefit

Brands

• managerSeminare Magazin: Monthly continuing education magazine for executives, covering leadership, management, and professional development topics.
• Training aktuell
• Leadership Medien
• Trainingsmedien
• Trainerkoffer
• Self-Leadership
• Seminarmarkt

Products and services

• managerSeminare Magazin Monthly continuing education magazine for executives covering leadership, management, and professional development topics, available as individual or corporate annual subscription.
• Training aktuell Monthly journal for training, consulting, and coaching professionals, providing new tools, training approaches, marketing tips, and industry developments, available through annual subscription.
• Trainerkoffer Digital tool database with over 5,000 tools for training, consulting, and coaching, including pictures, contracts, methods, inputs, and market studies for immediate use in seminars and consulting work.
• Leadership Medien Resources for human resource development including compact knowledge on self-leadership, employee management, and corporate leadership, available as digital self-learning modules, videos, microtrainings, learning bundles, and books.
• Trainingsmedien Shop Online shop offering immediately implementable methodological practice knowledge for trainers, consultants, and coaches in print and digital formats, including training concepts, books, e-books, card sets, toolkits, and games.
• Self-Leadership Multimedia self-learning content for empowerment in leadership roles and team membership, including explanatory films (Erklärfilme), self-study handouts, learning units, e-learning modules, and recorded webinars.
• Seminarmarkt.de Online continuing education marketplace platform connecting training providers, seminar organizers, experts, and conference venue locations with professionals seeking seminars and development opportunities.
• Petersberger Trainertage (PTT) Annual professional development conference and trade fair for trainers, consultants, and coaches, held in Bonn with ticketed access.
• CUBE Annual visual event focused on visual thinking and visual communication in training, coaching, and organizational development.
• tools+tipps Methodenkongress Annual congress dedicated to methods and tools in training, consulting, and professional development, held with ticketed access.
• KI im Training Themed event series focused on the application of artificial intelligence (KI) in training, coaching, and learning contexts.
• NeuroWissen Themed event series covering neuroscience knowledge and its practical applications for trainers, coaches, and HR professionals.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• Seminarmarkt.decoreOthersSeminarmarkt.de is operated as an offering by managerSeminare, serving as a comprehensive training marketplace connecting training providers, seminar organizers, and venue locations with professionals seeking development opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• getAbstract: Swiss-based compressed knowledge (book summary) service targeting business professionals — an emerging digital competitor in the same professional learning space, with both German and global editions.
• LinkedIn Learning: Video-based professional learning platform integrated into LinkedIn — increasingly relevant to managerSeminare's HR and executive audience as a low-cost, on-demand alternative to magazine subscriptions and training media.

Direct peers

• Seminare.de / Seminando: German training marketplace and seminar directory that competes with managerSeminare's Seminarmarkt.de for training provider listings and corporate training buyers.
• Junfermann Verlag: German publisher focused on coaching, communication, and organizational psychology — closely comparable to managerSeminare's Training aktuell and leadership content offerings.
• Hogrefe Verlag: German academic and professional publisher focused on psychology, coaching, and organizational development — a comparable niche publisher serving overlapping trainer, coach, and HR professional audiences in the DACH region.
• GABAL Verlag: German publisher specializing in leadership, management, and personal development books and audio titles — a direct comparable in the same German-language professional training and leadership publishing niche.

Broad incumbents

• Haufe-Lexware (Haufe Group): Large German media and software company publishing professional reference works, HR compliance content, and e-learning platforms for HR and tax practitioners — a broader incumbent with overlapping DACH professional publishing coverage.
• Wiley (John Wiley & Sons): Global publisher of professional, academic, and educational content including leadership and management books — a broad incumbent serving overlapping enterprise L&D and executive development buyer segments.
• Skillsoft: Enterprise learning platform offering books, video courses, and leadership development content — competes with managerSeminare for corporate L&D training budgets, particularly in larger DACH enterprises.
• Springer Nature: Global academic and professional publisher with significant German operations and Springer Gabler titles in management, leadership, and HR — a broad incumbent whose business and management catalog competes for the same practitioner buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/managerSeminareGmbH
• Facebookfacebook.com/managerSeminare
• LinkedInlinkedin.com/company/msmagazin
• Instagraminstagram.com/managerseminare/?hl=de
• Pinterestpinterest.de/msmagazin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Managerseminare Verlags Gmbh