Movexum Ab
Movexum Ab is the regional business incubator for Gävleborg, Sweden, providing coaching, programs, and grant-funded support to early-stage startups from idea validation through international scaling across Sweden, Finland, and Estonia.
- Company typePrivate
- Founded2008
- HeadquartersGävle, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Movexum Ab does
Movexum Ab is a privately held business incubator founded in 2008 and headquartered at Norra Kungsgatan 1, Gävle, Sweden. Designated as the regional business incubator for Gävleborg county, Movexum supports innovative startups with a multi-stage program ladder spanning Boost Chamber (pre-incubation education using LEAN Startup methodology), Inkubatorn (18–36 months of tailored business coaching), Acceleratorn (MVP-to-pre-seed scaling), and the international GSAI – Growth and Scaling through AI program delivered across Sweden, Finland, and Estonia. The organization operates a team of approximately 10–15 staff including business coaches, project leaders, a talent scout, and marketing leadership under CEO Ulrika Malmqvist, who also serves as board chair of SISP (Swedish Incubators & Science Parks).
Movexum's core offering is non-technological in nature: it provides coaching, methodology, business development checks (affärsutvecklingscheckar), co-working space, sustainability strategy support, internationalization advisory, and connections to capital — notably via Tregion Startup Invest. It does not develop proprietary software or AI/ML models itself; rather, it curates and accelerates a portfolio of startups building technologies in AI CAD review, VR/MR platforms, hydrogen storage, green hydrogen, climate-controlled greenhouses, building services documentation, and healthcare AI. The organization has supported approximately 300 companies since inception, with portfolio graduates including Sisterhood, CadCog, Solask, Fixkod, Hydrogen Lift, NITIU, and Konstraktor, some of which have won regional SKAPA-priset awards and secured follow-on capital and corporate customers (Siemens Energy, Väderstad, Saab, Volvo, Alleima).
Movexum's revenue model is grant- and public-funding-driven rather than fee-based. Core funding comes from Region Gävleborg, the European Regional Development Fund, the Swedish Energy Agency, and a co-financing arrangement with Högskolan i Gävle (500,000 SEK/year under the 2022–2024 innovation partnership). Recent large grants include ~17 MSEK for the SPARK energy-innovation project and 8 MSEK for GSAI. Services to startups are provided free of charge or subsidized. Marketing and deal sourcing rely on direct community engagement, the Jagharenidé idea competition (co-organized with Sandbacka Science Park), Demo Days, Investment Days, and university partnership channels; the GTM is sales-led and event-driven, with no third-party reseller or licensing channels in use.
Movexum Ab firmographics
Firmographics- Name
- Movexum Ab
- Legal name
- Movexum Ab
- Website
- https://movexum.se
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Movexum Ab is the regional business incubator for Gävleborg, Sweden, providing coaching, programs, and grant-funded support to early-stage startups from idea validation through international scaling across Sweden, Finland, and Estonia.
- Ownership category
- akta.pro rank
Where Movexum Ab is headquartered
LocationHeadquarters
- HQ city
- Gävle
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Movexum Ab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Business Development Checks: Movexum provides affärsutvecklingscheckar (business development checks) to startups in its programs — small non-dilutive grants used to purchase coaching, expert services, and consulting support. Revenue is derived from public funding allocations and regional government support.
- Public Funding & Government Grants: Core funding comes from regional government (Region Gävleborg), EU structural funds, and project grants. Högskolan i Gävle co-finances personnel resources at Movexum at 500,000 SEK per year under the 2022–2024 innovation partnership agreement. Movexum received 8 MSEK for GSAI and approximately 17 MSEK for the SPARK energy innovation project.
- Investment Facilitation via Tregion Startup Invest: Movexum is connected to Tregion Startup Invest, an investment vehicle that provides capital to startups in the Gävleborg region. This is a channel for investment deployment rather than Movexum's own revenue stream.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Movexum Ab product offering
Product offeringCore offering
Movexum Ab is a business incubator and accelerator that supports innovative startups through a multi-stage program ladder (Boost Chamber, Inkubatorn, Acceleratorn, GSAI). It delivers tailored business coaching, access to non-dilutive business development checks (affärsutvecklingscheckar), co-working office space, capital facilitation, internationalization support, and sustainability strategy development, primarily serving entrepreneurs in the Gävleborg region of Sweden.
Product overview
Movexum Ab is a business incubator and accelerator serving the Gävleborg region of Sweden. The organization offers a structured portfolio of programs and services designed to support entrepreneurs from early ideation through international scaling. The core programs include Boost Chamber (pre-incubation education using LEAN methodology), Inkubatorn (18-36 month tailored coaching with access to capital and office space), Acceleratorn (MVP to pre-seed scaling), and GSAI – Growth and Scaling through AI (international AI-focused scaleup). Supporting services include financing support, business coaching, global growth plans, innovation development, sustainability strategies, and co-creation community access.
Differentiator
Problem solved
Functional benefit
Brands
- Boost Chamber: Educational program for entrepreneurs with innovative business ideas, using LEAN methodology to explore, test and refine ideas.
- Inkubatorn
- Acceleratorn
- GSAI - Growth and Scaling through AI
Products and services
- Boost Chamber Education program for entrepreneurs with innovative ideas, using LEAN methodology to help participants explore, test, and refine their business concepts and understand what is required to move from idea to startup.
- Inkubatorn (Incubator) 18–36 month tailored business coaching program for established early-stage companies. Provides business development checks, capital facilitation, co-working office space, expert networks, and sustainability coaching for startups ready for external capital.
- Acceleratorn (Accelerator) Program that takes startups from MVP stage to pre-seed financing readiness, focused on scaling the business, raising external capital, and preparing for international launch.
- GSAI – Growth and Scaling through AI International scaleup program offering hands-on support modules for developing AI capabilities and scaling businesses. Delivered across Sweden, Finland, and Estonia with workshops in Gävle, Stockholm, Salo, and Tallinn; 15 startups selected per cycle.
- Affärscoaching (Business Coaching) Tailored business coaching from certified business coaches, provided to portfolio startups across all programs to support business development, validation, and growth strategy.
- Finansiering (Financing Support) Financing support service providing startups with access to business development checks (affärsutvecklingscheckar), connections to regional investors including Tregion Startup Invest, and capital preparation for external fundraising.
- Globala tillväxtplaner (Global Growth Plans) Internationalization support service offering global growth plans and Soft Landing assistance for international companies establishing in Sweden, including partnerships across Sweden, Finland, and Estonia.
Quantifiable outcome
- Approximately 300 companies have completed Movexum's programs since 2008.
- +2 more outcomes
Companies that use Movexum Ab
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Movexum Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Movexum Ab partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- RISE (Research Institutes of Sweden)minorRISE is collaborating with SinFin Concrete (Movexum portfolio) on testing the circular concrete product at RISE facilities in Skellefteå. RISE also assists NITIU with testing and analysis for hydrogen storage research.
- MatvärdenminorMovexum and Matvärden partnered for the 2025 edition of the 'Jagharenidé' competition with a focus on the food supply chain — from production and processing to distribution and consumption.
- Sandbacka Science ParkcoreSandbacka Science Park co-organizes the annual 'Jagharenidé' idea competition with Movexum across Gävleborg. The partnership leverages both organizations' networks across municipalities, businesses, and the innovation support system to attract and develop aspiring entrepreneurs.
- Högskolan i Gävle (University of Gävle)coreMovexum and Högskolan i Gävle signed a deepened innovation partnership agreement (2022–2024) to increase the flow of innovative ideas from students, teachers, and researchers. Högskolan co-finances personnel resources at Movexum with 500,000 SEK per year. Activities include joint workshops, free advisory services, an 'enrichment forum' for mutual knowledge exchange, and collaboration on research and development projects. Movexum participates in the Industrial Design program and provides entrepreneurship coaching to students and faculty.
- Turku SciencePark (Finland)coreTurku SciencePark in Finland is the lead partner and project coordinator for the international Northbound Scaleups program, in which Movexum is the Swedish partner. The program supports startups from Sweden, Finland, and Estonia in scaling internationally.
- Tehnopol (Estonia)coreTehnopol in Estonia is a partner in the Northbound Scaleups international scaleup program coordinated by Turku SciencePark, with Movexum as the Swedish partner. The program serves startups across the Baltic Sea region.
- DevUp SolutionsminorDevUp Solutions is a Movexum alumni company. Founder Mattias Lögdberg referred Machindex to Movexum's incubator program, demonstrating the alumni referral network within the Movexum ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Movexum Ab competitors and assessment
Company assessmentDirect peers
- Science Park Mjärdevi: Mjärdevi Science Park is a Swedish innovation hub in Linköping supporting tech startups and growth companies. Comparable to Movexum as a regional Swedish innovation ecosystem combining coaching, co-working, and capital facilitation.
- KTH Innovation: KTH Innovation is the innovation office and incubator at KTH Royal Institute of Technology in Stockholm, helping researchers and students commercialize innovations. Comparable to Movexum's academic startup pipeline built via the Högskolan i Gävle partnership.
- Uppsala Innovation Centre: Uppsala Innovation Centre (UIC) is a Swedish business incubator affiliated with Uppsala University, supporting early-stage growth companies. Comparable to Movexum's university-partnered regional incubator model with similar coaching and program structure.
- BizMaker: BizMaker is a regional Swedish business incubator based in Östersund, supporting entrepreneurs in Jämtland county. Direct peer to Movexum's regional incubator model serving a defined Swedish geography with similar coaching and program structures.
- Sting: Sting is Stockholm's leading tech startup incubator and accelerator, supporting deep-tech and digital growth companies with coaching, capital facilitation, and investor networks. Closely comparable to Movexum as a Swedish incubator offering structured programs for early-stage founders with similar coaching-led GTM.
- Chalmers Ventures: Chalmers Ventures is the venture builder and incubator affiliated with Chalmers University of Technology in Gothenburg, operating programs for technology startups. Comparable to Movexum's university-affiliated model through its Högskolan i Gävle partnership, supporting academic spinouts with coaching and capital.
- Minc: Minc is a Malmö-based innovation center and startup incubator supporting early-stage companies in southern Sweden. Comparable to Movexum as a regional Swedish incubator with similar coaching-led GTM and program structure.
- Uminova Innovation: Uminova Innovation is a regional Swedish incubator and accelerator based in Umeå, supporting early-stage companies in northern Sweden. Direct peer to Movexum's regional public-funded incubator model with comparable target founders and service offerings.
- Arctic Business Incubator: Arctic Business Incubator (ABI) is a regional business incubator in northern Sweden supporting startups in Norrbotten. Comparable to Movexum's regional public-funded incubator model serving a defined Swedish geography with coaching and capital facilitation.
Broad incumbents
- Almi: Almi is a Swedish state-owned company providing loans, venture capital, and business development services to SMEs and startups nationwide. Broad incumbent comparable to Movexum in providing capital and advisory support to early-stage Swedish companies, though operating at much larger scale across all of Sweden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Movexum Ab social profiles
Digital presenceMovexum Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movexum Ab leadership team
Management profileNumber of profiles
Profiles6 records
Movexum Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movexum Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movexum Ab
What does Movexum Ab do?
Movexum Ab is a business incubator and accelerator that supports innovative startups through a multi-stage program ladder (Boost Chamber, Inkubatorn, Acceleratorn, GSAI). It delivers tailored business coaching, access to non-dilutive business development checks (affärsutvecklingscheckar), co-working office space, capital facilitation, internationalization support, and sustainability strategy development, primarily serving entrepreneurs in the Gävleborg region of Sweden.
Is Movexum Ab a public or private company?
Movexum Ab is a private company. It is classified as unknown and is currently operating.
When was Movexum Ab founded?
Movexum Ab was founded in 2008. It employs 11 to 50 people.
Where is Movexum Ab based?
Movexum Ab is headquartered in Gävle, Sweden, in the Europe region.
How does Movexum Ab make money?
Three revenue lines are on record. Business Development Checks are the primary driver. The others are public Funding & Government Grants and investment Facilitation via Tregion Startup Invest.
Who are Movexum Ab's main competitors?
Direct peers on record are Science Park Mjärdevi, KTH Innovation, Uppsala Innovation Centre, BizMaker, Sting, Chalmers Ventures, Minc, Uminova Innovation and Arctic Business Incubator. Almi is listed as a broad incumbent.
Does Movexum Ab have an API?
No public API is recorded for Movexum Ab.