Midland Brewing Company

What Midland Brewing Company does

Midland Brewing Company is a privately held craft brewery and brewpub headquartered at 5011 N Saginaw Rd in Midland, Michigan. Originally founded in 1935 and revived in 2010 by a group of entrepreneurs, the company operates a single integrated venue combining a brewery, full-service restaurant with a custom smoker, outdoor beer garden, and the Red Keg Barrel House private event venue (2,500 sq ft, 50 indoor/75 outdoor capacity). Its core offerings span year-round flagship beers (Copper Harbor Ale, Boom Run Oatmeal Stout, Dam Good Beer, Ope! Michigan Hopped IPA, Three Mile Marker Hefeweizen), seasonal releases (Rollway IPA, Oktoberfest Märzen, Lumberjack Brawl series, Jenny's Raspberry Sour Shandy), and an experimental Beer Ventures program producing 10-20 one-off brews annually on a 3-barrel Psycho Brew system, including the nationally awarded One Night in Bangkok Tangerine Thai Basil Smoothie IPA.

The company monetizes through four primary streams: on-premise restaurant and beer sales (dine-in, 4-pack cans, growler refills), wholesale distribution to Michigan bars and retailers, private event venue rental and catering (on-site at Red Keg and off-site), and recurring engagement via eGift Cards and the MBC Loyalty Club (Points with Pints) on the Toast Tab platform. Pricing is not publicly disclosed; event/catering pricing is available via PDF or direct contact with the event coordinator.

Go-to-market is direct-to-consumer with a single physical footprint in Midland, supplemented by Michigan-only wholesale and digital channels (Toast Tab, Untappd, Facebook, Instagram, email newsletter). Customer segments include local diners and beer enthusiasts, off-premise craft beer consumers across Michigan, and private event hosts (weddings, corporate meetings, rehearsal dinners). Awards include a 2019 Great American Beer Festival Silver Medal, multiple World Expo of Beer medals (2011-2018), and four consecutive years (2017-2020) of Best Brewery recognition in the Great Lakes Bay region.

Name

Midland Brewing Company

Legal name

Midland Brewing Company

Website

https://midlandbrewing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Midland Brewing Company is a privately held craft brewery and brewpub in Midland, Michigan, operating a single integrated venue with brewery, restaurant, beer garden, and private event space, serving local diners, Michigan craft beer consumers, and private event hosts through on-premise sales, state-wide wholesale, and catering.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Breweries (312120), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Beer Brewing & Craft Brewing (AFAFAAAA)

Keywords

• Craft brewery
• Brewpub restaurant
• Craft beer production
• Private event venue
• Catering services

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant and Food Sales: On-site dining at the restaurant with custom smoker and pub food, including lunch, dinner, and special menu items. Revenue generated from food purchases, beer pairings, and dine-in service.
2. Beer Sales: Direct sales of draft beer, 4-packs of cans, and growler refills at the restaurant location. Also distributed to local watering holes and retailers throughout Michigan.
3. Private Events and Catering: Venue rental for The Red Keg Barrel House accommodating up to 50 guests (75 with patio), hosting weddings, corporate meetings, rehearsal dinners, and other special occasions. Includes catering services with customizable menus.
4. Gift Cards and Loyalty Program: eGift cards for presents and MBC Loyalty Club (Points with Pints) program for customer retention and repeat purchases.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Midland Brewing Company is a craft brewery and brewpub that manufactures and sells year-round, seasonal, and experimental craft beers (flagships such as Copper Harbor Ale, Boom Run Oatmeal Stout, and Three Mile Marker Hefeweizen). It operates a full-service restaurant with a custom smoker and outdoor beer garden at its Midland, Michigan location, and runs The Red Keg Barrel House as a private event and catering venue. Beer is sold on draft, in 4-packs, and in growlers at the brewery, distributed to retailers across Michigan, and featured in an experimental Beer Ventures program.

Product overview

Midland Brewing Company is a craft brewery and restaurant that operates as a brewpub with a multi-tiered product portfolio. The core offerings include year-round flagship beers (Copper Harbor Ale, Boom Run Oatmeal Stout, Dam Good Beer, Ope! Michigan Hopped IPA, Three Mile Marker Hefeweizen) and seasonal releases (Rollway IPA, Oktoberfest, Lumberjack Brawl series, Jenny's Raspberry Sour Shandy). The specialty Beer Ventures program produces 10-20 unique experimental brews annually on a 3-barrel system, including award-winning smoothie IPAs. The company operates a full-service restaurant with outdoor beer garden and the Red Keg Barrel House private event venue (50-person indoor capacity). Services include online ordering via Toast Tab, catering, and a loyalty rewards program.

Differentiator

Problem solved

Functional benefit

Brands

• The Red Keg: Private event venue and barrel house named after the signature Red Keg Ale. Built in 2018, it features an expansive back wall of whiskey barrels and accommodates up to 50 guests.
• Red Keg BarrelHouse
• Beer Venture Series
• MBC Loyalty Club

Products and services

• Copper Harbor Ale Flagship American Red Ale/Amber with sweet toasty malt character, caramel notes, and rich copper color, named for a shipping port on Michigan's Upper Peninsula. Year-round offering.
• Boom Run Oatmeal Stout Oatmeal stout brewed with flaked oats and roasted barley, featuring notes of dark chocolate, vanilla, and freshly roasted coffee beans. Year-round offering.
• Dam Good Beer American blonde ale with a clean flavor, light body, and crisp finish, moderately hopped. Year-round offering.
• Ope! Michigan Hopped IPA IPA brewed with Michigan hops (MI Cashmere and MI Citra), dry and juicy with hoppy citrus aroma in a West Coast meets East Coast style. Year-round offering.
• Three Mile Marker Hefeweizen Traditional hefeweizen-style wheat beer; named for the nearby three-mile marker of the Pere Marquette Rail Trail. Multi-medal winner at the World Expo of Beer (Bronze 2013, Gold 2018). Year-round offering.
• Rollway IPA IPA showcasing Centennial hops with pale malt, featuring citrus, dank pine, and hop spiciness flavors; 41 IBUs. Seasonal offering.
• Oktoberfest Märzen Full-bodied German Märzen-style beer with slight toffee sweetness and light malt character; 4.3% ABV, 30 IBUs. Seasonal offering.
• Lumberjack Brawl: American Wheat Summer wheat ale brewed with coriander, orange peel, and Tahoma hops, featuring citrus and bready malt character; 5.5% ABV, 22 IBUs. Seasonal offering.
• Lumberjack Brawl: Midnight Wheat Winter seasonal blending dark beer and Weiss beer with chocolate and caramel notes balanced by wheat; 6.7% ABV, 12 IBUs. Available November to February.
• Jenny's Raspberry Sour Shandy Session kettle sour lightly tart with full raspberry flavors blended with sweet lemonade; 4.5% ABV, 19 IBUs. Available March to August.
• Beer Ventures Program Experimental and specialty beer series featuring 10-20 unique one-off brews annually, crafted on the 3-barrel Psycho Brew System. Includes styles such as Kiwi Gose, Schmokey Rauchbier, and various smoothie IPAs.
• Venture Smoothies (Smoothie Series) Specialty smoothie series combining fresh fruit, choice hops, and lactose, with at least one new smoothie released annually (e.g., KoKoMo Piña Colada and One Night in Bangkok Tangerine Thai Basil).
• Restaurant and Brewpub Full-service brewpub at 5011 N Saginaw Rd, Midland, MI featuring custom smoker and specialized pub food, outdoor beer garden, dine-in service, and on-site 4-pack and growler sales. Open Monday-Saturday 12-9 PM, Sunday 12-6 PM.
• The Red Keg Barrel House (Private Event Venue) 2,500 sq ft private event venue built in 2018 with capacity for 50 indoor / 75 with covered patio guests. Features an expansive whiskey-barrel aging wall overlooking the beer garden and Pere Marquette Rail Trail. Hosts weddings, corporate meetings, rehearsal dinners, and private dining events.
• Catering Services Full-service catering for events at The Red Keg or at off-site customer venues. Menu options include appetizers, buffets (Pulled Pork Slider, Rail Trail, Taco Bar, Pasta Display), carving stations, and dessert packages; 10% discount for 501(c)(3) nonprofits.

Quantifiable outcome

• World Expo of Beer - Multiple medals (Silver Medal Dublin Street Stout 2017, Gold Medal Midland Pale Ale 2011/2013, Gold Medal Three Mile Marker Hefeweizen 2018, etc.)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• The Patricia and David Kepler FoundationminorOthersMidland Brewing Company is associated with The Patricia and David Kepler Foundation for charitable donations, fundraisers, and sponsorship for non-profits. The foundation considers donations in their annual planning process for 501(c)(3) tax-exempt nonprofit organizations.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• HopCat: Michigan-originated craft beer bar and restaurant chain featuring extensive local brewery taps and pub food. Comparable on the brewpub/restaurant experience side and on Michigan origin, though focused on beer hospitality rather than brewing; relevant competitor for dine-in occasions.

Direct peers

• North Peak Brewing Company: Traverse City, MI brewpub and craft brewery with restaurants, private event space, and Michigan distribution. Closely comparable brewpub-plus-events model with year-round and seasonal beers in the same Michigan market.
• Arcadia Brewing Company: Battle Creek, MI craft brewery with brewpub and Michigan/Midwest distribution producing year-round and seasonal ales. Comparable as a Michigan brewpub rival with overlapping beer styles and on-premise dining experience.
• Short's Brewing Company: Michigan-based craft brewery and brewpub producing an extensive portfolio of experimental and flagship beers, with strong taproom and distribution presence across the state. Highly comparable to MBC in brewpub model, experimental small-batch program, and Michigan-focused wholesale.
• Jolly Pumpkin Artisan Ales: Michigan-based craft brewery known for sour/wild ales with brewpub locations and Midwest distribution. Same craft segment and Michigan roots, with comparable experimental orientation and taproom-anchored business.
• Bell's Brewery: Iconic Michigan craft brewery (Comstock/Kalamazoo) with broad Midwest and national distribution, large taproom, and extensive year-round and seasonal portfolio. Same product category and home market; the dominant regional craft competitor for Michigan retail and on-premise accounts.
• Dark Horse Brewery: Marshall, MI craft brewery with a substantial taproom and Michigan distribution. Same Michigan craft segment and taproom-led business model; offers comparable flagship and seasonal portfolio and competes for the same consumer occasions.
• Founders Brewing Company: Grand Rapids, MI craft brewery with a major taproom and broad U.S. distribution. Same craft beer category, Michigan home market, and taproom-led model; substantially larger scale but directly relevant as a regional competitor for Michigan shelf space and tap handles.
• Griffin Claw Brewing Company: Birmingham, MI craft brewery operating a brewpub with restaurant and Michigan-wide distribution. Directly comparable to MBC on brewpub-with-restaurant model, mid-Michigan wholesale reach, and signature year-round and seasonal lineup.
• Perrin Brewing Company: Grand Rapids-area craft brewery with taproom and Michigan distribution, producing year-round flagships plus experimental releases. Comparable to MBC on category, geography, and portfolio structure; larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/midlandbrewingcompany
• Instagraminstagram.com/midlandbrewingco
• LinkedInlinkedin.com/company/midland-brewing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Brewing Company