Peaceful Valley Donkey Rescue, Inc.

What Peaceful Valley Donkey Rescue, Inc. does

Peaceful Valley Donkey Rescue, Inc. (PVDR) is a 501(c)(3) nonprofit organization founded in 2000 and headquartered at 8317 Duckworth Rd, San Angelo, Texas. Its mission is to provide a safe and loving environment for donkeys that have been abused, neglected, or abandoned, and for wild burros under threat of destruction. The organization positions itself as the U.S. leader in rescue, sanctuary, adoption, and education for donkeys, and reports 4,255 donkeys under direct care, 928 rescues in 2025, and stewardship over 5.5 million acres of wild donkey habitat across the lower 48 states through ranch facilities and a nationwide satellite adoption center network.\n\nThe core service portfolio spans direct rescue and rehabilitation, sanctuary care, structured adoption placement, the PVDR: EARS (Education, Advocacy, Resources, and Support) educational program, the Wild Burro Project for humane capture of wild burros, and the Donkey History Museum. Supporting offerings include free sanctuary tours, a volunteer program managed through an external platform (pvdr.galaxydigital.com), online donations via a third-party portal (qgiv), a Shopify-hosted gift shop, and a "Sponsor a Sanctuary Donkey" recurring sponsorship program. The technology stack is light: a WordPress website (donkeyrescue.org) acts as the central hub, with social channels (Facebook, Instagram, YouTube), Constant Contact for newsletters, and Shopify and qgiv for commerce and giving. No APIs, SDKs, or proprietary software platforms are described, and no AI/ML capabilities are indicated.\n\nPVDR earns revenue through donations and charitable contributions, adoption fees, recurring sponsorships, and gift shop e-commerce; it is independently governed with no parent company, no subsidiaries, and no disclosed funding rounds. Recognition includes the Charity Navigator Four-Star Rating (EIN 770562800) and Global Federation of Animal Sanctuaries accreditation. Customer segments are individual adopters and donors as primary, with therapy and educational institutions (schools, nursing homes, hospitals, convalescent facilities) as a secondary persona.

Name

Peaceful Valley Donkey Rescue, Inc.

Legal name

Peaceful Valley Donkey Rescue, Inc.

Website

https://donkeyrescue.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Peaceful Valley Donkey Rescue is a 501(c)(3) nonprofit that rescues, rehabilitates, and provides sanctuary and adoption services for abused, neglected, and abandoned donkeys and wild burros across the lower 48 states, supported by donations, sponsorships, adoption fees, and an online gift shop.

Ownership category

akta.pro rank

Product category

Animal Rescue Services

NAICS

Support Activities for Animal Production (115210), Support Activities for Animal Production (1152), Support Activities for Animal Production (11521)

SIC

Services-Social Services (8300), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC), Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Donkey rescue services
• Animal sanctuary operations
• Equine adoption services
• Wild burro conservation
• Nonprofit animal welfare

Headquarters

HQ city

San Angelo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: The primary revenue source for PVDR is donations from the public. The organization encourages one-time and recurring donations through its website, referencing donor support for food, medical care, and sanctuary housing for donkeys. A dedicated donation portal (qgiv) is used for processing gifts.
2. Adoption Fees: PVDR facilitates donkey adoptions, which generate fees. Adoption guidelines and policies are published on the website, and a multi-step adoption journey is described for prospective adopters.
3. Sponsorships: PVDR offers a 'Sponsor a Sanctuary Donkey' program allowing donors to support specific individual donkeys on an ongoing basis.
4. Gift Shop: PVDR operates a Shopify-based online gift shop selling merchandise related to the organization.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

PVDR rescues, rehabilitates, and provides sanctuary and adoption services for donkeys and wild burros that have been abused, neglected, abandoned, or are under threat of destruction. The organization operates ranch facilities and a nationwide network of satellite adoption centers across the lower 48 U.S. states and delivers the PVDR EARS (Education, Advocacy, Resources, and Support) program for ongoing owner education.

Product overview

Peaceful Valley Donkey Rescue operates as a unified nonprofit service organization rather than a technology product company. The core portfolio centers on donkey rescue, rehabilitation, sanctuary, and adoption services, complemented by the PVDR: EARS educational program providing resources on donkey health, nutrition, behavior, training, shelter, and hoof care. Additional services include the Wild Burro Project for wild donkey management, Project Sanctuary for permanent care, a Donkey History Museum for education, plus supporting offerings such as donation processing, volunteer programs, a gift shop, and sanctuary tours. The organization does not offer software products, APIs, or technology platforms.

Differentiator

Problem solved

Functional benefit

Brands

• PVDR: EARS: Education, Advocacy, Resources, and Support program that empowers communities with knowledge and tools to better care for donkeys through training, guidance, and hands-on assistance.

Products and services

• Donkey Rescue Services Rescue, rehabilitation, and protection services for abused, neglected, or abandoned donkeys and wild burros under threat of destruction; includes medical care and humane capture operations across nationwide ranch facilities and satellite adoption centers.
• Donkey Adoption Program Structured adoption service placing rescued donkeys into caring homes, supported by published adoption guidelines, satellite adoption centers, and post-adoption guidance.
• PVDR EARS (Education, Advocacy, Resources, and Support) Education and support program providing published articles, training guidance, and hands-on assistance to donkey owners, adopters, and the public to prevent neglect and improve welfare.
• Wild Burro Project Large-scale rescue and humane capture program for wild burros across western wild donkey habitats, including response to cases such as the BLM sale burros and Olancha hoarding case.
• Project Sanctuary Sanctuary service providing permanent care and a safe, loving environment for donkeys that cannot be adopted into homes.
• PVDR Gift Shop Online Shopify-based gift shop selling PVDR-branded merchandise to generate revenue that supports rescue operations.
• Sanctuary Tours Free guided tours of the San Angelo, TX sanctuary available to the public Monday through Saturday as a community engagement and awareness channel.

Quantifiable outcome

• 928 donkeys rescued in 2025
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Donkey Sanctuary: The Donkey Sanctuary is the UK's largest donkey and mule welfare charity with global operations, providing rescue, rehoming, and advocacy. It is the most directly comparable peer to PVDR in mission, services, and species focus.
• Gentle Barn: Gentle Barn is a sanctuary for rescued farm animals including donkeys, offering rehab, education, and therapy programming. Comparable in sanctuary, adoption, and educational outreach structure though multi-species.
• American Wild Horse Preservation Campaign: AWHPC advocates for the protection and preservation of wild horses and burros on western public lands. It directly mirrors PVDR's Wild Burro Project in mission and beneficiary species, though it focuses more on policy advocacy than direct care.
• Redwings Horse Sanctuary: Redwings is a UK-based equine welfare charity rescuing and rehoming horses, ponies, and donkeys. Highly comparable to PVDR in species focus, sanctuary operations, and adoption-led rehoming model.
• Donkey Welfare Society: Donkey Welfare Society provides care, sanctuary, and adoption services for donkeys and mules. Closely mirrors PVDR's core species focus and rescue-to-adoption operating model at smaller scale.
• H.O.R.S.E. of Connecticut: H.O.R.S.E. of Connecticut rescues and rehabilitates equines including donkeys, providing adoption and sanctuary services. Directly comparable species scope and operating model at smaller regional scale.
• The Brooke: The Brooke is a global equine welfare charity focused on working horses, donkeys, and mules in low-income communities. Comparable to PVDR in species and welfare mission but with an international development orientation rather than U.S. rescue focus.

Broad incumbents

• Best Friends Animal Society: Best Friends operates the largest no-kill animal sanctuary in the U.S. alongside nationwide adoption and spay/neuter programs. It overlaps with PVDR in sanctuary operations, adoption, and educational advocacy but covers many species rather than specializing in equids.
• Humane Society of the United States: HSUS is the largest animal protection organization in the U.S., with broad rescue, sanctuary, advocacy, and legislative programs. It is comparable in scale and scope of nonprofit animal welfare operations but addresses many species and issues beyond equids.
• ASPCA: The ASPCA is a national animal welfare leader providing rescue, adoption, anti-cruelty, and veterinary services. Comparable to PVDR in nonprofit rescue and rehoming model but operates a much broader multi-species mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@donkeyrescue
• Facebookfacebook.com/donkeyrescue
• Instagraminstagram.com/donkeyrescue
• LinkedInlinkedin.com/company/peaceful-valley-donkey-rescue

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peaceful Valley Donkey Rescue, Inc.