Turn It Up Dance Challenge, Inc.
Turn It Up Dance Challenge, Inc. operates touring dance competitions and one-day conventions serving dance studios and dancers across 60+ US cities, running 75 events per season with registration, live streaming, and media powered by DanceBUG.
- Company typePrivate
- Founded2006
- HeadquartersWeymouth, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Turn It Up Dance Challenge, Inc. does
Turn It Up Dance Challenge, Inc. is a privately held Massachusetts-incorporated event company that produces touring dance competitions and educational conventions for dancers of all ages. Founded in 2006 and headquartered in Weymouth, MA, the company operates 75 events per season across 60+ US cities, including regional competitions, week-long national championships at resort venues, and one-day instructional dance conventions. Its customer base is segmented into dance studios and directors (the B2B buyers who register entrants), individual dancers ages 4 through adult (across Tiny, Mini, Petite, Junior, Teen, Senior, and Adult categories, plus a Shining Star division for dancers with disabilities), and convention attendees ages 6+ who participate in master teacher classes. The company is a member of the Industry Dance Awards and the Association of Dance Conventions & Competitions (ADCC).
The company's core products are organized into three formats: Regional Dance Competitions (multi-day events with three-judge panel scoring across Competitive, Intermediate, and Novice levels), National Dance Competitions (week-long championships featuring Dance Battles with cash prizes up to $11,000, Title Competitions, and a National Dance Team program), and One-day Dance Conventions (single-day master teacher workshops with scholarship opportunities). Supporting products include Live Stream viewing, free HD photo and video services, the Industry Dance Awards regional qualifier pathway into the Hollywood ceremony, and on-site merchandise sales. The technology stack is a WordPress-based marketing site integrated with DanceBUG, which powers all studio registration, event scheduling, live streaming, and media delivery, with companion iOS and Android apps. Score adjudication is conducted by human judges using structured rubrics, not algorithmic systems.
Turn It Up Dance Challenge generates revenue primarily through transaction fees: per-routine competition registration fees paid by dance studios on behalf of dancers, extended-time fees for routines exceeding standard time limits, and one-day convention registration fees. Additional revenue streams include on-site merchandise sales (branded apparel and dance-related products) and complimentary services that reinforce participant retention. The go-to-market motion is event-driven and studio-anchored: independent dancer registration is not accepted, so all customer acquisition flows through studio relationships, regional competition visibility, and industry awards programming. Marketing is executed through the company website, Instagram, Facebook, YouTube, TikTok, and LinkedIn, supplemented by partnerships with DanceBUG, Industry Dance Awards, ADCC, Dancers Against Cancer, Inside Dance, and UDMA.
Turn It Up Dance Challenge, Inc. firmographics
Firmographics- Name
- Turn It Up Dance Challenge, Inc.
- Legal name
- Turn It Up Dance Challenge, Inc.
- Website
- https://turnitupdance.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Turn It Up Dance Challenge, Inc. operates touring dance competitions and one-day conventions serving dance studios and dancers across 60+ US cities, running 75 events per season with registration, live streaming, and media powered by DanceBUG.
- Ownership category
- akta.pro rank
Turn It Up Dance Challenge, Inc. industry classification
Industry- Product category
- Dance Competition and Convention Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Fine Arts Schools (61161), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industries
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Performances (THAJAFAD)
Keywords
Where Turn It Up Dance Challenge, Inc. is headquartered
LocationHeadquarters
- HQ city
- Weymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Turn It Up Dance Challenge, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Competition Registration Fees: Fees charged to dance studios for registering dancers and routines in regional and national competitions. Entries are accepted only through registered studios, not individual dancers.
- Convention Registration Fees: Fees for one-day dance conventions where dancers ages 6+ attend classes taught by master teachers, with scholarship opportunities and showcase events.
- Extended Time Fees: Optional fees for extending routine time limits beyond standard limits. Solos, duos/trios, small groups, and large groups may extend by 1 minute; lines and productions by up to 5 minutes.
- Merchandise Sales: Sale of branded merchandise at events including costumes, apparel, and other dance-related products.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Turn It Up Dance Challenge, Inc. product offering
Product offeringCore offering
Turn It Up Dance Challenge produces and operates a touring schedule of regional and national dance competitions plus one-day educational dance conventions for dancers of all ages, with registration and live streaming delivered through the DanceBUG platform. Studios register dancers and routines for fees, and dancers compete across styles (ballet, tap, jazz, hip-hop, lyrical, contemporary, musical theater, acro) at Novice, Intermediate, Competitive, Pro-Am, and Shining Star levels with cash prizes and scholarships awarded to top performers.
Product overview
Turn It Up Dance Challenge operates as a multi-format dance event company offering regional and national dance competitions, one-day conventions, and related dance programs. The core offerings include Regional Dance Competitions held across 75+ U.S. cities, week-long National Competitions featuring championship events, and One-day Dance Conventions with master teacher instruction. Supporting products include the National Dance Team (invitation-only performance group), Dance Battle championships (with cash prizes up to $11,000), Title Competitions, Live Stream viewing, Photo & Video services, and Industry Dance Awards recognition. All event registration is managed through the DanceBUG platform, with live streaming and media access also powered by DanceBUG.
Differentiator
Problem solved
Functional benefit
Products and services
- Regional Dance Competitions Multi-day regional dance competitions held across various U.S. cities where dancers compete in categories such as ballet, tap, jazz, hip-hop, lyrical, contemporary, musical theater, and acro across Novice, Intermediate, Competitive, Pro-Am, and Shining Star levels. Events include expert judging panels, awards ceremonies, scholarships, and free HD photo/video coverage. Targeted at dance studios and their registered dancers.
- National Dance Competitions Week-long national-level dance championships held at resort venues such as Omni Orlando Resort at ChampionsGate and Foxwoods Resort Casino, featuring top-tier classes, Dance Battles with cash prizes, Title Competitions, Studio Spirit Day activities, and a Nationals Party. Targeted at qualifying dancers and studios from across the national tour.
- One-Day Dance Conventions Single-day dance conventions featuring master teacher classes for Mini (ages 6-8), Junior (ages 9-12), and Teen+ (ages 13-19+) dancers, with scholarship opportunities, closing ceremony showcases, and meet-and-greet sessions. Held at hotels and convention centers across the eastern and midwestern United States. Targeted at dance studios and dancers seeking instructional events.
Quantifiable outcome
- Dance Battle winners at Nationals can receive cash prizes up to $1,000 for Competitive level, $500 for Intermediate
- +2 more outcomes
Companies that use Turn It Up Dance Challenge, Inc.
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Turn It Up Dance Challenge, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Turn It Up Dance Challenge, Inc. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DanceBUGcoreDanceBUG provides the registration platform for Turn It Up Dance Challenge competitions and conventions. The partnership enables studio entry management, online registration, and event scheduling. DanceBUG also powers live streaming services and media delivery (photos and videos) for events.
- Industry Dance AwardscoreTurn It Up Dance Challenge is a proud member and regional qualifier for the Industry Dance Awards, a prestigious dance event in Hollywood celebrating dance excellence and philanthropy. Studios attending TIUDC regional events can be nominated for Industry Dance Awards categories, with finalists invited to the Hollywood ceremony benefiting Dancers Against Cancer.
- Association of Dance Conventions & Conventions (ADCC)coreTurn It Up Dance Challenge is a proud member of ADCC, the Association of Dance Conventions & Conventions. ADCC determines the Studio of Excellence Award given at regional competitions.
- Dancers Against CancerminorDancers Against Cancer is supported through the Industry Dance Awards. The partnership connects TIUDC dancers to cancer-related philanthropy and awareness initiatives in the dance community.
- Inside DanceminorInside Dance is listed as a proud partner/member organization, suggesting industry publication and media partnership.
- Universal Dance Merchandise Association (UDMA)minorUDMA is listed as a proud member, indicating industry association membership for dance merchandise and business standards.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Turn It Up Dance Challenge, Inc. competitors and assessment
Company assessmentDirect peers
- Star Dance Alliance (Starpower/StarQuest/Platinum/Breakout): Star Dance Alliance operates multiple U.S. dance competition brands (Starpower, StarQuest, Platinum National Dance Competition, Breakout) with regional and national events, directly competing with Turn It Up for studio registrations and dancer participation across overlapping geographies.
- Rainbow Dance Competition: Rainbow Dance Competition runs a U.S. regional-to-nationals dance competition tour with multi-city events, cash prizes, and studio-anchored registration — a near-twin model to Turn It Up's regional/national tour structure.
- Showstopper Dance Competition: Showstopper operates regional dance competitions and a national finals week at resort venues, directly comparable to Turn It Up's national championship at Omni Orlando/Foxwoods and its studio-based B2B entry model.
- KAR Dance Competition: KAR is a U.S. regional dance competition tour with nationals, conventions, and DanceBUG-integrated registration — competing head-to-head with Turn It Up for the same studio customers across the Midwest and East.
- Hollywood Vibe Dance Competition: Hollywood Vibe runs regional and national dance competitions featuring industry-style adjudication, awards, and scholarships, targeting the same studio and dancer demographic as Turn It Up's competitive-tier events.
- Velocity Dance Competition: Velocity Dance Competition operates a multi-city U.S. regional tour with national finals, similar studio-centric registration model, and comparable age/skill divisions to Turn It Up.
- Applause Dance Competition: Applause Tour is a regional/national dance competition circuit with conventions and studio-anchored entry, directly comparable in scale, format, and target customer to Turn It Up's event portfolio.
Others
- DanceBUG: DanceBUG is the technology partner and registration, live-stream, and media platform that powers Turn It Up's competitions; it serves as infrastructure rather than a direct competitor, but its roadmap and pricing directly affect Turn It Up's event operations.
- Industry Dance Awards: Industry Dance Awards is a Hollywood-based dance awards and recognition program for which Turn It Up serves as a regional qualifier; it is an ecosystem partner rather than competitor, but represents the prestige layer that shapes studio choice of competition.
- Association of Dance Conventions & Competitions (ADCC): ADCC is the industry association of dance competition and convention operators; Turn It Up is a member, and ADCC membership signals adherence to industry standards while also governing competitor participation in shared marketing programs like the Studio of Excellence Award.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Turn It Up Dance Challenge, Inc. social profiles
Digital presenceTurn It Up Dance Challenge, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turn It Up Dance Challenge, Inc. leadership team
Management profileNumber of profiles
Turn It Up Dance Challenge, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turn It Up Dance Challenge, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turn It Up Dance Challenge, Inc.
What does Turn It Up Dance Challenge, Inc. do?
Turn It Up Dance Challenge produces and operates a touring schedule of regional and national dance competitions plus one-day educational dance conventions for dancers of all ages, with registration and live streaming delivered through the DanceBUG platform. Studios register dancers and routines for fees, and dancers compete across styles (ballet, tap, jazz, hip-hop, lyrical, contemporary, musical theater, acro) at Novice, Intermediate, Competitive, Pro-Am, and Shining Star levels with cash prizes and scholarships awarded to top performers.
Is Turn It Up Dance Challenge, Inc. a public or private company?
Turn It Up Dance Challenge, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Turn It Up Dance Challenge, Inc. founded?
Turn It Up Dance Challenge, Inc. was founded in 2006. It employs 11 to 50 people.
Where is Turn It Up Dance Challenge, Inc. based?
Turn It Up Dance Challenge, Inc. is headquartered in Weymouth, United States, in the North America region.
How does Turn It Up Dance Challenge, Inc. make money?
Four revenue lines are on record. Competition Registration Fees are the primary driver. The others are convention Registration Fees, extended Time Fees and merchandise Sales.
Who are Turn It Up Dance Challenge, Inc.'s main competitors?
Direct peers on record are Star Dance Alliance (Starpower/StarQuest/Platinum/Breakout), Rainbow Dance Competition, Showstopper Dance Competition, KAR Dance Competition, Hollywood Vibe Dance Competition, Velocity Dance Competition and Applause Dance Competition. Others are DanceBUG, Industry Dance Awards and Association of Dance Conventions & Competitions (ADCC).
Does Turn It Up Dance Challenge, Inc. have an API?
No public API is recorded for Turn It Up Dance Challenge, Inc..
What industry is Turn It Up Dance Challenge, Inc. in?
Turn It Up Dance Challenge, Inc.'s product category is Dance Competition and Convention Services. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 711320 and its SIC code is 7900.