Meerwijk Allister Groep

What Meerwijk Allister Groep does

Meerwijk Allister Groep is a Dutch multi-disciplinary accountancy and advisory firm headquartered in Baarn, Netherlands, founded in 2001 by Ernest Gorter, with Maarten Freriks joining as a director in 2005. The firm operates through three wholly-owned legal entities — Meerwijk Allister Groep B.V. (accountancy), Meerwijk Stanton Groep B.V. (audit and assurance, holding an AFM statutory-audit license), and Meerwijk HRM & Salaris B.V. (HRM and payroll) — and is owned via a holding under the Unia cooperation platform alongside Verstegen accountants en adviseurs and Schuiteman Accountants & Adviseurs, with Capital A holding a minority investment. The firm employs ~25 specialists holding credentials from the NBA, RB, and NIRPA, serving Dutch entrepreneurs, SMB/MKB enterprises, self-employed professionals, and not-for-profit organizations with accountancy, proactive tax advisory, tax returns and administration, audit and assurance, and HRM/payroll services.

The delivery stack is built around Exact Online for cloud-based financial administration (automated invoice reading, bank transaction imports, salary booking, digital receipt scanning), Loket.nl for HRM/payroll self-service, SmartLockr for secure document upload, and TeamViewer for remote support, with branded client portals (accountants portal and Meerwijk HRM & Salaris) and content marketing via MAG-papers, newsletters, and planned monthly webinars. Adjacent advisory offerings cover revenue growth, profit improvement, cashflow management, asset protection, business acquisition/sale, personal financial planning, and estate and succession planning.

Revenue mechanics are subscription/recurring professional-services fees across the core compliance and advisory streams, plus project fees for transaction and succession advisory; pricing is not publicly disclosed and is set via direct consultation. Distribution relies on sales-led relationship management, personal referrals, and digital self-service portals. Effective 1 January 2026, the firm fused with Schuiteman Accountants & Adviseurs, relocating joint operations to Naarderstraat 1a in Huizen and adding sustainability advisory capacity.

Name

Meerwijk Allister Groep

Legal name

Meerwijk Allister Groep B.V.

Website

https://meerwijkgroep.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Meerwijk Allister Groep is a Dutch multi-entity accountancy and advisory firm serving entrepreneurs, SMBs, self-employed professionals, and not-for-profits with accountancy, tax advisory, audit and assurance, and HRM/payroll services from Baarn, Netherlands, operating within the Unia platform.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

akta.pro secondary industries

Audit Management (HDADAIAF), Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Accountancy services
• Tax advisory
• Audit assurance
• Payroll administration
• Business advisory

Headquarters

HQ city

Baarn

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Accountancy Services: Financial statement preparation, audit support, and ongoing accounting advisory services delivered through qualified accountants and accounting assistants.
2. Tax Advisory: Proactive tax planning, tax return preparation (income tax, corporate tax, VAT), and representation before tax authorities. Includes annual checklist to optimize tax benefits and mitigate risks.
3. HRM & Payroll Services: Payroll administration, HR advice, and HRM services delivered through Mehrwijk HRM & Salaris subsidiary, including time and leave registration, absence management, and personnel information systems.
4. Audit & Assurance: Statutory audits and assurance engagements performed by Meerwijk Stanton Groep B.V., which holds a license for statutory audits of annual accounts.
5. Advisory Services: Revenue growth consulting, profit improvement, cash flow management, asset protection, business acquisition/divestiture advisory, and personal financial planning.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Meerwijk Allister Groep is a Dutch accounting and advisory firm delivering accountancy, tax advisory, tax returns and financial administration, audit and assurance, HRM and payroll, and strategic advisory services (revenue growth, profit improvement, cashflow, asset protection, business acquisition/sale, personal financial planning, and estate/succession planning) primarily to entrepreneurs, SMBs, and not-for-profit organizations in the Netherlands.

Product overview

Meerwijk Allister Groep is an accounting and advisory firm operating as a multi-service practice. The core offerings include Accountancy, Tax Advisory (Fiscaal advies), Tax Returns & Administration (Aangifte & administratie), Audit & Assurance, and HRM & Payroll through the sub-brand Meerwijk HRM & Salaris. The firm also provides specialized advisory services including Revenue Growth (Omzetgroei), Profit Improvement (Winstverbetering), Cashflow Management, Asset Protection (Activabescherming), Business Acquisition/Sale (Onderneming kopen/verkopen), Personal Financial Planning, and Estate & Succession Planning (Nalatenschap & successie). Educational content is delivered through MAG-papers. The services are interconnected, with accounting and tax services forming the foundation while advisory services build upon the financial data to provide strategic guidance for entrepreneurs.

Differentiator

Problem solved

Functional benefit

Brands

• Meerwijk HRM & Salaris: HRM and payroll administration services, part of Meerwijk Allister Groep.

Products and services

• Accountancy
• Tax Advisory (Fiscaal advies)
• Tax Returns & Administration (Aangifte & administratie)
• Audit & Assurance
• Meerwijk HRM & Salaris
• Revenue Growth (Omzetgroei)
• Profit Improvement (Winstverbetering)
• Cashflow Understanding/Improvement
• Asset Protection (Activabescherming)
• Business Acquisition/Sale (Onderneming kopen/verkopen)
• Personal Financial Planning
• Estate & Succession Planning (Nalatenschap & successie)

Quantifiable outcome

• Clients report increased confidence in entrepreneurial decision-making through the firm's advisory support.
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Unia (Platform Union)coreStrategic or Co-development Partner · 22 May 2024Meerwijk Allister Groep, along with Verstegen accountants en adviseurs and Schuiteman Accountants & Adviseurs, formed the Unia platform on May 22, 2024 (with the merger formalized August 7, 2024). Unia is a union of collaborating accountants and advisors supported by investor Capital A. The three firms maintain their own identities and brands while sharing resources, expertise, and investment in quality, innovation, ICT, digitalization, and service expansion. The platform is governed by Koen Hoogendoorn (partner at Verstegen) and Jorrit Koops (partner at Schuiteman).
• Verstegen accountants en adviseurscoreStrategic or Co-development Partner · 22 May 2024One of three founding partners in the Unia platform alongside Meerwijk Allister Groep and Schuiteman Accountants & Adviseurs. Verstegen brings geographic spread and complementary capabilities to the platform.
• Schuiteman Accountants & AdviseurscoreStrategic or Co-development Partner · 22 May 2024Schuiteman Accountants & Adviseurs is the partner firm with which Meerwijk Allister Groep fused effective January 1, 2026, operating from a shared location at Naarderstraat 1a in Huizen. The firms merged under the Unia platform, combining teams, specialist knowledge, and advisory capacity including sustainability expertise.
• Full Finance (Full Finance Consultants)minorImplementation/ SI/ Consulting PartnerFull Finance Consultants provides external quality assessments and advisory on accounting standards. An external assessor from Full Finance conducted the partner assessment for Meerwijk Stanton Groep. The firm also consults Full Finance on important technical matters. Full Finance's salary matrices are used for employee compensation benchmarking.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• DRV Accountants & Adviseurs: Dutch MKB and not-for-profit-focused accounting firm offering accountancy, audit, tax, and advisory services. Comparable in target market (Dutch entrepreneurs, MKB, NPOs) and service breadth.
• Accon AVM: Mid-sized Dutch accounting and advisory firm serving entrepreneurs and SMEs with accountancy, tax, and HRM/payroll services. Closely comparable to Meerwijk in segment focus and full-service positioning.
• Schuiteman Accountants & Adviseurs: Fused with Meerwijk effective January 1, 2026, sharing a combined location in Huizen. Dutch MKB accounting and advisory firm with similar specialties, including sustainability advisory, and a directly overlapping client profile.
• HLB Witlox Van den Boomen: Dutch mid-tier accounting firm with an RA-licensed audit practice and advisory services targeting SMEs and entrepreneurs, comparable in size, service mix, and Dutch regional footprint.
• Verstegen accountants en adviseurs: Co-founding partner of the Unia platform alongside Meerwijk; Dutch MKB-focused accounting and advisory firm with comparable size, service mix, and target client base. The two are direct peers operating under the same investment umbrella.

Others

• Loket.nl: Dutch HR and payroll SaaS platform integrated with Meerwijk's HRM & Salaris subsidiary. Adjacent technology enabler rather than a competitor, but relevant as a comparable Dutch payroll-services ecosystem player.

Broad incumbents

• Baker Tilly Netherlands: Mid-tier Dutch member of the Baker Tilly global network, providing audit, tax, and advisory to Dutch SMEs and mid-market companies. Broader portfolio than Meerwijk but with overlapping MKB focus.
• BDO Netherlands: Top-tier Dutch accounting and advisory firm serving MKB and mid-market. Provides overlapping accountancy, audit, tax, and advisory services with national reach and significantly greater scale.
• Mazars Netherlands: International mid-tier accounting firm operating in the Netherlands with audit, tax, and advisory practices serving Dutch SMEs and mid-market clients. Larger and broader than Meerwijk, but with overlapping capabilities.
• Flynth: One of the largest Dutch accounting and advisory firms serving the MKB, agri, and SME segments. Overlaps with Meerwijk on core accountancy and advisory but operates at materially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meerwijk-groep

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meerwijk Allister Groep